tag:blogger.com,1999:blog-661243787695894052024-02-07T13:40:21.777+11:00Starcom AustraliaCommunications news and views, from Starcom AustraliaYvettehttp://www.blogger.com/profile/07476077331932592851noreply@blogger.comBlogger236125tag:blogger.com,1999:blog-66124378769589405.post-22548817108732060632012-03-02T16:37:00.000+11:002012-03-02T16:37:14.549+11:00Facebook Launches Brand Timeline Pages<br />
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Facebook launched Brand Timeline Pages at its Facebook Marketing Conference</h2>
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<br /> On February 29th, Facebook announced Timeline Brand Pages which enable brands to further engage with consumers.<br />
<br />The main features of Facebook Timeline Brand Pages are the following:<br />
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<ul>
<li>Cover Photos: Brands can now include a cover photo to their profile. This cover photo should be 851 X 351 pixels and can be an image already uploaded to Facebook or a new image. The guideline with brand cover photos is that this image cannot have call to actions, references to a Facebook feature (such as like this page), purchase or pricing information, or contact information.</li>
</ul>
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<li>Brands can include “Milestones” as part of their timeline like for example when the brand was founded, when new products were launched, etc.</li>
</ul>
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<li>Pinning Posts: Brands can now choose to keep a post on the top of the feed.</li>
</ul>
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<li>Wide Posts: By hovering over a post and clicking on the star, Brands can include posts in a wider format. This will increase visibility of these posts.</li>
</ul>
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<li>Private Messaging between Brands and Consumers: Brands can now send private messages to consumers & vice versa. This feature can be managed through the notification panel and can be turned off if the brand decides to do so.</li>
</ul>
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<li>Improved Admin Panel: The new panel includes messaging and a snapshot of recent activity and likes.</li>
</ul>
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<li>Friend engagement activity is another feature being promoted within brand pages. The top right-hand column is dominated by Friend’s Likes & stories that friends have posted related to the brand.</li>
</ul>
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The new Brand Timeline Pages allow brands to control what content is found on the top of the page. Photos still receive the first spot, however the rest can be re-arranged. Photos still receive the first spot, however the rest can be re-arranged. This allows brands to add customisable apps & current information to their top tab. Brands can have a maximum of 12 Facebook Apps at the top of their page.</div>
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There are also several features that have been removed from brand pages:</div>
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<ul>
<li>Facebook Tabs: Facebook Tabs no longer exist in Brand Timeline Pages. Instead, Facebook suggests that brands should pin specific posts to the top of their page that link to those tabs.</li>
</ul>
<ul>
<li>Another key difference with Timeline is that brands can no longer have different content for non-fans as they all can see the brand’s Timeline. The implication of this is that now users have to actively click through the timeline page to engage with custom apps.</li>
</ul>
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These pages are optional until the 30th of March and all brand pages will be migrated after that date. In order to enable brand pages, go to the Status Page and click on upgrade on the pages you want to upgrade.</div>
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Brand Timeline pages will enable brands to boost engagement with consumers. Timeline will enable brands to highlight their milestones and manage their brand to a greater extent. Private messaging with brands will also improve customer satisfaction as there will be greater communication between people and brands. This will also allow for customers to send their feedback directly as opposed to posting it on the brand’s wall.</div>
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</div>Stephhttp://www.blogger.com/profile/03152065982665880374noreply@blogger.com0tag:blogger.com,1999:blog-66124378769589405.post-68043313217140860622012-03-01T11:52:00.001+11:002012-03-01T11:52:17.557+11:00Facebook news and views<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;">Shared by Vivaki NY:</span></div>
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<span style="font-size: small;">Last night at a Facebook conference in New York, four key ad products were announced. All products are aim to increase Facebooks ad revenue - by giving marketers opportunities for broader fan engagement, better storytelling and enhanced context for paid placements.</span></div>
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<li><span style="font-size: small;">Pages Timeline - As of March 1, brands can transfer over to the Timeline format. Brands have 30 days to complete the transition.</span></li>
<li><span style="font-size: small;">Reach Generator - While Facebook algorithms have traditionally usurped news feed exposure (just 16% of fans see posts weekly or more), this new subscription only product will enable broader messages across the fan base - potentially as high as 75%.</span></li>
<li><span style="font-size: small;">Upgraded premium ad units - 6 new premium ad options/upgrades were announced; photos, videos, questions, statuses, events and links. These formats will allow page posts to seamlessly become content within ad units. These premium ads will be delivered through the right rail, within the desktop news feeds and mobile news feeds. There will also be an optional 4th placement, the "log out experience".</span></li>
<li><span style="font-size: small;">Facebook offers - offers will allow coupons and other promotional items to be shared and forwarded throughout the social graph.</span></li>
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<span style="font-size: small;">What the tangible benefit for brands? </span></div>
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<li><span style="font-size: small;">Pages timeline: Facebooks recent roll out of consumer Timelines demonstrated that users were willing to accept major platform changes in exchange for increased utility, functionality and visual appeal. This move will allow brands to benefit from the enhancements and will present them with better options for storytelling and brand-building.</span></li>
<li><span style="font-size: small;"> Reach Generator: Brands have struggled with editorial calendars and news feed reach in the past. Reach generator could potentially solve this problem. Facebook are f course endeavoring to create recurring income through sales of the subscription product to brands - so they can enhance distribution.</span></li>
<li><span style="font-size: small;">Upgraded Premium ad units: Will allow brands to deliver richer experiences that what is possible now. They also demonstrate that sponsored stories and implied endorsement have become central to the advertising strategy. Page posts are set to become primary advertising content - and this will no doubt deliver brands with good results - eg you'll see friends who've like the page within an ad. Plus you'll be able to comment or like directly from the ad. The forth placement will provide a high reach in a new area of monetisation - however, we don't expect high engagement here.</span></li>
<li><span style="font-size: small;">Facebook offers - the social graph and network naturally enable social sharing of coupons and offers. According to Facebook beta tests have resulted in +ROI for marketers and also add value to the consumer.</span></li>
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<span style="font-size: small;">We are excited about these Facebook developments as we believe they present significant opportunities for brands. Facebook continues to be a powerhouse in terms of Australian traffic and even more-so engagement. We look forward to working closely with our clients to test and learn across the new product suite. </span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">We will be discussing short term and long term actions with you in the coming weeks to ensure we are supporting our clients in leveraging these changes. </span></span><br />
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<br />Yvettehttp://www.blogger.com/profile/07476077331932592851noreply@blogger.com0tag:blogger.com,1999:blog-66124378769589405.post-2001995554626664772012-03-01T11:17:00.000+11:002012-03-01T11:17:38.942+11:00What's all this stuff about Pinterest?<br />
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<span style="font-size: small;"><span style="color: black;">Pinterest is an
online bulletin board that allows users to organize and share their favorite
images and content from the web. Users “pin” images to their personal boards
that can be organized by common groups or themes. In order to join Pinterest
one must have either a Facebook or Twitter account.</span></span></div>
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<span style="font-size: small;"><span style="color: black;">So far, there is no
paid advertising on Pinterest, but there are still immediate opportunities for
brands to leverage Pinterest’s active and engaged user-base.</span></span></div>
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<strong>Pinterest Australian statistics – February 2012</strong></div>
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<li>Unique Visitors to the site – 160,000 per month</li>
<li>Total Visits = 970,000 a month</li>
<li>Page Views = 8.9 million a month <br />
</li>
<li>Average Time on site =14 minutes 20 seconds</li>
<li>57% female, 43% male</li>
</ul>
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<span style="font-size: small;"><u><span style="color: #000099; font-weight: bold;">A HUMAN PERSPECTIV</span></u><span style="color: #000099; font-weight: bold;">E</span></span></div>
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<span style="font-size: small;"><span style="color: black;">Pinterest<span> </span>enthusiasts love how Pinterest enables visual
discovery of new<span> </span>content consistent with
their own personal tastes and interests. Pinterest users can follow and pin content
from people in their Facebook and Twitter networks, as well as from other
recommended users with similar interests. In this way, Pinterest<span> </span>provides their audience with continuous
access to timely content recommendations from trusted sources. </span></span></div>
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<span style="font-size: small;"><span style="color: black;"> </span><span style="color: black;">
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<span style="font-size: small;"><span style="color: black;">Unlike Facebook and
Twitter which are better suited for communicating with and/or entertaining a
social following, the common motivations to use Pinterest are much more
personal in nature.<span> </span></span></span></div>
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<span style="font-size: small;"><span style="color: #c00000; font-weight: bold;">How Are People Using
Pinterest?</span></span></div>
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<span style="font-size: small;"><span style="color: black;"><span> </span></span></span></div>
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<span style="font-size: small;"><span style="color: black;">As with any new
social network,<span> </span>there are usability
challenges that Pinterest<span> </span>must address
in order to ensure continued growth. </span></span></div>
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<ul style="font-family: Arial,Helvetica,sans-serif;">
<li><span style="font-size: small;"><span style="color: black; font-weight: bold;">Privacy
- </span><span style="color: black;">New users are
automatically opted-in to follow their Facebook and Twitter following, as well
as “recommended” users from outside their networks </span></span></li>
<li><span style="font-size: small;"><span style="color: black; font-weight: bold;">Content<span> </span>Limitations - </span><span style="color: black;">Include</span><span style="color: black; font-weight: bold;"> </span><span style="color: black;">duplication of pins, incompatibility with flash content,
and lack of consistent back-links to content source</span></span></li>
<li><span style="font-size: small;"><span style="color: black; font-weight: bold;">Search
Functionality – </span><span style="color: black;">Pinterest
search results today rely solely on user-generated comments and categorization,
making it difficult to reliably locate specific content.<span> </span></span></span></li>
</ul>
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<span style="font-size: small;"><u><span style="color: #000099; font-weight: bold;">IMMEDIATE RECOMMENDATIONS</span></u></span></div>
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<span style="font-size: small;"><span style="color: black; font-weight: bold;">1. Add
“Pin-It” Buttons to Brand Content </span><span style="color: black; font-weight: bold;">
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<span style="font-size: small;"><span style="color: #333399; font-style: italic; font-weight: bold;">The “Pin-It” button makes it easy for users
to Pin content from your site</span><span style="color: #333399; font-style: italic; font-weight: bold;">
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<span style="font-size: small;"><span style="color: black;">Much
like Facebook, Twitter and Google+, “Pin-It” buttons can be directly
implemented onto site content. This makes it easy for Pinterest users to “pin”
brand content onto their personal Pinterest board. Other Pinterest users can
then see the pinned content and either “re-pin” to their own boards or click
through to the brand site. Both are valuable opportunities to build product
awareness and consideration.</span></span></div>
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<span style="font-size: small;"><span style="color: black; font-weight: bold;">2.<span>
</span>Use Pinterest to Test New Content</span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.12in; margin-top: 0pt; text-align: justify; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span style="color: #333399; font-style: italic; font-weight: bold;">Measure response rates to new content using
the “Pin-It” button</span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.12in; margin-top: 0pt; text-align: justify; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span style="color: black;">Adding
separate pin-it buttons to specific pages or content elements allows brands to
test and compare audience response. By measuring responses and then exploring
the Pinterest boards of responders, brands can create a virtual focus group to
better understand the interests and motivations of their customers</span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.12in; margin-top: 0pt; text-align: justify; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span style="color: black;"> </span><span style="color: black; font-style: italic;">
</span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.12in; margin-top: 0pt; text-align: justify; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span style="color: black; font-style: italic;">
</span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.12in; margin-top: 0pt; text-align: justify; text-indent: -0.12in; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span style="color: black; font-weight: bold;">3.<span>
</span>Follow Four Best Practices for Maintaining Pinterest Boards</span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.12in; margin-top: 0pt; text-align: justify; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span style="color: #333399; font-style: italic; font-weight: bold;">Maximize the impact of your Pinterest board
by following the tips below:</span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.31in; margin-top: 0pt; text-align: justify; text-indent: -0.19in; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span>•</span><span style="color: black;">Focus<span> </span>boards on content themes - not brands or
companies</span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.31in; margin-top: 0pt; text-align: justify; text-indent: -0.19in; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span>•</span><span style="color: black;">Align image comments
with categories </span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.31in; margin-top: 0pt; text-align: justify; text-indent: -0.19in; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span>•</span><span style="color: black;">Include “@brand” or
“#” in comments for easy brand identification and to facilitate searching</span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.31in; margin-top: 0pt; text-align: justify; text-indent: -0.19in; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span>•</span><span style="color: black;">Make sure content is
refreshed regularly to stay relevant and ensure reach</span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-top: 0pt; text-align: left; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span style="color: black;">
</span></span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<br /></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
</div>
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<span style="font-size: small;"><u><span style="color: #000099; font-weight: bold;">FUTURE CONSIDERATIONS:</span></u></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-top: 0pt; text-align: justify; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><u><span style="color: #000099; font-weight: bold;"><br /></span></u></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.12in; margin-top: 0pt; text-align: justify; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span style="color: black; font-style: italic;">
</span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.12in; margin-top: 0pt; text-align: justify; text-indent: -0.12in; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span><span>•</span></span><span style="color: black; font-weight: bold;">Pinterest is Sitting on a Data
Gold-Mine</span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.12in; margin-top: 0pt; text-align: justify; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span style="color: #333399; font-style: italic; font-weight: bold;">Remember, they access Facebook &
Twitter profile data too</span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.12in; margin-top: 0pt; text-align: justify; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span style="color: black;">Between
the data they collect from Facebook & Twitter profiles in addition to
Pinterest activity, it is an understatement to say that Pinterest knows a lot
about their users. If monetized wisely to enable audience re-targeting outside
of Pinterest,<span> </span>this data could enable
them to build an impressive revenue stream without even selling advertising on
their site.</span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.12in; margin-top: 0pt; text-align: justify; unicode-bidi: embed; vertical-align: baseline;">
<br /></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.12in; margin-top: 0pt; text-align: justify; text-indent: -0.12in; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span style="color: black; font-weight: bold;">
</span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.12in; margin-top: 0pt; text-align: justify; text-indent: -0.12in; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span><span>•</span></span><span style="color: black; font-weight: bold;">How Will Pinterest Handle Legal &
Privacy Concerns?</span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.12in; margin-top: 0pt; text-align: justify; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span style="color: #333399; font-style: italic; font-weight: bold;">Retaining the trust of their users is
essential to Pinterest’s long-term success</span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.12in; margin-top: 0pt; text-align: justify; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span style="color: black;">Given
the vast amount of data they collect, Pinterest must go to great lengths to
maintain the trust of their user-base by avoiding mis-steps like their Feb
2012<span> </span>admission to embedding tracking
links in content for purposes of affiliate marketing.<span> </span>There is also risk for users and brands alike
to create legal risks by knowingly or unknowingly pinning copyrighted content</span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.12in; margin-top: 0pt; text-align: justify; text-indent: -0.12in; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span><span><br /></span></span><span style="color: black; font-weight: bold;">
</span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.12in; margin-top: 0pt; text-align: justify; text-indent: -0.12in; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span><span>•</span></span><span style="color: black; font-weight: bold;">Will Pinterest Steal Search Engine
Volume?</span><span style="color: #333399; font-style: italic; font-weight: bold;">
</span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.12in; margin-top: 0pt; text-align: justify; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span style="color: #333399; font-style: italic; font-weight: bold;">It’s a very real possibility</span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.12in; margin-top: 0pt; text-align: justify; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span style="color: black;">By
providing users with relevant web content through images and peer
recommendations, Pinterest succeeds where Google and Microsoft have fallen
short, despite high profile initiatives like Google+ and Microsoft’s Facebook
partnership. Pinterest now presents a compelling alternative for users early in
their shopping experience who are seeking inspiration. If Pinterest continues
to improve their own search functionality, the search engines could stand to
lose significant upper-funnel query volume to Pinterest in categories such as
recipes, travel and retail.</span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.12in; margin-top: 0pt; text-align: justify; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span style="color: black;">
</span></span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<br /></div>
<div style="direction: ltr; margin-bottom: 0pt; margin-top: 0pt; text-align: left; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span style="color: black; font-family: Arial,Helvetica,sans-serif;"><span> </span></span></span>
</div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-top: 0pt; text-align: justify; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><u><span style="color: #000099; font-weight: bold;">FINAL THOUGHT:</span></u></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-top: 0pt; text-align: justify; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><u><span style="color: #000099; font-weight: bold;"><br /></span></u></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.12in; margin-top: 0pt; text-align: justify; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span style="color: black;">
</span></span></div>
<div style="direction: ltr; font-family: Arial,Helvetica,sans-serif; margin-bottom: 0pt; margin-left: 0.12in; margin-top: 0pt; text-align: justify; unicode-bidi: embed; vertical-align: baseline;">
<span style="font-size: small;"><span style="color: black;">Pinterest
has all the ingredients for long-term success in the social space:<span> </span>They have loyal users, multiple monetisation
opportunities, and bridge the gap between peer recommendations and content
browsing.<span> </span>As long as Pinterest continues
to improve their user experience and avoid privacy scandals, they will
increasingly essential platform in the social media realm.</span></span></div>
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<span style="color: black; font-family: Calibri; font-size: 9.0pt; font-weight: bold; language: en-US; mso-ascii-font-family: Calibri; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-fareast-font-family: +mn-ea; mso-font-kerning: 12.0pt;">
</span></div>Yvettehttp://www.blogger.com/profile/07476077331932592851noreply@blogger.com0tag:blogger.com,1999:blog-66124378769589405.post-18749118357639350782012-03-01T10:38:00.002+11:002012-03-01T10:59:59.992+11:00Google Changes its Privacy Policy<br />
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: large;"><b>Google changes its privacy policies in order to consolidate over 60 privacy policies</b></span></div>
<div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: large;"><b><br /></b></span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
On March 1st Google will be changing its privacy policy in order to consolidate the privacy policies of over 60 Google products. This new privacy policy excludes Chrome, Wallet, and Google Books. The main change in this privacy policy is that now, when a user is logged into a Google account, the information provided through one Google product will be shared across all Google products. This means, for example, that if someone who is logged into their Google Account searches for something on Google.com.au, this information can be used to suggest relevant videos on You Tube. Google is advocating that this change will allow them to deliver more relevant ads and tailored content to users. There has been great debate about Google’s policy abroad as many have viewed this change as an invasion of consumer privacy given the vast reach & usage of Google products. <br /> <br /><b>Impact for Consumers </b> <br />Google advocates that its new privacy policy is simpler and without as much jargon. Users have to comply to Google’s new privacy policy if they want to use any Google product that requires having a Google Account. Despite the fact that there isn’t an option to effectively opt-out of the privacy policy, users can still search on Google and watch videos without being logged in. Google has created several tools through which users can manage their web history, the ads they are targeted with, what information Google has collected about them, and even remove information out of many of Google’s products. <br /><br /> <b>Below are the main points of the new privacy policy</b>: <br /><br />
<ul>
<li><b>Information being collected</b>: </li>
<ul>
<li>Provided by users: This includes personal information which Google defines as information which the user provides to Google such as name, email address or billing information, or other data which can be reasonably linked to such information by Google. </li>
<li>Collected from usage of Google services: This includes device information, log information (search queries, telephony logs, ip address, device events, & cookies), location information, unique app numbers, cookies & anonymous identifiers. </li>
</ul>
</ul>
<ul>
<li><b>Use of information</b>: </li>
<ul>
<li>Used to provide, maintain, protect, and improve Google products, develop new ones, and protect Google and users. </li>
<li>Used to offer tailored content (ads & search results) </li>
