Friday, March 28, 2008

God of War inaugural activity

We have a few online 'media first' placements/creative running today for the launch of God of War on PSP.

http://www.foxsports.com.au/ (click on the leaderboard at the top - this is a user-initiated homepage take-over never done on Foxsports before)

http://au.ign.com/ (wait for Kratos to appear and click on 'view the trailer' - this is video-wall which had never been done on IGN Australia)

http://au.gamespot.com/ (this is a Toggle video-wall which again had never been done on Gamespot Australia)

Yvette posting on behalf of Sandrine :)

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