<li>Use the name the users provide for their Google Profiles across all of the services that Google offers that require a Google Account. </li>
<li>Use information collected from cookies and other technologies to improve user experience and overall quality of services.</li>
</ul>
</ul>
<ul>
<li><b>Information being shared by Google</b>: </li>
<ul>
<li>With users’ consent Google can share personal information with companies, organisations or individuals outside of Google. </li>
<li>If users’ Google account is being managed by a domain administrator (Google Apps users), their domain administrators & resellers who provide support to the organisation have access to Google Account information. </li>
<li>Google provides personal information to its affiliates or other trusted businesses based on Google’s instructions & in compliance with the privacy policy. </li>
<li>Google can also provide information for legal reasons.</li>
</ul>
</ul>
<b><div>
<b><br /></b></div>
Impact for Advertisers</b> <br />This consolidation in privacy policies will give Google more data through which to further improve its targeting capabilities. Potentially this change in privacy policy means that Google can use search data to target users. However, Google has stated that they “will not combine Double Click cookie information with personally identifiable information unless they have the opt-in consent of the user.” <br /><br /> <br /><b>Starcom POV & Recommendations </b>The changes in Google’s privacy policies will allow for better targeting in ads and search results which will make advertising on Google products even more effective. Given the fact that Google’s pricing model is based on an auction system, the cost of advertising may increase as the demand for advertising on Google will increase as well. From a consumer’s standpoint, as much as this may come as a shock it is not much different from what Microsoft and other companies have done as they already have a unified privacy policy which gives them the attributions that Google is getting now.</div>
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</div>Stephhttp://www.blogger.com/profile/03152065982665880374noreply@blogger.com0tag:blogger.com,1999:blog-66124378769589405.post-23519073510399567202012-02-02T11:06:00.003+11:002012-02-02T17:15:03.400+11:00Starcom Media Futures Report, 2012<br />
<h2 style="clear: left; float: left; font-family: Arial,Helvetica,sans-serif; margin-bottom: 1em; margin-right: 1em;">
</h2>
<h3 align="center" style="color: #cc0000; font-family: Arial,Helvetica,sans-serif; text-align: center;">
<span style="font-size: x-large;"><span class="Heading1Char"><span lang="EN-US" style="line-height: 115%;">Modest growth
is predicted for 2012, Media executives <a href="http://www.blogger.com/blogger.g?blogID=66124378769589405" name="_GoBack"></a>predict less than
half the growth rate predicted by Advertisers</span></span></span></h3>
<h3 align="center" style="color: #cc0000; font-family: Arial,Helvetica,sans-serif; text-align: center;">
<span style="font-size: x-large;"><span class="Heading1Char"><span lang="EN-US" style="line-height: 115%;"> </span></span></span></h3>
<h2 style="color: blue; font-family: Arial,Helvetica,sans-serif; text-align: center;">
<span style="font-size: large;"><span lang="EN-US">After a year of global economic uncertainty, advertisers
and media executives have predicted lower growth levels than the past two
years.</span></span></h2>
<div class="MsoSubtitle" style="font-family: Arial,Helvetica,sans-serif;">
<span lang="EN-US">Findings from Starcom’s Media Futures
survey indicate that the Australian advertising market is set for a modest
level of growth. Among advertisers budgets are predicted to increase by 3.8%.
2011 demonstrated the current volatility of the advertising market, at the end
of 2010 advertisers predicted a growth rate of 6.0% in the coming year, however
with increasing global economic uncertainty experienced in 2011, advertisers downgraded
their forecast for 2011 to 2.2% (a percentage point drop of 3.8). Media
executives are less optimistic than advertisers, predicting a growth rate of
1.7%. In relation to their own channels, Display and Search executives are most
buoyant, predicting growth rates of 22.5 and 12.6% respectively; Cinema and STV
executives are also optimistic for their channels (8 and 7.3% respectively).
For the first time in Media Futures’ history, we have included the consumer
view on financial/spending trends. In comparison to last year, only 29% feel
that their financial situation is better, while in comparison to next year
consumers are more positive, with 41% predicting that their financial situation
will improve. Consumers feel their disposable income is most pressured by
household shopping and insurance products.</span></div>
<h2 style="color: blue; font-family: Arial,Helvetica,sans-serif; text-align: center;">
<span style="font-size: large;"><span lang="EN-US"> </span></span></h2>
<h2 style="color: blue; font-family: Arial,Helvetica,sans-serif; text-align: center;">
<span style="font-size: large;"><span lang="EN-US">National advertising expenditure trends advertiser estimates
v actual v CPI</span></span></h2>
<h2 style="font-family: Arial,Helvetica,sans-serif;">
<span lang="EN-US"> </span></h2>
<div class="WordSection1" style="font-family: Arial,Helvetica,sans-serif;">
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<a 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" width="640" /></a><span style="color: blue; font-size: small;"><b><span lang="EN-US" style="line-height: 115%;"> <span style="color: white;">--------------------------------------------------------------------------------------------------------------------------------</span></span></b></span><br />
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<span style="color: blue; font-size: large;"><b><span lang="EN-US" style="line-height: 115%;">Key trends for
2012 - Advertisers</span></b></span></div>
</div>
</div>
<ul style="font-family: Arial,Helvetica,sans-serif;">
<li><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"></span>Advertisers are more optimistic
than media executives in their predictions of media expenditure/revenue in 2012
(Advertisers 3.8% vs. Media execs. 1.7%)</li>
<li><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"></span>Comparing the 2011 annual prediction
to the mid-year update for 2011 demonstrates the volatility of the advertising
market, the predicted growth rate for 2011 (6.0%) shifted down substantially to
2.2%</li>
<li><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"></span>In 2011 just over 9 in 10 of
advertisers used Search, however FTA TV was used most often (67%)</li>
<li><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"></span>Online is expected to grow most
strongly overall, this year advertisers intend increase their spending on
display more than search</li>
<li><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"></span>Six in ten advertisers intend to
use mobile advertising in 2012</li>
<li><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"></span>Across BTL channels, close to 8
in 10 used PR in 2011, in 2012 this also the case, however the proportion of
advertisers intending to use SMS in their campaigns has increased year on year</li>
<li><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"></span>Increased management pressure is
primarily expected to come from the areas of results/effectiveness, budgets and
meeting business objectives</li>
</ul>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><br />
<h2 style="color: blue; font-family: Arial,Helvetica,sans-serif; text-align: center;">
<span style="font-size: large;"><span lang="EN-US">Estimated budget changes by major media</span></span></h2>
<div style="font-family: Arial,Helvetica,sans-serif;">
<b><img alt="" height="331" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAeMAAAD7CAIAAADW52stAAAgAElEQVR4nOy9e1Ti2Z3o6z1z52TOnbXuWmets+auu9ZZ99655yadyZyZc+aRpLuTSTLJTCaZPpPunM5Mkk66O93pTnd1dVfXq623VWWp5fuB+AARQR6CorwRUFEBFeSpgC9Q3ogKCCIPAdn3j19CLK2yLQHFqv1Z+w/88fvthz/48Pvt397fXQQgEAgEUtgUAQCSyaQVAoFAIAVGMpn8vamtVqtWqz3tKkEgEAjk9yBafsTUmb8hEAgEUgjsNTM0NQQCgRQi0NQQCARS6EBTQyAQSKEDTQ2BQCCFDjT18YnvpDdDiWA4FQynNreS0VgqnU5n3nU6nSqVKhKJZLasra1pNJrt7e29mcRisVgs9ki28Xg8Hs935T+XdDodDAb31faI7z7DpNLpaDK1lUiEE8lwIrmdSCR2dzPvRiIRlUrlcrkyWxKJhE6n27sFABCPx0OhUObPnZ2dmZkZs9l8AvX/XMLh8NbW1iHv7q055MSApj4+cS9v0/iboO5cUHdu0/DBxnxHOLwNAEin04ODg62trWQymUqlOp1OAIBIJGpqamIymV1dXUajEQCwtraGQqGqqqocDgeSoc/na2lpqaqqQg7JH3a7fXFx8XN3E4lE09PTj30rGo0KBAK9Xp/rqhU6fodd39EyW35HV16iLb+jfnjPq1Uhb83Pz5NIJCqVWldXJxKJAAArKyu9vb0MBqO5uXlwcBDZTalUvvfee1QqFfnT5XL19fVRKJTGxkYmk5lIJPJXebVajXz2DmF0dJTL5T7p3aGhoUPeheQPaOossF4DK0VAUwQ0RWCxyD/5I5/PDwAIh8M9PT3Dw8Mej+fy5cs4HG5zc/PevXtkMtnv99+8ebOpqQkA4HA4SkpKzp8/PzMzg+Tn8XhKS0s//vjjzJYMZrMZg8EIhcKdnZ319XW32w0AiEQiXq93fX3d7/crlUocDpf5Hm5sbDAYDDKZ7PF4kC1GoxGNRstksnQ63dbW9sMf/pDD4SSTyVgsJhQK29vbM+62WCxYLJbNZjc0NAgEgkwdgsEgj8fr6uoym83RaBSHwzU2Nvb09KhUv1WVw+Gg0+kkEgn57fH5fEtLS3w+n8VibW5uIvsoFIrOzs6pqSmfz7e7uwsAkMvlaDT6rEjfqVENv/Zd04tf1rz4Zf2LX57+u/+2TCMhb0kkku7u7tXV1Y6OjsrKykgkQiAQ7ty54/V6xWJxSUkJcnYUCsVXv/rV27dvI0fpdDoajWa1WsVicWVl5cLCQqaseDwuFovb29uXlpYAABaLBTmbLpfL5XL5/X6TyYT8ezPXuSqVqqmpKfP7GgqFOBwOkUh0u92BQODtt99+/fXXkRO9tLTU1tY2NDSE3NLt7OwMDQ319vbeunWrubl5b5ORT45cLgcA4HC4ioqK0dHRzCVIMpmcnJxsaWmZmppC6hwIBFQqFZVKnZubQ3JwuVzd3d3Dw8Nms3ltbQ0A4PF4yGQyg8Hw+/35OE3PHtDUWWC7C/RFYKwIjBUBVZFP8XO/PwAAiEajme6LxsZGCoWiVCpJJBLyleDxeC0tLdvb27u7u3a7vaenR61WIzvv7u46nU4ajZbZgqDT6drb2ykUCgaDGR0dtVqtOBxOpVJJJBI2m720tFRRUfHw4cOOjo7i4uLx8fFQKDQwMNDZ2UkikZhMZiAQmJycRL6BZWVlExMTeDz+1Vdf5fF429vbEokEg8GQyWQajWa3261Wa1tbW319fU1Nzaeffjo6OorUIZlM0mi0GzduNDc3E4nE+fn527dvv/POO1QqtaSkZHx8HAAwNTVFJpPb29u7urq8Xi+Tybx06RKJRLp9+zabzQYAcLncCxcu4HC4ixcvNjY2AgBkMll9fT2RSGxubp6cnDyZ85YNLr129I0fTX3thbGvvSD72gsjL/+FdYCOvBUMBpHOLqFQ2NbWFolEMBgMnf7bd1tbWzEYDPK6srKyoqICeR0KhZBPi8ViodFoKysryPZEIiEWi5ubmykUSkdHx9zcHJfLpdPpOp2OQCC4XK7Ozs533313YGCguLiYRqMBAKamphobG5FfUJlMtrOzQ6FQ7ty5g0Khent7NRrNRx999MYbbywuLhoMBgKBQCaT29raEAWz2eybN2/S6fRXX3315s2bmfaqVKry8vLm5uby8nKNRsNgMN5///2urq7S0lI8Hr+9vW2z2fr6+ggEQmlp6dDQUDgcrq+vLysrI5PJ1dXVWq02FAq1trbeunWro6Pj2rVrQ0NDPp+PzWZ3d3fjcDiBQABlfRSgqbPgCabOMDg42NbWtrGxMTg4mLnbVSqV3d3dyMWRzWbr6urSaDS/z/LAFgDA/fv3v/e977HZ7OLi4k8//dTtdk9NTb3//vu3b982Go3z8/NXr16VSCQAgGvXrpWXl4+Ojv70pz9taGjA4/FvvPEGn89vaGi4f/8+AGB2dlar1Y6Ojvb09CDFffTRR8XFxUwm89VXXyUSiQQC4d69ewCApaWl27dvDw0NIXWYmZm5f/8+cvk8Ozu7sLBw5cqVmpoaAEBJSQmSudls5nA4GAzm8uXLWq22vr7+nXfeSSQSUqm0ra1tbW2ttLQUuZ/AYDD37t0LBAJXr179xS9+wWazf/CDH1y5ciU/5ymXHGJqBJvNVlNTg5wOKpU6PDyMbG9oaKivr0del5WVlZeX7z3K7/fjcLhMDwkAYGVl5Te/+c0nn3zCYrG+/e1vl5eXOxyOioqKt99+m8PhAACQfx0AQKlUVlRULCwslJSU/PjHP+ZwOK+88sr169enpqbu379vMpkAAHq93u12d3R09Pb2AgDu3bv3yiuvsNns8+fPX79+fXZ2trGxEanqpUuXLl26lKlGeXk58qMyOzur0+l6enrOnz/v8/lWV1exWOzc3FwoFBoeHhYIBP/6r/969+7dzc3N69evI6XcuXMHjUZLpdK7d+9ubGwEAoHLly8PDAwIBIKf/OQneDy+pqbm3XfflUqluT5LzyDQ1McnvXwV2IuAvgjoi4ClyCd/ZWPDl3l3cnKyqqrKYDAAAMRiMR6PD4fDAAAmk1lfX49cfHk8HgqFsrfr8OAWAMCFCxe+853v9PT0EAgEkUi0vb29tLT0jW984+rVqwAAvV5PJBKRZ1YYDKa1tRWLxb711lvd3d1kMrm7u3tmZqaysrKlpSWTIZfLxeFwAAClUnn58uXq6moKhYJGo2dmZu7cuXP9+nUAQDqdplAomd4PRPcbGxvIn9FoFIvFImZ58OBBZWWl3+/n8XjIlVpZWZlGo6mvr0e+5Fqtlkwm63Q6FArF4/EAAOPj4xQKZXFx8f79+8XFxRQKpa2tTSaT5fwc5RyHelr8o79fePkr+pe/Ynj5K5pv/5Wlpzvzrsfj6erqQjSdTqdrampIpN/2jaDR6I6ODuR1ZWVldXV15qhwOEyn0+l0ejAYzGyUy+UXL16sqamhUChNTU1I30J1dfUXv/hF5OezuLgY+YEMhUI4HI7NZtfW1p47d45Kpba2tioUChKJVF9fv/fpdGNjI5lMBgCcP3/+H/7hH2g0Gg6HGx4eHhkZ6ejoQB5pYjCYhw8fZg65ffs28uOK0NnZifwZiUQ4HI5Go1Gr1Wg0mk6nf/zxxygUyuVykclkpC+rrKwMhUL19/dnulM6OjpYLFZra+trr71GoVC6u7sZDMby8nIuzswzDjR1FgRHgfcusN0FtrvAfTfqZESjMQBAMpns7u7+0Y9+hMVi5+fn/X6/2+2uqqrq7OycmZm5detWV1cX+F0fItIb4PP59m7BYDBIdx4CBoO5evWqx+OZm5ubm5tbWVmprq7GYDAoFGpgYMBgMJw/fx6LxTqdzqtXr7a0tOj1+rKyMrVa7fV65+bmdnd3USjUJ598YrVahUKhUqlUKpVNTU0mk8lisZSXl9Pp9M3NTY1G43a7aTTau+++q9FoFArF5cuXhUIhUgeHw3Hr1i0CgTA/Pz88PGwymTo6OpCHSzdv3iwvLzcYDLdu3ZqZmVGr1RcuXJienn748OGdO3cAAAqFAovF2u32pqam4uJihUJx/fr1srKyUChUX1/f1NQUj8c1Gs3eLtqCZcu7au3vcWKbbdhmO7Z5Bde6Of/bn1W1Wv2rX/3q0qVLcrncZrMBAOh0+meffaZUKvv7+8vLy81mczqddrvdb7zxxptvvmm32wEATqfz5s2b77zzDp/PX1paygwWcjqdNTU1fX19oVBIr9c7HA4+n19bW4vD4e7cuaPX60tKSv7pn/7J4XBwOJzKykqr1YrH4xsaGsLhsFarNRgMi4uLSIfG7Ozs8PBwKBSqq6urqKjY3d1ta2u7ceOGx+MxGAwajWZzc/POnTtVVVUul+utt9769NNPM+1Fo9GXLl1CutF1Oh1yIQwACAaDfX19Op3u1q1b165di8Vi77///o0bN1wuV0dHB9JRfvPmzbKyMqvVeufOHQaDIZFIfvWrX3E4HLlcXlZWZjabV1ZWjEbj7p7BM5AnAU2de+LxOBqNLi0tHRwcZLPZyP9TLpe3t7fTaDQGg4F0fbjdbjqdXl1djcPhLBYLAMDj8SBbMBgM8hAJYX19vbe3F4fDYbHYqakprVaLXMwaDAaRSDQ5OXnz5s26ujoWi9Xe3j47OwsAkEgkLS0tBAJhcHAwEokgnSokEgm52gqHwywWi06nr6+vj46O1tbWUqlUMplssVi2t7e7urra2tqQJ1F77SkSiaqrqzs7O5lMpt1un5qaytwxjI2N+Xw+CoVCJBIpFEpnZ6fH4xkaGuLz+QAAp9M5NTUVi8UsFguZTObxeCUlJY2NjYlEYnJyEoVCcTicrq6ufb3zZ46xsbGrV6/icDgWi6VQKJLJZDgcRpqGRqORC+1kMjk7O1tWVvbw4cPp6elEIrG0tHT37l0UCsXn80dGRpDfbITx8fH6+noajUaj0ZCHhxMTEwAALper1+tra2tfe+21sbGxpqYmsVgMAJidncVisQwGo6OjA7kGHx4erq+vx2AwLBZre3t7cnKyrq7OaDS63W7kE9Xe3o5UTCKRPHjwYGBgoKamBnmogGC1WkkkEvKR0Gq1Go1GIpGk0+l4PD4zM7O6ujo8PFxTUzM4OFhWVsZms7e2tjI/VGKxGOlRGRoa6urqYrFYb7/9NoVC2d3dFQqFOBwOuaLfN0oV8ligqXPP7u5uMpmMRqObm5t+vz9zlbS9ve1wODJXELFYLBQKRSKRzMBkZJgtsmXvQGwAQCKRmJmZQcZUJBKJvZchMpmsu7sb6TveO8DZ4XAYDIbMqK9YLKbX6zOX6sFgcHl5GRk5u7a2ptfro9Eo8lY8Hl9YWAgEAgCAVCq1txpOp9NgMCAbd3d3910NBYNBrVabeUC0b4d0Ou10OrVardPprK6uRqFQyFd0a2trZmbmGRilm0ql4vH41taW3+8PhUKZGJVOpzPzP0mlUltbW5FIJBqNBoPBZDKZSqV2dna2t7cDgUAwGNzZ2dmb59ramk6n2/dhQLhz505paanH40G0iBCJRPR6/V7dO51Oo9GYqYzVakV6G5LJ5MzMzN6B3h6Px2QyIXvunRkQi8U0Gk1mEFE6nd77LpIncuuGvJtMJvfuEIlErFbrysrK5OTk7du3M3dpZrN5cXFxX1aQJwFNfeZZXl4eHh7e++UsWObn52k0GnLfkBlVAjkefX19AwMDp12LzycSiUil0t7e3paWFhqNlhmvCXkqoKnPPMlkMhKJ7Lv4LVjsdrtMJltdXT3tipx5tre3H3utXYAEAgG1Wj07O1sIk2/PKNDUEAgEUuhAU0MKkVQqtba2treb+7Ed2dFo9DmMPQJ5DoGmhhQcBoNBIBAMDw+LxeL19XWHwyEWi+Vy+eDg4N6xKDKZjMVijY6OHiWGCQRypoGmhhQcSqVSJBJZrdbGxkY2m+1wOCQSidvtbmho6OzsRPYxGo3V1dUMBkOtVuc7oBUEcurk19SJREIikTQ0NPT09CBBhdxuN4PBwGAwOBwOGfkLgewD6fSIRqNUKjUznZ3L5V6/fj0TDYpMJiMxj8Ri8efGh4NAzjr5NTWTybx8+XJ9ff3ly5eJRCIAgM1m37p1i0KhUKlU+AWDPIloNMrn80UiETIFHwDAYDAuXbqETP0AAJBIpJqamtXVVRqNRqVS4aACyLNNfk0tkUgUCgUAoL+/v7KyEgBAIBBu377N5/MVCsVjB5ZFIhG73b6ysrKysvIMzIaAHAOfzycUCvl8PvIBkEqliKDr6+urqqqQUYkjIyNITBIul9vR0QFNDXm2OYl+aiQgMh6PBwCMjIw0NDRQKJQbN26wWKzHVkggEHC5XAKBoNPpclsTyJlAp9PV1NSwWCy1Wr22tjY+Po7D4cbGxjo6OlQqlcfjMZvNPp/PaDRqtVoCgQCDsUGeeU7C1EiYXSRSVzQaReY3j46OIhFB9+0cCASWl5etViuVSh0bG8ttTSBnAq/Xq9FolErl1NSU1+sFALjd7tHRUeRRh9/vX19fBwAkEgmtVovEOYJAnm3ya+pIJCIQCNrb25HvGPhdaGMAwPj4eFNTU2b7QUQiERKfHgKBQJ5z8mtqkUj0/e9//9KlS52dncgt6ujoaGtra19f3927d6lU6iGrxg0ODkJTQyAQCMi3qdVqNRJss6WlBTE1slQznU4fHh4+ZAlkAE0NgUAgv6NwZ75AU0PS6XQ0ntrcSgbDqX0ptJ3aScAI9JDnBWhqSOESDoc3Fjo2DR8Edef2pk3thz71+Yj3DKzmBYHkBGhqSOHi8/n8k/8CFouA5tGkLwLT/z663HzaFYRATghoakjh4vf7/VM/A6rfLQCfSbKinZEvRK3Y064gBHJCQFNDChdoaggEAZoaUrhAU0MgCNDUkMIFmhoCQYCmhhQuJ2DqzLIyiUTCarVmQvdlsNlsexf/hkBOBWhqSOGSP1PH43E+n9/V1YXEM3C5XKOjo6OjoyMjI5lAIqlUSiqVkslkkUgEZQ05XaCpIYVLXk3NZDLv3Lmj0WgAAAwGo7293ev1crnczKdOr9c3Njb29vaqVCokJhQEclpAU0MKl7z2fiCX1UqlEgDQ3d3d3d0NAOjs7Gxra0N2IBAIJSUlKpWqp6dHr9dn3xwI5NhAU0MKl7yaemtri8PhINfUy8vLQqHQYDBcuHChpKQE2QGHwz18+DAQCNBoNDKZfEg0MQgk30BTQwqX/Jl6d3fXZrN1dHSIRCIAQCQSMZvNMpnsypUrVCp1a2srEAhIJBIKhRIOh7lcbnd3NzQ15BSBpoYULvkzdSAQ4PF45eXl7e3tHo8nGAyq1eqRkRE2m221WhcWFmZnZzc3NzUazfj4OIlEmp6ezmG7IJCnJb+mjsViEolkbGwss8xdIpGQyWTDw8ORSOTwY6GpIfkz9dbWltFo1Gg0Op0OeVq4vLys0WiQD+rGxkbmEeLi4qLT6cxJcyCQY5NHU9tsNgqF0tHR0dTU1NfXt7m5GY1GuVwuCoXCYDAMBgNZeOlJwDVfIHDmCwSCkEdTz83NsdnsjY0Ni8VSW1s7MzMjEolu375ttVo3NjZu375NIpEOHrW9ve1wOKxWK41Gk8lgWMvnGmhqCAQhj6ZOpVLIC7PZTCaTvV5vRUXFgwcPkI1oNLqysvLgUQ6HQygU8ni8lpaWiYmJnNQEckaBpoZAEPL+RNHn87W1tfF4PABAWVlZxs4EAqG9vf3g/ltbW0gdaDQasqAX5LkFmhoCQcivqTc2Nnp7e5lMZigUAgCg0eimpibkrfb29ubmwyLBw35qyAmYOhpe9duHQjZmyM7dlzaXeyN+U/ZFQCDZk0dTr6ysXLx48d133x0eHjYYDMFgcGFhobKysre3d2BgoLS0dHJy8pDD4dgPyAmYOmAXu8VfC0n+z83h/7wvBcf+ZNNUnn0REEj25NHUCwsL9+7da25u5vP5AoFgdXUVACCXy3E4HAaDGR0dPfxwaGrICZg6aGVuif8ETBeBiQPJVBSbv5x9ERBI9uS39yOVSoXD4UAgEAqFdnZ2kI3JZDLz+hCgqSEnYWobOzT8n8HEgSLGioCuKDpfnH0REEj2wDmKkMIFmhoCQYCmhhQu0NQQCAI0NaRwgaaGQBCgqSGFCzQ1BIIATQ0pXKCpIRAEaGpI4QJNDYEgQFNDChdoaggEAZoaUrhAU0MgCNDUkMIFmhoCQYCmhhQu0NQQCAI0NaRwgaaGQBCgqSGFCzQ1BIIATQ0pXKCpIRCEEzJ1Op3OvN7Z2fH7/cFg8PCIetDUEGhqCAQh76ZWKpUNDQ1arRb5c2Zmhkgkstns3t7eubm5Qw6EpoZAU0MgCPk1dTAY7Ovr+9GPfkQgEJAtJBKptrbWbDYbDAa3233IsWKxeGxsLFc1gZxFoKkhEIS8m9rv9zc1NXV1dSFbcDjc5cuXyWQyg8Hw+/0HD/F6vSqVSq1Wd3V1yWSyXNUEchaBpoZAEE6in3qvqeVyeUtLCw6HKy4u7u3tPdhVbbPZBgcHeTxeS0vLxMREbmsCOVtAU0MgCCdh6ubm5u7u7n0bTSYTgUBwOp37tqdSqWg0Gg6HORyOVCrNbU0gZwtoaggEIe+mjkajJSUldXV1yJ8jIyMSiQQA0NfXV1NTEwgEnnSgUCiETxSfc6CpIRCEvPdTj4+P37p16969eyaTKZlMisXi+vr6/v7+O3fusFisQ46FYz8g0NQQCEJ+TR0KhWZnZ3U6nUajWVpaSiaTAAC73c5gMHQ63eHHQlNDoKkhEAQ4RxFSuEBTQyAI0NSQwgWaGgJBgKaGFC6nZmp5EVAXgbmiiAmaGlIQQFNDCpfTMbW0aLmnqP1ykZ5clFguBgDMzs6yWCwqlTo5OZk50OVycblcGo2m0WgSiUT2NYFADgGaGlK4nJapVe1Ff/eXRfjPitKea5FoemBgAI/HU6lUDAazurqKHMjhcKqqqgYHB41GIzQ1JN9AU0MKl9Pq/YhIiu6/U9RTUpT23tLMOiQSyfb2NgCgv7+fw+EAAOLxeGVl5YMHD2Qy2eLiYvbVgEAOB5oacnwWFxctFsu+jcvLy0qlcmtrK/v8T62fWleE+qSIfKso7bvLFys4HE4qlQIA4PH4zs5OAIDH46mrq8NisSKRiEAgQFlD8g00NeSYTE9PM5nMsbExvV4fi8WQjSqVisFgDA0NjY2NbWxsZFnEqZnaUNR6qYhxvygduqMzOul0usvlAgAQiUSBQIBUjE6nGwwGAEB/f79QKMy+JhDIIUBTQ47D+vo6lUqdm5vb2trq6+ubnZ1FtuNwuIGBgXg8TqVS9Xp9lqWcgqnHi4C0SI4t+p9/V/TeD4sk/RdjO2BkZIRAIPT09LDZbKfTaTabNzY2xsfHyWSyQCBgs9mHx++FQLIHmhpyHHw+H5FIFAqFHo+npaVFJBIh2/v7++vr67u7u4lEYjAYzLKUUzM1qgh1oaj9RpGQ+ikAIBDYHB8f53K5LpcrlUotLS1tbm5ubW2pVCqBQFAg3xfIsw00NeSYIB0dPB6vvLwcOVOhUEggEAwMDHC5XBwOdyavqZE0WQQ0RcBSlF6+ln0REEj2QFNDjonH45mamqqvr0ej0R6Px+PxLC4u4nA4kUi0tbXV3Nzc29ubZRFwjiIEggBNDTkmS0tLcrm8r69PqVQCABYWFjwez+TkJIvFmp6eHh0dzQw9PjbQ1BAIAjQ15Jgkk0m/3x+NRgEA6XQ6FoshQ9kikcj6+vre1eiPzambOrZ0I/siIJDsybupFxcXMwMDAAAej6enpwePx9tstsMPhKaGnLKptUVB9blVq8trs+5LnmWLb9WTOLC2HASSJ/JraoVC8ZOf/KSxsRH5c3V1lUqlNjQ0tLW1dXZ2Hj5fAK5NDjllU6uKnF0vjX58RX7uV7JH0+SHbyoaK32rnuwrAIEchfyaempq6o033qivr0f+JBAIDx48iMfjAIDq6ur29vaDh6ytralUKpVKBdcmh5y6qVce/qn4r/9a/fUXlI8mw4svjP/656vWlewrAIEchbz3fvT09KBQKOR1SUlJaWkp8hqDwWQWV9yLw+EQiURcLheuTQ45fVPXfHHo5W9Iv/bC2KNJ+fUXZOd+5bVZs68ABHIU8m5qPB6fMXVpaWllZSXyuqOjo6Wl5eD+u7u78Xg8HA6zWCx4TV3IxIML8eV64LwPbAfS6v24lx/b2c2yCGhqCAQh76am0WgdHR3I646OjoaGBuR1a2trW1vbIQfCtckLnMBy77b4fwemIqA/kFaKAqpfbm6lsizicFPHbB3ZtwKaGnImyKOpk8nkxMTEa6+99sMf/pDBYHi93pWVlebm5pqaGhQKVVdXt3dMyEHg2I8C5zDHaYqCunPBcB5NvTv2BbDa9dijnmqAIDQ15EyQd1NXVlZWVlYipgYA6HS6tra2pqYmhUJx+OHQ1AXOaZp6sshG/0Nu9ycDTPHU1FQ4HEb239zcHBsb6+vrm5yczGw8fitOxNRra2tcLndkZGRzcxPZsrOzMzo6ikajWSzW2tpa9kVAngHgzBfIMTlNU08VDTz4d3euvSMUjer1+kgkguw/Ojra0NDA4XB0Ol1m4/FbkX9Tr66uikQiJE5sJiCfWq1ub2/H4/FCoXB9fT3LIiDPBmfY1JFIRK1Wf+4MGkieODVTS4uAtKji/aKPP/5QJp9UKpU7v5uBUltb+9lnn8lkMqVSeSZMTaPRiouLpVLp3Nxc5iZgYGCgublZKpUuLS1lmT/kmeGsmtpqtQ4ODorFYpVKlbltzAk+n0+lUslkMovFsrv729ELqVRqcXFxcnLS7/fnsKwzzWmaerSo+sP/5drVj8fHxxsaGoaHh5H9m5qaSkpKZDJZc3PzyMhItq3Iv6krKiree+89mUyGx+PlcjmycXFxkcfjcTicxsZGqVSaZRGQZ4OzamoKhXLlypWRkRGTyYSEnsgV4+PjyILTdrs9Y+qxsefLzy4AACAASURBVLGenh65XD42NubxwJlpAJx2P3XvvT8YoLUAADo7O7HY3w7X4/P5iO/IZDKRSMy2Ffk3dWtrKx6PBwAwGIzMEKnM+rkdHR2ZWWOQ55yzamrkYkSj0fT19RmNxhyWS6VSr1+/LhQK914+t7S00On0eDxOo9FmZmZyWFyeSKVSoVDI6/WGw+G9YyHW1tZytUDJaZp6umiy7QuNDz9kc4UDAwOLi4tms9lut5vNZjqdzmazmUym2WzOthX5N/X09HRPT49UKm1qahIKhQaDYWZmZnFxkcViCYVCZO3zLIuAPBucVVM3Nzc3NzcDAEgkEplMzmG54+PjaDS6paWFw+Fk+lUoFEpFRUVnZycej8/JWq75RqFQsNnsubk5ZJkSZOPExASdTqfT6XK5PLPx2JymqeVFAf5/GGNcZHEGnU4nAGBlZQVZ6lCj0TCZTLvdnoNW5N/UsVhsdnZWLBYPDg6ura3pdDqtVutwOLhcbn9/v0QiyW3PHuTsclZNzeVyKRTK6uoqHo/ncDi5KjSdTiN9KclkkkajTU5OAgB8Ph+LxWKxWENDQ2QyOfulTE4ADAZz/fp1o9G493dFoVDo9fqxsbGurq7sFXC646lTo19IrxKyzP9zWgHHU0MKhrNq6pWVlYmJCZlMxmazLRZLrgpNp9NSqVQqlU5PTxMIhLm5OYfDodfryWTy+Pi4y+VqamrK4Q9D/ujr66urq+NwOBKJZO96hqurq/fv3ycQCEicrGw4XVPD2eSQ54qzamoAwO7urtPp3N7ezm25crmczWZzOBylUplKpebn510ul06n4/P5EolELBafiSGuSH+00Wjs7OzU6XSZ7U6ns66uDovFZt9bDU0NTQ05Mc6wqfNHLBbLdBokEgnkiVw0Gg0EAqdSn6dld3d3dnbW5XKtra0RiUS1Wr29vW21Wqenp/1+/8bGRkdHh0ajybKU0zV1QvKFHTfs/YA8L0BTP4Ps7u6Ojo7SaLTe3l4+nx8IBCwWC/LkisViDQwMCIXCs95PHZf8sWf4ulUyah8f2ZeWxXy/5ahzRqCpC5l4PJ59N92zwTNlaqvVyufz99V/eXmZRCKdiaF1OSSZTM7NzWm12lgsBgDY2NiIxWI7Ozt6vf7oM60P53RNHRv/TzO3XxR977vDP/zWvjT2/RdNuNYctOJETL0xJfd2tthw6H3J29myoXiu47NPTU21trbCScgIz46pV1a8HA5XIBBQKBRktWwAwOzsLJlMplAoKBQqMwcMkhNOd5RefPxPZj/9s4m//PLE1760L5le+vJ8/cMctOJETG0oL7F967/qX/7KvmT71n81Vt7LPv8zCvL0/rPPPtv7lCUnRCKRfdfpu7u7kUgEWb45Jys154MzZupoyBm1YoDrQOh69339UIlhRgUAaGlpoVAoyP5cLre7uzuVSrW2tmZmsh1OOp2OxlObW8lgOLUvhbZTO4lso+M/M5y6qQ2X/nz0L/9s7IBGdS/92XxTdQ5acSKmNjVU6l7KthUnw9raGjJo/XM3ZkkikRgeHkbGxWb/QGUvcrlcIBAIhUKVSpXZODY21trayuFw9Ho9NPXvsdvtk5OTKpXq8IiOjzX1hkO2If5/wcKB0PVLRdtT3133LPIHhx88eJDp65ifn+/s7KTT6Q0NDUe8Qg+HwxsLHZuGD4K6c3vTpvZDn/p8xAuXofkt0NTPj6lTqdTExASDwejv71cqlUiUhd3d3ampqX0bcwKbzb527RqdTn/w4AGbzc5VtslkUiqV6nQ6kUjU3d2diULR3d197tw5Pp+PzKIqTE7a1AqFAovFcjgcZBLwIXs+ds0Xv0vhH/1rMHXgS6Us8sv/yeucmzWYKisreTwesj+Hw2lubp6enmYwGMPDw8lk8nNr6PP5/JP/AhaLgObRpC8C0/8+utx87LYfESRg8b44ag6HQywWF1TIEWjq58rUCoXCaDSKRKLOzk5kaOzu7u709LTBYBgeHu7q6srheNmxsTEKhTI6Onrt2rWBgYFcZYvMy0WmFHR3d2dCMA4ODnZ2dvb390ul0uzn7uaJkzY1Ho9va2uLx+NbW1uP/RHOrKPI4XAOrqP4RFOri4So/7sT1z5rMJSUlJBIpKWlpfn5eTKZXFNTs76+jsPhsFjsUUx9AmN4D8FoNA4MDHC5XBQKlVlsYXZ2lkqlInOOjxgJMxqNRl0M4DnQTeS4v2stS2yqs68qNPXzY2oEp9N58+ZNIpG4V2cej6e0tJREImUCS+WK3d3dubm5owcGOCJ2u72qqopIJGYC+7hcLrvdLpfLUSiUyWTKbXG54qRN3dnZeeXKFZFI1NXV9djxGDabTSgU8vn8x65N/kRTq4rknX/egm5isnj9/f1Op9NgMOh0Oo/HMzQ0JJPJGAyGWn0kPZ2uqQ0GAzJbvb6+vqqqCtnY2tqKwWAAAHw+/4gzJDc2Njbk/wwsB7qJDEVA80cRCyr7qkJTP2+mttvtbW1tZDJ5by+By+VqbW0lk8n5uOFLp9M57FTx+Xx6vT4ej3u9XiKRaDQaY7GYz+czmUx+v9/v9xOJxNx2i+eQkza1Xq+n0Wijo6P37t1Do9EHl1Byu93T09PT09N4PP4prqmVReHpH617FjeDv52xkk6nkYcD6XR6fX39KFfTvy3iVE2N4HQ6cThcZrAKiURCoVCrq6tlZWWZ2JiHc8qz+6Cpj8yZMLXP55PL5Var1e12E4lEhUIRCoWWl5eVSqXD4TCbzSQSaX5+/rSr+TlsbGwIhUIej9ff3y8QCHw+HxKFcWxsrL+/n8PhjI6O5mQAaz44tbEfCwsLeDx+ZWXlSTsMDQ09VT/1uuz7gfUn5nZ0Tt3Ufr+/v79/7zqTdrt9YmLCZrN98MEHpaWlR8wEmjrbVkBT/46NjQ0ej0cikUgk0sjISCAQWFlZ0ev1Q0NDVCqVQCCMjIzkNkx8ntja2lKpVMisXQDA6urq9vZ2IpGYmZnR6/XI5IPC5KRNLRQKaTRaIBBobm6urq4+ZKbcY8d+HG5qnzcHoZpO19Q2m+3+/fs3b96USqWBQMDhcKysrGxubs7Pz4+Pj9+5c4fL5RZIK6CpC8rUPp/P6XTuHWS2s7ODRH9cXV3Nvp6JRMJoNOp0OsTIwWBwZ2cnmUwajca9S1lCAADBYHDfwLZ4PC4SiahU6rGXMD5pU4+Pj6NQKDabXV9fPzY2dsiez6ep5+bmampqOjo62Gy2zWZbWFgwGo1er3dqaorH40kkklAoVCCtgKYuHFM7HI6mpiYqlZq5Ktzd3UVWKSOTySKRKOdDnvNBLBr2eVd8q0s+r2Vf2nAvbG9tnHYFj4TL5aquru7r69u7cXJysrm5uaenZ3x8/Hg/nKfQ+xEIBNRq9edGO3paU2/I/ym47c2+eodHBUq6urIv4hCSySQSH8rv98fj8WQyifSwR6PRg336hwBNnYNWnClTo9FoIpGY+SHf3d0lEokcDsflcvX09JyJxXMDrknX+Bu+ie+vyw4k5fcCS0d6QnPquFyukpKSvfPs0uk0Ho/v7+/f2NhgsVhHXI1oH2dsjuIhpl4TfmuB1Oro2B8/wYZDu3FoO5+1HTxSTKJDTf3HJskt8bDM4XBk9k8kEnK5nEAgyOXywlkOBpo6B604O6YGAMzMzDCZzL2xyGk0WmlpaU1NDR6Pz/kQunwQtPZvif8j0BUB5YG0WBSb+/S0K3hUhoaGent7927p7u4uKSlBo9F773ueimfH1Kv9X5e89j3ji/vjJ+hf/srSN78iefN/elaWj1LuIXZY5/4HPvGDm3cqRSJRZv+VlRUqldrV1VVXV5dZJPvUgabOQSvOlKn1ej2Px8s81gsGg8jAfIVCQSKRMpFwCpnDzoWuKDpfnH0RyWQyGFjdcC8e7GDxeZdj0SN1LX4uYrGYyWRm/kTOBZ/Pn56eRlbTPkaez46pPQMvSt98Vf63+z/xT/u9OsQOPu4frkzXEcksgUCQ2d/j8SDPRalUKrLOdCEATZ2DVpwdU29sbLS0tFy7dm1ycjIYDK6srBiNRiKRSKFQZmdnGxoaGAzGvkNSqRQSYfGIRZzyXKocmToUCnm0FRuT/7Cvd8Un//7q2P8IOQWfn8Xn4ff7y8rKPvvss7m5uc3NzYWFhZmZme7u7p6enomJicbGRqlUeoxsoan3c1jvx8i/37F39DGH95oaYXZ2FofDLSwsZN/w6Pa212FfXVn22qx7k2fZ4lv1JH43BfbYrUhKvrDryXMMfmjqI5MrU/N4PAqFotVqETu43W61Wk2lUm/evFlcXEyj0aRSaaYPZHl5GQlTrtPpjviM+pTnUuXI1H6/3z/5KjAd6F3RFIHJP4xZW7IvwufzMZlMKpVqMpk2NzdnZ2edTqdarcbj8UQicWho6HjDGaGp93O4qZPOzn62ZGhoaO8hWq22ra0tJ5oGALh06vEblybO/Ur2aJr88E1FY6Vv9UgzwQ5x3Lb4f1MJrnL4QzMzM5nQB8FgUCQSEYlEpVJ5xOssaOrCMfVBkOF64XC4ubmZTqer1era2trR0VHkXQqFcuvWrampKbPZfMR4Had8l5ZDU5/SyK6dnZ2nGhSwD2jq/RxiBz//j1SDNyvrMI2NjRsbG2azeWlpye1237p1q6amRq1W5yTquXV4UPzdv9V9/UvKr7+wNxlefGH81z9ftR5pds8TW6Eo0uK+gGs8x+GJu7u7M11mFouFQqHQaLSmpiahUHiUIqCpC9nUCBaLhcViIaEzenp6iEQisr2srOzatWvz8/NKpTIT/uJwoKlPF2jq/RxihwD/j1SCm6KhMZFIhJh6cXHR7XaPjY1NTk7KZLKc/Otso0PD//ytia99KS+tUBUxy/6AjK8DAIyOjnI4HCSuwubmZigUmpmZQaFQh49zzwBNXfimnp+fZ7PZyOrGPT09ZDIZ2d7S0tLS0uJ2u9Fo9N5nX4cATX26QFPv5/Ae3pS7K+ct3Ue+Tc148Add2CoAgFarFQgEe0cWDg4OPnjwQKvVHqUIaOrCN/VWONaO6RwcFEUikcbGxv7+fmQF5/7+fmSya3t7O4FwpIcW0NSnCzT1fk79XObX1Ooi/PV/19xUAwDg8XgYDAa5prbb7chdcF1dXWNj41GKgKYuHFM/aXZf0GdjULFoVC2Hw+VyuV6v12KxeL1eo9EoFosnJiZYLNbycnajV6GpHyVPMy2hqffzjJtaWSRF/1H1vV/30JnIIyaTyYSEWm1paWloaLhx48be0eKHAE1dOKZ+0uw+/8QPNtU/mBkpmZpShEJbAACPx+Pz+QAAm5ubCoVifX39iEVAUx+RPM20hKbez+GzyXfcORjfdjj5NbWsKDb8xwrORUpP/9TUVDqdNhgMs7OzkUhkcHCwtrZWJBIdMUIsNHXhmPrw2X0p89Xs6wlNfdRW5GemJTT1fg45l3HJH3uGr1slo/bxkX1pWcz3W3ITWiHfpobjqY/aijNk6mfDcbAVTwaaej+HXY2O/6eZ2y+Kvvfd4R9+a18a+/6LJlxrThqeb1PDOYpHbQU09R7OruOejVZAU+/ncDvMfvpnE3/55YmvfWlfMr305fn6hzlpODT157cCmvrordAVxZduZV/Ps+u4Z6MVJ21ql8tFoVBqa2vFYvHh/aGFaeqc2OFw8m3qhOQLO84cxCeBpj4bptYU+Ud/aZPK7WPD+7rsVoYHV42zO1nHJyhwxz0brThRU8fjcQqFUlxcXFNT89lnnx0+Fw4ZRbRvY3hNHR7/C6AqAvJHk6bIx/ybiTdeUfy3P5X/1f6k+es/nfjwzYDHfZRKbm9vb6n+FegOFKEoSk/8x4WLX5J++b8cLMLwt//FgsqNqd1Syej3X1L+1f+Tl1ZMFaXH/9eAumx9ybqxtLgvrc2bYoEjzVgDAETdvNjo/wGUB4qQF4GZopjxw3T68zM5Zitydy4Oa4WuyFX9f0m++rXJ7D5Rh2NurDT8bX5b4W7+kvif/2XsH74ueTRJ//6vVOV3jrhcyyGfKDBWtOvCZfE/OEIrDEW7ls+yL+LstuJETW0wGNBoNBLUnMfjNTU1HVyda2try2q12my23t5eCoWi2YNao5UN90jJ/2gVvbjMeyRZh16UtL3S8+ufD77xY94v9ifxL39M/eg9yaDgkdzUao1Go9PpkBe/QyuVjkrpb9mG9xexMviiru/lwWs/5P3b6weLkLz5Orf8vlqjUT+av1arzbw+ElqtsLuL9uZPhEduhU6ne4pWCF40MF7m1r9DLbnfc/fmvkS7c22Q2HWUVqg1OpmwTUX7llW4v4hl3ou2kRcnORcUepN+cWnm0aRfXNKb5rSPVvipW5Gjc3F4K6zDX5c8/Mee138iyOpcHIZao+E+uCt5M7+tGHv4j4zXXx/6xY/Fj6bxX/6Yfum8dGwsq0/U4ItmzjemR1G6RcvM4063zmBQq1R789dqtU/bCvvoi9Oim7qFpcd+onQmk1arzfITVYCtUKlUMzMzyKIrJ2pqNpuNw+Hi8ThS0MDAwMHlD2w2m0AgYLPZzc3NOBxuZGRkMINQNChgifg9g1zqYxKHzu/v4/bSHp8YDAGPJxQKM5mJxWICgYDFYgUCgUAgQDYKBEKBgCvk9YofWwSXyu+ncXt7H1dEL581IBgcFGQqKxSy2WwsFkskEsVi8eAREQr5HDa3j/74Ug60YmhoCIfDYbHYoaGhzMbPaQWPxqeTOIQuDgG/L/G7ibw++lFaIRgUDfJZjz8RXOqwqI+FRxOLL5Evfky4dH5vIl86Ty4tYdHpQqE4q1bk4lwc3opBLpXPfFIRRz0XhyMYHOQzB06xFbz+fgGXm/n8H+NciHi0QQGdXl9OufzpvnNNuHS+59Infegm0Yhkb6uZTCYWi6VQKCKR6IitGBkaYLQ1EC99QnrMJ+pjysMHbCZzcE9uBduKPnQ1/sNfEz54Z18if/gu6d5t1sBAphUCgYDH43V2dqrV6pM29eDgIB6PR2J3LS4u9vX1HVybPBQK2Ww2g8HQ2toqFovj8fj2I0S2I/HtyM5jUjQeicUj8Z3Hp9i+fLbj8fjQ0BCbzd7e3o5EIo8WEntsEeFIfDsaj8QfW0p8Oxp9JI9IZH19nc1mT0xMxGKx7aMTiTyxIQdasbOzw+VyORzOgX/UCbTiiecimgCLokHhP39b/q3/PvZoUnz7v0s+fMs2Z4ruya0wW/HbD9Xji3jKc3EI0eiptmL/J/Opz0U0EY6ndLUPtd/967EDp1v73b+Zb2uMJlN7mhu1Wq1MJlOr1R69FbEkmO+hSL77VemBIqa//VfSzz5xORyRPf+ugm3F0vDQ8Mfvj5x/d18aO/crRTtq1ePJtCISiYTDYRaLhTyuO1FTO53O+vp6mUwGACCRSHV1dU8KA7i1tYXH4zNBGvOERCI54lLfxyMSiXA4HJVKlb8iAAA8Hu9gvOwccrxW2CWiob//G/1X/z/VV7+4Nxm/9kXpuz9bs+8POliYrXhanttWzDdU6r/+wvjffnFfmnnxy3Ycet/Oa2trbDZ7bm7uqYqw9dMkL/+5/EAR6q9+cfrGxc0DUbYLsxWxra21leW1Zcu+5Fla3Fzz7l1aHoHL5Y6MjICTH/vB5/Pv3bvX0tJSUVEhl8uftFssFuvt7c23qRcXF00mU/7yTyQSJpMpJ6FQD8FkMj3tx+WpOF4rnFrV2LWLE+felJ57e2+a/M2bisZq34HlmQuzFU/Lc9sKY+W95W98RfPil/ellW/++TK6Zt/O4XDYZDI97RLdK4yekW/8hezAIBnV119Q3PjUf2AF7WO04knjcPQvf8Xa0ZyTVjwtJpMJebB30qZOJBIjIyNoNHpmZubwPYVC4fGWsSk0Dv5OnkWethXR7W2v3eZZsaxaV/Ymj8XsW1094so1Oef5PBcngE0kMJXd1h5IprLbnvGRxx7ytK14WlMfg6cy9fFacQyQIs7YzBcIBFKA7KRSofjOdiK5L4XiOzup3ZwUUZimPjGgqSEQyBkAmhqaGgKBFDrQ1NDUEAik0HlmTB0KhTQazfz8PDKzJMPu7q7D4fB6vY89CpoaAoGcAZ4NU9tsNolEolKpmEzmvtGWJpPpwYMHTxpGAU0NyRfhcFgikej1+r0bg8GgUChUqVQFOIABUsg8G6YWCAS9vb0AAJPJxOfzA7+r9vLyMpvNrqioeNKKS9DUkLwQDofHx8d7e3s7OzsVCgWy0e/3S6VSFovV1taW2Qh5xkgmk3w+n8Vi7bu7z5IzbepEIjE3N7ewsECn0xEXb21tCQQCZHXp7e1tsVhssVgUCoVYLH5sDtDUkLygUCh6e3vj8bharWaxWEjANpFIRKfTkXcHBgZisdhpVxOSe6LRaHNz871791wuVw6zXaZ1T37zLzRff0H5aDK9+MLEpQ8L3NQ7Ozsmk2l+fr67u7uvrw8A4PV6GQwGEvjIZDI9fPgQjUZ/+OGHKBQKWYR6H9DUkFyyu7sbDAaj0WhXVxeNRgMAhEKh4eFho9EIAJDL5Z2dnWazGbmsPvpyq5AzRDKZtFgsfD7fYrHkMFvHuGT84/cmHp3yKj339sRv3tRg0aEDs8mPwQn0fiwuLtbX1xOJRCwWOzg4aDabjUajw+FgMpmdnZ2//OUva2pqoKkheSeRSJjNZrfbjUajSSQSAGBra4vD4SBTUnd2dpBAkXV1deXl5VtbW6ddX0jO8Hq9MpnM4XAAAKxWK5vNXl5ezmH+kVDIa13xPjrlddW64raY/d7VIy7TfDgnM/ZDqVQSCASBQOByuVwul8FgyLzlcrmepF9oakguSaVSwWBwa2tLo9GgUKixsbHe3l4qlWqz2axWq8/nW1paUiqVVVVVdDodPlR8lvB6vVKpFDG11+sViUQej+e0K/V0wPHUxwGa+qwjkUh6enpoNNrMzMzGxobBYFhbW9PpdCMjI0KhMLe3xpDCwW63t7W1ffrppzgc7mzJGpr6OEBTPwOEw2Fkmb5kMoncnyYSiYML/UCeJZAFm3A4HJPJhKbOFdDUEAgEAgA09V5isdji4qJCoZicnLTb7YfsCU0NgUBOEmNV6eLLf6Y8MBBw6RtfsbbWn27dTtrUEokEhUINDg4ODAwcHudbJBJBU0MgkAxzc3N9fX16vX7fnBqLxZKT1RUW+3oUH+xf+0J67m3lB2/aeMzs88+GkzY1Ho+vra2dm5t70gOlra0tm81ms9loNNqzsZIABALJHpfLxWQy+/v7CQTCxMREZvvS0tLFixeRGVVZEvL73Oal1QMDAV3mxfBmDmbWZMNJm3pgYKCqqkoikTQ1NT32khlZm5zH47W0tOw9HxAI5HnG7XY7nc5UKoXH4/v7+zPbzWYzMs7kFOt2ApyEqePx+PDwMAaDWVhYsNlsCoUCmRlRXV19cBgAsja51Wql0WjI2rgQCOS5JR6Pz8/Pm0wmZPT97OzsjRs3+Hz+3n1IJBI0dQ5ATN3e3j4/P58J9TA3N9fZ2bmysvKko2A/NQQCiUQiUql0fHzcZrNFo9Gtra2urq7e3t69kxK7u7uRCbHPMCfd+yESiVpbW2UyWVVVVUdHRzgcftKecOwHBAJJp9PhcHh7e3t2dpZKpQ4NDaFQKCqVurq6ajab4/G41+s9d+7c+fPnHQ7HYyNmPBuctKlnZmaIRCKVSu3q6jp87Ac0NQQCyRAIBIaHh/v6+qhU6sLCwubmptlsjsViq6urJBKJRCI5nU5o6hxzlFlq0NQQCORU2N7e3t7eRl4jHeUTExMKhcLlcp1WsBo4RxECgUB+z8LCQnNzs06nQ/5UKBQ9PT0ymYxCoXC5XCQ6wskDTQ2BQCC/ZX19ncPhXLlyJbNK1vz8PDL5QyAQUKnURCJxKhWDpoZAIM81u7u7W1tbSLT0iYkJjUYjkUj2rZLldDopFMq+RUFPEmhqCATyXBOPxycnJ5VKpUwm+/jjjx88ePDxxx83NTXt3YdOpxOJxNOqIYCmhkAgzzmpVGppaWllZUWlUuFwuK6urrfffruhocHv91ut1nQ67fV6CQTC6U7Eg6aGQCCQR7BYLGazeW1tDZkbabfbDQZDbpdaf1qgqSEQCOQRdnd30+l0KpVCZkKmUqnTrhE0NQQCgRQ80NQQCARS6EBTQyAQSKEDTQ2BQCCFDjQ1BAKBFDrQ1BAIBFLonIKpk8nkUaKcQFNDIBAIQn5N7XK5KioqmMzfL+srl8u7urqwWKxIJDo8mCw0NQQCgSDk0dS7u7tGo/E73/lOaWkpskWn05WXlzOZTCaTeePGjcOXHh8aGhobG8tJTSAQCORMk19TRyIRNBrd3d2NbGlqampoaMi8rq2tPXiU0+kUi8XIuouTk5M5qQkEAoGcaXJv6tXV1enpabfbjfzZ1dWVWTa4rKyssrISed3a2trY2HjwcIfDIRKJhoaGpFLpxsZGNjWBQCCQZ4Pcm1qhUJSWlmbiTuHx+K6uLuT13bt3Mz0hNTU1FRUV2RQEgUAgzwm5N7XX61Uqlcg1dSqVqqmpqa2tRQZ78Hi8e/fumUwmh8Nx+/btTK8IBAKBQA4hj/3UiURidnYWuY6WSqWBQCAej3O5XAwGQyAQBgYG1tfXc1IQBAKBPNvk0dSpVMpsNms0Gq1Wq9frg8EgACAajc7OzqpUKmQtHAgEAoF8LoU7RxECgUAgCNDUEAgEUuhAU0MgEEihA039HOF0OldXV0+7FhBIAZFOp0+7CkfiWTC1SCTi8XinXYszwPDwMJlMzt+z3LW1NY/Hs7Gxsbm5maciToxEIhGNRpFl9CDPMOl0msFgCASC067I5/AsmHp8fLy4uDhP/+twOByNRvORc4ZYLHYyP+x2u/3hw4dCoTBP+btcrlu3bv30pz8Vi8V5bZHX67Xb7fnLHwCQTCZFIpFCochfEW63e35+Pq//qI2Njcxs4TyhVCqlUmleW5HvIrhc7nvvvZfveHBOp9Plch37EI7lCQAAIABJREFU8GfB1ACA2dnZPMmawWB8+umnBAJhZmYm55kjcDicixcvksnkE/jPt7W11dXV5XytZY/Hs7Ky4na7L1y48NZbbxmNxpx/r9bW1hYWFtLptEajaWtrq6qq4vP5uS1iH+3t7RgMJk+ZKxQKHA7X3d3N4XD8fn8+ipiamqqvr6+vr6fRaPkroqKiYnp6Oh+Zn1gRAAAsFvvSSy/lLyScQqFoamp68ODBsR115k09MzODw+HW1taMRuO1a9d4PF6uHBEMBgOBAIFA+NnPftba2koikVpaWthsdjwez0n+AIBwOBwKhbq6un7605+2t7cTiUQkHmxuNScQCDo6OrxeLwDAYrHU1tYqlcoc5g8AcLvdra2tDAbDbDavra3lNnOEtbW1zs5ODAbT3NzMYDCEQuFnn32Ww9OdQa/Xi0SiZDI5Pz9PIpHycU3qdDoxGIxMJmtra7tx44bb7Y7FYjnJeXd3FwkmvLCwUFVVRaPRhELhuXPnsFhszn+eQ6FQe3u7WCyem5urqakZGhrKeWeRz+dra2uTSCSLi4vV1dUSieTwUMlPlbNUKvV4PAAAq9VKIpHu37//4YcfisXinOS/F4PB0NDQIBKJrl279tJLLx3vjvNsm1qpVKJQqIqKiuvXr8/NzRmNxvv37+fk59fhcNBoNIvFsrq6isFgTCaTSCT6/ve/f+PGjY6OjtnZ2eyLcDqdJBJpbm5udXWVyWQ6nU4ajfbqq69WVVU1NjZOTExkX4TVapXJZH19fdXV1bW1tRgMxuPxEIlEPB6ffeb7aGhoaGpqAgCk0+lcfZ32sby8fPHixQsXLqysrAAAVCpVrk73XiwWCwaDqaurIxKJxcXFJBIpVzkLBAI6nQ4A0Gq1ZDK5v7+/vb19fn7eZDIZDIbs80+n01qt1mazAQBoNBoajUa2j4yMlJWV5ba/yGw2T09PMxiMpqamjo4OFApVVlYml8tzWAQAIBwO9/T0NDQ0YDCYpqamioqKqampnOTs9/tbW1vr6uokEgmBQOByuQAAsVj84Ycf5rwV4+Pj09PTGo2GTCbX1tZ+9NFHOp3uaTM5w6aOx+PIRa5Sqfzoo49u376t1+sXFhay76ZwOBwoFKqvry8cDgMA6uvr33777dbWVh6PZzabmUxm9qZGiiCRSD6fDwCAw+EuXrzY3d0tk8lsNhuBQMj+47K6utrV1ZV51srlclEoVG9v789//vOf/exnyPc5SwKBQCQSQV4bjca2tra5ubnss30sBoNhYmJiZmbmypUrWCwWuXybn5/PYa+UXC4vLi4eGRnZ3NwkkUhYLPb111+/c+dO9j88NptteXlZJpOdO3eOTqfHYjEUCvXNb36Tw+Go1Wo0Gr28vJxlEevr64FAwGKxcDicubk5j8dz/fp1LBYLABgfH29ubkZuqrInmUy6XK6uri65XL60tESlUm022+LiIhqN1mg0OSkCALC0tFRaWiqXy202G4lEslgs8/PzNTU1OTE10hcUCATq6+v/7d/+jUajZW44ZDJZDk1ts9ksFgsAIBqNotHosbExnU53//79Y3xNzp6pjUaj1WqNx+Nut3tpaUkikTAYDKvV2tjYWFdXl33+VqsVjUb/+Mc/plKpyJbp6elf/OIX7e3tubq5Q4p47bXXMkVMTU299dZbFAolJ/kDANxu9wcffHD16tV9fTUGg6G2trampsZsNmdfikKhqKioIJFIyGAPLBaLqCHnyOXyBw8e9PX1RaNRq9VaXl7e09OD/I7msIh79+5duXLlBz/4QSZ2mEQiKS8vz94Oc3NzSI+TyWQ6f/48k8nU6/W1tbVdXV0tLS1DQ0PZ1h4AlUpFIBACgcDi4uL9+/fVarVMJvvkk0/QaHRDQ8Phq3Y8Fel0urOz8ze/+Y3JZEK2GI3GsrKyHBYhl8urq6svXLjw7rvvIldFJpOptLQ0+45BjUbT2tpKJpPr6upGRkb8fn9FRQUajQ6FQjmq+++Znp7GYrH19fV8Pn93d3dgYODq1at379493u/Z2TP1+Pj4u+++29HRgXTt4fF4NBo9OTmJxWJNJlOWlz+pVKqvr49IJNJotI8//pjFYgEA4vH4w4cPc+WgeDxOo9G6u7v3FVFZWdnR0ZGTIpaWlvB4fFVV1dWrV+l0+mM/3Fl+4u12+/DwsE6nIxAIDQ0Nzc3NOByuq6urs7Mz5x27kUgEhUL19PTs7Owkk8mtrS2pVMpms7OP8OXz+TQaTSAQAAC0trb29vba7fZ79+69/vrraDQauc6iUqmZH9Rjk0qlNjc3yWSyRqOZm5s7f/78wMBAMBhUKBQ5ubkBAIRCofr6+tLS0mAwOD4+fvnyZb1eb7PZsFisWq3OSREAgJ2dnVgsNjMz884777S1tSGfIr1en8MifD4fBoPp7+/f3t4mEAjvvPPOxMTEwsKCVqvNMmfkIU1ra6tMJuvo6Hj//ffFYnEwGGxqasLj8bmNhh8KhVpbWzkcztjY2Pnz53t7ey0WCwqFGh4ePl6GZ8/Uq6urb7311quvvorcVhgMBjweX1tbm/0gG5vNxufzp6amkK/u+Pj4e++9x2azAQBkMrm9vT37u2CHwzEwMCCRSJB4VXuLIJFI7e3tWeaPsLy8LJFIAABarfbcuXMUCiW3j92cTicej2exWMhV7e7uLofDaWpqampq+vnPf57DOwMAwPLyslarffDgQX9/P7KFw+GMjIwAALJ/tOvz+ZCVLoLBoN1uF4lEVCo1Fos1Nze/9957SKheu92eK5my2exf//rXiKyLi4tzeBEKfnd/8/bbb5eVlYXDYblcfvPmzZx0f2eYnp4mkUh4PF6pVOp0uk8//bS7uzuHD9gRfD5faWkpMpY0nU5fv379lVde0ev12efc3t6+97ZbJpNduHBBr9e7XC6BQJDDK4ypqamHDx/+5je/QVoxPT199erVLJ88nTFTp1KptbW11dXVzs7OGzdumM1mn883OjqafTefzWZrbW1lMpl7uzjGx8fff/99JpOJjEvN0tQOh6O+vp5IJO590L+3CORJdDa43W4sFjs4OJip6vT09Llz58hk8lHWgz8KTqezrKzs9ddfP/jJUyqVzc3Nubq8SiaTTqezu7tboVAwGIyf/vSnVCqVyWQe+/7xsbhc/397Z/aUZpb38T9nauZiqqvmZnouZqrmYqar5qLTna6pSXdP2pioSafjQlAUUUEFZd8RlU0Q2UQ0ccMFRQQRFHdFoqIoIsYVMeICz3tx6mV8nfS8Pc0hiennc6VPWed5RPxyzm/5/raYTKZMJru4uHC5XHQ6XSaTSSSSpaWlFFfe3d0FTUZ2u722tpbD4fh8PrPZnJWVNTo6CmWTmGR5eZlKpZpMJpfLRSQSmUzm3t6e0+mEmG5dXl6WSqU9PT05OTnFxcUIgoyPj7e0tIA9BxQ8Hk9/f38ikWhpafn666+bm5uVSqVcLi8uLmaz2RcXFymuTyAQyGTy9Ss1NTXJK1DS4PF4fHFxkc/nK5VKPp+Px+NBjGhhYeFnZBGvcwuU+vT0FIRBHQ5HY2Mjg8EwmUxHR0dyuZxAIIjF4uXl5RRv4ff7FQpFZ2fn5eXl8fHx9PQ0SPQhCGKxWORyeerNL6urq3V1dUql8ujoKBaLra2tJUNjsG7h9XqbmprYbPaN3haXy1VYWDg0NJTi+giC7OzsyOVysVgsEAgwGAxExfx3EomERCLJyckBIXWFQlFeXg6qwWDdIhgM7u7uHh4ecrncpqamra2t/v7+qqoqKLtdt9vd3Nzc19cnFos5HE51dTWBQFheXu7o6Ghqakp9/esMDAxwOByQKAuFQoWFhalHbG7Q3t6uUCjMZjONRgOfNOC/MnUBBVitVjKZTCKRRCLR9vZ2e3s7gUBgMBgrKysGgwGKUmu12qKiouuGChwO563TXFOByWSWlJQA3TcYDDU1NVDS7B+6UoNdldfr9fl8FAqlpaVFpVI9ffrUbDZfXFyAMFDqR3uPx5Obm2u32+PxuEQiSZZkAK6urlKX0YmJiYcPH4Jju1qtViqV15MYUG5RX18vEonA18vLyxaLJdnvsLCwAGUHt7Ky4nK5wPZcqVQ+ffo0TWJ9cXFxdXXl8XgePXqUzO+9fv36+t8lRZxOZ01NTWlpqdFo9Pv9PB5PoVDs7e3Bqjve2dlRq9Wffvppcl5oTU2NUChEEOTk5ATWEScQCKyvr5+dnYEgtd/vHxwc5PF4EEtiLi8vE4nE/v5+Xl7eZ599trCw4HA4BAJB6n+Lvb09UDu0tbXF4/F6enpaWlq++uoriUSyv7//+vVrv9+v1WpJJNLPbhYNh8Nisbi4uFin0+3u7tbX1+NwuLm5ucvLS4vFQqPRIJ5sYrHY5eXlzMzM06dPtVotgiAXFxc2m+3jV+rNzU02my2RSA4ODpRKJXiXIwhitVo5HA7EkTGnp6dqtfrZs2dVVVVSqTQdr8DZ2VlLS0tBQQGVSuVyuVDibjeg0WjFxcXDw8MikYjL5VKpVLVaDStPEg6HtVotj8fr7OwEayYSCaVS+cMPP0CvPx0eHubxeDKZbG1tbWlpqaSkpL29HWLjRjweDwQCMplMp9NptdqcnJy+vr5QKPTy5ctAIADrLgAikZiVlbW5uYkgiFQqhbuDc7vdUqmUTCZbLJbV1VUOh8Nms2tqamAVHSMIYrPZWCxWRUUFcNcpKSmRSCS1tbVQjh1SqfTJkyeBQGB3d9fn89ntdr1e73Q6SSQSKDwHR+ef3agFKiAZDEZhYSEWi21oaBgbG6urqwMFSwKBIDnuNXVcLldTU1NTU9PExMTU1BQej29vb4fYWPDhKvXa2hqPx7tz505bWxuCIHNzcwQCARSod3d3c7lciNsrgFQq/f3vf9/T0wN32SRA2j755BODwZCO9V0ul0gkkkqlQqHQ6XSurKyQyWQoLdd+v1+v18vlco1GU1BQkBxhnEgk5HK5Wq2GtUNEEGRqaopKpep0uuLi4vv376+urs7MzLS2tkajUVi3QBCEwWAQiURwGgNd1+BQDOvzwOl0lpeX6/X6w8NDg8FQWFgoFosbGhogSsPi4qJYLLbb7TU1NX/+859tNlssFhsaGkoWz6WO3++vr6+XyWRcLvfhw4cOhyMYDCoUClipiMbGxk8++QSHwwHNYbFYQqFwfn6ez+fPz8+nuHgsFrt+yvT7/SAolEgkbDbby5cvU3HhuMHc3FxDQ0N/f392dnZJSQmCIG63G+6b9gNV6pOTE71er1AoWltbS0tLQYy1t7e3oKCAwWCQyWQoUdcbJBIJvV6fn58Pd5N4dXWV/GiNx+MGgwGDwUDfhwLOzs6SH2DT09MUCgXKPxWVSiUQCOBrNpudHDCPIMjl5eXBwQFEpTabzXa73efz6fV6EolUVFQE9rmw4qF+v399fd1sNmdmZqpUqkQiMTAwwGazIe6mLRYLHo8nEAh5eXl6vX5/f59Kpebl5fl8vhRXBt4DWq329PTU87+YTCYej5eZmel2u6E8f5LS0lIKhQK+1uv1tbW1cD8vQ6GQQCB48OBBZWXlysqK0+kkEAh0Oh3Km3ZnZweURSavgK7udDRnNTc3S6XS4eFhGo02MjICPYiPfMhKvbi4CKrlbDbb06dPgbPJ5OQkm81On11LOjaJkUjE7XYnX9V03OIGTqeTTCZTqdTUj6gg/zkwMPD48WObzTY1NVVZWQldEQB7e3u7u7tXV1fBYFCr1a6trQ0PDxcVFaWeMU4CqlNAM/rs7GxmZiYOhxOLxQ6HI8WVt7a2QFAoHo9TKBRQff/q1aucnByDwRCNRlMPQy0sLIjFYhaLRSQS29raQEhdKpVarda5ubnS0lKIIVfAixcvHj58CEqA29raWCxW6k5Pb968uX5wUSqVdXV1TU1NoKbQZrPB+i2Oj49JJFJzc3Pyyvn5uVqtNpvNUNYHRCKR8/PzUCj07Nmzv/3tb7OzsxaLJR0n/g9UqW8wPDz86NGjNAUNbgB9k3h2diYSiUCGIU23uIHD4aiqqoISrBwZGWlpaQHpl++++y4zMxMkRaEDCnsaGxstFkskEmloaHj27BmVSk29cT8UCoHyx7W1NbVa7fF4lpeX6+rqlpaWnE7nH/7whxuVWz8PrVabmZkJzuxkMpnFYoHrRCIRj8envv7a2hqbzQZFI4uLi3V1dUD6u7u7CwoKqqqqUg8XJAHtmmAz4XQ6MzIymEymXC6HcpBVKpWPHj1SqVRerxdBEIfDodPpdnZ2pFIp6AKDiEaj+e6775LbaqvVKhKJQM4ACkNDQyQSiclkzs3Nmc1mDAajUqkYDEY6Tvy3Q6kRBBkYGFAoFHAPX+nG6/WCIsrh4WG1Wp1un+t04PP5QNNzPB7v7e39/PPP0zG0YXV1VSaTDQ0NYTCYwsLCeDw+ODhYVFQEJarr8XjAIWxpaYnFYoFaVyqV2tjYeHh4CALKqZ8Sent779y588MPP8zMzDidzuzsbAaDIRAICARC6ht2BEFWV1dzc3PBZqWtre3u3bulpaU9PT0zMzMcDgdi5eLY2FhtbS2Px/vHP/6Bw+HOzs7MZvOf/vQnhUIBZf2enp7f/OY333zzTWdnJ1BnBoNhNpvPz8/D4TBcw7+zszOVSpWfn89isQQCQWVlJZS/BQD0HEqlUplMlpeX5/F4gK1b6pX4b+XWKDWCIFdXV9AbotIH+LMJhUKxWKzX6xsaGqDY4717NjY2wJYqHo8PDw/n5uZC8dcPhUJJI6qhoSGlUqnX6+l0+uTkpMfjgfgmjMVic3Nz/f39oHWTwWD4/f7p6Wkejwfs5ebn51PfuUciEa1Wi8FgqqqqlpaWxsfHy8vLiUQiaBaFQk9Pz/fff89gMBoaGmpra2k0GpvNhh6Jamho0Gg0Pp+PxWLl5OSQyeTT01OHw0GhUKBYSCII4na7CQRCc3OzVqvVaDRPnjypq6uDsvJb6e7uZjKZfD4/9VPm6enp9PQ08PWtrq5OJmwMBgMWiwWnhDRxm5T6tpBIJPb29kwm0+joKIgtKhSKu3fvJpMzt46kWL9582ZsbCz1d/zU1BTIy4Nd89HRUXFx8R//+Ee73T45Ocnj8VJv4I5GoxqNpqamxmq1Hh8fq1QqOp0Oooc9PT04HC71Dfvu7u716LNOp9PpdAMDAzgcLh1VmAiCDA8P//a3v+Xz+eDbUCjk9/thGYeBdXZ3d0dGRpqbm8PhcHd3NxaLBcLk8Xgg1mhbLBYcDgek32q1QkxFpJulpaWOjg6v12uz2TIyMoAVBIIgDocjxS7E/wyq1GmBwWDk5eUl/42Pjo6EQiGFQoFervvO2NjYYLPZUHzWz8/P5XJ5sp8lGAxubW1ZrVY6nd7c3CwSiVIvjPH5fGKxGPQKl5WVaTSaQCCgUChIJNLMzIzJZIJSvKjX6zMzM3k8HnC439zcbG9v397e7urqam1tTdMMxuHh4cePH0OPQYG6BWA0enBwwOVyiUSiRCIB7jrpYGBgoKSkJK1trhDZ2NioqKggEombm5tjY2NFRUVer3diYiIvLw9uivLHQJUaMqAgr6ur6+7duze6urVaLagHv6VsbW1BOd+dn5/zeLyGhobJyUmwsyaTyX19feFwuKenJ/Xt1dLSEp/PV6vVoAt0ZmYmLy/PaDReXl5yudzrqd0Ucbvdf/3rX//yl79oNBqtVtvZ2VlaWgomDxwfH6cvUtfe3i6XyyFmpMHwBJlMxmKxHj9+bLfbLRbL8+fP01RLmgSuM0n6mJiYYDAYWCyWQCAAi6GmpqanT58uLi663W69Xv8OorKoUsPEarUSCASZTBaJRMbGxvLy8q6HKdfW1qC4Qn8EDA4OUqnUuro6Lpc7NDTU2tpKJpNTt9kCDAwMPHv27HpQ1WazUSiUzc3Nw8PDQCAAsXNsbm6uurpap9P19/eD2n/onh5v5ezsDJY6xGKxR48e0el08G1jYyOY3YMCiMViYrH4eiQdNEypVKri4uJXr17F43GIddM/BqrU0HC5XFQqlc/n37t378mTJ2BQm0ajgTUi7yNjY2MjuX0GQ2xhjY86ODhobGwEdkjgCphbmKaM7sTEBB6PB6a76+vr6Z4FDpeDg4NwOMxms7/55hvQbwJmhqWvhPTWEQ6HNRrN9Srvw8PDqamp1dXVoaGhNCUk/h1UqVMCuEQBXwKJRGI0GoF3e3Z2NhaLDYVCb968uY3Fee+MiYkJKpUK16oCQZDj42OhUFhSUgLaAo1GY9JqLh1MTEyQSKQ0NQSlD4fD0dTUBPrLXrx4ce/ePSKRKBKJIJayfQREo9Hq6urrR6X9/X2JRJK6If5/BarUKXF5eWk0GvF4/Ozs7Pb2tt1uNxgMe3t7AwMDBQUF6Ct5g0AgcCPSbbVaKyoq0hEPjUQiIpGooqKirq6utrYW4jh2u93OYDDUavX1bBvciY7vgOnp6bq6OtAHBEZbiMXiX//619eb+lAA7e3tGRkZyZ6v3t7e2tpaiLYhPwVUqVNlaGjod7/73Wefffbq1atIJEKlUsvKyurq6lI3efjIsFqtYrEYnDzSMbYOQZDz8/PrrRORSEQqlWKxWIht1hMTE6CN4u7du1KpFNay7xIQ2TAajUQiEQyqT06N6u7u5vF4aDbl3zEYDHl5eVgsNj8/H4/Hp6lT9z+AKnVKzMzMUKlUJpNZXl6Ow+EWFhb6+/sxGEw62klvNWtra3w+f2hoiEKh5Ofnv379GnoSxm63y2QylUp1PR4djUbhfiowGIz6+vqlpSUajWY0GtPa7JAm9vf3+/r6gIspn8/3er0mkwlMhru4uHA4HOgm4604HA4sFguM7N/93VGlTgkKhZJMlFdVVX399dfofuSt2Gw2gUDQ0NDAZDKnpqbGxsbg2gnNzs6KxeK+vr7s7Oyk7V86ePny5Z07d8rKyoLBYGtr6+0qk0gWvbBYLFDPnkgkTCYTgUCAGB1CSQeoUqeEWq3GYrEg3d/a2pqZmXm7gpXvgK2trWAwGIvFKBTKp59+2tXVNTIyUl1dDXc3qlQqZTLZyMgIlUq1Wq1erxfioAkEQYaHh/F4PHCwq6yszMjIqKysxOFwt8shYHV1VSAQtLW1TU5ONjc3+3y+k5OTlpYWYFSJ8iGDKvXPYXx8HI/HNzc3b29v6/V6DAaTl5dXUVEB0cT948But9NotKqqKovF4vV6hUKhUqnk8XgQo0MnJydgNm5WVtYXX3zh8/lgzY5KAqYhl5aWPn/+XKlU7u7umkym4uJiENu9Rezu7mZlZWVlZRmNxs8//5xGo73vJ0L5qaBK/V/j9/sVCgWRSMThcAaDIRgMKpXK3NzcGx2Jv1guLy9BWm91dZXFYmk0mvb29pycHLPZHI1GwdwQWPcaGRmh0Wgikcjr9XZ1dWEwGKVSyWKxUq+gWl9fBz6ie3t72dnZIHm4vLxcWFgok8kgPPq75dWrVzqdbnt72+12t7S09PT0PH78uL6+Pk0t7yjQQZX6v+P4+Dg3NxeM/AkGg3Q6HfoQ6NtO0gmvubn5yZMnID1ltVqfP38Ot+LY5/MJBAIwPri0tHR5eXllZUUmk6UYgALB3EAg4HQ6j46ODg8PCwoKHj58CHyNFxcXjUYj3NBKuonFYisrKzqdjsVicblcCoXi8XjOzs5CoRCq1LcFVKn/aygUyuPHj4HZ28bGhtls3tnZed8P9UGwubkZDof9fr/JZPJ4PGtra7m5uVQqNRKJIAgyOzubutlYJBKZnJwEkY2SkhIwsw5BkI6OjsrKSihFCxcXF3q9HuzKjUYjOArQ6XQw+Rv8zC0SuNHRUYlEotFoxsfH+/v7ZTJZRkZG0o0P5baAKvVPZWxsrLS0VKPRvH79WqPR0On0pE/FLfq/TSszMzMikWhlZcXn81VUVDidzu3tbQKBIBKJoESNj46OQqHQ1NSU2Wz2+/29vb1ffvllclCI0+mEYqAcj8f1en12drbdbp+ensbhcMA3lcVipWOKQloZHx/ncDhms/n+/ftlZWXg4ujoKJr3vnWgSv2TGBwcxGKxJSUl+fn5arV6a2tLLpe/fPkSotfPR8Dp6alGo6msrFxbW3O5XBgMxm63r66u6vV6KA1d3d3dcrk8kUh4PB4qlbq1tTU6OpqRkZEOh8KOjo6srKzJycmlpaXCwkKz2QyOC9BvBJ1IJNLb2wsmj3A4HIFA4HQ6qVRqV1fX8vIy6kJzS0GV+idRXV0NYtPr6+u5ubl6vT4Siayvr6NK/e+0traSSKSNjQ23211dXQ0iElCmLnk8HhwO19jYGIlEQLgjEAgMDg4qFAqItpMejweEPnp6erKystxu9/z8fGtr620xLQJTKHE43MrKitfr/fvf/37//v2NjY3BwcH6+nrUheaWgir1T4LNZgsEAvA1mUyGMsP0I8NisVRUVAwNDV1dXbW3t5NIJK/Xu7S0BLdycWNjA4fDSSSSN2/evHjxgkajra+vn5+fw1LqqakpMplcU1OjUCjA5hSDwYBf4R04W8IiGo2KRCICgbC5uanRaPLy8uRyOZPJhDJWDeW9gCr1f8LhcFRWVno8HrvdjsFguFyuWCwmEAjv2Ebrw8fn83E4nKqqKhKJ9OLFi6urK6PRCHfU9OjoaHl5ucfj2dzcLCkpaWho2Nvbs9lsEAeMTk5O4vH4ly9fer1eEolUW1sbCoVsNtutMMkLBAKtra0mk8nlcoVCoVgs1tLSQqfTw+EwyB/clukqKG8FVeofBRzeuVwuqFgYGxurqqqiUChQBmZ/TOzu7n777bdCoRBBkIWFhYqKCpPJdHJysre3BytiAAawlpWVff/99zabLRgMlpeXwxoVNj09DZLDDofjq6++Ag17wWAQ7szvdLOxsXH//v179+61t7fr9XqDwUClUn/1q199++2314c9otxSUKX+UchkcrKJa25uLk3D4W8p4XBYJBLh8fje3t7j42MMBvPPf/4zOeqg+IJtAAAEJklEQVS7o6Pj6OgI1r3m5+fz8/NfvHiBIEh3d3dGRkZfX5/f7089rjI7O8vlcuVyOZgWFggEDAZDUVERWPn4+Hh7exvCL/CucDqdz58/NxgMr169am1tFYlEJSUl1dXVa2tr7/vRUFIFVeq3AIKeIyMjubm5oPBLIpFwOJz3/VwfChMTEwKBgE6nFxcXFxUVqVSq1dVVOp1eUVGRFIUUo7pHR0dtbW1arRaM3/7yyy+Tn5qdnZ1QPJSDwaBQKOTz+SsrKzabDYvFMpnMcDjc0dFRU1OzuLiY+i3ePXa7vaioCO5YBpQPAVSpbzI6OtrY2KjRaOx2u16vx2KxlZWVlZWVaDYGEIvFRCIRiHUgCDIzM5OdnW00Go+OjphMJpSZ39PT00KhUCQSCQQCkBWYnJzMzs5ua2sDP5BIJFIvJlGpVDweL1kLv7Oz8+zZMzDaw2az3VKlRhDEZrNhMBjU2+AjA1Xq/4PL5eJyub29vQ8ePKBQKAiCdHV1EYnEdA9pvkWsr68rlcq5ubnkFafTyWQyg8Hg/v4+aN1MhaOjI6FQyOPxzs7OLi8v1Wp1Zmamy+VyOByFhYUQPy/5fH6yngegVCpvl4vpj2GxWHQ63TsYmI3yzkCVGolGo729vSA0SaPRmEzm+Pg4lUrt7u6en59H+w9vsLe3V1VVZTKZklei0ahSqYRlLDc+Pt7U1HS9Qb+hoYFCoSQSCSj96ElmZ2fxePzIyEjyikqlqq+vh7X+++Xq6uoWlRWi/L/80pV6dnZWLpdLJBLQX+twOL744ouMjIxAINDT00Oj0SBmxj4alEpldnY2sJpDEKSvr4/JZAIDo9Rxu91isfj63nx2dlar1aZj5rdOp3vw4EFTU9PCwoJery8tLUWHvaJ8mPyilfrg4ECpVKpUKtBiC0KfMpksJydHKpXW1NSgddNv5fj4uKmpqbCwEEwUJBKJEF+oo6Oj2tpaJpOZSCTAlfb2dpFIFI1GYd0iSSKRaG1traiokEqldDrdYrFAvwUKChR+0Uq9srLC5/NdLlcgEKivr+fxeEKhcGxszOl0CgQCiAftj5LOzk4Wi8Xn86HnWicnJ8vKympqakwmU2NjIx6PT2ue4Pj4eGFhIU1DeFFQoPCLVupIJNLW1lZdXc3hcCgUSnNzc3V1NZPJRFMx753l5WU+ny8Sieh0Ojo+GAXlF63UCIJEo9G+vr7k4d1kMlVWVh4cHLzfp0IBoHZCKCiAX7pSJ1ldXZXL5cDf8n0/CwoKCsr/AVVqBEGQWCxmt9sZDMbw8PD7fhYUFBSUm6BKjSAIEo/HI5FIstgABQUF5YMCVWoUFBSUDx1UqVFQUFA+dN6i1B6Px4+CgoKC8sEAZPlfSn1ycvK+HwkFBQUF5SYnJyf/UmoUFBQUlA8ZVKlRUFBQPnT+Bz3X1g9m+8pvAAAAAElFTkSuQmCC" width="640" /> </b></div>
<div style="color: blue; font-family: Arial,Helvetica,sans-serif; text-align: center;">
<br />
<span style="font-size: large;"><b><span lang="EN-US">ATL media used –
2011 vs. expected for 2012</span></b></span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<br /></div>
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<img alt="" height="350" 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gM+S8GWMgDAYDAYjUa4FzDO5vV6vV4vh8ORSqVw6JHVaoWPIBaL5eDgoFAo6PV6FotFp9PNZnPZ1dTUFNxl6MpoNH6FYWtErBHOHcViMRQKnR75dHJysre3B/usDg4OlpeXYT/eGbLZbCaTyWazW1tbcIjF0dHRmaF+xWIxl8sdHx8DAPL5fDwePzg4gF8dHx8fHh7u7u6ur69vb29DD8fHxwsLC6dHth0fHx8cHMCUOgcHB6c9wE/cbjccKVhePhQKQQ2ClEqlg4MDeIcoFourq6tnguYAgP39/fKwwuPj42AweDpGf/qAFIvFeDx++oDA5efn58siAgBYWlqCIenTHuCQuM97AAAkk0mfzwcXKHso6yAkl8vBbTg+Po7FYqd7fY+Ojg4ODk7HZB7pIZPJlG+68Xj8TL9xLBaz2+2nD28kEjkjUKc9JBKJ0x7y+bzf74d9pKc9nP53AAB7e3vlQx2Px6G8bm1tZTKZzc3N8k00kUgsLCyc3qOlpaXyoxLk9L+WSCS+aIzps4GINQICAsJLACLWCAgICC8BiFgjnHdKpRKMWjwzJycnx8fHZx7Jn4rj4+Pn3Ibn9/D8x+H4+Ph0YOSFeABfxY6cBw/P/4c+LYhYI5x30um03+9/5CyYJySZTPr9/s93SD45q6urfr//TB/gN+whEon4/f7PT3d8csLhcCAQOD1p82mZn5+Hk8Wfh0AgAGfrvCgPhULh83PTn4q9vT2/3396wuQ3ACLWCOedaDQ6Pj7+PJfW7OysWCx+nn556OFMAo1v2MP09PT4+PiZZCZPhd1uf04Per1+fHz8mVeHjI+Pw/EbL8rD/v7++Pi40+l8Zg/r6+tisXh2dvaZPTwDiFgjnFMODw/hgIfZ2VmRSDQ/P39wcJB7evL5vMfjkUgk0Wj02TwcHBy8cA+Hh4cWi0UikaTT6f39/RflQaPRSCSSXC73bB7gWhKJRKPRHB4evigP6+vrEokEJk55Bg9wPBIi1ggIAABwfHzs9/tFIhFMloTBYHg8nlqtlj890AOciKxSqZ7Bg0ajYbFYQ0NDo6OjL9ADjUYbGhqSSqVKpfI5PSgUimfzMDw8PDQ0JJfLn20b4FpwFrhGo3khHhQKxfj4OJx2+GweVCqVQCCAibS+yYsCEWuE88jx8XEkErHZbC6Xi8/nUygUq9XqdDodz0R5xWfzcHr1F+Xhkd6eefUX5aG8ot1uf86ffh4PLpfr2dYte7Db7T6f7/Oj479WELFGOO94PB44A+1FbwgCwosEEWuE847d4dCpVOA5Bt4hIHwLQMQa4bzjd7twfNHQXIwY3hheWkcMsa/AwhvkxbW57bOjOTc3N30+3+kE5fD1wcHB6uoqnJEPc4N8w1cBQMT6ZScejy8uLj7hyNn9/f3TaRaenEwm4/f7T6dsfk5KpdKTz61Y8LqvDrP+n8noD22JH03FEEPsK7Dp5D9ZI+zQZwZKp9NpGJKG4/r39vZgynIAwMLCwtjYWCQSmZmZgTkav3kQsX5ZCYfDFAoFg8HQ6fSuri6VSvVFSyqVSnjCmUymci7HJ0er1TY3N5NIpM7OTjab/ZVINuyUf8KF573uT8mcnyi931cFfqD0IYbYV2DqmX+Qu8bCn6lfMT09DXMK6nQ6g8Gwt7fX29vL4/EAAAaDoaenJxAIjI6Okkikubm55xmu/mwgYv1Ssru729nZefPmTZ1OB0t5Xr58uZw/EwCwvb2d+4/JctXV1bW1tQAAv98fDodhk/bk5OTMBI1isRiLxWAStTLr6+v19fXd3d0LCws8Hg+Px5dzGW9tbZ2ZZrK9vV2e03V6bjfsG8xkMuXMc1VVVc3NzScnJ0/Snz7vdd2kcH+kDf6NLvR/a+cRQ+wx9rfa4A90T2CG0D9o/ILPinUymbTZbDMzMxgMBhZCU6vVSqUSADAzMzM6OioUCul0ukwm++YHWQNErF9SjEZjVVUVrFQNefDgwb1790qlklqt7ujo6O/vr6urg7O8mpqaWltbAQB2uz0SicRiMSKRODw8TCAQCAQC/Lvn5uaGhoZIJBIOh/N4PGW3qVSqpqZmaGgIvoXFsAEAOp0OjUYPDAyo1episXh0dCQSiWB1WgaDkUql9vf3JyYmWlpahoaGtre3VSpVVVVVR0cHg8HIZDI9PT2//vWvx8fHOzo6+Hz+mTvEGea8nloq4x259bdq+wX1NGKIfaEpp95S2F+VO177rL2hcr+l9f5C6Xpd7nxN7nhd4Xxd7XlDalNGPiPWx8fHPp+PwWBgsViYQRteKUdHR8ViMZ1OCwQCFosFK+mcbht9MyBi/VKCRqMbGxtPfzI0NFRfX7+9vX316tVXX31VJpNVVVXV1tYeHBy0tra2t7cDAPr7+3U6nc1me+211zo7OzUazbvvvjswMFAqlYaGhnp6emAjHYvFlquOAgAUCkV1dfXDhw/xeDyMgZjN5oaGBq1WOzk5ef/+/bGxsUKhIJFIVCqV1Wp97733mEzmwcHBhx9++OMf/5jNZptMpps3b/b29opEor6+Plgq+5VXXoGFSm/dulWuDPBIPN5Z+lC9SfD7qdEPpgQfIobYI2167EMz//f6KZE+umZYTpTNvLoucPoxEqXA6TfFUoblhD4SH58JqYLhpbWNlZWV3d3dUqlUnppoMpkCgQDMbD46OsrhcGBemoODg8XFxdXV1bm5OZlMdiZN9jcAItYvJY8U67q6us3NzXv37sFaSoFAoKenJx6Pd3V1QbEmEolGo9FisbS2tq6srAAAmpubm5ubM5nMjRs3KisrORxOV1dXa2vrmbKnkUikvb39448/xmKxm5ubbW1tP/vZzwQCAZvN/tWvfgWdz87OMplMi8Xy0UcfoVCoQqFw9epVWMuuq6urpqYGuoKdnG1tbffv34efwKJ2j9lZh29Bgb9cZP4XwPwfAeM/I4bYo431nwv07x3PM86cP7vb2wsB/9pK1DVljYYWAADzfh9nhLqRWF1ZjggEglgs5vV6Yf2aw8PD7e1tGMTL5XKZTKYcUSwUCjDNXrFY/Ibz7UEQsX4pMRqN1dXVp/Of1dTUVFVVFYvF9vZ2KJEejweNRi8vL58Ra6PRSCQSYTSjqakJhUJtbm5euXKloqIC1gy1WCzlePfpYh/b29uffPKJVCpFoVD//M//zOfzGQwGi8UKh8MzMzN9fX2Dg4Mmk+natWtoNBqWyIJ1uTo7O6urq8ubenJyAm8S8G1vb2+5jOkjcfoWxvEf79D/Yp/+J3sjf4oYYo+0PONPt2h/vjvLOnP+pNNpmUzGYrGYTObCwsLW1pZcLsdgMD6fz2azYbFYv9+vUChoNNrc3NzpyjjnDUSsX0qy2WxHR8fNmzf1ev3c3ByFQrl8+bLJZCqVSg8ePIAhZrvd3tLSEolEGhsb6+vrAQA4HE6r1ep0uv7+fjhitLq6uq6urlgsdnR0tLe3r66uikQijUZTFuhEIgErfAeDQbVaXVlZaTAYLBZLVVWV2WwOBAJSqTSVSsnl8jt37gQCgdnZ2VdffbW9vT2TyQwNDTkcDrgld+/eZbPZZrOZQqEkEonGxkbY5wkAaG9vh+XMvwinLyTtv3zE+wvA/2PA/R5iiD3aBN8rcP58b2bkzPmztrYmFouZTCascSwQCFAoFAwJhsNhiUQil8slEsnExIREIvmG0308FYhYv6zAoXvd3d2Dg4Otra1w6F6xWFQoFLA9G4/HDQbD5uamRqOB3xqNxoWFhYWFBaPRCAdcq1Qq+JXT6USj0Xg8vq6uTi6Xl39ld3eXSqW2trYODQ01NzdLpdKDg4NSqaRQKFpaWtrb20kk0srKyubmJkxUxOfzUSiU1Wrd3983m83luJ5er29vb4d+Njc3VSoVLGINADAYDJ+vU34al29ONFyzMvpeUnwxLkQMsUdbUnwxKnx/e0l35vyZnJwUi8W7u7tsNhtWcMdgMBUVFXw+v1QqpdPpiYkJuVzu9/tHRkbKBYXPIYhYv9wsLy97vd4zU11OD5srvz45OSkWi3A2Cqz0fMZVLpfzeDyPLPGZy+W8Xu+ZjNLRaHR2drYcvINVbsurf744SyqVmpmZgVO/zkyKeXwNF6fTJRnjrYYDm2uRdDKMGGJfbJGD3NlKyul02m63T05OGo1GeA5nMhmr1To3NwfP7UQisbGxEQgEXki34ZODiDXCecdutytV6oNDJJETwjNSLBY3NjYe2St4dHQE2w2FQuGFTCJ/chCxRjjveL1ehUKRe46CWAgI3wIQsUY4jxSLRZ/Pp9frVSoVi8USi8WIWCN8x0HEGuE8AsVap9MplUpErBEQACLWCOcfJAyCgAAQsUY4/9jtdrVSeXT4uPwhCAjfehCxRjjvuJxOvkg0F1mJrm8sr60jhthTWSSZiqU2co/K5H58fHx6ymL59ekBr9/AGf6EIGKNcN6Z9XoaRzhX1Y6rBu9VrRsxxJ7Krhh8VVq7dzV15rxKJBJOp9NkMgWDwb29vdnZWbPZbLfbE4lEKBTSaDQ7OzuxWKycE/iF87WItdlsrqysrKmpIRAIp/NtQsLhsNlsLhfO+cpxOp1dXV3Pk8Bwf3//2TKLu91ui8XyyOGch4eHe3t7X1T11eVywTwyX8re3p7FYjmTaAmiVCpNJtNTbfDnOTo6CgQCZ+a/fIX4/X6n0/lUqyx43dfI7H+aCP2tKfJ3xkXEEHs6m4y9IrXplxNnziur1SoUCoVCoUKhWF1dlcvlQqGQx+MJhUKn00mlUvV6/ezsrMfjecJKTF83X4tYNzY2/v3f//2DBw9wOFxLS8v09PTpb5eWluA06Of8lUcSj8eJRGJLSwus+PBsjIyMsFhn08E8CfBG/ciCVdFodHJy8ovuAa2trQ8ePHiSnzg4ODCbzY/MYDA+Pg4TWD8Pu7u7BAJBo9E8p58vYnBwsLu7+6lWQSrFIPZcpgu+Jrcbo8kz55Xb7WaxWFQqVafTpdNppVJJp9OlUqnNZoMjkQQCgVwut1qtHo8HZkl9sXwtYt3X1ycUCuHr7u7utra2nZ2dra0tq9WqVqtXVlbW19ePj49XV1enpqZgPorFxUWXy/XgwQMejwdT0adSqdHR0dbWVgaDAdMox2Ixp9Op1WqnpqbW1tbKwre6uppMJgEAR0dHvb29b731llgs3tjYyGazU1NTUqk0m82urq6SSCQUCgVTCwEAtre3x8bGuru7jUbj6chUPB5/5ZVX/uqv/spsNp+cnGSzWS6X29DQIBaLz+TIL5VKVqu1ra0Ng8EsLS0BABKJxMrKysnJSTqddrvdEokETmkFAFAolDfeeAOFQsFGq91uR6PRIyMjsVgMANDU1FROGWowGNrb2/l8fiaTyWQy0WgUtseLxeLq6urKykoikYCnjsvl6urq6u3thUXhYrHY6uoqAGBra4tOp9fU1JQ1N5VKeb3enp6ehoaGz/+/Npvt4cOHWCx2dXW1UChQqdS+vr6Ojg4UCgUrvxwfH1ut1vb2djQaPT8/DwBIJpPhcHh8fLy6uhqmUzg8PNza2rJYLA0NDYODg+WbsdvtxmAwFAoFTuQlkUh9fX1wIyUSSUdHB41GO1Oz5gwLXtdVyuh/U0f+N03sf1dHEUPs6cyQ/JF8Xp/YO3NeyeVyMpnscrm0Wi2Hw5HJZD6fTyqV+ny+eDzucDhsNhuFQjEYDCaT6WkfB78Ovhax7u7uxmKx8Oq9fft2c3NzLBarq6v7/e9/L5VKp6amRCJRLpcbGRn58MMP29raLl26dOnSpbq6uqqqqgsXLsBWLcxeiEajL126BFNo9vf3v/baa0NDQ5OTk8PDwxKJBAAQCATIZHIoFAIAFAqF7u7uN954g8/nB4PBrq6u999/XygUzs7OMhiM9vb2vr6++vp6i8VydHTEZDLb2tqwWGxDQ8PpeoCJROK111774Q9/aDKZMpkMmUy+evVqXV3dlStXGAzG6Vbz6uoql8uFCkij0TKZjEQiGRwcPDk5wWKxv/rVr4aGhsq1f0ZGRn75ywJyn+kAACAASURBVF92d3dHIhGTyQTFEYfDMRiMzc3Njo4O2LKWyWR3797t7u7u7OwUi8Xz8/NkMtlqtQIA3G43m8222+0jIyMul2t6ehpWhOno6IDJ+0dGRoRC4e7uLgaD+cMf/lBdXX3p0iUOhwMAQKPRH3zwAQqF+t3vfkckEk8/1qjV6k8//bSmpubmzZsUCiWVStXW1l68eLGtre3ChQtUKrVYLCaTSS6X29vbW1tbSyKRMpmMUqm8du1aS0vL/fv379y5Y7fbDw4O6urqPv744/r6+gsXLgwPDwMATCZTXV0dgUCAer22tkan03E4XLFYHBkZqa+v7+npwWKxjw8L+r2BPmLHwFgtbqwKN4oYYk9pohq6sNJvGdrPrJ0+rywWi1gsdrvdGo0GtqADgQCPx4PtueXl5Wg0GolEtFqtxWKB+d9fLF+LWDc1NX344Yd6vZ7D4cDG7NLS0ttvv93Z2QkA8Hg8RCIRJvn86KOPAADb29sXLlwgEokAgPr6+uvXrwMAUqmUz+dzOBxvv/32H/7wBwDAzZs3//Ef/xHW/evu7oalqggEQnt7e7nNq9VqmUwmAGBnZ+f999+HeThHR0f/8Ic/TExMxGKx3/zmN/fv3w8EApcuXaJSqdFo9M6dO7du3YpEIh6Px+12l0ql27dv3759GwDgcDgqKiqgFEokkrt377rd7sXFRYvFEo/H9/b2gsEgrNh248aN1dVVBoMBawJ88MEHb7755umgh9/v5/F4MFJ/69atDz/8cGVlxWq1whsYFoutra09PDy8devWrVu3VlZWmEzmJ5984na7+/r6UCgUAKCvr6+vr299fb2jo8NqtUokklu3bplMJpjsFACARqM5HI7ZbL5y5Qqs+EUmkz/99NN0Ov3v//7v77zzDgAgHo+3traWK7McHx9XVFTU1dUBADKZzPT0dDwev3btGkyparfb29raIpHI/v4+3FMsFgv3lMvlvvvuu/B54s6dO3V1dcfHx++88w4McYjF4pqammw2W1lZefHixWg0arfbL168yGQyx8bGoFg3NzdXVlYuLy8XCoXH97k7fCF1/+9PaH8EaP8doP73iCH21Mb5H9YYP1kPf6ZbqFgs2my2gYEBHo+3uLgYDoepVOrIyMj09PTa2prD4RAIBNvb26Ojo2Kx+Bml8CvlaxHr9vZ2qGuTk5OwEedyuXp7e2Ez0+FwUCgUWPIVStvq6urw8DBM7Nna2gqrihiNRhqNplQqL126BFPXV1dXl3PYezweDAaj0WiwWOzplJ5yuZxIJObz+WQyicPhYJu0vb39t7/9rUqlgknHYcrEy5cvk0gkhUJBpVJVKtXMzIxcLpdKpYVC4ebNm1evXgUAyGSyzs5OGGNZXFzs7u4Wi8UOh4PBYKysrLjd7uHhYYPB0N/fX1NTs7KywmazW1tbi8ViY2MjfNgv43A4qFRqIpEAANy8efOdd94xGAxisZhIJM7MzHR3d9fV1W1vbz98+LC2tlaj0fB4PA6Hs7a2Zjab8Xi8y+XC4XBGo3F7exuFQmm12oODA6VSSSAQWlpadDodAKCvr290dBQGbeAgJI/H09nZ6fP5urq6+vv7AQCJRAKFQpWfJAqFQk1NDWwFlz/p6+uDZ6fX60Wj0bOzs16v9/N72t7eDn/lypUrt27dyufzeDx+amoKAKDRaPr6+uLxeEVFxW9+8xuDwSCXy3E4nNPp5HA48MjMzs6SyWRY4+7xSYSR4gOIPaeVON9b5b6ejrrPnFrwqheJREKhMJlMGo1GlUo1Pj4ulUpdLtfQ0NDU1JTD4TAYDOehj/HrCoOMjHwmBbjdbqdQKDA+a7fbh4eHs9lsS0tLU1MTACAcDpNIJJfLBQCor6+vrq7OZrP37t2DbeTm5mYonc3NzXB5AECpVOrv7//+978PG+nlH5JKpQQCIZ/Pr66uUigUWPWSyWReu3Ztfn6+VCo5nc5YLDY7O1tRUSESiQAA09PTXq+3VCrBGDEA4MaNG7BlPTc3V11dDTM+CwSCBw8eRCKRfD4PQ8a3bt365JNPAACTk5NVVVWRSAS2rPP5/MDAwJnqJ06nk0AgwCNQXV39ySeflEql9fV1t9tdLBZhzPrw8PDOnTsPHz4E/5H79Ojo6PDwcGho6O/+7u+IRCIM9Le3t6tUqkwmAzOj1tfXw3V7e3tZLJbb7a6oqICPcgQC4fbt2+l0ur+/H27PyspKW1tbWaxLpVJFRUVlZSUAIJ1OW61W+F/ABZxOZ0dHRyQSuXv37uf3tKGhAT46XLp06caNG7lcrnzA5XJ5Z2dnOp1uaGi4cuXK8fFxOp32er2FQoFEIqHR6GKxCNddX19///334UPSF4GINWLPaV8k1sFgkMvlkslkuVyeSqVUKhWJROJwOLBTcWxsTCQSyeVys9lstVphh9AL5GsRayqVKhAITn8SCAT4fD7c25mZGYFAsL+/PzAwgMViAQDJZLJc2p1MJg8ODu7t7Q0NDT148IDD4Vy6dKmtrQ0AgMfjBwYGyj6lUum//Mu/lHsyIRMTExwOJ5/Pp1IpHo8HowGpVIpCobS3txOJRDwePzc3d3JywmKxqqqq8Hg8CoWC7cEyAoHg+vXrfD5/bW2Nw+Hcvn27v7//zp07o6Ojpxej0+nXr18fHBysrq5uaGhYX1+XSqV4PB4GZLlc7umF19fXsVhsVVWV1+t1Op0tLS0DAwMYDIbD4eRyORKJ1NPTAwBQKpW3b9+GX8lkMijHcrn87bffhgK6trZGJBIdDkcgEOju7h4aGurq6hKJRIeHh/CwHx4ekkik6upqHA5XUVEBI/sUCgVuTzqdHhkZOT1URq/XV1ZW4nC4jo4ODoeTSCR4PB4cVTI/P89kMmOxGJfL/fyeDgwMwOhTZ2cnBoPZ398vH/DJyUk6nZ7NZt1ud2NjIxaL7e/v5/F42Wx2bGyMTqcfHR1JpdLu7m46nd7S0nK6z+DzIJViEHteE/1JgvnKxvLZTkK9Xs9gMDwej1qtFgqFSqXS5XKxWCyr1bq2tuZyuYxGI4FAmJ6eViqVL7wuwdci1isrK3AUQZlsNhuLxWBjKpvNJhKJ4+PjxcXFcsfgxsbG3t4eACCZTMJ1V1dXmUwmm82enp5OpVIAgHA4fLonanx8vByjKJNOp2OxGJyYFIvFyqO5t7a2RCLRwMBAuVd3b29PqVRiMBiz2XxmsN3BwYFKpeLxeDs7O4eHh0qlEovFGo3GM6Ok8/m8VqvF4/FGozGZTB4eHiaTSTjYIxqNfr5HIhAI4PF4OPB8fn6eSCTS6XR4tKPR6OLiIlzM5XJhMBihULi+vg4/gfnR4fHJ5/PLy8uZTCadTo+NjfX394+Pj8MHgkgkAn80k8nAOHh50GT5q2KxWB5MUmZ2dra/v39sbAwermg0Cg/4/v5+Mpk8ODgoFAqf39NwOAyPWywWi8fjxWKxfMAzmUwikYBBkvn5+eHhYTqdDo9MPB6HW+L1ekkk0vDw8OdH4p8BqRSD2HNaSnIhrKjeTJydneByuWQymdvtNpvNBoNhamrK6XRKJBL4lL+xsbG4uOj3+6empqxWa/kKfVG8rDMYC4UCGo1+fKFVhG8HSKUYxJ7TNuJL2xurhcNHzDiPxWIWi2VtbQ0AkEqlTCbT4uIinNeWTqfLzaBwOPxCKpqf5iUWa4/H8/VNtEM4P3g8HpVaky+84EsFAeHF8rKKNcK3m2KxGIlEpqenXS4Xj8eDBU9f9EYhILxIELFGOI8cHx8HAgGJRKLRaEgkkkgkQsQa4TsOItYI55Risbi3t5fP5y0Wi1wuf7bUWggI3xoQsUY47zhdLqT4AAICItYI5x2k+ABiz2OPKT7wcoGINcJ5Byk+gNjz2BcVHzg+Pg4GgzqdDk7WW1paUqlUcIBZJBLx+XxHR0eZTObry7z/tCBi/RTk83mj0SiTyR5/iDKZzM7OzsnJSSKReHzyz0eSTqddLpfNZoNpkiB7e3vJZPIJ47Z7e3unp+A/FdlsFo4tBQAcHx9ns9mDF90kQYoPIPZc9gXFBwKBgFKp1Ol0Vqs1FAqZTCar1arRaEwmk8Ph4PP5S0tLCwsLcOLeeQAR6ydlbm6uo6Ojvb2dSqXW19ez2ewvGiSvVCrFYvHJyYnNZoPTr5+cYrFIJpMbGxu5XC6BQGhqaoKTXFdXVycnJ+HEwi9Fo9HAWebPgEQiUSqV8PXm5ubo6ChMlv0CQYoPIPZc9gXFB1wu19jYGIfDUSqV8XhcJpOx2WyYDMRut/N4vLGxMbvdrtfr5+fnz0MxRkSsn4jt7e3m5uZbt24Fg8HDw0OJRHLhwgWYKhrW61pcXFxaWoL/6ODgIBqNBgCEQqFoNJrP54+OjmA5gtOPVFtbWyaTCU6dKrO/v19dXd3b27u9vT09PV1bW3vt2rVgMHhwcLC0tATby1tbW3a7fWFhoVAoAADy+fzOzk4wGCxPhyUQCDCrKgAglUqZzWaY7W9vbw/OWQcAnJyc5HK5M61mi8VSV1fn8/ng22g0ikajhULh3NxcKBQq35xyuZzH4/H5fDA3SC6XKxQKW1tbPp8P7uDJycnBwUE2m52fnz99Oh0cHHg8npmZGThxP5fLwcQAGxsbcF8eyYLXdZXK/1tt+P/Ur/ylLoIYYmdNG/lv+sgPTJG/t0Z/aFk+a/bkT8RT2kj8zHllt9vZbLZEIlGpVGazmc/ns1gssVgcCAQWFhampqYUCgWTyTQajQaD4YXPNQeIWD8hRqPx/v37MzMz5U86Oztv376dy+XGxsbu379PIpHa2tpkMhkAgEwm43C44+NjkUg0NTUVDodbWlpaW1uHh4cxGAxsqE5OTvb19fH5/J6eHq1WW3a7v7/f3NxMp9PLn1y7dq29vX13d9doNOZyOafTOTQ0JBQK+/r6JicnAQBsNruhoYHP5zc0NNDp9JOTEwqFgsFgAABarbajo0MkEsFEfYlEQiaTwdQc4XBYpVKdvlWcnJy0tbXBfFKQVCpVUVHxzjvvwNSvY2NjAIBIJEIikeh0OhqNJhKJ8D7R3Nzc0dFBJpMxGEwgEDg5OeFwOJWVlUQisbm5GaYt3N7e5vP5RCKRRCKNjo7u7u7CAhF1dXUKheJ0kekzBLw+NAnXKiE1SyktUjJiiJ01yXCjgtNgdrQ6Q832YNlaHPNdvkj3XLzfPR/aOFuXS6vVkslkp9Op0WgoFIpAIHC73UwmE6Y5i0QiXq9XqVSq1WqdTlduwbxAELF+Img0Wltb2+mQsVwuR6PRy8vLly9ffvXVVz0eD4VCaWxszGazIyMj/f39+Xz+4cOHLBbL6XS++eabWCw2FApdu3ato6Pj6OiooaHh/v376XS6t7f39u3bsOQV+A+xptFo5R+6du3a1atXQ6EQTAbb2tr6wQcf7O7uzs3NLSwsHB0dffLJJx9++GEkEhEIBJcuXfL5fGw2G4o1rIWxubl5+/btqqqqXC5XX18PizzgcLj6+vrTM010Ol1TU9PpUrybm5u/+MUv3nrrrXA4LJVK79696/V6o9GowWAIhUJ8Ph+WR5iamnrrrbfgDn788ccwReLVq1fffvttr9fb39/f2tp6dHREp9MvXbrk8XgcDsf777/P5XLdbvdPf/rTGzdulIufPRKnNygdvLnF/Pt9zvf3OD9ADLEzVuD8TWr03fTidHH/4Ci3V7bCXnbG7VKNiyPzwZPS8dLSkk6ng42VaDQqFos1Gg2Xy9Xr9Ts7O36/H+ZyguVNIpFILBbL5XIww+UL77kBiFg/ISMjIy0tLeUYAgBgbGysra0tFotVVlZCZZydne3r6wuHwywWq7+///DwsKWlhc/nT05OotFo2NPY1tZWV1eXTCbv3r1bV1dnMBjYbDaBQAgEAtDt58X6+vXrN27cWFpaolAoGxsbU1NTnZ2dPT09LBZre3u7WCzW1taWl4dpTgUCAdykpaUlLperVCrv378PNZRCoXR1dcXj8a6uLhjGgeRyufb29tO/CwBIJpN37tzh8XjwLQqFIpPJpVJJLpfT6XQOh1NdXT05OWmxWLq6umAjvbm5+f79+6VSqbGxkcFgAAB8Ph+FQslkMp9++umrr75qsVh0Ol11dfXY2JjNZmtoaPjSBC9O34IM/4d91n8tsv64wPweYoidMcD/kwTnZ1srZ9M3LoZCEwbD1OTk5ORkbGXF7/dbLBa9Xu/z+TweD5PJTCaTfr//i/I+noc49WkQsX4i5ubmKioqTpekqampaWpqyufz7e3tMGrhcrm6u7uXlpaYTCYU6+bmZj6fb7FYBgcH4RCL5ubmhw8fptPp69evt7e3z8/P2+12v9+fy+Wg21wu19rayufz4dtwOHz58mU+nx8KhchkMvxrtre3qVTqlStX2Gx2qVS6desWgUCAy6NQKD6fz+fz+/v79/b2sFhse3t7IBBoaGioqak5Pj5OpVIEAuHChQv9/f2nm9UcDufhw4dn8s0mEok7d+6UNwaFQkmlUjab/f7776vVaqVSeffuXZvNZjabu7u7YWLblpaWmpqaQqEwODgolUoBAE6nE4r17du3L168GA6HZ2dnrVZrKpXSaDREIvFL55EjxQcQe7x9UW0Br9fL5XJZLJZKpYJFuk0m09DQEKwXODAwwGKxlErl+Pj47OzsYwJx5wRErJ8UFov1wQcfDA0NicXi2traq1evulyuk5OT+vp6EokEAPB4PCgUKhwOk8nk7u7uQqHQ2NjI4XAMBgMOh4OS1NjYWF1dfXJy0t/ff+XKFYVCQSQSx8bGygm1C4XCjRs33nrrLQaDUV9f/9FHH8ESaC6Xi0gkJpNJmCtjYWGhqqqqp6enVCpdv379Jz/5CRToW7duLS4ujoyM9Pb27u7u1tXVNTQ06PX699577+7du7A/kEQi/cVf/AWsSgxJpVJ1dXVnivvAzz/++OOLFy/K5fKOjo47d+4kk8murq733ntvYmICi8W+8847U1NTer2+tbUVDlZ9+PDhvXv3isUiHo+HI1JcLheJRNrY2NBoNJcvX+ZyuaOjo2QyOZPJwFpfTyTW/X/YZ//XY/YfH7G+hxhiZwwI/iTO/lk66jpz5kxPT1OpVD6fLxaLYaTRbDb39fXNzc2Fw2GDwUCn0/v6+iYmJgwGw/z8/HPIwzcBItZPSqFQ4PP57e3teDy+ubkZVncslUomkwnWstrc3HQ6nTs7O26322q1lkols9k8MzOztLRks9ngaIepqSlYrHZlZQWPx+Px+L6+PliWpYxMJoOt9bq6uqGhIdjoTiaTHo8nn8+r1erm5mahUEij0fx+f6FQwGAwv//97+EdAo6683g8sOyAVqvt7u6m0Wg9PT0mkwmOwSCTyTdv3jw9ADyRSLhcrvLw6jK5XM5oNOLx+JGRkY6ODrVaDQBYXl6mUCh4PJ5CoTAYjNXV1aWlJbPZDGNEZrN5YmICAOB0OuHZn06nA4EAHCUikUi6u7u7u7v5fH6pVJqfny8fmcfg8s2LCLdWRv4hxfj+Gv1vEUPsjG0y/2ZJ8F565ewwWb1ez2aznU6nQCDQarUej8fpdNJoNI1GAwCIRCIGg0EkEqnVapVKVQ5FnlsQsX5qvsKMQs/samdnB77IZDKDg4NQ7h857rtYLJ5+vjs+PkahUDgc7ql+rlAonCmmczp8/1SUSqWnfd50ur3jPHLCJ95ZVG2HEEPsrG0tyDfD1oO9s1MNt7e33W63Xq+fmZlJpVJut9toNLrdbnj5hMPh5eXlQqHg9Xo9Hk85FHluQcT65QbWOC/XKvtSdnd3FQrF007VebE4HHalSlt48dWlERBeJIhYv9yUSqXd3d0nH1eUz+dfulyjXq9XoVCc/4YPAsLXCiLWCOeRo6OjpaUlu90OK8WMj48/c+AFAeHbASLWCOeRo6Mjj8cjEong6BexWIy0rBG+4yBijXBOKRQKu7u7+XzebLEoFIrDPFJ8AOE7DSLWCOcdl8slGx/fTq8X9/eOcruIIXbW9rJHB7nScfFFn6pfL4hYI5x3Am5XF5PXYptpdYZaHPOIIXbW3ItEdzC2+YgqAYuLi+XEO6lUCs6zBQBkMhnYC3J4eJh/SR7aELFGOO8seN1Xh9n/bAn/YDL2iASYiCHmTL0ls7tjZzNW+/1+hUIhl8sXFhbW19fNZrNSqVxYWNjc3JycnHQ4HOvr66urq0+YJv6Fg4j1t4eVlRUqlVquFZBKpSYnJ2Em65capPgAYl9ihoV3lQ7f6tqZM0ckEvH5fDhHcX19fXl5GZYaCAQCNpvNZrMxGAybzRaJRF6KsUaIWH97MJvNf/mXf3n16lV45jmdzra2Nrvd/qK363lBxBqxL7EvEGuxWDw0NMRkMmG5JQAAjUYTi8WJRGJycnJiYoLP5wuFQqlUGgwGz8zRPYcgYv3twWAwXLly5c0334RJTd1uNxqNhukfJyYm+vv7cTgcLHQwMTExNTUFl4G5Sg4PD71e79ramsfjGRkZwWKxVCoVVsCRSqV8Pr+2tnZ4eBim+PB6vWQyeXBwkEKhwASnDoeDQCDQaLTa2tpybkKYfKqvr290dPTw8PDg4CAYDDIYDJjXCWYAx+FwJBJpfX39Mfs173Vdp/B+qFv8K0Pkr/VLiCF21qyJf1N5PZ8Va5jMx2q1qtVqqVQaDofX1tb0ej2Tydzb24tEIiqVyuPxqFQqLBbrcrmOjs77HFlErL89KJXK4eFhOp1eUVHhdruXlpa6u7vn5+cDgUBTUxObzeZwOHfu3LHZbPX19dXV1QCApqam119/fW1tbW5ubnBw0OPxEAiE3t5ePp8/MjKyt7fH4XBef/31jo6OpqamX/7yl7ACjsViIZFIIpGosrISZmetqqr667/+ayaTWVtb+9vf/tZsNmcymf7+fjwez2azP/30U5FItL29fe3atZ/97GfDw8M+n6+7u7uvr08gENBotMfHama83lYy6e74eKVCcUchRwyxM3ZbrWpXK0LxzxTuOjo68vl8sBiTzWaLRqOjo6N9fX1yubxUKu3t7ZlMpkgksrCwQKFQZmdnkZY1wjeHSqXq7u7e2tqiUqmdnZ1WqxWHw62srHR1df3sZz8TCoVjY2M/+tGP6urqNBpNV1dXLBbj8XivvPKKVCoViUT9/f3b29tkMrmurs5kMsEuchqNduPGDVhYgEql3rx5c3d3d3t7W6FQCASCy5cv37lzBwBw586dq1evws24fv16TU2N1Wr98MMPe3t7RSLRz3/+81u3bqXT6QsXLrS2tgIANjc3BwYGmpqaTCbTl7ZoXL7g6NC9MOeXCcEbMR5iiJ21NcHrQdGN9djsmTNnaWlpZGSEwWA4HI61tTWxWDw4OKjT6ZaWlubm5rhcbjKZDAaDWq32pcjBgIj1tweVSoVCoTY2NtLpdFdX1yeffILBYBKJRHV19Q9/+EM2mw3jG9PT07u7u4ODg/fu3YMFE9rb20kkEpfLBQAsLCwQicSBgQEmkxmPx5lMZktLC8xiqtfrUShUKBRSKpUdHR00Gu369evNzc0AgMrKynv37sHNuHPnzt27d+Vy+fvvvz8wMDAyMjI4ODg9Pb26utrc3Fwuu764uDg0NARTrQaDwcfsl8O3IO3/90PWnwP2/1Ri/c+IIXbGgOCPkqyfppfPpjMLhUJarVYqlcrl8pWVlc3NTZfLxeVyzWZzKBTicrkGg2Fubk6v178U/fCIWH97kMlkra2tsMSc2+3+8Y9//POf/zwejzMYjOvXr8fj8ePjY6fTCf/fnp6eP/uzP1MoFOFw+MKFC3fv3k2lUnt7e7FY7PDwcGZm5v79+2azeXx8/K233pLL5fl8vqmpqba2dmVl5cGDBzQa7eTk5OHDh7Blfe/evVdeeWVlZSUWi12+fLm/vz8ajdbX18OOHaPRCIdJtbW1KRQKAMD29vby8jL8ocrKSpFI9Jj9QirFIPZ4+6JKMXNzc0wmc3h4WCKRwLYzLEcwMzOzuLio0WiEQqFIJDKZTFNTU+dfrxGx/vbgcrlGR0dhuU8AAIlEqqysXF9f39nZgQ1kPB5PJBJhjXadTldZWelyuQAAzc3NWCwWALC7uyuTybq6urBYLJfLXVtbGx0dfeONN7q6uuh0+oMHD2DWdj6fj0ajZTJZVVUVLL/b1tb2r//6rywWq7u7m0QixWIxAIBYLG5oaCCRSA0NDTqdDlaCh4Uatre3x8fHu7q6cDicWCyOfzbaeAanLyTBfghE/xcQ/ykQ/q+IIXbW5P9lZeQf18NnBz4pFAqxWJzJZCQSiVKp3NraymazZDJZpVLBCrlTU1NEItHlctntdljU/DyDiPW3h/39/UwmUy5BcHR0lMlkYASjUCgYDAa5XF4uBwO/hYHpra2tra0t+Hk8HhcKhTKZDA78IJFIDx8+hElKyyfG/v6+z+dzu91ra2uwkkBjY2NNTY3f71er1dlstrxJfr9fIpFALS4Wi5lMppzNFf6QUqn80rJeDrdfyu7NOtBHPnTB14MYYmfsZKYnO8Pc3zk7KSYSiWi1WrPZbDQanU6n1+s1mUwKhWJhYQEAkEgkotFoNBqdnJycnp5+fIvhPICINcLjEAgEBALhS8s84/H4oaGhr2kbHA67Uq3/sk1AQHgEsVjMYrHAlsf6+vr09PTm5ib8am9vD8ZG1tfXHz949JyAiDXC44jH4+Fw+EtHNcEWyte0DR6PR6lUIilSEb7jIGKNcB4plUrpdDoSiaysrCgUivHxcUSsEb7jIGKNcB4pFouw+IBarSaTyUjxAQQERKwRziOlUmljYyMcDsdiMaVSKZPJELFG+I6DiDXCecftdmvVKlAovOgNQUB4kSBijXDe8bpcVIFQNR+ZiCaNiCEWTRqjSf1yYjIaT+99h563ELFGOO8Eve77ZOYvxm2vyZ2vye2IIfaa3P6vCve7UsvUytmx1cViMRQK6XQ6OJh6c3NTq9UuLi4CAGKxmMFgwRar2wAAIABJREFUSKfTW1tb53++4udBxBrhqQkGgzQabXBwUCKRlGfTPIajo6NYLJbJZFZWVmZmZp42F+W8132Dwv6Jdvb7+oUf6IKIIfYDXfAHpvBPpdOG5bNivby8rFarLRaLRCIJhULpdLq1tVUsFp+cnExOTmKx2GAw6Ha7p6enn+okPA8gYo3wdBwdHaHR6E8++YRAIGCx2P7+fpgy+zFks1kqlWq328Ph8OTkZOEpo89I8QHEHmG64GtyuzF6VqwTiYRQKGQwGDweDyZbF4vFMMe6yWRCoVBKpdJms2k0GqfTubOz81Sn4osFEWuEpyOXyzU2NgoEAvi6trYWJt6DeUUGBgZ8Pl95Yb/fT6fThUJhS0uLRqM5PDxMJpNwQnw0GqVSqWq1+ksb2kjxge+66Zb+Rr/0txOLf2c8ZZOxV6Q2/fLZaIbP52MymWw2m8fjzc3NAQCUSiVMH7a8vAyT8HG5XKvVKhQKnc6zifrOM4hYIzwdBwcHDQ0NOBwun88fHh7W1NQ8ePAAAKBWq7u6ukgk0v3792FDRiaT3b9/n0Qi3b59+91337Xb7TabjcfjnZycTExMVFdX43C4trY2FotVTj71SJDiA99xuy2XVajU17W2j/XeKzo3tKumQL3FP7+ZOXO2eDye8fHxhYUFmUzm8Xiy2SwWiyUQCLARncvlvF6vxWKZmpoSi8V+v/9ru1C+ehCxRng6CoXCvXv3Ll++bDAY4AtY5jEUCtlstsXFxV/84hc3b97M5XJ37tzp7e0FAIjF4g8++MDtdjOZzIaGhv39/YqKips3bwIAIpHI5cuXR0ZGHvOLSPGB77ilRl8Piq7PzkxGUunltXVonuDC6LhMrdGOjo76/f5UKmU0Gg0Gw/LystvtbmtrE4vFh4eH8/PzQqHQbDbD9CCpVAqmAZmfn3e5XC9FzYEyiFgjPB2wNV1VVeX1en/3u981NjYCAEqlktVqJZPJWq32t7/9bV1dXTQa7e7uht04W1tbAwMDVquVx+N1dnaurq7W1tYymUzosKKioqKi4jG/iBQf+I4bEPzRGuf/zcQ+0zWSy2Yc07bpaVtzc7NYLJ6YmCCRSKOjozabzefzcTgcv99vMpm+tEPlJQIRa4SnI5fLtbS0sNlsAEA0Gq2trTUYDOFw+MGDByqVCgBw9erVmzdvZjKZe/fuMRgMAIDP57t9+7bdbudyua2trbu7uzdv3kShUACAQqFw8+ZNNBr9mF9Eig98x+2RtQVgJsj19fWJiYmNjQ2j0chgMFgsltVqdbvdNBrNbDZLJBKBQKDRaJLJs/2QLyOIWCM8Hfl8vrGxEdYcAAC0trbW19eHw+Gampqamho+n//mm2/W1tYCAJhM5r/927+1tLR0dXV99NFHDoeDy+XC3sixsbGLFy/ev3+/srKyoaEhHA4/5hedvtA47iMw+n+Ase+B0f8Fse+cjX9vlf6TjWXH588NtVqt1WoBAFqtlsViSaVSvV6/uro6OTkpFosnJyc1Gk1PTw8ssvGyg4g1wtNRKpWmp6fLPTOhUGh6erpUKk1MTLS3t3M4HD6fD3vhDw8P6XR6U1OTwWCw2+1ra2uhUMhut8OEqyKR6M6dO93d3adHjzwSpycgobUlNfc2jfc29PcR+67ZjvFe3NKX2Vg5c2Jks1mr1QonvEgkEplM5vf7dTodLGfhdDr9fn8gEKDRaKFQ6Cu/EL55ELFGOO84nU6pVJpKb+8eHO/uFxH7rllmv5jLF4vHZ5OqZ7PZdDoNR4KurKwEAgGv1wvHVh8dHa2vrxcKhZWVFZvNdrp60csLItYI5x2n06lQKA4O8i96QxAQXiSIWCOcU4rFYi6Xy+fzFotFLpe/XKOsEBC+chCxRjiPFItFWGxXo9GQSCSRSLS3t/eiNwoB4UWCiDXCeeT4+DgcDk9PT7tcLj6fLxaLv7QIOgLCtxtErBHOO16vV6FQIGEQhO84iFgjnHfsDsf/x96bfjV23fnef8Kz7ou+6+a5N9dO+naeHtZduenuJLYfJ52n04nbXhkcd5dTZVfKrtlVBUVRjMU8g5AQkwoQGpkkQAgkgWYJgZDQLAQCIUACSaCJUYhBI+znxe6osaqMy44dQ3E+6/dCqI5OnaNz9D377LP39ysWIkkxCBcdRKwRzjpIUszFLMnymmnNt394ePJkCIfD8/PzCoViZmZmb2/P5XJNTEyo1Wq/3x+NRpeXlzc3NwEAh4eHX9SJ9+yDiPWFAM7NffH3vwRHR0cHBwfhcPirWmECJCnmYtZbwqk8id7p8588GXw+n0qlUqlUJBKJz+fbbDa5XE4mk6HnwcDAgNPpnJube5ksQRIgYn0h6OrqampqOqmkBoMBj8fD2V9fCYFAQC6XW63Wr2qFCZCkmItZr00670iMy95PiXUwGAyHw+vr6wMDAzqdDs6GHRsbm5ycHB8fb2pqWlhYYLFYZDLZYrG8ZM85ELG+ENy5c+cv/uIvJiYmEu/k5OT85V/+pVwuh38eHh4mDbeIxWKHf7wDTTTANzc3Y7EYfH1wcLC9vb2zswOvAQcHB2az2e12w4WPj4+TVnh8fLyxsZHUlt/Y2IC/t1OwmgxplL43JfN/L138R4kVqfNeP5RYv7RYQwYHBxkMBnxtsVhEItHOzs78/PzQ0NDQ0BCNRhOJRGw2e25u7vRT63yBiPWFoLm5+Xvf+x6JRIJ/Liws3Llz5ze/+Y1KpQqFQoODg0QiEY/HMxgM6NEuEAgqKiqoVCoWi+VyueFw2GKxkMnkgYGB+vp6LpcLADCbzX19fSKRqKysrLu7+/DwUKVSra6uzs7O1tfXd3R0EInEgYEB2Ic4NTVFIBDgf2Q0GgEAOp2uo6ODyWTi8Xj4zmdhMU0VUrs/5Ckvi7RXRBqkznVd5qveF2l+zde8zdO988f6rdD43ujMe7KZ34pN7/B0vxYafic2vS2eyRvVeza3k84Hj8czODiYsJQZGhqCQTCxWGxra2tgYKCvr29ubq69vX10dPQr/iF9oyBifSEgEAgPHz6E94YAADwe//DhQxwOJ5PJQqEQn88fHx/ncrn3798fHR31+/05OTllZWU8Hu/3v//9xx9/vL29PTs7y2Kx5ufnCwoKsrKydnd3XS6XVqtlMBi//OUvW1tb/X5/dXW1QqFgMpk/+9nPCAQCj8e7detWV1dXKBRqampqbm5eWlqqq6vD4XC7u7tVVVV5eXkrKyscDsdkMp2y8VOmua72EvnATRXzY9XAdaTOdRnY16XCOoFlaczhla24YfWqjdU0ZiWNSR1TTayus6fnm4eFzCnL/GbAvuJwOp0AgL29PWjxsbKykjBmOjo6slgsCck6PDxcXFx0u91Wq5XNZkOfkJcGRKwvBE1NTV1dXW1tbSQSaWtr6+nTpyQSqbW1VSQSAQD0ej2dTheJROnp6QMDAyKRqKamBs4Y5HA4xcXFfr8/HA5LJBIOh1NfX19WVuZyuQAABwcHzc3N7e3toVDI4/Gg0WgY3FVUVAQ/npaWlpOT43A47t69W1xcTKfTi4qKUCjU5uYmj8d78OBBaWnp5z4L0k0v8Ftvx3q+C3r+K+j+FlLnuwa/tc2/Ewp+yllp1W6bHJNJeFytQr67se5YXJibMq4sWK2zZpPJNDExsbKyMjs7CzU6Ho8nOtOS+tAikQj0dYpGo/DFywQi1heC+vp6JpM5NjZGJpNxOByBQFhdXcVgMBMTE1qttrKysqOjQyqV5uXlDQ0NiUSi0tJS2H0hEAiqq6u9Xu/w8HBJScng4CAej6+vr4du7j09PXV1dbDnBK4QinV1dXUoFAIA3Lt3LycnZ3l5+datW8XFxTQarbu7W6VSxWKxo6Oj/v7+wsLCx48fw36VzwIJH3iZCjBe9fBTYMhWAvgkUK1Wy2QyhUIhl8uPj48nJiawWKzFYlGr1a2trXw+f3R01OFwfH0/kzMOItYXAhQKRSAQIpFIZWXlP/zDP0gkkp2dnYqKCoVCQaFQHj9+vLa2JpfLL1261NPT4/f7s7KyCgoKRCLRxx9/fOvWra2trczMzOzs7PX19aqqquzsbL/fT6VS//Vf/7Wzs9NgMCwtLc3Pz1dVVSmVyu7u7oKCgv39fQDAtWvX7t69e3h4iMFgMBiM3W7v7++HzfmJiQmNRhMIBFJTU+vq6k7ZeP304sjT29H+vwGMb4O+V5A63zX8imf4VpJYAwA2NjZ4PJ7T6eRyuRwOBwAwMjJCJpNdLpdGo6FSqc3NzQKBQKPRvByxL18CRKwvBBKJRKlUAgCYTCYWiz04ONjb25NIJDabzeFwUKnUzs5OKpXa0NAAOyXGx8dRKNTAwADsvA4EAjKZrKamZmBgoK6urq+v7+DgoKOjo7CwUCAQDAwMTE5OOp3O0dHRlZUVg8HA5/Oj0SgAgMFgDAwMAAB0Oh0KhcLhcIWFhfBxEIfDqaqqam9vp1Kpp48gNExbWMQCJ/MPHvYHa0NIne/ycS475Q3BZwymZTKZWCyGLwYGBsxmM4PBmJqaikQio6Ojcrm8s7OTRqNpNJqXbIzHi4OI9YXg6OjoufNf4JuRSGRhYSEQCMB3IpGI1+v1+/2xWAyDwVRVVcG71M3NzYWFhcTQPQDAwcHBzs7O9vZ2MBiEXYSnzLIJh8MzMzNbW1vwz3g8brPZdDod/H9PQa83cAb7V+3mTe/yhseO1Lku/+rizqY3fuIsglitVtglHQgEpqamhELhzMwMvOTPzMxYrVa32y0SiSwWC7xpu4AgYo2QTCQSkclkWCy2ubk5Ly9PIBB8s9uj1WoFQtFhOPnnjfCyEovFdnZ2Eg8Pj46O4OtYLAbl+2KCiDXCc/B6vUNDQx0dHTab7Zvelv9w3buw7SkEBAgi1ghnkVgsNj09PTo6KhQKaTQam81GxBrhgoOINcJZBIq1VCoVCASIWCMgAESsEc4+SDcIAgJAxBrh7KPVakUCQTSMpJsjXGgQsUY46xj0egaLZVl2OvzrK14/UuexbGvejZ3d5zosRiKRxBiPizzY43NBxBrhrDNnmirr7H0g0j2QmR5IjEidx7onN/dML0YPkw2mp6enhUKhw+GAzo7QBiQUCtntdj6fv76+7nK5EEWCvKhYh8NhDofT0NCAxWIlEsnXt0EajUalUv0pa9Dr9RgMZmxs7Euv4eDg4MvZluv1+vHx8ec6yEQikd3d3c+KGpqZmTndJjTB7u6uXC5PuI6dRCQSJfypvzTRaNRsNn99dmUzMzN6vf4LfWTBZEwh0382tvgj+fJr40tIncd6w7BeopmP7n1q4qLNZqurq6uurrZYLHa7XSAQLCwsqNVqo9EIjXbVarXFYpmcnIw9M4nmAvKiYs1kMlNTU+vr6zEYTElJyQsqy5eguro6JyfnS3/c7Xa3traWlpYqFIovvRI4sfVLfFCj0chksufe6zmdToVCAb3ongW6I73If7G/vz82NvbcQBYej/enG/gGg8G2tjZo3/F1gMfjT3cCeRaryZhO7v0ngemHQvOPBdNIncd6XbFSqbNG9z+VR9Hf319bW2s0GnU6nVqt5nK5CoWiurqaSqWura319fX19/dLJBKVSqVWq91u91d6Jp4/XlSsHz9+jMFg4Gur1Qqn529ubkKLtUQzNhKJsFis3NzcoaEh6Lu2sbFBoVAKCwuFQiFscno8HqVSCa+oif9rYWGhsrKyra3tzp07hYWFAAC/389kMquqqrq7u6Gvm8vlmpqaGhkZGR0d3djYSAwPWF1dhd4u0Wi0sbHx7bff7u/v9/v9gUBArVaPjIzs7u6urq6SSCQMBpNo1m1vbw8ODtbV1Y2NjZ2cJL22tvbP//zP3//+92Guyt7eHp1OLywsHBoaShqQEI1GFQpFTU1NU1MTnDzi8XicTmc8Hl9fXzcajRwOB/pHAwAoFMpvf/tbDAYDG61arRaLxVKpVOgiRiKRGhsb4ZLQhYPBYAQCgd3dXafTCTvyYrHY6uqq0+l0u91w0rZara6srKyrq4NG7E6nEzqXbm1t0Wi00tJSgUAArxw+n0+v1zc0NFRVVT3batZoNHl5eRgMZmVlJRKJUKlUHA6HwWDQaPTa2lpiT1EoFBaLhdcJn883Pz8/ODiYn58vk8kAADBsSalUVlZW4vF4aNoHAJiammpqaiKTyfBYJ/YUJjOVlZVRKJSNjY3nn57w3DAZHlAZP5LY/27U+b+ly0idx/q+dqvEuBoLfeop8eDg4ODgIABAKpWOj48vLy+r1eqioqLOzs5AIDAzMwMNZHQ6HYfD4fF4p5wkF4Ev0LK+ceMGDodbWFiA7wQCAQaDUVNTA9vaUK/pdPonn3ySlZWVkpLC4/E2Nzebmpru3btXUFBw/fr13t5eAAAajb58+TIGg7l69Wpzc3MwGFxeXkaj0WlpaU1NTW+++eajR48AAFqttrm5GYvF3rp1i0KhAACePn3661//uqmpSSqVUqlUNpsNADCbzWQyGXYLRCKR+vr6X/ziFx0dHVarFYVCXb9+fWhoaG5urru7u6amprGxsaioaHx8HADAYrEqKiqam5srKiqggwzE7Xa/8847r7/++vj4+N7eHoVCuXnzZkFBwZ07dzo6Ok62mp1OJ41Ga2hoKCsro1KpgUCAw+Hg8fh4PN7U1PT++++3t7cnTGc6Ozvfe++9urq65eVluVxeVFTU3Nzc1NREoVC8Xm9XV1dzczMAgMvlZmdn19XV1dTUsNlsu93e1tYG+52MRiOdTtdqtZ2dnUajUaVSVVRUYLHYqqoqeF3p7OyEV5SnT5+mpKQUFxdfv36dTqcDALBY7NWrVzEYzK1bt1paWtbX1xN7IRaL79+//+TJk3v37pFIJL/fn5ub+8EHH9TW1l65coVKpcZiMbfbTaPR4LdHIpECgYBIJLpz505JSUlubm5WVpZWqz08PMzPz79//355efmVK1c6OzvhNtfV1bW2tra0tHR1dcE9xeFwsViMSqXm5eXBg2K32085R82maSwJV8UhVYxQKkfISJ3HqhL2MISEPa/l5JFdW1uzWq06nU4oFHo8Hr/fL5fLJRIJbCL4fD6DwQDvVrlc7uzs7KlS9vLzomJ9cHDQ19dXWlpaUFDQ3t6+vb2tUCgePHgA44QfPXqUl5dnsViysrKGh4cBANPT0xqNhsvlpqSkwNZla2vro0ePAoHA3bt3b9y4AQCw2+2lpaWzs7MkEik7Oxv+R3fu3ElJSQEAuN1uk8mkUCh+9atfffLJJwCAtLS0n/zkJ7DJhsViUSgUAKCtra2mpib0xyu2TCZraWmBoRIfffQRbKQzmcy7d++OjY25XK73338/KyvLbrenp6eTyWSHw/HkyZOMjIzl5eWpqSmj0Xh0dJSRkZGRkQEAMBqNjx49kkqlAAAOh5OdnW00GpeWlhQKxdra2t7e3sLCAvSTS09PX11d7e7uLisrAwBcv3793XffPdnxPTMz09/fD50hHz16dP36dYfDodFoPvjgg56ensHBwZaWlnA4nJ6e/ujRI4fD0dvbe//+fZ1Oh8FgKioqAABNTU2NjY1+vx+FQimVyuHh4UePHk1MTCS6VrBYbG9vr1KpTElJmZmZAQCQyeS0tLT19fW7d+9+9NFHAIC1tbWKigp4uQIAxOPxzMzM/Px8AEAwGNRqtW63+9atW7m5uQAArVZbXV29vLx8eHiYtKd9fX0ffvghvEZmZWUVFxdHo9Fr165hsVgAAIvFKi8v39/fLykpuXnzpsPhmJqa+vjjj+GeQrGuqKjIzMyEbfnTz1G9aX4En7bV88ZB7w/3en+M1HmsIO2Hwb6/D86Qkg7u3NxcW1sbj8fb29ubmJgoLy8fGBjweDybm5tsNnt8fDwWi/H5/K+vX+4c8cVGgxwfH/P5/H//93/v7u4eGRm5c+dOb28vn88nEolyuVwsFtfW1p589tXW1lZWVgYfDiiVSnijXVhYWFNTAwDweDx1dXUajaampibRT93c3Az1bmxsrKOjg81mX7t2raCgAACQl5eXl5cHF5ufn8fj8SKRqLm5+eT9kVAoxGAwfr/f6/XicDjoC1pTU3P58mWhUMjj8ZqampRKJZ/Phw1JPp9PoVCEQuHc3ByPxxsZGYlEImlpaQ8ePAAAjIyM1NbWer1eAMDS0hIWi+VwODqdrru72+l0Go1GEonE4/HQaHRRUZHT6aTT6VVVVbFYrKysLNGtAdHpdFQqFfa7paWlXb16VSaT8Xg8HA6n0+l6e3vb2to2NjbgPorFYiaT2dvbu7q6qlKp2tra9Hp9fX29WCwOBAIYDEYikRweHvL5fHitgk3vpqYmJpMJr6lQAU0mU21trdlsLi4uhtc2t9tdV1cHTUoBANFoNDMzs6WlJbGd8O5kaGgIfhyLxc7NzZlMJhKJxOVy6+rqiouL4Z6eTBh49OhROBzGYrHwwiYWixsaGrxeb0ZGxvvvvz82NsblcnE4nF6v7+3thd/M3NwciUQiEAjNzc2JPL3nop9e4LbePaD9dYz27UjPK0id0wLD341MJT+uYDKZxcXFAoFga2tLKpVyudylpSW9Xs9kMkdGRiYnJ3t6elQq1bNRyxeQFxLr9fV1NpsNG2sAgLt37xYWFtrt9ry8PPjj1Gg08/PzPp8vPT29o6MDAKBWqxUKhVQqTU1NhRbJjY2NGRkZwWAwNzcXyrHT6ayurlYqlQwG45NPPoH9znfv3n306NHBwcGTJ0/gU76qqioonZWVlbCNCSGTya+//np7e/vuCW9cPp9fU1Pj8/nW1tYoFAp8ENrT05OSkmK1Wo+OjvR6vdPpXFpayszMhJKk0WhMJtPR0VEgEIB2nSkpKY8fPwYAWCyWnJwceDHo7e3NyMhYXFwMhUKwy/jRo0f3798HAKhUqtzc3OXlZdiyDoVCLS0tsOsmgdFobG9vh2lyeXl59+7di8fjfr/fZDLF43ESidTc3Hx4eJieng6vTHa73Wg0QpsxIpH42muvtba2hkKhtbW1mpoaoVAYCARgH3pJSUlWVlY4HG5sbKTRaFNTU6mpqfAq1dzc/Pjx462trby8vJPfeUKsj4+P09LS7t27BwDY3NycnJy02+0UCgUuoNfrUSjU8vJydnY23FOj0VhSUmK327u7u0tLS+Gtw61btx4+fBgOh1EoFPwgj8erqanZ2dkpLy+/e/duJBLZ3Nw0mUyRSIREIjU0NMTj8Z2dnePj4/X19StXrhQXF59yjiJJMS9HgaG/jJgakg4umUyG1/iFhQWZTEahUEQi0fDw8NDQkFQqnZycpFAodDqdz+cnOmAvLC8q1hQKpaSkpLW1tb6+Pjc3V6PRAACYTGZpaWlraysGg9HpdACA/v7+tLS05ubm3NxceGvT0tKSk5ODw+HS0tKgONbV1cGm3MbGRmdnp0aj2djYqKury83NZTAYN27caGhoODw8JBAI+fn5DAbjzp07VVVVAIDm5mbYsQtRKpWXLl2C3vYJ5HI5kUjc3Nz0+/39/f3wAuPz+SgUCgqFwuPxLS0tsFuGyWQWFha2tLRgMJikwYI8Hi87O5vBYHi93p6enrS0NBwOl5GR0dPTc3IIUVdXV2pqKpFILC0tLSsrW19fHxkZaW1tjcVinZ2dfX19J9e5ublJJBLz8/ONRqNery8rK4N91v39/fv7+4ODg/Aix+fzc3Nz8Xg8BoNhsViHh4dwe37729+OjIwAALxeL4FA0Ol0ZrMZjUa3t7ej0WgWixUOh6lU6sDAQDQaJZPJp3/nJ4fKTExMpKenY7HYmpqa7u5ut9vd398PR5VYrdaenh6Xy9XX1wf3tKqqCoVC+Xy+kZGRlpYW2LKura1tamoKhUIEAgGOHZycnOzs7AwGgyaTqby8vKGhoaWlpb+/f3d3d3BwsKurKx6PDw8PYzCYzs7Oqqqq011YkaSYl6T4341OoU8e2ePjYw6HYzQaYYvN5/NNTU3h8fj29nafz7e4uCiTyWZmZoaGhurr67VabTgcPuU8eel50W6QeDw+Ojra0tJCIpESl7hgMAg7FiYmJhLe8wqForGxMfHO9vY2h8NpamrSarXwU4uLi/CBEnxyBVupsMN3cHBwamrK7/cDANbW1np6evr7+3U6nc/ngx882ccilUpxOFzSgJ6NjQ3YDRoOh10uVyI9aGtri8VitbS0JEaDRCIRiUQCN/XZwXZyuby/v39nZyccDgsEgubm5vHx8aTFQqGQRCJpb29XqVQ+ny8cDns8HjjWwuH4j0jmk1itVgKBYDAYAAALCwtEIrGrqwsuv7a2lgiXm56ebmlpgT138J39/X2HwwFb/aFQaGVlJRAIbGxsDA4OPn36dHh4GP7T8vJyIgdaIBB87neewGKxtLS0MBgM+ODR6XTCL/zg4MDj8RweHsLvqr29fXJyMrGndrsdfiEul2ttbS0aja6srMBxHYFAwO12w5+WzWZL2lO4kXNzc1QqlUAgfG5gLpIU83KUd/hycJ6ZdHAXFxcVCgWXy9VqtXt7e3NzcwKBIHFKwNiBxcXFjo6OmZkZRKzP5QzGeDyOwWDa29u/6Q1B+NpBkmJejvK5Fg6C20kHNxaLOZ1Oq9UaDoeDwaBerzebzYnxAtvb23t7e4FAwGg0wgbEReYci7XRaHzuRD6El4ypqSmBUIgkxSBccM6rWCO83ESjUZvNptVqDQZDf3//8PDwZ03+REC4ICBijXAWiUajU1NTLBZLLBaTSCQkfAABARFrhDNKJBIJBoOhUEihUPB4vC9nrYWA8NKAiDXCWUev1/P5/NDh4Te9IQgI3ySIWCOcdfR6/cjI8PaGP3awF90PInWOKhwMxCMXerzdVwgi1ghnHbPRgO7pr1TPVukXK3VWpM5RVU2vSB2epAN6dHRktVr5fD6caSyTySYnJy0Wy+7u7vz8PJzGsb6+Dm0eEBIgYv0Ssr29zePxoOvhV7JCm83G5/NXV1cBAPF4fHdNLonDAAAgAElEQVR39/DP2CmxYDI+INL/P4X9x5Ou1xUrSJ2jetMcqDWtJB1Qk8lEo9FkMtnW1tbc3ByHw2GxWFwud3R0lMfjSaVSpVKZmByHkAAR65cNkUj05MmTxsbGlpaW4uLiU+II1Gr1i4S2WCwWKpVKo9Ggk/Xm5iaTyTSZTF/lRp8KEj5wfuuNSWeT2ZF0QBsbG6uqqqanp5eWluBzY71ePzk5yefzWSyWSqWqrKxkMBiTk5OIFp0EEeuXirm5ubS0NCwWu76+vrOzg8fjs7KyoKd2OByGBgDhcBjOIE9NTb127dra2lpSZpLT6VQqlbBVHovFCgsLP/nkk5WVFdiadjqdGAxmcHBwbm4OZh1A9vb2jEbjzMwMnH4GU1D9fr9Go4GrWllZmZubS8wYhvfCBoMhFPqc2HKryZBK6X9duvR92fIPRm1InZuS2n5s2MLMJIdd9PT00Ol0FovFYrEAADs7O1Kp1G63r6+vazSayclJHo/X0dFBJBL1ev3nnh4XB0SsXyqKioqgE3eCjIyMqqoq6OIC7UfGxsY4HM7W1tb169ffeOON8fHxk0OYuVxueXk5Ho8vKChQKpVHR0dXr1594403Jicnoe2q1+vNzs6+ceNGT09PeXm5UCgEAKyurjY1NWGxWDQaTSaTA4GAz+eDDaienp6Ghoba2tru7u76+nomkxmLxWCkZ1tbW1dXF/SbPWWnZk2mKjIpe3g4k8/P4vOQOi+VMTKcNjY5aF1JOqAWi0WpVDKZTBj6AZvViX/VarUwdxHmOiFinQAR65eKa9euPXz48OQ7Dx48ePDggd1ur6mpgc6IeDy+uLj44OAgOzv71q1bbrcbxoYBAJaWloqKimg0msvlKigoKCkpOTw8hIt5PB7YMN/Y2Lh06dKHH35os9lQKFRJSUksFmtubv7DH/4wNTWlVqtv3LjR3d29srJy5cqVmpoar9f78OHDn/zkJzMzMwKBAIVCeb3e0dHRlJQUoVC4tLT04YcfJhLjnothep7ZnmPvfc898FtXP1LnpvxDv7KIUJ7NnaQDOjMzg8VicTjc1NSU1WolkUhkMtnlcsGkmPHx8ZWVlaWlJeht/VX+PM45iFi/VNy+fTstLe3kO6mpqWlpaXa7vb6+HpqZdXZ2VldXAwBqamrQ6E9ZVhIIBJgLAQCYnp7GYDAul6uurq62tjaxjMfjgWa2AACZTNbY2Li5uZmZmVleXg4XKCgoyMjIsFqtDQ0NMIqpqqoKOlb7/f7Ozk673V5ZWfnOO++IxWKZTJadnU0kEk/ZKd30wsjTO2Ha9wD9/z6i/Q+kzksB9v/cHs3eD33Kq3JnZ0ehULDZbJvNtr+/D6Ny6+vr+/r6rFZrY2PjzMyMxWKZn5//cj+BlxhErF8qyGTyvXv3Et6qXq/3/v37dDrd6XTW1tbCp4LNzc2wq6S0tBQahSeAadPwmY9UKi0oKNje3kahUJWVlYllXC5XfX09DJ0QCAQYDGZraystLQ0mgQEAsrOzMzMzrVYrmUyGtqhlZWUw+mBlZQUm56JQqCtXrsDkZYVCcbqvPBI+cE4LML+zLsvbPfjUE5GpqSnoqG61Wjc2NqLR6N7eHpfLNZvNWq22tLRUJBJpNBqxWDw3N4dMWz0JItYvFevr6xUVFTdv3qTRaH19fRkZGc3Nzdvb27u7uxkZGampqUwm85133oGtbyqVeufOHZFIlBjh5/P50Gh0VVUVm81+8OABzN8qLi4+meSyurpaVVUFkxCEQiEajQ4EAgMDA5cvX+7q6iKTydeuXROJRBaLhUgkQrEuLS2F7W6Xy0UkEk0m08zMTHZ2NoFAYLFYJBLp9GaUfnph+OndA/pfx+nfjtJeQeq8FGC/ujGakyTWBoNhcHDQ5XKx2Wx4yZ+cnIRx20tLSywWi8lkDg0NTU5ODg4OwqQnBAgi1i8bMCuyoaGhubmZSCTCoGgAgEAgKCkpwePxDQ0NMPTL4/F0dXX19PScnH2g0WjgsD8SiQQfSMpkMvhbgsBgUyivKysrOp3u4ODg6OiIzWZjsdja2lqo4zD1A6YcTE5Owiye/f396elpOF5bIpFUV1djsVgajZYUhpCEYdrKanvk7Px/fd0/9Hb9CKnzUlu0v18br947/JRYb21tabVauVze3d0NTx6pVJqIDAyFQlqtViwWq9Xqzs7Okw8eERCxfjmJRqPPpoYfHR0lniUmCIVCzwblfDmLu2g0+uyqTudFJtfojabhfrJ7mr2zJNxeROrc1KZlOOCZjcWSTwmXyyUWi6empiKRyMHBgdPpTHR37Ozs+P3+hEHu6VfxiwYi1ghnHaPRKBRJIslXGQSEiwUi1ghnlK2tLZgqyefzh4eHET9rhAsOItYIZ5F4PD49Pc1isUQiEZFIZLFYSFIMwgUHEWuEs0g8Hl9fX19eXna5XDweD4n1QkBAxBrhrGM0Gvl8PtINgnDBQcQa4ayj1emkQiE4Pv6mNwQB4ZsEEWuEs86M0YBjsNotLoJ9nWjzI3U2i7y6q/EHnj18u7u7K3+0bDxJIBAIBoMAgEgk8uwwU4RnQcT6M3nuqOQX/OD+/n44HIbDSL/cSl4awuFwKBSKRCKhUCjhj/qFWDAZHxBpP590vK52v6lyIXU2658s+6gpe/KxW1gYHx/XarVwghUAYHBwUCgUBoNBrVarVqvX19edTudJr12EzwIR6+czOjqanZ3d0NBQU1PT29sLmwAvAjT/LCkpycnJyczMLC4uxmAwBoNBLpdD0zuIUCiEM/2SGB8fHx8ff/Ht3NvbU6vVdnvyj+TFMZvNQqFwZyfZGg0AEI/HV1dXNzY2Tl/sFMbHx8vKygoKCtLT0wsKCsrKyvR6vVgsFolEiWVMJtPExESSp/ZJkPCBc1HPzRkgk8k5OTlsNhuaqq+urt66dau7u3t+fl6lUimVyr6+PoPBYDQa19fXv9CpdQFBxPr55OXl/eIXv+ju7kahUDdv3hwaGnrBD4bDYZlMRiQSr1y58stf/rKlpYVKpU5PTxcUFCR86eLxeH5+fkVFRdJnFxcXS0tLBQLBi28ndGh6rr4fv1gnr91uVygUz1XhWCw2PDwM02SWlpaUSmUg8Jz73FPQaDR4PD4/P/+dd97Jz8/H4/Gzs7MoFCo/Pz9x51tdXZ2fn4+I9Xmv54p1X19fbW2tUCjU6XRms3loaKiwsFAgEKyvrysUCqVSOTAwAI2tTSYTYtt0OohYP5/y8vKmpib4mkajlZWVuVwuFotVU1NTXl4ul8vj8bher080aXU63fT09Mk19Pb21tXVJf5kMBiVlZWwlTo7O9vQ0PBsMhYWi62pqTk5Y1un05HJ5Pr6eiqVGgwGFxYWEi4Kk5OTarV6a2ursrLyk08+QaPRWCwWGt/s7e2NjIw0NzdXV1fDNuzy8nJjY2NxcTGBQFhbW/P5fAqF4unTpwwGw263W63W4+NjvV5PIpG6u7tzcnIGBwcBAAqF4t1337158+bs7OzGxkYi52VgYKCwsDA/P5/P54M/zh6m0+k1NTUdHR3PNpEWFxdbW1sXFxfhn7Ozs2g0WqvVAgB2dnYqKip6enpOORZIUsy5qH/Ub2HnkiNuRSKRXq93Op1isXhyclKpVNbV1bW0tMBzUi6Xz8/PM5nMgYEBi8XidrtPOQ0QELF+PmVlZbdv37ZYLBqN5vHjx2g02ul0MhiMjo6OkpKSkpISp9NZXV3d3NwMAFhdXcXhcHK5/OQaKBRKZWVlorEQCASKioooFAoAoLGxsby8PKkv22w2l5aWQoslyPr6ektLCx6P7+3t7ejo2N3d7ejoSFxCCgsLKyoqYrHYnTt33n777YaGhkePHpWXlweDQRaL9fjxYzab3draKhKJ9vf3USjU+++/X1VVlZGRIZVKVSrV5cuXL1261N/fPzQ0hEajw+FwUVHRD37wAxqNlp+f/7vf/W5iYkKn07333nu3b9+enZ2VSCQ1NTXQYO83v/lNVVVVQUHB7du3zWazWq1+991309LSMBjMBx98QCaTk75Mo9GYuJAAAI6OjgoKCqBxNoPBqK2tPT3YF0mKOReVKZX2a5Wb3uVN74p/deFwbwcAsLKyIpPJ+Hy+2Ww+Pj7e2dlpbGzs7e2FR5bP50ulUo/H09PTMz4+Dp9tXPBnPKeAiPXzKSoq+ulPf4rH4/F4fGtrK7TtN5lMHA6nvr7+1q1bBoOBx+NVV1cfHBx0dHQ0NDQkPdFOEmsAAAqFKi8v393drampgaqd4OjoqKGhoa2t7eSbfr8fj8dXVFSoVCp4BpNIJGhbCgAoLy9Ho9GRSCQtLQ22TNfX10tKSqRS6cTERFFREZ1Oh89tTCZTbm6uRqMBAPh8PqfTKZPJrl69Cg0qRSIRFOvHjx9fu3YNrjwjIyMrKwsAQKPRJiYmAAACgQCLxXo8nvT09EQHTmZmJgqFMhgMd+/ehb56OBwOWlefJEms4ZdTWlq6u7uLQqGwWOzpxwJJijkX5aD/anXgknvoqpv9B+/Ild15Jjx8y8vLs7OzsVhsa2tLrVaLRCKbzRaPxy0Wy8DAgNFoDAQCMpmsq6tre3vbbDYn3aEiJEDE+vmUlpbevXt3enoaOjIDAIRCYVVVVXd3NxaLvX///sTExP7+fkVFBR6PJ5FITCYzaQ3PirXRaCQQCGg0uq2tze/3n1x4dHS0qKjoWVvn2dnZxsbGp0+f9vT0rK2tdXR0JMS6oqICBgWg0WiJRAIAiMViVVVV8DIwOTn59OnTsrKyiYkJhUJRW1t78iGkQCCorq6GB1ooFGIwmHA4nJ6enpqaChcoKip69OhRLBYjk8kwKE8kEjU0NNhstidPnsDbWABASkpKdna2TqfDYDDQi5VKpeJwuKS9eFasNzY2MBgMBoPp6uqCV5FTQJJizkf1/I9j+v8E/a+AvlcA/7vRKXTScZRKpeXl5f39/UtLS9vb2y0tLY2NjbOzszabzeFwMBiMwcFBuVw+NDR0eibnhQUR6+dz8nkg5JNPPrl16xYAgMfjXbt2DeojkUj8q7/6q8bGxt3d3aQ1tLe3FxcXn5x3F4vF6uvrv/3tbyelWO3t7aHR6GejrXw+3/z8/OHh4fT09JMnTxQKhUAgePz48eLi4vz8/FtvvQVbxDdv3iwuLg6FQiwWKzs7e3Z21mw2WywWAMDjx4+Li4v9fn9aWlptbe3h4WFvb+/o6KhUKq2uroa+0lwut6qqKhQKFRQUvP7664uLix6P58GDB7DBi0ajW1tbAQAcDqeqqmpzc7OkpOTDDz9cXV01mUyXL1/u7e1VKpXV1dWwFY/H458NVNTpdIkEyAQtLS3f+ta3cDjc5972Ikkx567A0F9GTA1Jx5HFYuFwOKVSqVQqRSJRb2+vRCJhsVhqtXp5eVksFnd1ddHp9PHx8YmJCXhyIpwEEevn09vbm+hZg3A4nPLy8uHh4aampqqqKpguaLVaf/e73yVamieBz9yS5gJwOJyUlJSkR4s2m21kZCSREpDA6/UODAxAuRweHvb5fH6/v7GxsaysjEwmp6enc7nceDze1tZWWVnJ4/FQKBRs4E9OTlZXV5PJ5KamJtiJwWazc3NzOzs7S0tLJRLJ/Pw8i8WCTwINBgNMHK+pqfn5z3/e1dWFw+EIBAI8DQYGBkpKShYWFiYnJ4eGhg4ODsxmMwaDaWxsLC0tpVAowWBwenqawWDAewWJRPLskESbzTY0NGSz2U6+aTKZ7t+/z2azP/dY6KcXh3E3APNvweArgPkdpM5Bif5XxFCTdBxlMplMJoPnJ4vFgo/KuVwuh8PZ3d2dnp7W6XRtbW0ajWZiYgI2hhBOgoj18wkEAs8OU1tbWxsfH/d4PNFoFPZv8Pn8pqamk0krCfb29ra3t2EieIKDg4Pd3d0kh/6tra3t7e3nbobP52Oz2Xw+P9Fy39jYEAgEs7OzOzs7cFXRaNTn82k0msXFRbjmWCym0+mYTObJbMOVlRWBQAAbLOFwOBgMwtFyBwcHcE/LysoKCwvn5uYkEkli3/f3900mk81m29vbCwaDsBUcCoWkUqlcLofd9IeHh9vb2/CfDg4OnjXxiEQiu7u7SX368Xh8f3//Raau6afMnI5qjzhnczxnfTQXqbNfAUXu/rI46Th6vd65uTmdTqfRaDY2Ntxut1KpFIvF8CrudrudTufy8rJSqVQoFIgKPQsi1n8SbW1tpydznyNwOFzSE84zgl6vHxkZ8W1sBw/jwYMYUme/dvYi4ehzMoNCodD8/DzMf4lGo/Pz84nhent7e7AB5Pf7k57oIEAQsf6TgB6e3/RWfDXYbLY/ZSbk14fRaBQIBIeHoW96QxAQvkkQsUY4oyBJMQgIJ0HEGuEsgiTFICAkgYg1wlkESYpBQEgCEWuEs47RaJQIhQCxPEa42CBijXDWMRkM1IEhoXV5zOEZR+qZktjXZj0biH//Sw8i1ghnnXmTMZfc85th9Ts8/Ts8LVJJ9ZZwqkoxtf08k9uZmRloawMAcDqdZrM5Ho8vLS2Nj4/v7u663e5EJgDC2QcR6/ONxWIhEAitra3QtfWzFltYWLDZbLFYzGKx+Hy+L/RfwPGwSRMsbTbbzMzMcy2zd3d3V1dXk7yJ4VSIWCy2srICfWJfHKvJ+JBC/yfJ3A9HF34snUcqqV5Tr2ZOzMDByyfxeDyVlZVwUms4HO7q6iIQCE6nU6VSkUgkk8mkVquh/RbCuQAR63OMQCBITU2tr69vaWnJzMzs7e39LJ+NkpKS6urqWCxmMBi+qEtOIBC4fft2YWHhyTdzcnJu3br1XLd4s9mcmH2eYGJiQqlUbm1tEYnEJC/ZzwUJHzi9XpuwP5mYSZoEe3BwYDQa29vboYnd0tJSR0fH6OjoysqKWq3u7OykUqnDw8MTExNWqxVx/T8XIGJ9XlleXn748GHC4k6pVN6+fRsm2uzu7lqt1r6+PrlcDuX79u3b9+/fBwAsLS1tbGx4vV6v12s0Gru6uk5OhFEqlY2NjTAWIIHf779+/fpbb70Fk5kAAHNzc2+++eb7778PFdnhcHR0dPT29sI/tVottCfu6uoSi8Uwr2BpaWl1ddXr9dbU1MDIAr/fz2AwyGTy596JW02GNErfm5L5v5cu/qPEilRS/VDlzlTO7gQ+ZSVmMBhpNHpdHXZggOn1+Vksdi2mjkyhOhxOm92uVE729vW1tuF1Or1COWldWPxTTkWEPw+IWJ9Xnj59+uTJk5MRtMXFxfAdFAqVkpJCJBJzcnK4XC4A4P79+48fP47H41Qq1WQyjY6O3rt3D41GNzY2NjQ0QBUWCoUVFRWtra0lJSUno8UcDkdPT8+//du/4fF4+A6BQPjpT3+KxWKhAXFxcXFlZWV1dTUGg7HZbIuLi9nZ2VlZWe3t7ampqR0dHfAjVCp1d3cXg8GMjo5ubW3RaLTm5ub29nYMBpPoV30uFtNUIbX7Q57yskh7RaRBKql+LzPUKoxrvq29w/juQQzWlNnKE401NLd10hhLy2sTKgOlk97c0j5jWToCwLKwLB6dEI9O8EUysVQ+Y1naC/3nZz+3Pms2OcLXCiLW55XMzMyE/TQEh8NVVVX5fL7Lly+np6eDPybgxWKxtLS0jIyMUChUU1MD/fPeeuut0dHR4+PjgoKCp0+fBgKB+/fvFxYWOp3OR48e3bp1K5HOtbKyAs3/CATC+vr6+vo6iUTKy8trb28PBoOFhYUffvjh4eFhIBC4du0aCoVaW1u7evUqjDQbHh7OzMz0+/3V1dUwqAGDwajV6qGhoQ8//FAqlUKv1ydPnpyyp1Omua72EvnATRXzY9XAdaSSaoLxkYlz1yvJ2hjLW5f9R+0oikL6KicvbWU4JaAsCarLNmS5KyOpHnHmjrJYR/3A1H1tcyxP3vqumnDJJ8neHM9PfPZza0f5ZH/lOa54i4uLfD5/aWkJAOB2uycnJ6HH2dLS0tjY2M7OjsPhSKS7IXxRELE+r9TU1Dx58uSkgV9ZWVl+fv7m5mZFRQVsUE9NTZHJ5IODg/T09IyMjHA4DLWyt7e3trYWPpCEiTPz8/NpaWkNDQ1CobCrq2tgYMDj8cDVrqysdHR0mEymlpYWDoczNDTU3t4uFovr6+vX19dTUlIKCgrgktnZ2SkpKfPz8w0NDWazGQCwtbXV0NCgUqnq6+vRaPT+/j4GgzEajZWVlW+//bZYLBYIBGg0+rlB7wl00wv81tuxnu+Cnv8Kur+F1DP13wD9v4OBV59jVTrw6n++D1/DPxOvT775pzmgzs3NwVgleOgdDgeJRNJqtXt7e3K5vKmpSavVyuXy54Y7I7wIiFifV4xGY2pqKuz/BQCsrq7euHEDRjVisViYkwszcPf39x89evT48eNQKIRGo9VqNZ1OTyTOlJSU1NbWrq+vZ2dnDw8PAwAcDgeM0IULrKyskMnkxcXFkZGRzMzMzMxMoVA4OTmJRqN3dnYyMzMfPXoEl0xNTc3NzXU4HBkZGUKhEG5kQUGB3W5Ho9G1tbUwZkGr1T59+vTBgwfQ7Ht+fv701hYSPnDW6rnZAl1dXXV1dfPz89PT09BiV6FQJMS6vb2dSCQODw+Pj48vLCwgjzS/BIhYn1eOj49pNNqNGzdQKBQajc7IyGhvb9/a2vL5fCgUisfjAQB0Oh2NRotGow8fPkxPT49GoygUSqFQdHd3J5LXsVgsjP1tb2//8MMPS0tLS0pKuFxuQqyXl5eJROLU1BTMaczKyopGoxKJpLa2dmdnZ2Ji4tq1a0VFReXl5ampqRqNxuFwpKWlFRUVtbe337x5s76+Ph6PV1RUoFCoUCiEQqGkUqnNZsvLy8vIyIA93c8GvZ8ECR84c/W8lvXw8DCXyw2FQsPDw/AhhMFggPFAi4uLSqWyr68Pi8XCIBiYZITwhUDE+hxzfHw8PDxcXV2NQqE6OzthQMHBwYHBYIDRkX6/Hw72GB8fl8vlx8fHBoPB7XZbLBaDwQBXYrFYYPaj3+/H4XAFBQUUCuXkObC7uzs7OwtHZ09PT8OAD6fTaTAYoF+HRCIpLi6urq6Gg3Y3Njbm5uZkMllbWxuBQICDPdRqtV6vPzo6MhgMcOWTk5MVFRVlZWU8Hu/02XdI+MBZq+dmC6yuriqVyrGxMbFY7Ha7XS4XHo+n0+nwtFxZWVEqlRMTEzKZTK1WIyLzJUDEGuGsg4QPnLV67miQ4+Njm80mlUqhw7vT6RQKhWq1Goo1TMUFACwsLNjt9qSwJIQXARFrhLOOwaDn8/lI+ADCBQcRa4QzCgxpDIVCSqWSx+Mhj6QQLjiIWCOcRcLhsMlk4nA4YrGYSCSy2WwkKQbhgoOINcJZJBwOLy0taTQag8HAYDA4HA4SPoBwwUHEGuGsYzKZ+Hw+0rJGuOAgYo1w1tHqdGIkKQbhwoOINcJZ5yVIihEuuRyB53Tj2O12lUoFragPDg4sFsvm5iYAwOPxLC4uxmKxUCiEPFlFgCBijfCZHBwcmEwm6MUDAIhEIoeHh3/+EbIvQVLML8WmnkV30n653W6VSiUQCEwm09bWltVqhRENCwsLVqt1YGBgZWVlZmYmMX0J4YKDiDXC8xkaGiorKyMSiQUFBQwGIxqNOhwOjUYTDAb/zFvyEiTFvKn3tS0mB/T4fL61tbXu7u7h4WGj0Tg2NhaPx4VCIYFAcLlcVCq1u7tbKpXS6XQ4HxXhgoOINcJz4HA4f/jDH0gk0sLCQm9v70cffcThcAKBwPz8PHRfAgBEo9GTbtoAgFgsBu/iAQAJa5FgMAhfh8PhxGchh4eHLyL9L0FSzJsqF2HpOWlqx8fHFAqFxWL19/dDO5dEIANUbRwOJ5VKJyYmEL1GQMQaIZnDw8MnT54kMmgAAGq1Wi6XO51OpVIZi8WkUml5eTmLxaqvr+/p6YHjNAQCAQ6H6+rqotFoXq83HA4zGAwcDtfX10ehUNrb22k0GjRZPTo6CgQCAwMDJBKpvb2dwWAkRVIlsWAyPKAw/49o+a/Erv9H5Dib9deilX+UO99UuU7WG5PO15WO15WOn83v455pWS8tLRkMBrlcPjw8PDo62tfXp9frOzs7hULh3t6exWKRSqWtra1KpXJ8fHxycvLrONYI5whErBGS8Xg8DQ0NYnGyUw+Xy62qqjo8PMzNzf3bv/1bmUxGIBA+/vhj2M2al5fX19dnMpmKiopoNNr29vZHH330ySefTExM3Lt37+c//zmXy+3p6SkuLp6fnw8EAtAtk8Ph3Lt372QwzbPMmMyNBFTLYCFu8AmOeRarZfBJI7MANykh2Hwnq3Fm+QFTlM4ebbVvqH07Vqt1bGwMWmQ4HA4ulyuXyxkMxujoaCQS0el0bDZ7cnISemY5HA6bzeb1erVarU6n+6IpwwgvH4hYIyTjcrnq6uokkuQoEIFAgMFgwuFwdnY2DKk5Pj6urq5ms9mdnZ3vvvtuR0cHnU6/e/duY2MjjFuErtYoFCozMxMAcHR0RKVSoQe3Tqej0+l8Pv/hw4dUKvWU7dFNL4qe3jzu+O+g4/8C1P9yFqvzv8Qp/w3MdyZt+fqKfUopFw0xV+bnfS6nUCjUarVer3d1dVUul+v1eovFotFo3G43/DJ3dnYSkcexWCwWiwEAQqFQKIT4oiAgYo3wDHt7ezk5OU+fPk28o9VqVSqVTCarq6s7PDyE1qYAAPiazWZ3dXX96le/IpFI3d3dnZ2dc3NzTqeTTCZDO+PKysr8/Hy4ZgKBIJfLFQpFQUFBZ2enVCrNy8vr6uo6ZXvOfvhAqPvVrY7vBedoSVvu8/ni8TiXyx0eHp6enmaxWGKx2Gq1qlQqlUq1uLjY2trK4XBUKtXq6upXfyARXi4QsUZ4Dmw2+6OPPuro6LBard3d3deuXROJRDKZrLKycm9vr6ysrLCwEACwv7+fn5/f2dkJwwRoNJrdbh8cHJyenvZ6vXg8Hop1QUEBTC7AXWsAAB7hSURBVJMJBoM4HE6hUDQ0NFy9etXhcMjl8kuXLlEolFM2Rj+9OPL0drT/bwDj26DvlbNYA69Eer+3N5vcsgYAuFyuoaEhp9O5t7c3NzfX398/ODg4NzdnMpngTHoKhTI4OGgwGJKeviIgJIGINcLzYbPZNTU1fX19JSUlPT09R0dHCwsLEokkHA6LRCLYyxyNRqFnMQBAIpGUlpbCAQxTU1P7+/sTExOwf1YoFMKUxUgkolAoYAI6gUDgcDhMJrOhocFoNJ6yJYZpC4tY4GT+wcP+YG3oLJaH/YFj6KNtmzRpyzUaDRqNlkqlx8fHTqfTZrNptdrBwcHNzc1gMMhmsxUKhUQiaWxs1Gg0yOQXhNNBxBrhMwmHwzabLTFUIzEa77PY2tqC8+4AAEdHR/F4/LkfgW8eHR1tbGzAhU9fs15v4Az2r9rNm97lDY/9rNby4f5u0paLRCISiWQymdbX1+12O/R6TVyZTCaTxWJxu92Dg4MLCwsvdEgQLjCIWCOcdbRarUAoOgzHvukN+cLEYrFAIOD3+6FlYCQSOTmu/OjoCF6ljo+PP/dCiICAiDXCWQdx3UNAAIhYI5xNjo6OZmdnR0dHhUIhjUZjs9mInzXCBQcRa4SzyNHRkdlslkqlAoGARqOxWCxErBEuOIhYI5x1kG4QBASAiDXC2Uer1YoEgmgYmcWHcKFBxBrhrGPQ6xkslmXZ6fCvr3j930gte3zujc3Qp10GIYeHh587liMej3893w3CBQIRa4Szzpxpqqyz94FI90BmeiAxfiN1b3y6Um6w+dZPblgoFDIajXw+X6FQbG9vu91uhUIhl8tdLtf6+rpAIHA4HJubm263GxFrhD8dRKzPJaFQqLu7u7a2tq6ujsPhnNKy0+l0VqvV5XJJJBK/3/91bMzi4uLU1BQAwOl0VldXp6en19fXy+VyAMD4+PjDhw/T09Nzc3PT09NTU1PHx8fVarVKpUp8fHV11Ww2n+JVtGAyppDpPxtb/JF8+bXxpW+m1Gv/xtNNuTwnNywYDOr1+qmpKQaDMTExodfreTze8PCwSqXS6/VPnz41m81Qvr+Or/3PQyQa8W5uLXt8SbcXh4eHTqdzZ2cnseTy8vLi4uIpq9rY2PD7/YFAYHFx8eQHvxLW1tbW1tbg63g8Pjc3d7oDuN1uZ7FYcIYtAOD4+NhgMAgEgkAgkFgmEAisr3/q8ryzs7O7mzz16c8GItbnj729PTqd/vDhQxQKhUajHzx4wGQyn5u2FYlESktLOzs7V1dXBQIB9N78yhkaGoKuT+3t7T/96U/T0tLq6uqePHnCZrPFYnFKSsrvfve7H/zgB+++++6DBw/GxsawWGxpaWlig5ubm0tLS08R6zMRPiBbuCrQTa96T24Y3AWPxzMyMmIymXQ63dramsfjMRgMKpWKyWSKxWKRSCSVSiUSyTn9WXk2NuuVxntjM0m3Fy6XKyUl5aSpS15eHrTr+iw0Go1QKNza2rJYLEki+KczPDw8MDAAX8fj8ampqVMmhcrl8ra2tsHBQTQaDS+lUqkUhUKRyeRELo9arb5x4waDwYAfCQaDfD4/Pz9/fHz8q93yFwcR6/NHR0fH7du37XY7/FOn06WkpIyPj4dCIY/Hw+fzc3NzmUxmOBwOhULl5eWdnZ3xeNztdkej0bW1NaPRSKVSi4uLzWYzXIPH46HT6Vgs9mSDF7K2ttbc3FxUVKRQKAAAx8fHW1tber2ey+UmzhMej0cgEAAAZWVl9fX18M3h4eHS0lLYTllZWWlvb08sPzk5iUajLRYLAGB/f7+0tLStre2U/V0wGR5QGT+S2P9u1Pm/pcvfTCm874nmprzJrao178YwV7C07AQAjI6rnKveRZtDIlP6NoMLNhetb7B3gG22LOFa2gWSb+xH/qew7PHdFBle13qSbi/m5ubee++9J0+ewDayzWZ7++23oVh7vV4Gg9HZ2Wm1WgEAoVBodHS0paUlPT29u7s7GAw6HI5QKLS0tNTR0VFfXw9PLYjb7XY6nQCAg4ODtbW1cDjs8/lgigU8Od1uN51OJ5FIS0tLAIBgMDgyMoLD4a5duwZPQgDA0dGR1Wp1u92rq6tsNptEIg0MDJy8PEgkEqjRWVlZhYWF0WiUQqFIJJL9/f3GxsbBwUEAgEql+vWvf93c3Aw/EgwGJRLJrVu3Trfz/VpBxPr8cf/+fWgPnSA1NbWoqGhrawv622VlZV26dKmvr+/4+LiiooJOp6+urg4MDOzv77e1tV26dAmLxT58+LCxsXFtbW1/f7+3txeNRre3t1dXV4+NjSVWu7q62tjY+PDhw/z8/NTU1OHhYQBAQ0PD73//eyKR+KxY19TUFBUVhcPhYDD49OnTsrIy6CtiNBqxWGzCEyMcDhcVFTU0NAAAhEJhXV2dx/Op7oUkzKZpLAlXxSFVjFAqR8jfTPE72rjEef3g9pJoe0m8vSQO2MTeOR4VV1pRmD7Oo62ZeXJWM6WlGt9QKuqrC62Oe+fFnG7MSEf5GIeIrXgsGWgK7yZn5sJv4/QM4m92MvqK139PanxtfCnp9sJoNBKJxOLiYphGxuFwrly5MjIysru7y+Vy8Xj80NBQR0fH3NycSCQqKCjA4XDvvfceGo12u908Hs/r9dpstp6enqamJiwWC2UdACAUCqFWulwuPp+/trbGZrPLyso6Ozu1Wu3W1haPxyMSiX19fXQ63W63C4XCvLy8pqamf/mXf6muroYrOTw87Orq0uv1LS0t7733HpFITEtLg6s9SSgUwuFwg4ODZrN5ZGQEOonTaDQymQwXoNPpideQrq4uIpH4NX7dp4KI9fnj8ePHJSUlJ9+5e/duVlaW1+u9ffv20NAQ+KNuxuPxysrK3t5eq9VKJBIPDg4eP3789ttvw99/dXU1l8s1mUxXr14tLy8fGRl555137t+/n3gaRiAQUlNTYScdFovNysra2dn5/e9/f+nSpZMWcQmxxmKxV69eHR0dZTKZVVVV8GcMnhFrAAAejy8rK4tEInV1dSgU6vT91ZvmR/BpWz1vHPT+cK/3x99IBWk/CtBfW+953dv9Y0/XjzxdP/J3/9hB+Uc56m8Gc17hFry62P4DJ+U1Tv6rw/nfWSb/cKP3jYW2/zPd/H0f/U0N+u8kpd9dIL6xu8BO2rWZmRmxWCyXy202WyAQmJ2dValUNpttc3NzampqZmZmd3fX7XYnemP//Cx7/XckhtcmnT+Wzv9YsfK+QGda9QIA9Ho9k8mEYudyuUZHR2trawUCwfz8/JMnTyoqKvr6+nJyckZGRigUCo1GAwB0dHTgcDin08nhcNbW1paWlrhcrk6nw2AwXC4X/ndsNhsu7HQ6R0ZGHA6HTCYrKyvr6enZ3Nycm5vLy8urr6+n0+klJSVCoZBEInE4HAAAFoutra2FK9nd3cXj8RqNpqqqCjb2KRRKS0tL0q6xWCwikbi9vS0QCOh0Orwitre3NzU1wQWIRCKJRDr5kWff+XOCiPX54+HDh48fPz75Tnp6ek1NzfLyMoFAsNlsAIDOzs7W1tZwOAzFenFxkUKhHBwcpKenp6WlAQAODw/Ly8uZTObIyMilS5dKS0tRKFRBQQGHw4FOeACAoqKi7Oxs+Bpmei0uLubk5CTuDSEJsUaj0ffv3zcajZOTk17vf3bvPivWHo+nqamJRqMRiUSRSHT6/uqnF7itdw9ofx2jfTvS88o3WFFach33vQr6vwP6Xo3RX43RXwX93wH934nRX43QXonRX433vhqlvXLU+ypgfOeA9r3gbHfSrpnNZq1WSyKRxGKxRqMZGBgwGAyjo6NdXV0ymWxiYmJwcNBoNLrd7sRB+TPj8q8/kep+KTC+w9O9JTCkCDWza14AgE6no1KpZrN5aGjozp07UqlULBYPDQ3Z7fbs7OyCggIGg0Gn0x0OR0NDA+zaptPpBAJhZWVlZGRkenq6r6+PTCaPj49XVlYmzgGBQNDf3w8AmJ2dJRKJq6ur0WhUIBCUl5fzeDyVSpWdnV1TU9Pf39/f32+32+vr63t7ewEADQ0NWCwWrgSKtUKh6OjowOPxAID29vZEJwkAIBKJKJVKCoUCu6dnZ2cJBAJ8XVdXl1gPhUJJ6vR49p0/J4hYnz/4/P+/vbN9SivL8/j/sTW7vTtdtVVbtVVbW/tiq2dra2v7dXoedqZfdKZfpKcnmerupGcmmjYaHxM1Go0BDSgCIhJQQATkQUTxEQgPl0cFVOQZDIiAIM8gZ1+c3tusne5Osp2NTs6n7gu8nnvuvUf53nPP+Z3fd+Hq1av4RMfMzMxnn33mcDi2trbodDoc8qNQKEQisVAodHV1sdns3d1dGo2WzWZv3Ljxhz/8AQCQy+U6OjpmZmbMZvOtW7f0ej0AQKfTwbgOCIfDuX79Ohwcb2tra2hoSKVSvb29TCaz/nqkUikcdO7q6urp6fn2BWMY1t/fj2FY/c6RkZF3332XTCb/4NLE8+8U88pWMvAPQaPRdDqdWq1eWVkBAGxsbDx69Ein02m12pmZmfn5+ZWVFZfL9YP/GK+DbL5gCUeXPOFVX0TlixgCkVQ2CwCw2WwcDieVSslkst///vcul2tjY2Nubi6fzysUiuHhYSqVurS0VKlU5ubmrl27NjY2duPGDTKZHA6HFxcXbTYbg8GAr1+Dg4Mq1depwMPh8KNHj3p6evr6+h4/fhyJRIxG49TUFJFI5HK5fr9fIpEMDw/TaLT19fVarSYQCK5evUqlUq9du0YkEmEl+XyeyWRqtVqhUAj76dPT01DTIQqF4ssvv5ydnTUYDH6/v1gswnfBiYkJAoFgMBgAAF6vt7Ozs6ura2dnB07/uFwuuMfn833/yNVrAon1hUQikXR2dtLpdCqV2tLSAlP7b21t8fl8aBAFJ8er1SqZTBaLxX6/f3Z2Np/PDwwMQD0tFos0Gk0mkxWLRRaL1dHRMT4+/ujRI6jakFgsRiQSm5ubyWTyH//4RzisMTY2JhAI6i9GpVJNT08DAMbHx2FH5gwOh4NOpzscjvqdGo3mV7/6Vf1X6LvAbHvzI58A0T8C8d8C4bsXcpt/F8z9Q9rGqL+vcrkcj8ePj4+5XO7a2trCwgJsYaVSub6+7vF4lpaWrFarTCajUql6vf5cLbhPJpNer7dQKCQSiUAgUKvVwuEw7JzG43EulzswMABnDiuVilgshv+Hbrc7m80Gg8FisWi328fGxqRSqU6nq38PW19f7+/vF4vFu7u7hUJBr9ePjIwwGAz4uIpEIlNTUwMDA9CEKJvN8vn88fFxmUyGT7mfnp663e5oNBoMBuEl+f1+2ImB6HS6+fl5i8WysbEB5e7w8HBubo5Op29vb8MyPp9vcXFRqVS6XC4o1k6nU6lUKpVKJNaIl8NqtVKpVAaDAafFAQDHx8fBYBCOJicSCTj97fF4QqFQLpeDSzM8Hg8sD79dMPI6nU5LJBIymQy/APU8e/aMx+ONjo7ioSM+n+/MEGo0GoXxqoFAAA9crSeTyfh8vjMBqqVSKRQKJRKJH7xTo9kunSakjUNl21DJ9ugibhX7o7x1uHS4VX9flUrFZrOtrq7Oz8/b7XY4pLC+vq7X6+HErN1udzqd4XAYFkBWMm85SKwR5x2j0aBQrry5gIjXyNHRkVardTgcMMw8FAptbm7iD7BkMplOp8vl8t7e3mta0IS4QCCxRpx3YNY91K9EvOUgsUacR6rVqs/nMxgMJpNpdnZ2fn6+3hALgXgLQWKNOI9Uq1W73Q4XrDMYDJFIhMQa8ZaDxBpxToErIQuFgkajUSgUaBgE8ZaDxBpx3sEwbGFhoZDPv+kLQSDeJEisEecdDMOkUkkyHqvkTsrZzItspcxxtVj8S4wfQby9ILFGnHe2zKYBNq9Ht92L7fUYd15k67V45XvBauk5xi5+v1+pVMLMQYFAAMOwfD5/dHSEYuMQ5xwk1ohXxO/3S6XS1dXV56aiTqfT9Xnc/y/sWs1f0Kb/U+35V23wPbXvRbZ/syXbdI7yydmMpsfHx+vr6ysrK0tLSxaLxWq1MplMt9ut1+t1Ot2PcrUIxGsCiTXipanVajwer6enZ2pqikwmDwwMQKWLRCJ2uz2fzwMApqenuVzuj3K6VzAfeE/t6zHulLNnA0hOTk7EYjGLxZqfn9doNBaLhUQi8fn8paUlhULhdru/xwMBgXizILFGvDQ8Hu/jjz+Wy+WVSuXg4KC9vb2vry+TyczMzFy5ckWhUNRqtY6Oju7u7lQqZTabT05O8GMDgYBGo4HLqU9PTwuFQqFQiMVicM9z2bGabjB476nc/7Tq/eeV/RfZ/sUQ78Q8p6XSmaoODg7m5ub4fD6LxdLpdB6PZ2VlRSgU0un0p0+fqtXqN5UvCYH4QZBYI16OSqXS2Ng4MDCA7/H7/YODg2q1emJi4tKlS0+ePKnVagQC4YMPPuByuQQC4cmTJ1CLFxcXoRMHlUq12Wwwa9qNGzcoFArMP/Vctq3W3gn6VxJJ48LCrQX5i2wNy0ss9eqBdztxGCoWvwkj2dnZEQgEGIYxmUyYlvPw8NDlcslkss3NzbW1NavV+jobD4F4dZBYI16OeDw+NDSEZ4sHABQKhdu3b9NotJWVlfb2dpi3bGho6P3339doNFar9c6dOyqVKhQKffXVVxMTE0dHRzdv3uzr66tUKp9++ul77723vLxc+lYvGMdkcwnGmzwz/xWZ/UWQ90JbgHspJPgwOv+RV3EncfCNi2upVNra2qLRaH19fXhWWJFI9OzZM7Vavba29gbtUBGI7weJNeLlyGQynZ2dbDYb35PL5VpbW588eaLX63GPru7u7ra2NlgAJiOWy+VXrlxhs9kqlerBgwcsFiuVSjU1NdVnhX8uRtuulHStyPl7MP1Xp5yfvNDG/klt+q+B6G8i7PcPff8rj3Yul7NardCV3OPxbG1tMZlMr9e7v7+PxkAQ5xkk1oiXpq2trampCf9xeXm5sbHR6/Wurq4SiUQYBHL37t3u7m5YgEAg8Hi8jY2NL774QiqVulwujUbjdDpTqdT4+Dju/vVdvLL5wOnMOyHupbjfXF+bz+fTarWnp6cymYzNZtvt9t7eXqFQiGGYWCyGkXw/doO9RfygXeTp6Wm1Wv2uYpVK5U154rwa1Wr1deS2fm77ILFGvDQYhl2/fr29vZ3FYhGJxGvXrk1NTQEAHA7HnTt3uru7/X7/vXv3Ojo6YPnBwcGJiYlkMgmtD4RC4dDQkFarLZfLjx8/hj6833e6H1Wss9msy+Xa39/v7e1lMBiRSEQkEgkEAiaTuby8LJVK7Xb762m2C0kuk0y7BMBBKNuItW1CZpuTO34GAIjH4xwOp96qYnZ2FncyfC4ul8tiscRiMavVWu81Xs/+/r7dbsddQHFCodDLBsLv7OxoNJpi8etY+3A4HI1GX6qGH6RcLjudzufmcIc4HA6BQCAQCBYXF2HmW5PJxGQyJycnob06ACCRSJDJ5IWFBfhjMplUqVQcDmd6enp3d7e+NiTWiFdBo9H09PT09/d3dHRAMycAQKlUkslkXV1dTqdTq9XixmNGoxG6hRmNRmhsOjIyAj0QdDqd0+n8/nO9ulOM/KeBqX+PeQxnKrTZbMPDwwMDA3A68ejoyGw2LywsQBdBk8n0ozfXxeUw7A7OXAKKn55pT6fTeenSpbt370JhzWazv/nNbz799FN4lM/nMxqNuLVNNBo1m810Op3P58diMZPJFIvFarWa1+s1GAz18fi7u7tms7lQKFQqlXA4bDKZUqkUAIBMJre3t0PXi2w2azAY4OdKpVKtViORiNVqxeuBp2MwGOPj43AS4vT0dGRkpLOzEz4kUqmURqM546FRKpXgxEkmk4FZw46PjzEM293dhYp/fHz89OnTSCRSf4jFYvF6vdD0x263B4PB+joXFxepVOrCwkJDQwOHwykWiyQSiUAgcLncmzdvLi4uwrb62c9+1tjYCA+x2WxMJlMikbS0tJwZIURijXh1nhuVXKvVvv9N9mVTMr2yU0xt+1F6m51LHZy5PLfbLZFI8B7cs2fPotFouVyGVr8/1lqevwziB56w8DLgvXPmTcVut7e2tra0tMAXEa1W++GHH05MTAAAVldXqVTq3NycQqHIZDImk4lEIkGrRgKBkEqlTCZTMpl0OBw8Hk8oFMrlclwBzWazwWBIJpNUKvXhw4dsNlsqlWYyma6uro8++igQCBwcHCwtLYnF4qmpKbPZnM/naTQagUBgMplCobBYLNpsNjKZLJFIfve73zU3N0OdrdVqt2/f/u1vfxuLxVwuFzRcHx0dffr0KX6na2tra2trAIDFxcXV1dVYLCaVSkUikVQqPTg48Hq9c3NzcrmcwWDgRxUKBZVKtb+/L5fLW1tbpVLp6Oho/eqqZDIJvyMEAoFIJFosFjqdDiNZBwcH79+/DwDI5/PNzc19fX3wkFgsBp9PXC738ePH9X8LJNaI847ZZFpQrrwJ0zvEd4o1hmF8Pr+vr4/P55dKJblc3tjYqFKpDg8PW1pa2tralErl559/LhKJJicnBwcHM5nMrVu37t27FwwGhUJhKBRyu90ikWhoaOjq1av4mIBIJOJyuZFIpKGhYWxsLBQK0el0i8UCrWwBAFQq9erVqysrKy0tLffv39/Z2WlsbKRQKF6vd3R01G63UygUGOB/586dW7du4cMgjx8/ho66g4ODTU1NR0dHfD6fRCLhAzJkMnl0dBQAQKFQWCyWx+Npb2+fnJzc3t7O5/NkMvnKlStarfbLL79sbW2Fr5KZTIZMJj99+hQ+S46Ojvr7+0kk0pk2NJlMQ0NDbrebz+fjJqWTk5P4597e3jNO036/n0QiQRNLHCTWiHMKtGQNBoMKhUImk50ru9i3h8OIO8j9BZC9AwR/ByTvhFj/cegzAgAwDJuZmZHJZFKplM/nb25ucrlc+L7S09NDoVA2NzfhyiMajcbn8wEAcO2oz+eTSqVutxvDMIlEMj8/D5Udnk4qlc7NzXm9XoFAAAfKuFzu+vo6h8OZnJwEADQ2Nv785z/X6XQCgUCj0ZhMJqFQuLe3BwDg8Xgqlerhw4fDw8MAgI2NjcnJSTwNOp1OZ7FYAICmpqbe3l4AQCAQmJycxKcoKBQKnU4HAJDJ5JGRkUqlsrGxMTs7KxKJ4BzM5cuXDQYDh8NZXl6Gb4eZTAZ6GQ8MDMA6JyYmYCU4DofjwYMHGIbBu5uYmCiXywCAsbGxhw8fwjJ9fX0PHjzAD/H5fGNjY/goYv1+JNaIc0e5XLZYLCKRaHFxkUajSaVSFKTxRkinDiM66vFm0+HK7dR6U1hNPD4MAAB0Oh2FQoF+yr/85S8xDFteXp6enk4kEr29vQ8fPsQwTKvVlkqloaGhxsZGt9vd1NTU39/v9/tFIpHdbr979+7w8PDe3l5HRwceESQUCmdmZvb29kQiERSiqakplUollUqJRGIsFmOxWH/+8591Op1QKFSr1cFgUCAQ1JekUqkNDQ0ej6e/v7+rqwt/xlOp1N7e3kwmMzo62tzc7HQ6mUwmmUzGl84SCITOzk673f7BBx90dXUlEomtrS2fz3fz5k02my2Xy//0pz8ZjUaJRIL7SqfTaRKJpNVq79+/DwNVSSQSmUzGW0+lUv3617++e/euw+GIxWKRSIREIs3MzKjV6q6uLjipGI1GL1++/PHHH8MxdIfD8cknn1y/fl2tVp8ZVUdijTiPlEqlaDTq8Xj8fr/D4fD7/d+OEED8P3Baq+UKleNsOZOrHOcq2UKlUj0F/5M2oFAoGAwGuNDJ5XIZDAYAgFarJZPJs7Ozq6ur2Wx2e3ubQqHIZDIikSiTyZLJpNVqjUajy8vLfD5foVDQ6XSYBBEAsLW1ZTab4/G4zWaDAxRGo9Hlch0cHPD5fL1en0gklEoll8tlMBhqtTqdTpvN5vqSgUDgyZMncrl8cnJSLBbDbiwAwGazMRgMGLwhEok4HA6dTocdXgiGYRQKhcvl9vT0rK+vHx0dzc/PK5VKHo+3vb19cnIiFArZbDabzcanoIvF4sbGhsfjUalUCoUCAKDRaLRaLV6nQCBobm7m8/lisRh2//V6PZvNnp6elsvlhUKhVqs5nc579+51d3dbLJZqtarX61tbW2k0mlAotFqt9dE1SKwRCMSrcHp6Wh9iDAOo4eejo6O9vT18nrlQKITDYRhrUa1W8WKZTAb2fOufxFCearUarBz/kEgk8Ng7v98fj8fhb/GobfgZAJDP50OhEJTp+itMJBIw/q9arbrd7m+no4nH4/VpDxKJxO7uLj4fXqlU3G437j3/3EY4Q6VSyefz6XQ6kUjg9RSLRTiFCK85m83mcrlcLpdOp2HjFAqFTCYDD0FijUAgEBcMJNYIBAJxAUBijUAgEBcAJNYIBAJxAUBijUAgEBcAJNYIBAJxAUBijUAgEBcAJNYIBAJxAUBijUAgEBcAJNYIBAJxAUBijUAgEBeA54i12Wz2IRAIBOI8AZX5G7E+OTl505eEQCAQiOcAXWa+FmsEAoFAnHOQWCMQCMQF4L8B/1rhJZEaS7sAAAAASUVORK5CYII=" width="640" /><span lang="EN-US" style="color: blue;"> </span></div>
<div style="color: blue; font-family: Arial,Helvetica,sans-serif;">
</div>
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; text-align: center;">
<br />
<div style="text-align: center;">
<span style="font-size: large;"><b style="color: blue;"><span lang="EN-US" style="line-height: 115%;">Key trends for
2012 – Media Executives</span></b></span></div>
</div>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><br />
<ul style="font-family: Arial,Helvetica,sans-serif;">
<li>Metro FTA TV and magazine
executives are the least optimistic about market growth rates </li>
<li><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span>In relation to their own
channels, Search and Display executives are most optimistic, predicting growth
rates of 22.5 and 12.6% respectively, Cinema and STV executives are also
optimistic for their channels (8 and 7.3% respectively)</li>
<li>In terms of revenue, media
executives increasingly value clients who invest in integrated campaigns</li>
<li>Secondary TV channels are
expected to increase in revenue by all TV executives surveyed, revenue from
video on demand is expected to grow by 87% of TV executives</li>
<li>When asked about TV time slots,
the biggest growth in revenue is expected for peak and sports/special events,
predicted to grow by 12.8 and 10.6% respectively in 2012</li>
<li><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span>In 2012, government and
automotive are expected to be key growth industries </li>
<li><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span>Compared to 2011 the proportion
expecting revenue growth from finance and retail has dropped substantially</li>
</ul>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><br />
<h2 style="color: blue; font-family: Arial,Helvetica,sans-serif; font-weight: normal; margin-left: 0cm; text-align: center;">
<span style="font-size: large;"><b><span lang="EN-US">Expected market growth rate versus
own channel growth rate</span></b></span></h2>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><br />
<div style="font-family: Arial,Helvetica,sans-serif;">
<span lang="EN-US"> </span>
</div>
<table align="left" border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; font-family: Arial,Helvetica,sans-serif; margin-left: 6.75pt; margin-right: 6.75pt; width: 493px;">
<tbody>
<tr style="height: 57.0pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td style="background: none repeat scroll 0% 0% rgb(55, 184, 209); font-family: Arial,Helvetica,sans-serif; height: 57pt; padding: 0cm 5.4pt; text-align: justify; width: 181pt;" width="241"><div class="MsoNormal" style="line-height: normal;">
<span style="font-size: small;"><b><span lang="EN-US" style="color: white;">Media Executives</span></b></span></div>
</td>
<td style="background: none repeat scroll 0% 0% rgb(55, 184, 209); font-family: Arial,Helvetica,sans-serif; height: 57pt; padding: 0cm 5.4pt; text-align: justify; width: 97pt;" width="129"><div class="MsoNormal" style="line-height: normal;">
<span style="font-size: small;"><b><span lang="EN-US" style="color: white;">Total advertising market <br />
(average %)</span></b></span></div>
</td>
<td style="background: none repeat scroll 0% 0% rgb(55, 184, 209); font-family: Arial,Helvetica,sans-serif; height: 57pt; padding: 0cm 5.4pt; text-align: justify; width: 92pt;" width="123"><div class="MsoNormal" style="line-height: normal;">
<span style="font-size: small;"><b><span lang="EN-US" style="color: white;">Own growth (average %)</span></b></span></div>
</td>
</tr>
<tr style="height: 15pt;">
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 181pt;" valign="bottom" width="241"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">Internet - display </span></div>
</td>
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 97pt;" valign="bottom" width="129"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">1.5</span></div>
</td>
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 92pt;" valign="bottom" width="123"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">12.6</span></div>
</td>
</tr>
<tr style="height: 15pt;">
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 181pt;" valign="bottom" width="241"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">Internet - search</span></div>
</td>
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 97pt;" valign="bottom" width="129"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">3.3</span></div>
</td>
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 92pt;" valign="bottom" width="123"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">22.5</span></div>
</td>
</tr>
<tr style="height: 15pt;">
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 181pt;" valign="bottom" width="241"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">Radio</span></div>
</td>
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 97pt;" valign="bottom" width="129"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">2.9</span></div>
</td>
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 92pt;" valign="bottom" width="123"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">1.8</span></div>
</td>
</tr>
<tr style="height: 15pt;">
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 181pt;" valign="bottom" width="241"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">Television (Reg)</span></div>
</td>
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 97pt;" valign="bottom" width="129"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">2.0</span></div>
</td>
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 92pt;" valign="bottom" width="123"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">3</span></div>
</td>
</tr>
<tr style="height: 15pt;">
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 181pt;" valign="bottom" width="241"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">Subscription TV</span></div>
</td>
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 97pt;" valign="bottom" width="129"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">2.5</span></div>
</td>
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 92pt;" valign="bottom" width="123"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">7.3</span></div>
</td>
</tr>
<tr style="height: 15pt;">
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 181pt;" valign="bottom" width="241"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">Television (Metro)</span></div>
</td>
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 97pt;" valign="bottom" width="129"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">0.4</span></div>
</td>
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 92pt;" valign="bottom" width="123"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">0.2</span></div>
</td>
</tr>
<tr style="height: 15pt;">
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 181pt;" valign="bottom" width="241"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">Newspapers</span></div>
</td>
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 97pt;" valign="bottom" width="129"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">1.4</span></div>
</td>
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 92pt;" valign="bottom" width="123"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">0.0</span></div>
</td>
</tr>
<tr style="height: 15pt;">
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 181pt;" valign="bottom" width="241"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">Out-of-home</span></div>
</td>
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 97pt;" valign="bottom" width="129"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">1.0</span></div>
</td>
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 92pt;" valign="bottom" width="123"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">4.6</span></div>
</td>
</tr>
<tr style="height: 15pt;">
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 181pt;" valign="bottom" width="241"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">Cinema</span></div>
</td>
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 97pt;" valign="bottom" width="129"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">3.0</span></div>
</td>
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 92pt;" valign="bottom" width="123"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">8.0</span></div>
</td>
</tr>
<tr style="height: 15pt;">
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 181pt;" valign="bottom" width="241"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">Magazines</span></div>
</td>
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 97pt;" valign="bottom" width="129"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">-3.0</span></div>
</td>
<td nowrap="nowrap" style="border: medium none; font-family: Arial,Helvetica,sans-serif; height: 15pt; padding: 0cm 5.4pt; text-align: justify; width: 92pt;" valign="bottom" width="123"><div class="MsoNormal" style="line-height: normal;">
<span lang="EN-US" style="font-size: small;">0.0 </span></div>
</td></tr>
</tbody></table>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><br />
<div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;">
<br />
<div style="text-align: center;">
<br /></div>
<div style="text-align: center;">
<br />
</div>
<div style="text-align: center;">
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<div style="color: white;">
<span style="font-size: large;"><b><span lang="EN-US" style="line-height: 115%;"> ------------------------------------------------------------------------------</span></b></span></div>
<div style="color: #6aa84f;">
<br /></div>
<span style="color: blue; font-size: large;"><b><span lang="EN-US" style="line-height: 115%;">Key trends for 2012 – Consumers</span></b></span></div>
</div>
<ul>
<li><span style="font-family: Arial,Helvetica,sans-serif;">
Among consumers, disposable income is pressured most by household
shopping and insurance products</span>
</li>
<li style="font-family: Arial,Helvetica,sans-serif;"><span lang="EN-US">In comparison to the previous year, just 29% of consumers feel that
their financial situation is better, 37% feel their position is the same</span></li>
<li style="font-family: Arial,Helvetica,sans-serif;"><span lang="EN-US">Consumers are more optimistic in relation to their finances for the
coming year, with 41% believing their situation will have improved in one
year’s time</span></li>
<li style="font-family: Arial,Helvetica,sans-serif;"><span lang="EN-US">Over one third believe carbon tax will decrease their disposable
income</span></li>
<li style="font-family: Arial,Helvetica,sans-serif;"><span lang="EN-US">Value for money is extremely important in retail shopping, however only
31% of consumers would prioritise price over quality</span></li>
</ul>
<h2 style="color: blue; font-family: Arial,Helvetica,sans-serif; text-align: center;">
<span style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: large;"><span lang="EN-US">Financial situation – comparisons to past and next year</span></span></span></h2>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><br />
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-family: Arial,Helvetica,sans-serif;"></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><img alt="" height="271" 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VisQCAwMDCAIAj2O7y6ZKdzqcHheP9gYmAo1ts/emESXVxMpyeFQqHf78ee09HR0draiv1tNptNJlM4HDaZTJlMRqFQNDQ09Pb2mkym06dPh8NhbLDj9/vb29ulUimPx+v8xo/JZJJAIGB7l1wud3R01Gw2NzU1yeVytVo9MTHhdrsJBILb7cZ26tVqNfaVwjDMZrM7Ozvj8bher18qX17N72Fqqn9gAIvunp70RQe0g8GgTqfDDnGbzWZsjyoajVoslvHxcZ1OR6FQYBj2eDxLezORSITP5zMYDKPRaLfbhUKh2Wwmk8kcDicej5vN5pGRkZGREbPZPD4+jt2TTqcNBgORSJRKpZc+on4FzM7OjI/0DfXGRvrjQz3RidGBubm52dnZjo4ObH8IRVGDwcBms7FViEajSqUyFov5fL6JiQmtVnvy5Em/32+1Wmtraz0eDwzDGo1meHhYKBTyeDwmk3lxrcDj8VRWVsZiMZvNVllZmUwmZ2dn5XJ5c3Nza2srBEGjo6MikQgrWXR1dQkEAolEgg1XTSZTc3OzRCKxWq3Y/9Gr9iXMzIz09/fHYwOJrv7O2OjAwOzMDIqiZrNZrVajKEoikZY0rdfrg8FgTU2NQqE4ePAgg8HI5/MQBJFIJDKZHAwG5XI5dtzLarVqtdqld/F6vdXV1dFo1G63nzx5srOzc35+/hLrDkHQt9ZdLpdbrdalAx44slKd/kOk02nsdzU5OYkNDDOZDLbFezwelUrV09OD3RwZGYEgyG63Y0/G9kCnpqaw8iKKojMzM9lsFkEQqVS6VHKNx+McDmfpaLvX63U6nQsLC6FQSK/Xz87OZjIZmUym0Wimpqbm5+ez2ezSOKjQZLPZi705PT299O8km81mMpnp6WnsyxkeHtZoNL29vXNzcwaDIRQK5XI57KGBgQE+n+/xeJaOFc/OzqbTabfbrVarl8ba4XBYIBDE43Hsps/nc7vdKIpGIhGLxbKwsJDNZiUSiV6vz+fzMzMzk5OTRZ4VOj09vfSm2WwW+yry+Tz2Fc3Ozur1eqlUevFe1NDQkEAggGEY2xj6+vo0Gk00Gs3lctj3Mzc3Nz8/j2V2ZmYG+8YWFhbMZrNEIinEDtl3mZubS6fTS3NSFxcX0+k0Nh8mn89nMpl8Po99wnw+bzAY/H7/4uKiw+FAEOTChQvY6qfTaalUqtfrl/6fYUvOZDIzMzPYErCvbmZmRq/Xy2QyLPXYJFEURScmJmQyGYfDwQ7FLy4uut1uoVB48ZH5gpLJZJZ+4NhvdumzBQIBuVyOTfFCURSrj+t0OixlS7/0i38sS+uO/eqx3+x/a91hGC7aul+a1eZ0AAAAKGeA0wEAAGD1AJwOAAAAqwfgdAAAAFg9AKcDAADA6gE4HQAAAFYPwOkAAACwegBOBwAAgNUDcDoAAACsHoDTAQAAYPUAnA4AAACrB+B0AAAAWD0ApwMAAMDqATenY61xMcbGxlwu18V9SmOx2FLPPxRFBwYGsAaei4uLs7OzF78WAAAAAEvg4HSz2fzxxx9jV5JDUTQYDGL9oNvb27GL6ZhMpra2tqWLhiAIgl36b2pqyufz6fX6onWvBQAAgJUFDk43mUzbtm07cOAAiqK5XA67EmYmk6msrGxtbXW73efPn/f7/W63u66uzmg0yuVyvV6PXV0QhmEIgr67zMXFxWAwqFQqZTKZWq1WKpVSAABwRSi0OqXNri6/UNnsaptdrtbgnYFl4XQ6cai9nDp16siRIyiKdnd3s9ls7IKK2CW6z549u3R1HhKJ1NjYqFarz5w5w2azq6uraTSa2WwWCATfupYr5nSFQgFBUG1tLZFIlKxkZHIMRVmGXCqT4Z2BsoZx7CvRB29xdr1RbsHd9Qbr/bdpZ8/gnYFl4XK5cHD60aNHv/76axRFBwcHmUwmdr1jgUDAYrEwI2NPo1AoHR0d2CWP9Xp9e3t7RUWFSqViMpkwDC9dRvJiFhYW5HI5tkAAAHAFDDbVBDffbLx7TcHjnjWGdTcYfnmt/s5r9HdeY7jreuM9NxrX3WBYdwP2BMO6G4zf/F2EsNy9Rrfptn4+C+8MLIti114WFxfn5uY++OCDjz/+eGZmZn5+vqWlBbuWK3YhV6/XW1FRYbFYLBZLXV1dNBrFXqhQKNhstk6n4/F4EATxeLyl68ldTDabFYvFTqezcKtQaCZGRnxtLZ6jX7iPHijD8B/b369T4Z2EsibZeA7Zfodmy9qCx+a12q23Gx7abH7qP0yP79Bt/6Xq7hs1W25Tb7hFdc9Nmi1rNZtv02wu/Mf4JvRb1irvuyvBYeCdgWVRbKfPz88PDQ3V19c3Njb29/cvLCz4/X4Oh6PRaEQiEfbWCoWCx+PxeDyDwbD0KoVCYbVaURS1WCwkEsluty9dMPNiVoHT++Od6tdfCN17u3NbOUbXjjvjNSfxTkJZUzSnK395vffjt7tbCbGKQ8nmutDB3aZH7nX/+ZXOqhPOnS/I1/4U2fUa8v5O5bo1wOmXDw7j9MnJyXQ6nU6nJyYmsBksc3Nzg4ODF1+DOJ1Of+sKsDMzM9gT8vl8Op3+XqGjq8LpA4ku3a7XrVuLNzwpqUDuuyNBOId3EsqaYjrd99mueHWF40/P9vM6uttbPO/vDB/Zl2yqjR7/0vr8w5Gvv3S/84rslh+pN9yi2Xp7oT8PcHopApy+0gM4HXeKWHu5TXvfner1N+m23xU7fQR5f6frrZfCR/ZFjn0RPrK3s/JY55mjng92Bvb8xfzE/aoNNxf68wCnlyLA6ZcbW29Xb7hFdfeN6k2/WLpTdc+NqvU3abbejj2qvOt61fqbNFvWqjfeqt5wi2bzbUX4nQOn407xnL5lrWbzL+S3/zR04PPOs8c1W9YaHtzo/+t7nWe/jny9P3riYIJQEz15ONlyPrD3Y9U9NxV6CwROL0WA0y8rtt6uWneD6dH7HK88o/+PezSbf6HZfJt6/c3WFx61vvCIesMt6vU3mR7b7vv0XesLjyjXrTE8uNH85K90969TF17rwOm4U0ynqzfcbHpsR1ftGe8n7yjuuEZ9z036BzYYH94WO3k4sO+TyLH9vk/f9X7yTuzkYdXda4DTLwfg9JKjCE5Xr7/Z8tQDndUnuskExytPq+5eo954q+s/fz+slkWO7FP8+881W9f6P3u3q/ZMcN8nxkfuRXa95v/bB6p7blJvvBU4fdVTTKer1q3x7Ho9uPdj3f3rsF1G5bobrM89FP5qr/W539pfeTp6/Mt49QnPe68p77q+0B8GOL0UAU6/nFCvv9ny7EOhL/+aItV7Ptip/OX16k2/sP/xqRGNPHb6qPwXPzY+vC18eI/rzRf9n78XrTgU/OKz0Jd/szzza939d6s33gKcvrrpqj3nWH+n4q7bixDyO36h+/X92vvvla296Zt7bjX89kH9ww/K77hV/svbrH94wbHzNdXme+R33lboD6O+63bp+nVxJnB6KQGcflmx9XbVuhuMD22JnfrK88F/KtfdoNmyVnbzj6LHv4ydPipf+1PtvXcE9n7c3UYIHvg82VSTqD8b2PNRvKrC/e6rmq1rC7oLDJyOO6PCqoG/ro18cGtxIvzujeF3b/z2PX9eE3n/lsj7t4Tevi701rWR924qwieJf3hr4MM7BrV0vDOwLIDTS46iHCO9XXX3jcbfbImeOOR+52XFHddotqyV3fJv0YqDkeMHZTf/i3LdDZbnfhP88vPAng8jX+1NkRoCez/2ffpu5MgXlud+o1pfwBkIwOm4MxesRGU355hryi3m2GsmO36RDVPxzsCyKAmnp1IpBEEu7qA7MjIyOjq6dHNoaOjChQsoii4uLubz+ZmZmR9aFHD65YR64y2mR+8L7f98SAIlm2qMj9yr2Xyb9Xe/HZYJhyQC+8tPGx7arFy3Rn7bjyNH9oYP/9352vPx6opEY3Xk2AHTo/epNxSw/AKcjjsznkqUd0um9cZyixzlxjHybekAcPry0Ov1TU1NZrPZbDb39fWhKOp2u0UikUAgcLvdKIoiCNLS0qLVaqenp91ut0qlukT/9JmZGalU6vF4ircCV5vhnm7drp2FdfqGW8yP7/B9+ufI0S+C+z8zP/kfms232V9+Kvr1gcix/a43XjQ8uAk7y8P9zh/tLz+l2fQL99svR44fsL/yDDa7saBOTzXX4p2EsmbOV1XOTs+GQT19GUxNTREIBC6Xi6KoSCRyOBxOp7Ours7n8yEIwmAwAoGAWCwWiUQQBGm1WhiG+Xz+9y5qdHQ0kUgEg0E6nS6TyVKpVHIl0t3t0evUO/9g3lLQaVu3qzfeqrzrBsUd1yjvvBabzaJaf7Pi33+uuOMa1T3/nLSuunsNNi9YtW4N9lBBha7Zsta57XZ3xVfJ/n68M1GmdKUGBrVfomz8DVv8mG67cYJ8a0pf3ZXqwzsPV04oFMLf6e3t7ZOTk8ePH2exWK2trQQCAXuUyWS2trbqdDoCgQBBUFVVFXZxDCqVig3hL8bv9wsEAi6XW1tbSyKRpFKpaCWiUMAtTbLnHzNu/kWh7VmaYdt0q/RvH4oMRrwzUabwpSYfcxfKuA53wxY/ptrWpMk3OZl7BBId3nm4cvDpn34xdrudRqNFo9EXX3zx6NGjPB6PRCJhD5HJZBqNlkqlaDSaWq1ua2urrq6WyWRtbW0sFmtkZOTi5YyNjcXj8VAoxGAwVu44PdHd7dHrVK/+zr7lNsOWtWUYnq1rXScOJfrAOB0f4qn+4fIdp6/5xzg9Ccbpy6Cnp0ev1/P5/D179qjV6q6urrq6OrvdbrPZCATCUq9dCILYbLbNZuNyuZfotbsK6umjfT363Z+rH35Q+cTDZRj63z6QpLfjnYSypnj1dNJ1GdJ1mdab/nkP+foM6boMeU2m9cYM6doM8ZpM65pM600Z8vUZ8vWF/jygnn51CIVCOp2Oz+erVCqsTaPFYoEgSCgUYs11URRdXFxUqVRWq3VxcdFisVAolB+y9iqY9zLS2xUg/iVRcX+s4tdlGPGKHWMGMt5JKGuKNO+l5adZ+rpsx6Z/ypp8fbZ9bZaxIdN+W4b48yzn/ineg5nWNRniNVnaXVnG+gz5hiI4Hcx7uQpMTU1hUxWXyGQyF/faXVxcnJ2dXeq1OzU19UOLWg1OH4j3819EoRvmmGvKMFDJzXPe03gnoawpuNPJazKta6YlL8zFGDnNrnTzv2Vab8y0rskQf5rXfTjrqc52bJzi/ipn/DRv/WIaejTTdlNO8+606HeZlp8Ap/+XlITTryKrwen98V7uy2jHmoIPlEoyUO4tM8hZvJNQ1hTH6VPCZ+b7NHn74XTTv2Rab0w3/3hK8PBcjD4bacuy782bdudNf8tp3s1p/jwt+X3esm+KvT3TdlOG+PP/p1ZzVQM4vRQBTl/pAZyOO8WpvUzW/6+cZW/efijd9K/plp9lOTvylr1585684eMp9vac6s0ZV8UMcmbGfiin+yhvP5RTvZ1Tv5Nl3ZcmXVugjwScXooAp6/0AE7HneI4Pd3wv/PWL/LWfen6/5Vpu2XGVzcbZ81Yv5yLMXKK17O0O3PKnTntezOeqrzx87z9YN52MG89kNN//E2t5uoHcHopApy+0gM4HXeK4vQ1Wda22ThnNs6eYm/L0u/Oqd7O6T7KW/fPJQQ59TuZlh9nWn6SZdyTdxydlr2cN3yadxzJ2w7mjX9LN/2oQJ8KOL0UAU5f6QGcjjuFd/qaTNvN09KXZoMts8GmnPL1TPvadNOP0o3/Z4q5aVr6Ypa5OUO6LkP8+ZTwqWnl65nWm6bhJ/PmvTnNrinuA2kiqL1cCuD0kgM4HTgdX4rj9CzjnmzH5mzH5mzHhkzbrdiB00zbLRnKrf98Gu2ODOW2DOnaDOm6LPXObPvaTMvPwDHSSwOcXnIApwOn40uR5qeTr8+Qrs2Qrs2Qr8+0Lm3tazLkG/55k3zDP+ekk68H89Mvh5Jwem9vr1arvfhc/9HR0aVeuwsLC319fePj49jNVXikf7sAACAASURBVN9rFzgdOB1fQK9dvDOwLPB3usPhoNFoWq22vb3dbrdj90AQxOVyHQ4HiqIul4tKpRoMhkwmgyDIpXvtLiwsyOVyn89XvBW42qTH+3u5r6LMcnU679bFAOi1iyeLwRqUf2uhE12CkaPcOEpem4uy8M7AssDf6Q0NDc3NzSiKnjx5sqmpKRAInDt3zuPxYCoPBAIymUyv14vFYoVCAcOwQCD47kIWFhb8fr9KpYJhmEAgUCgU6cpEJJGrBMQk5bdz1IJ3tyjNWGBcH2B9AIlUeKeiTIFEyiD7g4Vy7cs42Xqzm70PFinxzsOVg39fRpFIdPz4caFQePLkSbfbTSQSl3rtslgsCoWi1+sJBAIMw/X19TQaTafTUalUbAh/sdN9Pp9SqYQgiEAgtLW1SVYmQrFMyW9JtP6mnJ3uZ38gECvxTkWZIhArQqx3UfbP56jXl1ss0q6boa5xs3dDYgXeebhyXC4Xnk7PZrNCoZBEIonFYgKB4HK5KBRKW1sb9iiRSKRSqclkksFgGI1GNptdU1MjFAopFAqDwfjevoyg9nJ5cVOGdG26+cfp5h+lm3/8jyZKxJ+lm/8t3fyjDPFnmdabMqRrvvkb65D384sOZBUwQO0Fd3Ix5iDnsT7mU+UWA6wnE/Rnsgkl3hlYFjjXXrLZbG1tLYVCyeVyDQ0NVCo1Eok0Nzfr9XqJRFJTUxOLxbBnikQiNpvtcDiwXrt8Pn9oaOh7FwiOkf7XQbo2y96e0/w5b9mXU72Zpd2ZIV8/LXoub/g0b/x8Svh0uuUnWd6vc4bPpoVPZ8jXZ1n3TkGPZttvL/TEgww4RloCxCKIQtwmhcsvoFYRj5yIB/HOwLLAv55us9k4HI7D4RCJRMFgEEVRu93OZDIpFIrJZMKes7CwoNfrMVO7XC4Gg4EgyPcuDTj9MmJNhnTdtOL1vONoTv/RXKQtp/lzlnpnzvBp3vDZrKdqBjk1xf1VTv/RjPt03rxnivdgTvd+3rwn3fLjDPGaws0OBk4vETyhiNhoY4hk5RZMiYIOiwOxTrwzsCzwdzqKovPz8wMDA1jzdIxsNpvL5ZZuYl12MbC+uz+0KOD0y3J6281Z9vYM9Y404f/OIGdmrF9mKLdlmVsmz//PafmfZtxnpgWP5k27p1Vv5bTvzbiO50x/y5n+Nq14Lcu+L038OXD66sYXDgs1GhqfX27BgCAqlxv6pjawQikJp19FgNMvN1p+kiFdm9N/nHedyLK3p4k/Szf+nyz73hmkclrxn5mWn+ZUb814a3Kad2ecx2c8Z3P6j2dcJ3LqtzPtawtagQFOxx3gdLwzsCyA00uOotTTr89S/31a9VbeeiDTsSnd9P9lSNdN8R7M2w5OS1/KEK9Jt/wky1g/JXwyr/swZ/w87/w6p/tgCno8p/tLlvdghnQNcPoqBjgd7wwsC+D0kqMYtRfiz3Pa9+ZHXLNhcs7w6RT/oSztl7OR1rl+fd55PKd6M8tYnyH+LN38o7zx85zu/Sx7e96ydwY5k9N9lKH+sqBXhgROxx3gdLwzsCyA00uOYjidfP205Pm87WDeuj9vPzTFfyhLX5fT/Dlv3Z93HM1pd2Xp92RI12Yot0zxHsyytmZI103Dj+f0f8nyHkgTCzhIB04vBYDT8c7AsgBOLzmKVE8n/izd9C/ppn9NN/1rhnRthnxDuvnH6aZ/STf9S7rlJxnyDf+Y30K6JkO6LtN6Y4b483TzvxW06gKcXiIAp+OdgWUBnF5ygB5ewOn4ApyOdwaWBXB6yQGcDpyOL8DpeGdgWeDv9L6+PpvNZrFYEARZ6q/b09PT09OD/Z3L5eLxOPbQ3Nzc1NQUmJ++igM4HXeA0/HOwLLA2emzs7NMJrOyslIul3/55ZcdHR0oitrtdpVKpVAoPB7PwsKC2Wwmk8kajWZyctJischksovPTvoWc3NzMpnM6/UWbRWuOhdGe3t5r5av03m3Lvhr8E5CWRPq7BRptbgbFi+nx1ZyoQItBacjCOL3+zOZTHV1tUgkstls1dXVPT09qVSKzWYjCCKVSs1ms0QikcvlAoHge3vtzs/PJxIJq9VqMBhIJBKXy3WuTOxOt03DTdKenKcVvLNKaQbKvCEh2m1xePBORZlit9tlajVfocDdsMUPukBA4/HkarXDbsc7D1eOz+criXq6QqEgk8m5XK6+vn6p1y6bzaZQKAaDgUAgCASC6upq7CaPx/tW58X5+Xmv14v19qqrqyOTyXK5XLwCEUmVCl5TVxn3T0cZ1/lYH/ClJrxTUaZIJRIuDHNlMtwNi5fTOXy+VCLBOw9XjhP3/ukoik5MTLS2tiqVShRFW1palnrttrS00Gg0rNeuwWCg0WiVlZVCoZDJZPJ4vG/1Zczn89lsdmhoiM/nG43GXC6XXYFMTed74v4ezksoo1xrL5ybM7aKzPQ83qkoU3LT006vF1arcTds8QOrvSB+//T0NN55uHLi8Tj+Tm9vbycQCNhVRsPhcF1dnUKhwHrtdnb+o0eaUChks9mBQIDH47FYLIFAcPH1S5eYnp6WSqUul6uoK3BVGRtM9HD/VL71dO4tc95qvJNQ1gSi0XI+RhruBH0Zl41UKlUoFEs39Xo9hUKhUqkX99rVarVOpxNFUb/fT6fTf+iqF1kw72WFB5j3gjtg3gveGVgWJeH07zI1NfVDvXZRFF1cXPyhFwKnr/QATscd4HS8M7AsStTpV8yqcHrnIOd3KONfZ8j/VoaBcn4y767AOwllDXA63hlYFsDpJcdQf7cNqgjx33cy3i3DiIo/6ffDeCehrAFOxzsDywI4veToHxjkyLR0mYksUJZhcLVOJNKFdxLKGuB0vDOwLIDTS47+gQGBVMqVSnHfxHEJoUbjC4fxTkJZA5yOdwaWBXB6yQGcDpyOL8DpeGdgWQCnlxzA6cDp+AKcjncGlgVweskBnA6cji/FcTqVx2vjcCgcDpXHw+5p53Lb2Ox2LnfpJoXLxR5t5/GWnla4AE6/aly4cMFsNodCoXw+j6Lo3Nycz+fz+XzYmaW5XK6zs7N8eu0CpwOn40sRnN7G4bBFIrXJJNPpOiCIyuO183iwQmGw2yG5nMLl0ng8oVIpVqsZEEThcDhiMVcqbS+w1oHTrw6BQKCjo0On0xkMhr6+vnw+r1Qq+Xw+n8/X6/Vzc3M2m41Go+l0ugsXLlitVrlcfoleuzMzM1KpFEGQYq7C1WVoeBiSycrZ6YFoFO8klDWF7g3QzuVCCoXF5TLYbA6vV2uxtLJYCoPB6fVqLRY7gojVaqFSaXI4nD6fXK+nCwRmp1Oh17ey2QXd9jCnR7tW9rQr/J1+/vz5jz76yGKxeL3e6elpjUZTVVU1NDQ0ODjIZrNdLpdUKsVULpFI+Hw+l8v9XqePjY11dXWFQiE6nS6VSlOpVHJl4kYQNgyzxWLc9YpLCJRKvcWyctO30kmlUnqLRaBUFi7F7VyuUKVSGAwMgcDt93uCQVJHhzsQ8EciND7fH41aXC6Tw2Gw23U2m9Hh0FmtnmBQqFQyIKiNwyncB6MLBFQu12C1ruiNLxQK4ez0w4cPf/DBBw6Hg0ajhcPhlpaWpqYm7CEOh9Pe3q7RaOrq6mAYPn36dFNTk06nYzKZTqfz4g4B8/PzHo9HIBBwOJza2loikSiTyUQrELFYzBcIaFwuUyjEXa+4BEcqZUOQRCLBOxVlilQiYQkEhd5NpHA4rWy2TKfrGRhweL2kjg6TwxFPpZxeb6yrS2k0qkwmTyiEBINOr9eOIL5w2GC3G2w2SKFYKrhf9aALBFQej83nr+iND/9euydOnGhoaEBRlEKh0Gg0BoNBoVCwh5qbm2k0WiqVwnrttre3V1RUSKVSCII4HM7g4ODFTh8eHk4kEsFgkE6ny2SylTvQQzweTnmP0w1WK95JKF9SyWShx+k0Pr8DhhkCAU8mc/n9dq8XViptCOLy+6VardvvNzocHIlEbTJpzWZfOGx1uVx+v8PrdXg8Vre7cBWYpXE63klYFviP09lsdl1dXTAYrKurEwgEkUjk/PnzWD29vr4+9s3xCqFQyOFwPB4Pi8WiUCgMBmN4ePi7S8Pq6R6Pp5ircHUB9XRQT8eXQtfT2zgcpdHo9PmkWi0SCHhCIaFS6Q+H3YEAE4aD0WggEmnncklMJlskQoJBldFodjrdfr/L57O4XIVzOqinXx1SqZRIJMKu0IG9tdVqbWlpaW1tXZq+cnGvXZfLRSKRHA7H9y4NzHtZ6QHmveBOoee9ULhckUrl8Hpdfr83FFIYDG1stlyvtyOI0eFweL1SrZbC4VC4XKlWqzGb6Xy+SK22ud1Gh6OgtRcw7+WqMT8/Pzo6enF9fHZ29uIJi9/qtXsJgNNXegCn404R5jJSOBwan8+TSpkwjDmawuF0wDCEHQj9ZiTeAUFYjZvC5XbAcAcMUwp5jBQ4vRQBTl/pAZyOO0U756j9m1OKLnHP0k1q4U87Ak4vRYDTV3oAp+MO6A2AdwaWBXB6yQGcDpyOL8DpeGdgWQCnlxzA6cDp+AKcjncGlgVweskBnA6cji/A6XhnYFkAp5ccwOnA6fgCnI53BpYFcHrJAZwOnI4vwOl4Z2BZ4O/0TCbj9Xr1er3H40mn09idkUiks7MT+zubzQaDQeysUdBrd9UHcDruAKfjnYFlgb/TZTIZiURyu92hUCidTk9OTmq1WolEIpVKnU7n7Oys2+2m0+lqtXqp1+4lTkGam5uTyWRer7eYq3B1GR0bK+feACKtNvTNv3MALoQ6O0VaLe5bQvEDc3psJRcq0FJwelVV1Ztvvsnj8bD3lUgkJ0+eHBwc7O/vZzKZLpdLpVIhCCKTycRiMZ/PZzKZ09PTF590iqLo3NxcV1eXzWYzGAwkEonL5TpXJg6HQ6vTMQUCVrn28OLL5TK12m63452KMsVut8vUar5CgfuWUPygCwQ0Hk+uVjtW8ubn8/lwdrrRaKypqaHRaNXV1R6Pp7m5ubm5GXuIzWbTaDSj0djQ0CAWi7EmuiqVisFguN3ub/Xa9fl8EARhnb/IZLJcLhevQCQSCR+GaVwuUyQq6OaLXTmslc3GTrbGLhvWxuG0cThtbDZ23ZlWNpvC5dK+OcGvOL8rrlTKhWGpRIJ3KsoUqUTChWGuTIa7YYsfmNM5fP6K3vycuPfaXSqkVFRU1NTU8Pn8Jac3NTUxGAxswG4ymZhMZkVFhUQiEYvFAoHg4l676Del9uHhYQiCTCZTLpfLrkCmp6e7EgmeRMIpZO2lncvlSiQai8XkdEq1WiqPB8nlOotFY7FozGaN2cyVSHhSqdHhkGg0VB6PIxbDCkUHDBfhmpCwWu30enPT03inokzJTU87vV5YrcbdsMUPrPaC+P3TK3nzi8fjODtdq9Vi5fIvvvgCgqBUKoWZHYZhAoEQ/abtqkwmgyDI7/fzeLy2tjYWizUyMvLdpeVyOYlE4nK5irkKV5fBoSG+RFLQejqVx1MajTYE0Vmt3lBIrtcr9Hq33680Gu0IEoxGFQaDzmLxhcM2BOFLpTqr1ep2t3E4RRitg167uFPoXrslG5jTwyv8cA7+9XSr1UokEikUCgRBmKadTieDwWCxWEtt0BcXF61Wq9/vR1HU5/O1tbW53e7vXVoWzHu5jKALBHyZTCCTyfX6QCymMhrZIhFHImmi0XQWi8PrFUilZpdLrtfrrFan1+vweFw+n1yn40mlhdY6mPeCO2DeC94ZWBb4Ox1F0cXFxcnJyUs/4TIXBZx+OUHl8cgsFlsk8gSDncmkVKNpZbPb2GyBXO7y++V6fSubrbPZPKGQzmLxRyKBaNTscmHXDyt0BQY4HXeA0/HOwLIoCadfRYDT/8ug8ngsoVAglzNhmM7nh2Ixt99PZrFa2WyHz+fy+9u5XAqXy5NKNWaz3mazeTz+SMRgtyv1eovbLVSrKYUcqgOn4w5wOt4ZWBbA6SVHEZzOhGGr2x2MRq1udyQe19tsJCYTkst94bDabG5lsWh8fjuXS2YyLW63xeUSqVQOj8cfDtsQhCORtINx+qoGOB3vDCwL4PSSoxi1Fy5XotW6fD4kENBaLEwYpnC5kEIh1WqXSitUHo/O50u0WlihoHC5Eo3GhiASjQbU01c9wOl4Z2BZAKeXHMXpDUDhcMgsFpnFwmaj0/j8di6XwuF8q1ZO+WauC4XDaWWxClp1wQI4HXeA0/HOwLIATi85QL8X4HR8AU7HOwPLAji95ABOB07HF+B0vDOwLIDTSw7gdOB0fAFOxzsDy6JUnJ7L5cbHx7Emuvl8XqFQKJXKXC6Homg6nXa5XL29vSjotVsGAZyOO75QSG40sIXCcguuRMyCoFBsZZ/GXCpOZzAYZ86cSafTmUxGpVJRKBQCgaDX6/P5vMPhIJFIMplscnIS67V7iVOQZmZmpFLp0gmoK5Gh4eFy7rULegPgTqiziyORMYXicgu2WMIQQJ2pFN4ZWBYl4XS/3//pp58eP358fHxcqVTW1tZms9nR0dHW1laVSqXVaj0ej1wuh2GYz+ez2eypqanvan10dDSRSASDQTqdLpPJUqlUcmXiRhA2DLPLtdeuQKnUWywrN30rnf5kguIIvC2zvyezlV1I7e9KLBynvy+ZwDsPV04oFMLZ6bFYjMlkyuVyg8EwMTHR1NTU1NSEPdTa2trY2Giz2QgEglgsrqqqIpPJRqOxo6PD5XJ9S+t+v18gEHC53NraWhKJJJVKRSsQsVjMFwhoXC5TKMRdr7gERyplQ5BEIsE7FWWKQSz8VGxYb+7ZpAyXW2xURzcpAgdglVYE452HKwfnXrvz8/NEIrGyshKCoC+//NLj8VCp1JaWFuxRMpnMYrEGBwfZbDbWa7eqqkqlUslkMqFQiF3NbomxsbF4PB4KhRgMxooepyMeD6e8x+kGqxXvJJQvfcnESUfkXkNiq8RTdiHz3StyERyBXjBOX47TEQRRqVRMJnPfvn1ms7mzs7O2tpbP50MQRCQSu7q6sGeKRCIulxsOh7lcLoVCgWF4bGzsuwsE9fSVHqCejjvNXcM7zN34GxYHp/u3i5z85BDeGVgWJVFPR1F0amoqFotNTEygP9Br12AwYDe9Xi+VSv2hK46CeS8rPcC8F9whdA6Ws9M58X68M7AsSsXplwb02i2fAE7HHeB0vDOwLFaG0y8f4PSVHsDpuAOcjncGlgVweskBnA6cji/A6XhnYFkAp5ccwOnA6fgCnI53BpYFcHrJAZwOnI4vwOl4Z2BZAKeXHMDpwOn4ApyOdwaWBXB6yQGcDpyOL8DpeGdgWQCnlxzA6cDp+AKcjncGlgX+Tl9cXEQQBIKgnp6ei+9ZOqsonU5bLBbshNLZ2dlMJgN67a7iAE7HHeB0vDOwLPB3usvlolAoEomExWIFg8Hp6Wmj0SgWi3k8ntVqzefzbrebSCQKhcILFy5YLBaJRHKJpS0sLMjlcp/PV7TPf9UZn5iAZDJeuTpdpNWG43G8k1DWkFJj91t68DcsTk6Hu0fwzsCywN/pwWCwq6trbGwMa8Go1Wpra2snJyeHhoZoNJrBYNDpdD6fT61WQxDE5XKZTObo6Oi3huoLCwt+v1+lUsEwTCAQKBSKdGUiEYkgGKZxuUyRCHe94hJcmYwrFIpEIrxTUaYoRcLdEsNmbSf+hi16bJH6tkmQIyKtQiTEOw9XDs59GTFmZ2dpNFpVVdXk5CSBQFjqtUuj0VpaWmw229mzZyEIqq6ubm5udjgcLBbL6XTOz89f7HSfz6dUKiEIIhAIbW1tkpWJWCzmQxCLzRIKIR6PU4YhlYphGBIKhXinokxRCOHdYn05O/0rsVYuhPHOw5XjcrnwdPrs7Gwul5udnY1Go0eOHBGJRGw2u7m5GXuUSqXy+fzh4WEajabVarlcblVVlclkMpvNUql0cHDwuwtcBbWX4YkLlQrDX5W2v8DaMoy9Bq8y0Yd3Esqa4tRetkg860Xue4TuzeJ/3LNRhNwjcm8WI9jNTWJkoxjZIvFslXg2i5Gl+wsYoPayfGZnZ4VCIYPBMBqNn3/+OZVK7e7urq+vh2GYzWZTKJS+vn/8vKVSKQzD0WiUxWI1NTXxeLzx8fHvLnAVHCPtGhh6S+lep+taJ/WXYWyw9NXFVnaz05VOoY+RbpN4NoiQLRLPa6bo66bofVLvJjGyXuh+Qh38T3P0fpn3bqF7vcj9sNL/mDqwSYxsECEPKHy/UfiX7F9Qp4NjpMvFbDYzGAwulyuTybCW6B6Ph8PhMBgMBEGw5ywuLprNZr/fj6Ko2+1ubm5eeuhbrAKnJwaGdild27Sxgo9KSjJ2mLsJse/ZAwMUjUI7faMIeUoT3O9JnQn1tXWN7HEn1wnd/2mOVof7j/h79ntST2uCz2qCBzypM6HenaboVonnc1fiTXPsHqG7sJsfcPpVZGFh4RKPllWvXeB04HR8KbTT14vcrxgih7zdz+tCJwK9zZ2DT2lCtZH+qnDfr2Q+SmL4qL9nL5I8GeytCPTu96Q+tMerwn0PK/13w+4NImRb4TY/4PQSBDh9pQdwOu4U2ulbJJ5fyXxbxMgv+I7jgZ666MDDygCxc+hYoPdOyCXsG2+IDX5o76oM9VUEe7/ydh/2dTfEBv7i6PrEmXhKE9xYuMI6cHoJApy+0gM4HXeKUE9fL0I2iNwfO7vIXUOvm6K3Q84PbfHqcP9Hji7LaLqpc3CH1Pups+tTZ9fZUN8XSKoi2Fsd7q+NDuz3pO6CXYX6bMDpJQhw+koP4HTcKbTTN4mRXyt8X/m64d7xPe7kA3LfNonncXVgtzt5Ntwv7R/f70mtFTg3iZHHVYHKUN+71s59ntQhX/dRf8/X/t47gdMvCXB6yQGcDpyOL4V2+gYR8rQmeD46UBnq22WLv23p/JXM95wudMDTXRnq34ckf6v0bxIjdwvdb1s6/+ZObpN4dpqjx/w9e9yJ3+vD60Wg9nIpgNNLDuB04HR8KXw9Hblf5n1YGXhSE/ydLvSEOrhd5r1X6nnZEHnNFN0m9awXIdskns1izyOqwIMK/wYRslmMPKEOPKz0F3bqC3B6CQKcvtIDOB13itDDa4vEs1GMbBQhG0XIJjGy5R+nIGHnHP3zaZvEyCYxsvT8TYU+7Qg4vQQBTl/pAZyOO6AvI94ZWBYl4XSr1UogEAKBAHYT67Xr8XiwaemTk5N6vT4Wi6EoOjs7Ozk5OTMz80OLAk5f6QGcjjvA6XhnYFng73Sj0VhZWdnQ0FBTU4MgSC6Xw3rtCoVCl8uVy+WcTmdjYyMEQRMTE0ajUSQSXeIEpbm5OZlMttR7fSXSPzbxgaoYTt8oRu4WujdedMTp4q4aW8SeDSJkkxjZJvFsEXs2f9N5o9Bxv6WHmBjFOwllDTE5Ws69dgWpYbwzsCzwd7rdbsdO+q+urm5sbDSbzbW1tRcuXBgfH2ez2VivXb/fr9Fo+N8wMjLyrV678/PziUTCarUaDAYSicTlcp0rE5fDAelMfxJbt6jCBd187xG6H1cH3rfFn1AHsUNSdwvdWyWeX8l9WySeLWLkPqn3OW3ot8rAPUL3Dpn3QYVvh8y7pdANNySerfquQzoXYrfhnYoyBbHbDulcW/Vd+Bu26LFF6rtX7K7U2lf05ufz+fCvvaAo6nA4vv7662Aw2NzcvNRrl0qlEolErNcuDMPnzp1ra2uz2+00Gs3lcl3ca3d+ft7r9UIQxOfz6+rqyGSyXC4Xr0AUEjEJFr8AGbcoQ4XbdteLkF22zupw/+lQX22k/0/GyDqhe6c5Sk+OfOZM3AW7Nojcf7Z2tnQO7UVSO2Te10zRD+3xrRJPwZsoSTybtZ27xQaDSIh3KsoUQ1n3T/duEyOHYJVOIsI7D1eOsxT6p4dCoXPnzjkcDhRFiUQikUjE7qdQKEu9dhUKRUdHR3V1tUaj0Wq13+21m8/ns9ns0NAQn883Go25XC67AslNTwUSqXcUzm2aAtZe1ouQjx1d+5DkA3IfIzlSGxlYK3D+yRi1j2ZqIwO/4DsfUvhPBHqP+buPB3r2uJMHPKm/I8l1QtemwldgtptStYHuuSm8M1GuzE1la4Pd200p3A2LQ8j820VOajAxO72Ct794PI6z08Vi8UsvvYQ5vbe3NxKJnD59mslk0ul0IpG41GsXhmEejxeLxTgcTltbm0AgwJo4fovp6WmpVOpyuYq5CleX1NDI+4pi1NP/HXI9oQ5SuoZ3u5N3we5b+Y6v/T1nQn23C5wPyH1fB3pb4kNH/T3krqHqcP8ed7Ii0PuGObaxwFrfYe5ujq/sguZKp7lruJyPkfK6BvDOwLLAv54uFovPnz/vcDh0Ol1vby+KoiaTqaOjg8PhYCN3FEUXFxdtNlswGERR1Ov1UqnUHzoKmgXzXi4jtkk8d8KuJ9XB89GB/Uhqh8y7Wey5HXKeCvaeDPauFTjvEbpfNUWrw/1/cyXPhPraEyMHPN1V4b4Tgd4n1MGNhTuRD8x7KQHAvBe8M7As8Hf65QB67V7d2CBC3rLE2N2j1eH+P+jD98t8WyWeHTIvJTHc2jX8H3Lf/TLvepH7Dsi1D0ke8fXsQZKngn1H/N0nAr1Pa4MbgNNXNcDpeGdgWawMp18+wOmXE3eL3H9Hkm2Jkc+ciU+cief14S1izx/1kZrowLlI/05z7CGlD6ux7EVS79ni90o9f3MnGmOD79k6N4uRLRLg9NUMcDreGVgWwOklRxGcvlni+ZXc94Qm+Iw29Lwu/JDSv0XseVQVeFITfFITfEId3CHzbhYjO2TehxT+HTLveqH7P+S+J9TB7VJvoS8LCZyOO8DpeGdgWQCnlxzFOY90sxjZIEI2ihCsQdJW7JK+F/Xf2CrxbJF4NomRzWLPNolnsxjZKEKKMJcROB13gNPxzsCyAE4vOUBvAOB0fAFOxzsDywI4veQATgdOxxfgdLwzsCyA00sOssP6PgAAF4RJREFU4HTgdHxp6BzcYR/YqgiUXajC26UeNnB6SQGcvtIDOB136J2DT8r9z0mRcotnpZ5nRTZxAjh92UxMTEQikUwmg92cmpqSyWRyuXxqagpF0QsXLpjN5q6uLhRFZ2ZmxsfHc7ncDy0KOH2lB3A67nB6Ui9bTa8ZdeUWfzLrXtOpFT0pvDOwLPB3+tDQEJPJrK6uDofDKIpOTExotVoqlUoikRQKxcTEhMvlam5uFolEExMTer0egqCLu3d9i4WFBblc7vP5irgGV5nB8QsfKN3bdOXYRGmrxHO/pYeU/J6uD4Ci0THW/VK/61mfouwipH4BkSlHevDOwLLA3+mDg4NKpZJAIGCdAEQiUVNTUz6fT6fTjY2NPB7PYDB4PB61Ws3n8wUCAZfL7e/v/9ZlMRYWFvx+v0qlgmGYQCBQKBTpykQmErWJpH+ATAXty1jKsVnbuVtsVIqEeKeiTFEIRV/pJU9H9E+7ZOUWTyHyZ5yy02qJXCTCOw9XTkn0ZZyenhYIBFarFUXRmpqapV67LS0ttbW1CII0NDQIhcKzZ8+SyWS73U6n061W68Wj9YWFBZ/Pp1QqIQgiEAhtbW2SFYpYSBZKfg8XttduKcdmbeceiUEhhPHORJkih4WHdNJydvpJjVgmFOKdhyvH5XLh7/S5uTm5XI5du669vZ1CoWD3UygUgUAwMTHB5/PFYvFSr12TyQRB0MDA97RPA7WXlR6g9oI7zNHuPyTtuBsWh/AofmeXKIdB7WV5DAwMkMnkV155Zc+ePbFYrKurq76+nk6ns1gsMpm81GuXzWYLBIJEIkGn00kkklAoHB8f/+7SVskxUrlrizq+WeQrw7jP2NsYHcI7CWUNdSD++4St4INil+wRh/gxp+SZf9yUPuwQP2gXPuIQP+WSPe2SPeqQPOIQP+mUPuOSPe6UPO6UPlMUp4v7uvDOwLIoCaczGIwTJ07U1tZGo1EURS0WC4PBEAgEbrd76WlOpxMbyLvdbjqdHolEvndpq8Hpg4Of6E2/cbgf1JvKMB71BcnJbryTUNYUwelPOaVPu2Qfh83vBY2PO6VPOmXPueX7Yw5ib/TziPVJl/RJl/TTsOWLqONFRPmIQ/yWX/dOQP+4UwKc/l+Cv9OvLqvA6cmhgb87Vb+Lap9FJGUYf0iZ6QMxvJNQ1hTa6U+5ZE+7pJ9HrMaJwZpU4CG76DGn5IuYgzbQSegNdwx2/S1iez9krEkFyH2xvVH7ix5ldcr/WdjykF0InP5fApxeciSHBvbY1c+Gi3SQ6gmn9GGH+Dd2EbYX/KRT+rBDjO3/PuWSPe6UPOGUFueTYPFCwkrr78Q7CWVNEZz+jFu2K2hUjw009oQetAufcEo/C1veDxq3WfjEvmhtd/BM0nc07j7Y6TqR8OyPORp7Qp+ELW8FdIXdGoHTSxDg9P9WPOaQvOpTf9XpOpv0vxcwPuwQ/wFRHog5d0dsz7pkT7tkb/l1r/u0xdQ6cDruFKeefr8VPt8TIvSEH7KLnnHJHnVIfmWDd0ds9IH4u0HjX8PWxp4wqTfa1BOp6PI29ITOdQeqU/4PgqbHCleBAU4vQYDTLz+edEqfdytOJbzNvZHTSd/57uA7Af2eqL2lN9LYE/44ZP5L2FSV9L/iUT/iEAOnlw/FcfoOK1TbHaxJBbZboadc0kcckk/CFmp//K9h62/soufdij1R+5cxJ60/XpX013YHTye9ZxK+mlTgN3YRcPolAE4vOYrp9D8gyta+2LlUYFfQ2N7fuSdqq075D8ScRzrdNd2B0wlvS0/kHb/+dZ+m4IengNNLhsLXXqTPuOR/jVh9mXFPenxv1P6UW3qo09WXn7JfGKlJBT8Mmh5xiB+0i97264m90b+EzCcTXsZAF7kveqzL/Vvg9EsCnF5yFM/pLtnTLllLb4Q7lCD3RTmDiTf9usOdLuZgV313iD4QP98dqk7667tDR+Lu17ya4lRggNNxpzhOxw6KUvs7D3W6nnHLDnY6Owa66rtDTb3hv4TMjzokjzkln4Yte6K2x5zSdwOGqpS/4NshcHoJApx++fGoQ/Jx2NzUG94Tsb3u09IH4qeTvhcQxdddyFdxF6Wvk9wX+zru+XvUfibpOxZHHi5KBQY4HXeKU3t51CF+wCb8tU2IVfYecYgfsMEP2oUPfXO4HrP/E07pUy7ZY07Jow5xwWepA6eXIMDplx+POSQfhky0gXhtd/CLmEM62luTCj5gg3dYoUOdrpbeyLtBQ1XS39ofa+qN7I7YHnEUo/wCnI47xXH65cRT/5j4+O2/CxXA6QViZmbGYDCYTKZ8Po+i6MjIiEaj6ezsRFE0n8+v+l67RXM69iPZF7VXpfynE77jXcirXs0TTumjDsnuiO2vEesDdvgvIXNDT2h3xPY7t+LJovyMgdNxp3ScXuwATi8Eo6OjOp2Ox+N1dHSYTKZMJmM2m8lkslgsHh0dNRgMEAQtLCz80MtXQ7+XyYk9Hv0TCctjflUR4kGv/AGP7Nde+QMe+cM+5eN+9eN+9UNexUNexeN+9W+8il95ZA95FY/6VY8X5fM82+/uGF/ZDTdWOoyJvuf6keJsfqUVIc3THoV8rA/vDCyLknM6BEH19fW5XO7ChQtMJlOr1RqNxs7OTp1Ox/n/2zv3pzSu/o8//1X/iLbTaSfpD53OZNJpp9NbptPGJpqMMeoQhdHIVUABuckdkfv9urjcBUUEUQRUxIhyk3hD9/vD+c4+TmJ8Wk2iTc5r+AHY3bOf3fM+b86ePftBrdbpdCqVqlAovNJVPz09TaVSDofDYDCw2ex/b65di8UiU6k6eMy/rJoOg+IjfD106khKyXVXwuVxOp0ul+u6o7gSJJX0oVN37Uq4hpdJ+UAvpyul110Dl8dqtd6IvIxnodPpeK7dyclJPp8fi8UoFIpWqyWTyXw+PxQKTU5OhkKhs7l2gafb7fapqSk2my2VSq874eXlsVmtXrsDtTtQh/NjfNkcLqvtuivh8jCZTCqVet1RXAmX1YbaPkr52Z2ow+m0Wq+7Bi6PRqNBUfRmebpYLBYKheC9QCCYnp6uVCpKpVKv1+O5dkOhkMlkOjfXbq1WM5lMYPAdAnn/IAhisViuOwrIR8r+/n4qlbpZnp7L5Xg8nlwul0qlYrH4bK7d6enp1dVVhULB4/G0Wu25uXbBcPzKysr7jRoC+X/C4bDP57vuKCAfKc1mc3Fx8WZ5OoZhiURCLpdPTU0lk0n8y3g8Dv6wNJVKKRSKVCp17raHh4eVSgX8OTUE8v6pVquVSuW6o4B8pBwfH6+srNw4T4dAIBDI5bhx814gEAgEcmmgp0MgEMiHA/T08zk6OspmszMzM36/P51Ol8vl7e3to6Ojq5S5ublZLpdf+bLRaDSbzXPXr1Qq5XL5gges3sTGxgZ+b/nG8vqBn56evmnlZrPZaDTefVA3Alx7CIIsLS29ePHixYsXV9TeuZKA2sO5QHv/OqCnn8/s7OzExITD4UAQZHFxsVQqlUqlK7arYrFYLL76T5tms9lqtZ67frlc3tjY2N3dzeVyb2p7Z4lGo3NzcxiG5XK5fD5/lVDfAx6Px2az4R9TqdQFs5WsVqtOp7u4wMXFxTf9S+2/C1x7Pp8vk8lsbm5ubGxcUXu5XO71dg21B0ilUm9r9nMoFALn4RqBnn4+09PTHA4H/1gsFhcWFnZ3d1EUFYlEbDY7HA5jGLa8vGy326VSKYIgGIbNzc3x+XzQIEGyGpfLxeVynU5npVLx+/1+v7/ZbHq9XolEYrfbDw8PWSwWk8nEd5RIJAwGg1qtTqVSc3Nz8Xjc6XR+8803IpFoa2trfX19b2/v4OAgn883m81kMjk1NaVQKGKxWKvV+v3337/66qtCoRCPx0F4MzMz4+PjarU6n8+32+1gMCiRSFgsViQSwffYbrdtNhudTnc4HKD/YjAY6HS6x+MBB6jRaPR6vdvtdjgcarUaQZBWq1UsFi0Wi8lk4vP5iUQCw7BwOKxQKJRKZTwexzAsk8nweDwURUulUjAYVCqVoVAIw7C9vT2v1yuTye7cuUOlUkEM+Xz+hx9++Ouvv+r1+vr6ukKhYDKZgUAAD5LFYg0PDx8fHyMIIpPJdDpdLpfDMGx2dlav1xuNxkwmQ6PRvvjiCxRFwSbhcDgWi2EYBqYBNBqNaDSqVCpBsRsbG1arVSwWu1wuDMOy2axGo3G73ec+9PCeeeva297ejsVi0Wi00WhcWnulUunly5f7+/t/U3soirJYLKlUmsvlTk5O/pH2vF4vhmErKytqtVqr1Xo8nnetvQcPHuzt7a2trcnl8le0t7i4OD09LZPJRCJRoVDAMCydThsMBo1Gk06nNzc3gYmnUqlwONzT0/PZZ5+BqMApBf2MpaWlfD5fqVRQFFUqlcFgEHxpNptlMhloa0tLS0Kh0OPxXPGSFHr6+dhstt7eXrPZ7Pf7C4UCgiBarXZhYYFAIHR3d5PJ5NHR0VKpVCwW1Wr1wMAAgUDY2toiEAiff/45j8d78uQJgiDhcLijo4PD4ahUqs3NTSKR+OzZs8PDQ5vNxmaz7927hyCIRCLBG3Cr1aJQKP39/eCxKT6fPzY25vF47t69K5PJMpmM0WgsFov1et1qtebz+XQ6LRQKe3t7R0ZGCoXC48ePv/7663w+PzExIRQKU6nUwMAAm81+/vy5QqHIZrODg4M9PT0UCoXL5eKjQFNTU/fu3aPRaCqVqlgsarXarq4uKpX6+PFjBEFUKtWvv/6q0+n6+/sfPnyoVCpJJJLP53O5XN3d3VqtdnBwkEajlcvl2dlZPp/f2dnJYDCazSaFQvn222/9fv/k5GRfXx+Xy+3p6Zmbm3M4HH19fVKp9NatWwMDAyCGfD7/yy+/PH78uFwuS6VSAoHAZDK7u7vxid5cLpdGo7XbbbfbzeFwfv75Z5FIVKlUaDQahUKx2+25XI7JZN6+fXtmZgZsMjExwWazMQxTKBQSicRgMAwMDPD5/Pv374Of2Onp6ZGRka6urlQqxWaz79y543K5boKnv3Xtra2tTUxMcDicg4ODN2mv2WyOjIwQCIQ3ac9sNq+vr9dqNZvNdrH2RCLR/Pw8qMTBwUGZTPZPtdfZ2el2u9Vq9U8//aTRaPr7+7u6upRKJZFIfEfa6+7u3t7eVqlUJBLpFe3xeLzvv/9eLBY/ePBALpevra2xWKyhoSEikUin06PRqEwmEwgEAoEgFAoNDAzcunUL93Q2m83j8TAMUyqVKpXKYDAMDQ1xOJzu7u5YLFYoFFQqFZFI7OnpKZVKJBLp008/hZ7+rgDtymQyIQhSKBRQFNXr9bOzsyKRCEyTV6lU4XB4cXHRbrdns1k6nR4MBslk8tDQEIZhY2NjEonk2bNnvb29eJm9vb0kEml5edlisdTr9Z6eHi6Xq1Qq8Xa1v78fDAb1er3ZbM7n80KhcHR0dG1tzePx1Gq1tbU1rVa7ubm5v7+PIEgul5ufn3e5XJFIhM1mZ7NZuVwuk8nA3pVK5fj4OIPBwDCsUCiIxWKDwTA5OQmC12q1oKeAYVhXVxeJRALva7Xa8+fPDQYDhmEMBoNOp0skktHRUQzDOBwOKI3H44lEIp/PJxaLMQw7ODjgcrl2uz2VSgWDQafTyefzQdvW6/UYho2MjFCp1FqtZjAYEokEi8USCAQgSAqFgp8crVYbCAS2tra4XC64EO7v73/06BFYyuVyGQxGpVIJh8Orq6s0Gm18fHx3dzcQCIA62t3dtdlsIHJAsViUy+U6nU6v16MoCsJoNpsKhcLtdqfTaZfLValUSCTS1NTU6OgokUh86yq6HO9Ce2NjYyKRaGlp6U3aa7VaIEHexdrb29vzeDwXa0+tVpPJZCCqYrE4OTn5T7U3NDREIpGkUim4jOBwOECEXC73HWkPRdFyuSwSidbX17HXtAeCdDqdAoHAaDRSqdRIJJLJZOx2e6PR8Pl8n3zyCZfLBStLpVK85Hg8rlarjUajRqMJh8M0Gk0sFu/u7ppMpkgkkkql3G53Npul0WgzMzNEIpFAIFxdP9DTz2d6eprJZB4eHoKPfr9/amoqFAppNJrV1dVWq6VUKlEUpdPpRCLR6/V2dHT4/X5waYxhGIPBEIlEOp2uq6srk8kEg8GVlZWnT58ODQ1xudzffvstk8ncvXuXzWZPTk4Cr8QwrNFoLC4uIgjy3XffCYVCsVg8MjICpIYgSLlcHh0dNRqNDoeDQqFks1kqlfr8+XOz2dzX17e8vMzj8YD4aDSaUCh0Op29vb1zc3NCoRCIBgS/t7cnk8nw/uz4+Hh/f//a2lo4HF5aWmIymcPDw9lstre3V61WT0xMgObEYDDAGzqdDrLuPHr0KBKJOJ1ONpvt9/tJJJJAIJiYmHj69Onq6qrT6QQXsCMjI93d3YlEwmQylUolLpfb399fKpX+/PPPwcFB/ISPjo6Ojo42Gg0GgyEWixcWFp4+fSqXy/Gl4Aq9v78/FArdv3+/r6+v0WjMz8/b7fb79+/rdLpgMMjj8V68eIEnAnI6nbdv31ar1cfHxwwGo7e3NxKJWCyWUqlEJpM7OzsTicSPP/6oUCgEAgFeC9fOpbXHYrGw87SXzWaB0bPZ7Ddpr16vp1Ipr9d7gfbMZrPRaAT9kgu0JxKJjEbjkydPFhYWLqe97u5uqVT6FrVnNpv/p/bq9frY2JhcLn9de+DQdDodm82Ox+PDw8Ng1G5mZmZ5eVkul1OpVBKJFAqFZDIZmUxuNBr4TVeVSvXll186HI6joyMqlTo8PBwOhx0Ox+bmJplMJhAIbrf7jz/+QFF0YmLirYgQevr5JJNJBEHAuCSGYblcLpFIrK6uxuPxnZ2do6Ojubm5XC4XCAQsFksgEFAoFIVCIRgMgsFNFEUjkUiz2TSZTDabzWg0Li8vu91uj8cDfrqTyeTY2FgwGJydncUlXqvVIpFIPB43mUzJZDISiXi93sPDQ7fbbTab6/W63W5XqVRarVatVlcqlUAg4HA4vF6vVqvd2dmJxWIKhaJWqyEIEgqFms2m2Wy2WCyTk5N+v79WqyUSiUqlAoLHb2QtLy/r9XqfzwfGc+LxuFAoBDsqFAqhUAgc0czMDBiqDgQCyWTS5/N1dnaaTCa1Wu33+6vVKrinp9VqNRpNtVpNp9NgyDsUCkmlUr/fD8x0YWFBKpVGIhHgEfgJdzgcfD6/1WoFAgGJRGI2m202287ODliKT0AyGo3JZJLL5ZpMpmq1GgqFksmkxWKZn5+vVCoOh2N+fh7P2RmNRh89eoQPN6tUKnBXYH19HUVRjUYTj8cFAsH8/Hw0GsVr4dq5nPbC4TA4hNe1t7S0FI1GY7FYLBa7QHvRaBT89F6gPTCG/j+112q17Ha73W6/nPbUavXb1Z7Vav072guHwzKZ7HXtud1uDMPS6TSKokdHR4FAQKPRWCyWSCQyOzvr8Xja7bbX6/V4POCIVlZWjo+PweZCobCjowMMN8Xjca1WC0S4sbGBX2VKJJKzNXhFoKf/LU5PT9vt9snJSbvdfmXaU61Ww1MRnJycvD79a3t7G2+fgIODg2q1eu6OXr58WS6XX1n/8PBwd3cXqKRer5/NfFCtVs9OS9jb26vX69iZuVnVahXv8Z2enp47O+3k5KRcLuOrHR8fb21tgRLOPSIMw1QqlUgkajQae3t7eCFnjxScLrzAcrmMz9xot9s7Oztn02qC2KrVKijt4ODgTY/XHx0dbW1t4Q3m5cuXm5ubeOStVqtareJL+Xw+k8nE9wvCwJe2Wi2wuxs+j+1vau9c8Bo5PT0F236c2sPFdhXtnQUo7dwgwSJ8FzweTyKR4EtfEXCz2fw704r+EdDTIZchk8m8KeXOzQH0Ga87Cshb5l+hPZx4PP6ep9hCT4dAIJAPB+jpEAgE8uEAPR0CgUA+HKCnQyAQyIcD9HQIBAL5cICeDoFAIB8O0NMhEAjkw+EcT4/FYqsQCAQC+RcCDPy/nt5sNq87JAgEAoFcHvzZ1P+8/8sECAQCgbwjoKdDIBDIh8P/Ae59oU5jMI4IAAAAAElFT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" 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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span lang="EN-US" style="background: none repeat scroll 0% 0% white; color: black; line-height: 115%;">The Starcom Media Futures
survey was launched in 1985 and is one of Australia’s most authoritative
predictors of expected advertising budget growth over the coming year. It is
the only survey of its kind, interviewing national advertisers and key media executives
around the country. The survey is conducted by McNair Ingenuity on Starcom’s
behalf via a telephone and online methodologies. For the first time in
Media Futures’ history consumer research was incorporated into this report,
this was sourced from Starcom’s proprietary People Track study.</span><span lang="EN-US" style="color: black; line-height: 115%;"> <b><span style="background: none repeat scroll 0% 0% white;">If you have any queries, please do not hesitate to contact John Sintras
or Susannah McInnes on (02) 8666 8000</span></b><span style="background: none repeat scroll 0% 0% white;"> </span></span></span></span></div>
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</span>Yvettehttp://www.blogger.com/profile/07476077331932592851noreply@blogger.com0tag:blogger.com,1999:blog-66124378769589405.post-72518750872189798312012-01-23T14:59:00.001+11:002012-02-03T12:33:57.953+11:00Google Launches Page Layout Algorithm Improvements<div style="font-family: Arial,Helvetica,sans-serif;">
<b>Google has announced new algorithm changes that will affect pages with excessive advertising above the fold. </b><br /> <br />On January 19th 2012, Google announced its page layout algorithm improvement. In order to improve the quality of search results, this improvement is meant to penalise those sites that have little content above the fold by decreasing their ranking in search engine result pages. This new change targets websites that have excessive advertising above the fold and do not promote a good user experience. Google has said that this will not affect sites that place ads to a “normal” degree. However, they have not specified what “normal” actually is. <br /> This algorithm change will only affect pages with static ads on fixed parts of pages. It will not affect pages using pop-ups, pop-unders or overlays. This algorithm change is likely to only affect 1% of all global searches. <br /> <br />Publishers will soon have to tone down the amount of ads that they place above the fold of any websites. Affiliates that heavily promote products using banner advertising on websites will have to tone down the amount of ads above-the-fold to sustain any organic rankings. Sites that offer banner advertising will have to reshuffle their website layout to accommodate for this algorithm update to ensure minimum impact of organic rankings Highly competitive generic keywords which are traditionally dominated by affiliate websites will soon experience a ‘downgrade’.<br /><br />Google is trying to demerit sites with low quality content by decreasing their ranking in search. This change in its algorithm will highly affect sites which scrape content and try to make a profit from placing advertising around it. Publishers need to keep this update in mind and arrange their sites accordingly in order not to lose their ranking positions. This algorithm update should not affect clients’ websites. However, it is important to monitor traffic from affiliate sites in order to determine the effect that this update has had on traffic.</div>
<br />Stephhttp://www.blogger.com/profile/03152065982665880374noreply@blogger.com0tag:blogger.com,1999:blog-66124378769589405.post-33385523991607167532012-01-12T15:08:00.002+11:002012-02-03T12:34:17.462+11:00Google introduces “Search, Plus Your World”<div style="font-family: Arial,Helvetica,sans-serif;">
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<span style="font-size: small;">Google has integrated social and personalised results into its search
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEge7vJCKl6ehR7MbKBUMdskhyphenhyphenwrVMsTPHi7USL28t9eAaaRAKCaRfZTSiQMOPGiC-wx1y9faolpPCBelwURKHjDiS2_c5hRbfhkoxAtGoPdfYBt8ChLNg8W16_PM5ezcixOtP5UctddBrk/s1600/SPMY2.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="100" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEge7vJCKl6ehR7MbKBUMdskhyphenhyphenwrVMsTPHi7USL28t9eAaaRAKCaRfZTSiQMOPGiC-wx1y9faolpPCBelwURKHjDiS2_c5hRbfhkoxAtGoPdfYBt8ChLNg8W16_PM5ezcixOtP5UctddBrk/s400/SPMY2.bmp" width="400" /></a></div>
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<span style="font-size: small;"><span style="line-height: 115%;"><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"></span></span><span style="line-height: 115%;">On
January 10, 2012 Google announced “Search, Plus Your World.”</span></span><span style="font-size: small;"><span style="line-height: 115%;"> This
integrates personalised and social results into Google’s search results; it
will automatically affect organic results unless the user opts out.</span></span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<br /></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;"><span style="line-height: 115%;">This
is an attempt by Google to promote social search by allowing users to search
for private content that has been shared by their connections and content that
they have shared with others within search results (when logged in to Google
account).</span></span><span style="font-size: small;"><span style="line-height: 115%;"> Private content will not be made public and will only appear on the specific
users search results.</span></span><span style="font-size: small;"><span style="line-height: 115%;"> </span></span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;"><span style="line-height: 115%;"> </span></span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<br /></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;"><span style="line-height: 115%;">There
are three different features that are part of “Search, Plus Your World”:</span></span>
</div>
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<span style="font-size: small;"><span style="line-height: 115%;">o<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span><span style="line-height: 115%;">Personal
Results: Users will be able to find information shared by them or their
connections. Currently this is limited to Google + and Picasa.</span></span></div>
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<span style="font-size: small;"><span style="line-height: 115%;">o<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span><span style="line-height: 115%;">Profile
in Search: Users will be able to find people they know faster through search
and autocomplete. This feature will allow users to find the people they know
faster, especially if they have common names. This feature will also find
people that the user may be interested in following.</span></span></div>
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<br /></div>
<div class="MsoListParagraphCxSpLast" style="font-family: Arial,Helvetica,sans-serif; margin-left: 49.65pt; text-indent: -18pt;">
<span style="font-size: small;"><span style="line-height: 115%;">o<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span><span style="line-height: 115%;">People
& Pages: Users will be able to find people’s profiles and Google + pages
related to specific topics or areas of interest. If a relevant query is made,
these pages will appear on the right hand of the search result pages. For
example, if a user searches for movies, Google will suggest related Google +
pages of actors and actresses that are active on Google +.</span></span></div>
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<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;"><span style="line-height: 115%;">Google
has also announced that with this feature, people now have the choice of
viewing personalised results or non-personalised results, which is new as
before this update the default was personalised results. </span></span><span style="font-size: small;"><span style="line-height: 115%;">“Search,
Plus Your World” is being rolled out in the next couple of days worldwide on
google.com and only for results in English. However, over time this is likely
to rollout to all of Google’s properties. </span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLr8-jMJPbQdKZZ5bL2bWKD8eS4mDk_s7sZmMda5MSK6y1zokG6WJi5YvZJDjsE7rA5Kc60g-TvERR4RIh1YGKgRLfeU6hxrnOrpQE2i6fRqNX4L9k24a6C5SWjTRt6efH5fGMAEVMYy4/s1600/SPYW2.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLr8-jMJPbQdKZZ5bL2bWKD8eS4mDk_s7sZmMda5MSK6y1zokG6WJi5YvZJDjsE7rA5Kc60g-TvERR4RIh1YGKgRLfeU6hxrnOrpQE2i6fRqNX4L9k24a6C5SWjTRt6efH5fGMAEVMYy4/s1600/SPYW2.bmp" /></a></div>
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<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;"><span style="line-height: 115%;">Google’s
move to incorporate private results into search results, specifically those
from Google + and Picasa, will monopolise a larger portion of search result
pages. This </span></span>further promotion of its own products may lead to further anti-trust lawsuits.<span style="font-size: small;"><span style="line-height: 115%;"> Currently
“Search, Plus Your World” only retrieves private data from Google + and does
not include results from Twitter, Facebook, and other social media sites. This
is causing an outrage especially in the Twitter community as Google is making
Twitter results less visible.</span></span> </div>
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<br /></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
This also has further implications as<span style="font-size: small;"><span style="line-height: 115%;"> if
brands do not have a Google + page, they will not be suggested as part of People
& Places. This means that they will lose presence in the search space. From a user's perspective, there are also </span></span><span style="font-size: small;"><span style="line-height: 115%;">potential privacy concerns with this change as people who are not familiar
with the service may think that their private data has now become public.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi__zTpHVNy4fgYxR5etIrzwVhMAY-4bIvTgqe_xOY4W81GrWdKLPg2GBxk5A1egK_cNlQavhFN9AZPzpPnqw8c0BtS9RKlHFWenEieYCzuk11fNVzE5-xQ4rMWjiJBGIyvZM3G67WvSxo/s1600/Cars.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi__zTpHVNy4fgYxR5etIrzwVhMAY-4bIvTgqe_xOY4W81GrWdKLPg2GBxk5A1egK_cNlQavhFN9AZPzpPnqw8c0BtS9RKlHFWenEieYCzuk11fNVzE5-xQ4rMWjiJBGIyvZM3G67WvSxo/s1600/Cars.bmp" /></a></div>
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<span style="font-size: small;"><span style="font-weight: normal; text-decoration: none;">Until the adoption and usage of Google Plus is high, the impact of this on organic search results is likely to be minimal in Australian market. </span></span>However, People & Pages will affect all users, even if they are not
signed in, and due to this it is imperative that brands start actively using
their Google + accounts to dominate this space. <span style="font-size: small;"><span style="font-weight: normal; text-decoration: none;"> </span></span></div>
<div style="font-family: Arial,Helvetica,sans-serif;">
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<div style="font-family: Arial,Helvetica,sans-serif;">
<span style="font-size: small;"><span style="font-weight: normal; text-decoration: none;">Google’s incorporation of social into its search algorithm has the
potential to change the landscape for search as it will become even harder to
rank organically above the fold with no social media presence.</span><span style="font-weight: normal; text-decoration: none;"></span></span><span style="font-size: small;"></span><span style="font-size: small;"><span style="font-weight: normal; text-decoration: none;"> This move from Google gives social, mainly Google +, an even more prominent
position in search and due to this Starcom recommends that clients incorporate
Google + into their social strategy. </span></span><span style="font-size: small;"><span style="font-weight: normal; text-decoration: none;">This further emphasises the need to create and disseminate fresh new
content in order to rank well on Google.</span></span></div>
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<br /></div>Stephhttp://www.blogger.com/profile/03152065982665880374noreply@blogger.com0tag:blogger.com,1999:blog-66124378769589405.post-79419887079767832762011-12-13T09:37:00.001+11:002011-12-13T09:53:44.638+11:00Twitter Launches Brand Pages<div class="Section1">
<h2>
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-size: small;">Twitter has announced that it will be launching brand pages as part of its site re-design.</span></h2>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgudxqncru5R09P_pnqyGl1sRkrFPqOoEKDKSr8OSwRakrAEgMvBvBt6rP034NbU8Haer5XxhNd8aVLDFlwdneHIKHBmCsKrzGIj7Gi6e709wgIFjHmEHpcxC6sg8oJC8oGI4In10CJg9w/s1600/%2528NYX%2529+NYSE+Euronext+%2528nyse_euronext%2529+on+Twitter.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgudxqncru5R09P_pnqyGl1sRkrFPqOoEKDKSr8OSwRakrAEgMvBvBt6rP034NbU8Haer5XxhNd8aVLDFlwdneHIKHBmCsKrzGIj7Gi6e709wgIFjHmEHpcxC6sg8oJC8oGI4In10CJg9w/s320/%2528NYX%2529+NYSE+Euronext+%2528nyse_euronext%2529+on+Twitter.png" width="282" /></a></div>
<h2>
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-weight: normal; line-height: 12px;"><span class="Apple-style-span" style="font-size: x-small;"> </span><span class="Apple-style-span" style="font-size: small;">On December 9</span></span><span class="Apple-style-span" style="font-size: small;"><sup style="font-weight: normal; line-height: 12px; text-indent: -24px;">th</sup><span class="Apple-style-span" style="font-weight: normal; line-height: 12px; text-indent: -24px;">, Twitter announced a major re-design to its site with one of the main new components being Brand Pages. </span><span style="font-weight: normal; line-height: 115%; text-indent: -24px;"><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><span style="font-weight: normal; line-height: 115%; text-indent: -24px;">Brand pages on Twitter are very similar to those on Facebook and are intended to give brands a greater and more controlled voice. </span><span class="Apple-style-span" style="font-weight: normal; line-height: 12px;">The main features of Twitter Brand Pages are the following:</span></span></span></h2>
<h2>
<ul>
<li><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-weight: normal; line-height: 12px;"><span class="Apple-style-span" style="font-size: small;">Larger customised headers that place more emphasis on the brand’s logo and tagline</span></span></li>
<li><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-weight: normal; line-height: 12px;"><span class="Apple-style-span" style="font-size: small;">Brands have control over which Promoted Tweets show up at the top of the page.</span></span></li>
<li><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-weight: normal; line-height: 14px;"><span class="Apple-style-span" style="font-size: small;">Promoted Tweets will appear auto-expanded. This will allow users to instantly see photo or video content linked from the tweet.</span></span></li>
<li><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-weight: normal; line-height: 14px;"><span class="Apple-style-span" style="font-size: small;">Brands can separate @replies and mentions in order to better manage the relationship with the users.</span></span></li>
</ul>
</h2>
<h2>
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-size: small;"><span class="Apple-style-span" style="font-weight: normal; line-height: 14px;"> Brand Pages currently launched with 21 brands and Twitter announced that this would be rolled out to more brands in the upcoming months. </span><span class="Apple-style-span" style="font-weight: normal; line-height: 18px;">Brand Pages currently do not work on mobile phones yet this will be launched in upcoming months as well.</span></span></h2>
</div>
<div class="MsoNormal">
<o:p><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"> </span></o:p></div>
<h2>
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-size: small;">Twitter’s Re-Design</span></h2>
<h2>
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-size: small;"><span class="Apple-style-span" style="font-weight: normal; line-height: 12px;"> Twitter has re-designed its platform in order to simplify the user experience and allow users to discover new content. </span><span class="Apple-style-span" style="font-weight: normal; line-height: 12px;">The new platform has five tabs:</span></span></h2>
<h2>
<ul>
<li><span class="Apple-style-span" style="font-weight: normal; line-height: 12px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-size: small;">Home: This remains like the regular Twitter feed where you can follow people that you have chosen to follow.</span></span></li>
<li><span class="Apple-style-span" style="font-weight: normal; line-height: 12px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-size: small;">@Connect: Through this tab, users will be notified about who mentioned/followed them, re-tweeted them or “favorited” one of their tweets. This tab will also suggest accounts that the user may be interested in following.</span></span></li>
<li><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-size: small;"><span style="font-weight: normal; line-height: 12px; text-indent: -24px;"><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><span style="font-weight: normal; line-height: 12px; text-indent: -24px;">#Discover: This tab allows users to discover new content. It will show results related to the users’ interest, their location, what they are following, and current events.</span></span></li>
<li><span class="Apple-style-span" style="font-weight: normal; line-height: 12px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-size: small;">Me: This tab acts as the user profile. It allows others to Tweet directly to the user and it allows the user to feature the user’s interest.</span></span></li>
<li><span class="Apple-style-span" style="font-weight: normal; line-height: 12px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-size: small;">Tweet: This allows users to Tweet regardless of where they are on the site.</span></span></li>
<li><span class="Apple-style-span" style="font-weight: normal; line-height: 12px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-size: small;">This re-design has also included an updated to Twitter’s mobile apps.</span></span></li>
</ul>
</h2>
<h2>
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-size: small;"><span class="Apple-style-span" style="font-weight: normal; line-height: 12px;"> Advertisers can now have an increased presence in Twitter and manage their brand image to a more extensive degree. </span><span style="font-weight: normal; line-height: 115%; text-indent: -24px;"><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><span style="font-weight: normal; line-height: 115%; text-indent: -24px;">Brand pages will allow brands to extend their conversation with consumers. </span><span class="Apple-style-span" style="font-weight: normal; line-height: 12px;">Being able to control which sponsored posts show up at the top of the timeline will enable brands to highlight specific content they want users to be aware of and interact with. </span><span class="Apple-style-span" style="font-weight: normal; line-height: 12px;">Being able to split up @replies and mentions will be especially relevant for brands with high consumer engagement. By splitting them up, this impedes the conversation with users from getting diluted and customer’s inquiries to be answered effectively. </span><span class="Apple-style-span" style="font-weight: normal; line-height: 12px;">Twitter’s redesign overall will have an impact for advertisers as new brands and promotions can be discovered through the #Discover tab.</span><span style="font-weight: normal; text-align: -webkit-left; text-decoration: none; text-indent: -24px;"><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span></span></h2>
<h2>
<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif; font-size: small;"><span style="font-weight: normal; text-align: -webkit-left; text-decoration: none; text-indent: -24px;"> Launching brand pages is part of Twitter’s attempt to increase engagement with advertisers. </span><span class="Apple-style-span" style="font-weight: normal;">This follows the launch of Twitter’s self-serve advertising which allows advertisers to set up campaigns directly without having to contact a Twitter representative. </span><span class="Apple-style-span" style="font-weight: normal;">Starcom recommends brands to set up brand pages as soon as they are rolled out in Australia. </span><span class="Apple-style-span" style="font-weight: normal;">This will enable the brands to publish content geared towards its Twitter users and stir the conversation using Top Sponsored Posts. </span><span class="Apple-style-span" style="font-weight: normal;">Starcom also recommends that brands take advantage of posting engaging multimedia content within their brand page in order to create a buzz. </span><span style="font-weight: normal; text-align: -webkit-left; text-decoration: none; text-indent: -24px;"><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><span style="font-weight: normal; text-align: -webkit-left; text-decoration: none; text-indent: -24px;">Overall, the #Discover tab opens a new opportunity for brands to create more awareness. Brands should follow trending hash tags and create content related to these in order to increase consumer engagement.</span></span></h2>
<br />
<div class="MsoNormal">
<o:p> </o:p></div>Stephhttp://www.blogger.com/profile/03152065982665880374noreply@blogger.com0tag:blogger.com,1999:blog-66124378769589405.post-66971514100185396282011-12-09T16:06:00.006+11:002011-12-09T16:45:58.768+11:00Google’s December Algorithm Changes<div class="Section1"> <h2><span class="Apple-style-span" >Google has announced that it will announce its algorithm changes on a monthly basis.</span></h2></div><span><span><span class="Apple-style-span"><span class="Apple-tab-span" style="white-space:pre"> </span><span class="Apple-style-span">On December 1st, Google announced that it will provide monthly updates on search changes. This is supposed to compliment its blog posts about major algorithm changes. The latest search changes include the following: </span></span></span></span><div><ul><li><span class="Apple-style-span"><span class="Apple-style-span">New parked domain classifier:</span><span class="Apple-style-span"> Google’s search algorithm can now identify and penalise parked domains. These are domains that are used as placeholders and are often filled with ads and add little value for users.</span></span></li></ul><ul><li><span class="Apple-style-span"><span class="Apple-style-span">Detecting original content:</span><span class="Apple-style-span"> Google has added signals that can better identify original content. This is mainly used to penalise site scrapper sites and reward original content.</span></span></li></ul><ul><li><span class="Apple-style-span"><span class="Apple-style-span">Top results selection code re-write: </span><span class="Apple-style-span">Google has taken back a previous announcement that allowed many results from one site to appear on the first page. Google has re-written this code in order to prevent host crowding.</span></span></li></ul><ul><li><span class="Apple-style-span"><span class="Apple-style-span">Related query results refinements: </span><span class="Apple-style-span">Google announced that it will ease on its suggestions for search results for “rare” words. This is the case because related queries may be less relevant to the user.</span></span></li></ul><ul><li><span class="Apple-style-span"><span class="Apple-style-span">Result Freshness: </span><span class="Apple-style-span">Google has announced more changes to ensure the “freshness” of content. They announced a change in blog search and image indexing that will enable for fresh content to appear more often.</span></span></li></ul><ul><li><span class="Apple-style-span"><span class="Apple-style-span">More comprehensive indexing: </span><span class="Apple-style-span">Google announced that more long-tail documents are now available in its index which makes it more likely for them to rank for relevant queries.</span></span></li></ul><span class="Apple-style-span"><span class="Apple-style-span"><span class="Apple-tab-span" style="white-space:pre"> </span>Google is trying to improve the quality and relevance of search results by rewarding original new content. </span><span class="Apple-style-span"> </span><span class="Apple-style-span">Google is pushing sites to create new fresh content in order to have sites rank well.</span><span class="Apple-style-span"> </span><span class="Apple-style-span">Google is trying to level the playing field by not allowing one site to dominate the first page. This allows competitors and other sites to appear in search results.</span><span class="Apple-style-span"> </span><span class="Apple-style-span"> </span><span class="Apple-style-span">In order for brands to rank well, Starcom recommends brands to create original fresh content as Google has announced multiple changes in its algorithm that give preference to fresh content. </span><span class="Apple-style-span">In addition to this, hosting content on multiple sites can help brands dominate top results. </span><span class="Apple-style-span">This can be done through the use of Google + Pages and other social media outlets, especially blogs.</span><br /></span><p class="MsoListParagraphCxSpLast" style="margin-left:49.65pt;mso-add-space: auto;text-indent:-18.0pt;mso-list:l0 level2 lfo1"><span class="Apple-style-span" style="font-size: 11px; line-height: 12px; "><br /></span></p><div><div><p class="MsoListParagraphCxSpLast" style="margin-left:49.65pt;mso-add-space: auto;text-indent:-18.0pt;mso-list:l0 level2 lfo1"></p><p class="MsoTitle" align="left" style="margin-left: 36pt; text-indent: -18pt; "><span style="font-size: 8pt; font-family: 'Arial Rounded MT'; text-decoration: none; "><o:p></o:p></span></p><p></p></div></div></div>Stephhttp://www.blogger.com/profile/03152065982665880374noreply@blogger.com0tag:blogger.com,1999:blog-66124378769589405.post-18774295947361322222011-12-07T15:27:00.007+11:002011-12-07T15:44:21.330+11:00Google + Updates<div><h2><span lang="EN-US"><span class="Apple-style-span">Google has launched several updates since the release of Google Pages</span></span></h2></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdBOiIbODnj5J68zIFUQatKLVvr1xiEhp9U-mbRrt6TfvuhqDny1wY_UYkoIqqeZJ2rb9XpCnjuU2KrwuwKfghK0C3iYIzP_-BFIM0U_pbgTpquu0-3XdRxSuIb8dvXLIgRQso-Rvbwi0/s1600/Google%252B+Badge+Tool+Now+Makes+Facepile-Style+Badges%252C+%252B1+Counts+To+Be+Consolidated%25281%2529.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 300px; height: 130px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdBOiIbODnj5J68zIFUQatKLVvr1xiEhp9U-mbRrt6TfvuhqDny1wY_UYkoIqqeZJ2rb9XpCnjuU2KrwuwKfghK0C3iYIzP_-BFIM0U_pbgTpquu0-3XdRxSuIb8dvXLIgRQso-Rvbwi0/s320/Google%252B+Badge+Tool+Now+Makes+Facepile-Style+Badges%252C+%252B1+Counts+To+Be+Consolidated%25281%2529.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5683240431921347074" /></a><div style="text-indent: -24px;"><span class="Apple-style-span" ><span class="Apple-style-span" style="white-space: pre;"><br /></span></span></div><span><span><span class="Apple-style-span" ><span class="Apple-tab-span" style="white-space:pre"> </span>Google launched Google Pages on November 7th and since then there have been several updates to Google Plus. Google has begun displaying select Google+ Pages in search results by publishing Google+ posts and giving users the option to add pages to their Google+ circles straight from search results. These options are only available for those brands that are part of Google’s Direct Connect. Google’s Direct Connect is Google’s feature that allows users to search for Google+ Pages by typing + followed by the brand name. This automatically directs users to the brand’s Google + page. Direct Connect is being rolled out slowly to those brands that have made themselves eligible for it by including a Google+ badge on their websites.</span></span></span><div><span class="Apple-style-span" ><br /></span><span><span><span class="Apple-style-span" > </span></span></span><div><span><span><span class="Apple-style-span" ><span class="Apple-tab-span" style="white-space:pre"> </span>Google has also launched a Google+ Badge Tool that creates badges that show people’s faces and count the number of +1s the page has received. These badges are meant to go on brands’ sites and they include the +1 button and the option for users to add the brand’s page to their circles. Google has announced that the Google count that appears in the badge will be a compilation of all +1s across a brand including those from the homepage, Google+ Page and any ads being linked through Social Extensions. </span></span></span></div><div><span><span><span class="Apple-style-span" ><br /></span></span></span></div><div><span><span><span class="Apple-style-span" ><span class="Apple-tab-span" style="white-space:pre"> </span>Google has also announced its partnership with 6 companies to create management tools for Google+ pages. These companies are Buddy Media, Contact Optional, Hearsay Social, HootSuite, Involver, and Virtue.<br /> <br /> <span class="Apple-tab-span" style="white-space:pre"> </span>These changes have the potential of having great impact on SEO. By displaying Google+ Pages in search results, these pages dominate more of the search real-estate. This allows brands more tools for reputation management as people are less likely to encounter negative results in search when most of the real-estate is dominated by the brand. </span></span></span></div><div><span><span><span class="Apple-style-span" ><br /> <span class="Apple-tab-span" style="white-space:pre"> </span>Starcom suggests that once brands have created their Google+ Pages, they should connect it to their websites in order to become eligible for Direct Connect. Direct Connect will be a great differentiator especially in the early stages where only select brands are part of this. Having a Google+ Page with Direct Connect will also increase the likelihood of appearing on Page 1 of search results as Google+ Pages are being published within results. Having your Google+ Page connected to your site will also be beneficial for SEO as social cues are being included into Google’s search algorithm.</span></span></span><div><span><span><span class="Apple-style-span"></span></span></span><div><span><span><span class="Apple-style-span"></span></span></span><div><span lang="EN-US"><p class="MsoListParagraphCxSpMiddle" style="text-indent: 0px; "><span class="Apple-style-span"><span lang="EN-US" style="text-indent: -24px; text-decoration: none; "></span></span></p></span></div></div></div></div></div>Stephhttp://www.blogger.com/profile/03152065982665880374noreply@blogger.com0tag:blogger.com,1999:blog-66124378769589405.post-47605900061524556402011-12-07T15:18:00.003+11:002011-12-07T15:27:38.557+11:00Google + is Now Open for Business<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8ZXFb3FcFpgeNjvSyNHKRFIIIkGoCi2XlwnxqBnr1o3vnFg8CV65VkgFtQE-z-MI8nehfFL1gFhX4Rkvk9_EHELibBOaA4uISixE-hrlXFBTQypSH0dQa_iwZpVwrhCElMKOiXQIDmAM/s1600/Create+a+Google%252B+Page.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 284px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8ZXFb3FcFpgeNjvSyNHKRFIIIkGoCi2XlwnxqBnr1o3vnFg8CV65VkgFtQE-z-MI8nehfFL1gFhX4Rkvk9_EHELibBOaA4uISixE-hrlXFBTQypSH0dQa_iwZpVwrhCElMKOiXQIDmAM/s400/Create+a+Google%252B+Page.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5683238208427154162" /></a><br /><div>Google+ is Now Open for Businesses, Brands and Places</div><div style="text-align: center;"><br /></div><div style="text-align: left;"><span class="Apple-tab-span" style="white-space:pre"> </span>On November 7th Google announced Google+ Pages for Businesses, Brands, Places, and any other non-living thing! Pages can be created within five categories:</div><div><div><ul><li>Local Business or Place</li><li>Product or Brand</li><li>Company, Institution or Organisation</li><li>Arts, Entertainment or Sports</li><li>Other</li></ul></div><div>Local business pages have special options such as including a phone number, address & hours of operation.</div><div><br /></div><div><span class="Apple-tab-span" style="white-space:pre"> </span>To create a Google+ Page, you first have to create a Google+ account and create a page within it. The admin of the Google+ Page is the person that creates the page and having multiple admin is not an option. Unlike Facebook, there are no vanity URLs on Google+ (at this stage)</div><div>Businesses can have multiple pages linked to the same Google+ account. With Google+ Pages a brand can do many of the same things that a personal account can do, including: share photos, share videos, share links & conduct Hangouts.</div></div><div><br /></div><div><div><span class="Apple-tab-span" style="white-space:pre"> </span>To actually follow a business you must place it in your Circles. However, you can +1 which will add to the number of +1 for the page. Businesses can create badges for people to put on their websites. These badges will link the user to the brand’s Google+1 page. Businesses can also have their pages be found through “Direct Connect” in Google Search. If “Direct Connect” is set up, brands will automatically be added to the user’s Circles. This will happen for any business that Google determines is particularly relevant for a search and if someone searches for the business with a + symbol in front of its name.</div></div><div><br /></div><div><div><div><span class="Apple-tab-span" style="white-space:pre"> </span>Businesses now have another social media outlet through which to interact with their consumers. Google+ provides different unique and new ways to communicate with consumers including the video chat, Hangouts. Circles allows for consumer segmentation which has not been possible through other social media platforms. Google+ has the potential to have a significant impact on SEO as Google’s is likely to place considerable weight on the adoption of Google + within it’s search algorithm.</div></div></div><div><br /></div><div><div><span class="Apple-tab-span" style="white-space:pre"> </span>Starcom recommends that in the short-term, businesses should secure and verify their Google+ Pages. Until Australian usage numbers are released, Starcom do not see the development of a Google+ page as business critical. A well thought out strategy should start to be planned for, including the role of Google+ as a social platform and it’s differentiation from that of Facebook etc. In the long run, as Google+ adoption & usage increases, this could be a key business platform. The unique features of Google+ including Circles and Hangouts should be used to the advantage of advertiser’s and can allow for different and more intimate ways of engaging with consumer’s.</div><div><br /></div><div>To set up a business page, go to:</div><div>http://www.google.com/+/business/</div><div><br /></div></div>Stephhttp://www.blogger.com/profile/03152065982665880374noreply@blogger.com0tag:blogger.com,1999:blog-66124378769589405.post-40800981312425363342011-11-18T16:20:00.037+11:002011-11-18T17:07:46.152+11:00Google’s Algorithmic Changes Focus on Delivering Fresh Content<div style="text-align: center;"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMXzCgm0Rb0cfF0VWXQ3WrE2cpsf2u42F6yaD4JmU3JJXjQ4grpfmXS1FN7L-MXMN3IAc4QkabcpJH61wtokSlEHiDkZv5OabdnX9IRPoeYD9ITPQzwjaKLM5r8Y7G_L5exF08bBrH6lk/s320/occupy+melbourne+-+Google+Search.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5676210487329193698" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; cursor: pointer; width: 320px; height: 222px; " /></div><div class="Section1"><span class="Apple-tab-span" style="white-space:pre"> </span></div><div class="Section1"><span class="Apple-style-span" ><span class="Apple-tab-span" style="white-space:pre"> </span>On November 3rd, Google announced more changes to its search algorithm. These changes give more weight to content that has been recently created. Google estimates that these changes will affect 35% of all listings. This will be especially relevant in three areas: relevant events or hot topics, regularly occurring events (annual conferences, concerts, sports), and frequently changing content (ie news and reviews). </span></div><div><span><span><span class="Apple-style-span" ><br /></span></span></span></div><div><span><span><span class="Apple-style-span" ><span class="Apple-tab-span" style="white-space:pre"> </span>Google has recognised that different searches have different needs. For example, if you are searching for recipes, you will still get the most relevant result and not the latest recipe that has been posted. This algorithmic improvement is supposed to provide users with the level of freshness they need and make sure they get the most up-to-date information.<br /> <br /></span></span></span></div><div><span><span><span class="Apple-style-span" ><span class="Apple-tab-span" style="white-space:pre"> </span>Once again, businesses are being urged to create up-to-date online content such as blogs and YouTube videos to take advantage of the changes in Google’s algorithm. Starcom recommends that companies generate fresh on-line content, especially blogs. Blogs provide an opportunity to interact with consumers, and create new fresh content regularly. They are a great link building opportunity and further boost brand awareness. Businesses should regularly comment on events and issues in their industry and make sure that they are seen as the market leaders in their space. Companies that update their content regularly are more likely to be seen as authority figures in the industry as well as the SEO benefits. </span></span></span><div><p></p></div></div>Stephhttp://www.blogger.com/profile/03152065982665880374noreply@blogger.com0tag:blogger.com,1999:blog-66124378769589405.post-12319876438548514792011-11-16T16:01:00.001+11:002011-11-16T16:16:11.424+11:00Data Driven Display buying - part 2<br />
<div class="MsoNormal">
<span style="font-size: small;"><b><u><span style="line-height: 115%;">Data based knowledge explained</span></u></b></span><br />
<br /></div>
<div class="MsoNormal">
<span style="font-size: small;"><b><span style="line-height: 115%;">The lowest hanging fruit for using
data to accurately target audiences is in the remarketing area. Tagging the clients site (and any other client
owned digital content) with a DSP cookie, enables use of the data to re-message
at an individual impression level. This
client data is also referred to as ‘first party data’.</span></b></span><br />
</div>
<br />
<div class="MsoNormal">
<span style="font-size: small;"><b><span style="line-height: 115%;">A second step to tagging is to use
the tags to understand a single customer journey, and then re-segment audiences
to further improve targeted messaging.
Using client site data we can for instance establish segments such as
existing customers (tags on ecommerce thank you pages), in market but not
converted (site visitor no sale), engaged customers (converted customer who is
also a facebook fan) etc. Tags marry
back to a unique IP address.</span></b></span><br />
</div>
<br />
<div class="MsoNormal">
<span style="font-size: small;"><b><span style="line-height: 115%;">In the area of behavioural targeting,
it is also possible to build audience segments through aggregated content based
behaviour. For example, targeting a
car insurance message to those who have visited auto sites/content across long
tail sites. </span></b></span><br />
</div><br />
<div class="MsoNormal">
<span style="font-size: small;"><b><span style="line-height: 115%;">The final area of targeting
opportunity exists through buying 3<sup>rd</sup> party data. This is yet to take off in the Australian
market place and globally has been a slow mover. It requires buying aggregated cookie pools
through companies such as blukai, quantcast or exelate. This is a lot for Publishers to get their
heads around as it enables us to use their onsite audience interactions to target
these same eyeballs elsewhere online for a fraction of the cost (of course they
are paid for the privilege). Initial forecasts were that 3<sup>rd</sup> party
data would be an important component for buying via DSPs, however, 1<sup>st</sup>
party data has turned out to be of much greater focus thus far.</span></b></span><br />
</div><br />
<div class="MsoNormal">
<span style="font-size: small;"><b><u><span style="line-height: 115%;">Other advantages of data driven
display:</span></u></b></span></div><br />
<ol>
<li><span style="font-size: small;"><b><span style="line-height: 115%;">The traditional performance market
place (buying based on cost per acquisition / CPA), accesses purely blind
inventory. This creates a couple of
issues for us as buyers. The first being
that we have no granularity regarding what is actually working site wise. The second is concerns regarding safety of
sites within the blind Network. Both are
overcome through the DSP model, as sites and performance are transparent.<br /> </span></b></span></li>
<li><span style="font-size: small;"><b><span style="line-height: 115%;">Buying remarketing through Publishers
and AdNetworks carries a premium.
Because they control the data, Publishers are able to use client’s tags
to gain increased effectiveness and currently charge for the privilege. With agency powered DSPs, the client ultimately
owns and controls their own data, so there is no premium for remarketing.</span></b></span></li>
</ol>
<div class="MsoListParagraphCxSpLast" style="text-indent: -18pt;">
</div><br />
<div class="MsoNormal">
<span style="font-size: small;"><b><u><span style="line-height: 115%;">Audience on Demand</span></u></b></span><br />
</div><br />
<div class="MsoNormal">
<span style="font-size: small;"><b><span style="line-height: 115%;">From a Global perspective, Starcoms
parent business Vivaki launched Audience on Demand as a branded approach, rather
than simply promoting a technology. This provides us the flexibility and
fluidity to evolve and align with market leading technology, whilst maintaining
a consistent market voice. </span></b></span><br />
</div><br />
<div class="MsoNormal">
<span style="font-size: small;"><b><span style="line-height: 115%;">In the expanding DSP landscape, there
will be multiple technologies competing for agency business (similar to in the
search space). Right now, Brandscreen is the only active
local DSP and powers AOD. We can expect
to see Googles competitor technology – Invite, launch in 2012.</span></b></span></div><br />
<div class="MsoNormal">
<span style="font-size: small;"><b><span style="line-height: 115%;">Through the scale of Vivakis
publisher relationships, AOD also provides access to market advantage in the
form of additional inventory, not available to the broader market. Right now ebay and Sensis media (locally) are
available and we expect the list of publisher inclusions to grow as Vivaki
negotiations progress.</span></b></span>
<br />
<span style="font-size: small;"><b><span style="line-height: 115%;"> </span></b></span></div><br />
<div class="MsoNormal">
<span style="font-size: small;"><b><span style="line-height: 115%;">Our Audience on Demand (AOD) commitment
to our clients is to leverage the best technology available in market to provide:</span></b></span></div><br />
<ul>
<li><span style="font-size: small;"><b><span style="line-height: 115%;">A trust worthy demand side buying platform with full client data
protection</span></b></span></li>
<li><span style="font-size: small;"><b><span style="line-height: 115%;">Access to best in class expertise and support for activation</span></b></span></li>
<li><span style="font-size: small;"><b><span style="line-height: 115%;">Proprietary analytics and transparency on all media and data
relationships</span></b></span></li>
<li><span style="font-size: small;"><b><span style="line-height: 115%;">Highly customisable targeting capabilities</span></b></span></li>
<li><span style="font-size: small;"><b><span style="line-height: 115%;">Expansive reach and scale</span></b></span></li>
<li><span style="font-size: small;"><b><span style="line-height: 115%;">Cost effectiveness</span></b></span></li>
</ul>
<div class="MsoNormal">
<span style="font-size: small;"><b><u><span style="line-height: 115%;">Latest AOD News</span></u></b></span><br />
<br /></div><br />
<div class="MsoNormal">
<span style="font-size: small;"><b><span style="line-height: 115%;">AOD is now fully operational and
generating significant savings for those clients involved. As access to client data increases, we can
only expect this to continue.</span></b></span><br />
</div><br />
<div class="MsoNormal">
<span style="font-size: small;"><b><span style="line-height: 115%;">There are now two AOD products in
market, to allow for the different trading models available via open
AdExchanges and private exchanges (eg ebay and Sensis). These are AOD Reach (open market) and AOD
premium (private market).</span></b></span><br />
</div><br />
<div class="MsoNormal">
<span style="font-size: small;"><b><span style="line-height: 115%;">Within AOD premium, typically whilst
we have inventory access, Publishers continue to set ‘floor’ prices (CPMs). In this way they are somewhat protected yield
wise, yet still appear in the open auction environment. This means when these impressions arise in
AOD, they will only be bid on where there’s forecasted ROI in the relevance/price
equation, considering the floor CPM.</span></b></span><br />
</div><br />
<div class="MsoNormal">
<span style="font-size: small;"><b><span style="line-height: 115%;">Last week, 9MSN/Microsoft announced
the launch of their AdExchange on the open market. This inventory has started appearing in AOD
Reach, however, it must be noted that there is limited transparency at
present. Inventory has been grouped into
two buckets, with no site level data available.
MSN are expecting up to 15% of all display trading to move through their
AdExchange in the first 12 months in market (based on global learning’s).</span></b></span><br />
</div><br />
<div class="MsoNormal">
<span style="font-size: small;"><b><u><span style="line-height: 115%;">Getting Started</span></u></b></span><br />
</div><br />
<div class="MsoNormal">
<span style="font-size: small;"><b><span style="line-height: 115%;">We recommend all client websites are
fully AOD tagged so that data collection is turned on well prior to launch.</span></b></span><br />
</div><br />
<div class="MsoNormal">
<span style="font-size: small;"><b><span style="line-height: 115%;">Please talk your Starcom client
business team or digital planner for more information on briefing and
implementation.</span></b></span></div>Yvettehttp://www.blogger.com/profile/07476077331932592851noreply@blogger.com0tag:blogger.com,1999:blog-66124378769589405.post-16577320721410457452011-09-21T11:17:00.004+10:002011-11-15T16:34:03.575+11:00Data driven display buying - part 1<span style="font-weight: bold;">DSPs, AdExchanges and Audience on Demand</span><br />If you read the trade press, you will have picked up on news that there is a new way of buying digital inventory in market. Enter more words and acronyms in the ever evolving digital space such as DSP, AdExchange, real time buying and Audience on Demand. <br /><br />If you’re thinking ‘what is this all about’? Read on. Actually, even if you’re not thinking that yet, read on – because the topic represents an important industry shift.<br /><br /><span style="font-weight: bold;">The shift</span><br />From a big picture perspective, the key shift, is toward leveraging data and technology to buy enormously targeted audiences (and think micro targeting) at large scale, as an alternative to buying contextual environments. This can also be referred to as ‘data driven display’ buying.<br /><br /><span style="font-weight: bold;">How?</span><br />This is possible through demand side platforms – or DSPs, new technology now in market, giving agencies piped access to multiple adExchanges. Ad exchanges are technology platforms that facilitate the bidded buying and selling of online media advertising inventory from multiple ad networks – offering huge volumes of impressions.<br /><br />Currently, only Google operates an Australian based AdExchange, however, we are able to buy through US AdExchanges targeting Australian eyeballs across a number of other AdExchanges. Later this year will see Microsoft also launch a local Exchange.<br /><br />Through the DSP/AdExchange combo, agencies/marketers are able to trade/bid in real time at an impression level - based on the relevance (using data to ascertain) of the actual impression being served. This is often referred to as ‘real time bidding’.<br /><br />Whilst similar to a technologically driven AdNetwork or buy (such as Adconion or Microsoft Media Network), there is a key difference. That is, in the open ‘real time buying’ environment, there is no AdNetwork managing yield. You bid and pay only what the impression is worth to the advertiser – using data based knowledge of the user behind the impression. Savings are typically considerable with 30% ROI improvements a realistic outcome on re-marketing (re-messaging a user who has visited your website).<br /><br />In part 2 we will cover:<br /><ul><li>Accessing data based knowledge</li><li>Other advantages of data driven display</li><li>Audience on Demand explained<br /></li><li>How to get started<br /></li></ul>Yvettehttp://www.blogger.com/profile/07476077331932592851noreply@blogger.com0tag:blogger.com,1999:blog-66124378769589405.post-60605122601325169142011-07-15T15:17:00.002+10:002011-07-15T15:22:30.964+10:00Google+ set to be important for SEO ranking<!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> 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name="Bibliography"> <w:lsdexception locked="false" priority="39" qformat="true" name="TOC Heading"> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <div style="font-weight: bold; color: rgb(0, 0, 102); font-style: italic;font-family:trebuchet ms;" class="WordSection1"> <h4 style="margin: 0cm 7.1pt 9pt 14.2pt;"><span style="font-weight: normal;">On June 28th 2011, Google released Google +, Google’s social platform- turning the search giant into an all-encompassing social network. Google +, which is 12 months in the making, is still in beta mode with only a selection of invites being issued so far.</span></h4> </div> <b style="font-family: trebuchet ms;"><span style="color: rgb(210, 0, 57);">Overview</span></b> <p class="MsoNormal" style="margin: 0cm 0cm 6pt 7.1pt; font-family: trebuchet ms;font-family:trebuchet ms;"><span style="color:black;">There are currently 6 elements to Google + which include:</span></p> <p class="MsoNormal" style="margin: 0cm -0.1pt 6pt 7.1pt; font-family: trebuchet ms;font-family:trebuchet ms;"><b style=""><span style="color:black;">Google+ Circles:</span></b><span style="color:black;"> This is essentially a friends list which allows users to drag and drop into ‘categories’ ie Friends, Family, Work Friends<span style=""> </span>Users cannot see which circle they’ve been added to, or what another users circles are.</span></p> <p class="MsoNormal" style="margin: 0cm -0.1pt 6pt 7.1pt; font-family: trebuchet ms;font-family:trebuchet ms;"><b style=""><span style="color:black;">Google+ Spark:</span></b><span style="color:black;"> Content sharing platform & ‘discovery’ engine- this relies on information from Google Search and Google +1 & allows users to easily search and share content.</span></p> <p class="MsoNormal" style="margin: 0cm -0.1pt 6pt 7.1pt; font-family: trebuchet ms;font-family:trebuchet ms;"><b style=""><span style="color:black;">Google+ Hangout:</span></b><span style="color:black;"><span style=""> </span>Video chat with ‘buddies’ or entire circles. Allows you to join circles and also view Youtube videos together</span></p> <p class="MsoNormal" style="margin: 0cm -0.1pt 6pt 7.1pt; font-family: trebuchet ms;font-family:trebuchet ms;"><b style=""><span style="color:black;">Google+ Instant Upload:</span></b><span style="color:black;"><span style=""> </span>Automatically uploads images and videos from your mobile to a private album with the option of sharing.</span></p> <p class="MsoNormal" style="margin: 0cm -0.1pt 6pt 7.1pt; font-family: trebuchet ms;font-family:trebuchet ms;"><b style=""><span style="color:black;">Google+ Huddle:</span></b><span style="color:black;"> Allows you to text individuals or groups.</span></p> <p class="MsoNormal" style="margin: 0cm 0cm 6pt 7.1pt; font-family: trebuchet ms;font-family:trebuchet ms;"><b style=""><span style="color:black;">Stream:</span></b><span style="color:black;"> Similar to Facebook news feed, user’s share and see what friends are sharing.</span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 7.1pt; font-family: trebuchet ms;font-family:trebuchet ms;"><b style=""><span style="color: rgb(210, 0, 57);">Other News</span></b></p> <p class="MsoNormal" style="margin: 0cm -0.1pt 6pt 7.1pt; font-family: trebuchet ms;font-family:trebuchet ms;"><span style="color:black;">Google + launched, and immediately Google Realtime ended. </span></p> <p class="MsoNormal" style="margin: 0cm -0.1pt 6pt 7.1pt; font-family: trebuchet ms;font-family:trebuchet ms;"><span style="color:black;">The Google/Twitter agreement expired after 2 years, meaning Google are not currently including Twitter feeds into their listings. </span></p> <p class="MsoNormal" style="margin: 0cm 0cm 6pt 7.1pt; font-family: trebuchet ms;font-family:trebuchet ms;"><span style="color:black;">Google Realtime search (displaying twitter and facebook listings) came down altogether as Google are ‘exploring how to incorporate our recently launched Google+’.</span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 7.1pt; font-family: trebuchet ms;font-family:trebuchet ms;"><b style=""><span style="color: rgb(210, 0, 57);">Starcom POV & Recommendations</span></b></p> <p class="MsoNormal" style="margin: 0cm -0.1pt 6pt 7.1pt; font-family: trebuchet ms;font-family:trebuchet ms;"><span style="color:black;">Google’s first true venture into social is in no doubt direct competition to Facebook as the two online giants compete for audience and page views.</span></p> <p class="MsoNormal" style="margin: 0cm -0.1pt 6pt 7.1pt; font-family: trebuchet ms;font-family:trebuchet ms;"><span style="color:black;">The question is, are consumer’s interested in another social platform and will this hit critical mass? There is no doubt that Google+ is very slick, like most of Google’s products it is intuitive and has some great features which make it both easy to use and share. However, privacy may be a concern with automatic upload and ‘add’ features which are unlikely to sit well with all.</span></p> <p class="MsoNormal" style="margin: 0cm -0.1pt 6pt 7.1pt; font-family: trebuchet ms;font-family:trebuchet ms;"><span style="color:black;">Users so far rate the most appealing feature as circles allowing them to easily segment their contacts, and ‘share’ only with those relevant to the content.<span style=""> </span>We can see this encouraging greater interaction with business colleagues, extending usage beyond friends.</span></p> <p class="MsoNormal" style="margin: 0cm -0.1pt 6pt 7.1pt; font-family: trebuchet ms;font-family:trebuchet ms;"><span style="color:black;">Does it provide enough enticement to warrant using both a Google+ and Facebook account? Not </span><span style="">yet<span style="color:black;"> from what we can tell, although it’s too early to call while Google continue to innovate. </span></span></p> <p class="MsoNormal" style="margin: 0cm -0.1pt 6pt 7.1pt; font-family: trebuchet ms;font-family:trebuchet ms;"><span style="color:black;">The biggest impact for advertiser’s at this stage will occur within organic rankings. Google will continue to use social signals in their ranking algorithm so expect to see Google+ having an impact. For advertiser’s who have been optimising Twitter feeds & finding success in tweets ranking organically, the impact of a change in Realtime search could be substantial and lead to a new direction in social search.</span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 7.1pt; font-family: trebuchet ms;font-family:trebuchet ms;"><span style="color:black;">Starcom recommend advertiser’s add the +1 code to their websites. If Google+ takes off, then advertiser’s will need to encourage user’s to +1 their content, as they do ‘like’.<span style=""> </span>So, without a Google & Facebook partnership in sight, this small button could indeed be important.</span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt 7.1pt; font-family: trebuchet ms;font-family:trebuchet ms;"><span style=";font-size:10pt;color:black;" > </span></p> <p class="MsoNormal" style="margin-right: -0.1pt;"><span style="color: rgb(64, 64, 64); font-family: trebuchet ms;font-family:trebuchet ms;" lang="EN-US">Written by Sally Phelps, Search Director – Starcom MediaVest Group.</span><span style=""></span></p>Yvettehttp://www.blogger.com/profile/07476077331932592851noreply@blogger.com1tag:blogger.com,1999:blog-66124378769589405.post-49787375955939772812011-05-31T13:57:00.006+10:002011-05-31T14:14:51.681+10:00How many Australians use Twitter search?Zuji have been active on Twitter since October 2008 here, so they are a bit of a pioneer - their Australian twitter feed currently has 2,073 followers, which is pretty significant for a branded feed. Their product offering works well in the space, as they have regular e-tail 'events' that are newsworthy to travel minded followers. Who doesn't want to go on a holiday at any given moment?!<br /><br />I can understand why, leveraging promoted tweets appealed <a href="http://bit.ly/iuQ3hy">(mumbrella)</a>. Their primary motivation would most likely have been to grow their follower base through the ability to appear to a broader base (using twitter promoted tweets/search). Direct actions through to a purchase would be a huge bonus I expect. Actually their primary motivation could have been PR?!<br /><br />In reality, category based search volumes within the twitter platform are likely to be minuscule when overlaid with Australian filters (eg 8%* regular usage, filtered by the no. who use the twitter search function and then by those who search relevant keywords). With twitter charging on a CPE (cost per engagement - re-tweet, reply, click, favorite etc), sounds like a couple of bucks a day to me for most categories. Having said that, if you try setting up a campaign, the minimum option is $5k to $10k per month (<a href="http://bit.ly/iIKznV">advertising</a>). How much are those CPEs?!<br /><br />Like Zuji, my over-riding thought is, worth trialing if you already have a considerable social twitter base and are looking for growth. As a keyword strategy competing with more traditional search $, I'm in the not at this stage camp.<br /><br /><br />*Source: Sensis Social Media ReportYvettehttp://www.blogger.com/profile/07476077331932592851noreply@blogger.com0tag:blogger.com,1999:blog-66124378769589405.post-32249288044726138922011-05-26T11:45:00.002+10:002011-05-26T11:49:58.388+10:00Australias first officially endorsed online audience measurement announcedIAB Australia today announced The Nielsen Company as the sole preferred provider of online audience measurement in Australia. This follows an 8 month tender period, amongst five competitors (Colmar Brunton with Gemius, ComScore, The Nielsen Company, Roy Morgan Research with Effective Measure and Vizisense).<br /><br />Whilst the sceptics may wonder what’s changed (Nielsen were already the unofficial providers used by most agencies in market), we see this as a timely and important step forward. <br /><br />Digital audience measurement has long been flawed in Australia, with different planning tools offering either inflated or deflated numbers, due to methodology challenges. The overriding outcome of the official appointment will be improved accuracy of planning data, meaning our planners will be better equipped to assess site performance against our clients target audiences.<br />It is understood, Nielsen will use a hybrid methodology, favoring people based metrics as opposed to browser based. This is an important differentiator, as cookie deletion is a significant problem, when browser based methodologies are utilised. This has historically resulted in huge inflation of stats (great win for publishers but not accurate).<br /><br />Challenges with people based metrics have previously existed around panel recruitment (consider that this requires your computer/s and other digital devices to be monitored 24/7). Recruiting work based panels has been particularly challenging. With the Nielsen announcement today centering on people-based metrics, we can only assume that this challenge has been over-come. <br /><br />Other benefits associated with the new appointment include the ability to measure audiences across all digital platforms (extending to mobile, tablets etc). This likely will have been cost of entry, in an environment that is rapidly fragmenting device wise.<br /><br />Finally, it’s been announced there will be improvements in our ability to compare digital numbers to other media, along with new capabilities in multi -media reach and frequency. Nielsen will have had significant advantage in this space off the back of their heritage in media research.<br /><br />Changes to expect as a result of the Nielsen tender win:<br /><ul><li>website statistics will improve in accuracy and numbers are likely to be higher than we currently estimate (as they extend to cover more devices and through work panel improvements)</li><li>better targeting options (target audiences available via NetView are broad and lack flexibility)</li><li>very importantly, we will move on from UBs (unique browsers) as an industry metric to people based numbers</li></ul>In the coming weeks we will gain more granular information in relation to the panel make up. We will also be introduced to Nielsens new data release, which is to be know as 'Nielsen Online Ratings (hybrid)'. As this evolves, you can expect to see our team presenting you with more detailed implication's.Yvettehttp://www.blogger.com/profile/07476077331932592851noreply@blogger.com0tag:blogger.com,1999:blog-66124378769589405.post-48586807469003150312011-04-04T12:59:00.002+10:002011-04-04T13:02:29.660+10:00AdTech Melbourne, 2011 the low downFrom David Trovell, Starcom Melbourne Strategy Director:<br /><br />ICANN is about to change the internet forever, there are no digital gurus, Microsoft Kinect is the fastest selling consumer device in history and other things I learnt at Ad:Tech Melbourne. #atmelb<br /><br />The day1 keynotes at AdTech Melbourne had thrown up some great content, could the rest of the conference match up? I hoped so seeing as I was one of the speakers!<br /><br />Before I get to Day2 keynotes here are a few nuggets that caught my eye from other presentations.<br /><ul><li>There are now over 208m domain names; the .com or .org world as we know it is nearly full. So from Dec 2011 get ready for shoes.nike, barina.car and fifa.football. That’s right, TLDs (Top Level Domain names) are opening up. If you are not preparing for this change get on it quick. More info at http://mashable.com/2011/03/28/new-era-top-level-domains/</li><li>“Think Mobile First” was a key message from many speakers. When designing online experiences make them great on mobile first. ¼ of all internet traffic, 1/3 of Facebook use and ½ of all tweets are mobile; and by 2013, 93% of phones sold will be smartphones (up from 54% in 2010).</li><li>Better access to video content looks set to massively increase the amount we view. In the 70’s the average US TV viewer watched 17 hours of video (TV) a week, for the last decade viewing has been stable at 35 hrs, in 3yrs this figure is expected to hit 50hrs per week!</li><li>Australians are the fastest adopters of iPads in the world. 8% of homes have one already.</li><li>Communities like GoMiso and GetGlue are making TV viewing more social; will this save ‘appointment to view’ TV? Certainly it’s a growing trend and will only get bigger with GoogleTV.</li></ul>Day2 keynote presentations summed up the good and bad of Ad:Tech.<br /><br />First up was the kind of presentation that I had most feared from AdTech; a social media expert who judged success by the number of likes on facebook. In fairness, Jesse Ringham, digital manager from Tate Gallery in London, did have some good examples of social media. I like the way Tate use guest editors of their FB page, and their rule of, “reward, don’t broadcast” is a wise one. But his myopic view of digital was at odds with most speakers who stressed the importance of judging digital based on real business goals. He can be summed up by the quote, “well everyone is on Twitter now so…”.<br /><br />However, the day was saved by Haresh Khoobchandani, CMO of Microsoft Asia Pacific. Luckily I did not have to introduce him (!). Haresh was full of good quotes,<br />“In the future no one will believe your brand”. Already, 90% of people trust peer recommendation but only 14% trust advertising.<br />“the future is here, it’s just not widely distributed yet” – nice quote!<br />“there are no digital gurus, we are all just students learning everyday”<br />“social media should be a feature not a destination of marketing strategy”<br />“marketing has moved from communications to conversations”<br />“Kinect is the fastest selling consumer device in history, with 8m units sold in 2-months”<br />Haresh was an excellent speaker and to hear the CMO of Microsoft say that there are no digital gurus was quite refreshing. He also admitted to being nervous about speaking these days because of the rise instant feedback via Twitter.<br /><br />We were up next (Shannon Curtis from Target, Jamie Silver from ClearLight Digital and I) and the topic we had been given was, “what should a digital strategy look like?” Our three different view points worked well, Shannon’s inside view of getting different functions to work together, Jamie’s practical guide to digital strategy and my broader view of how digital fits into communications strategy.<br /><br />Opening with the line, “I don’t believe in digital” did open a few eyes, but closing with “digital is the oxygen of marketing” (stolen from John Sintras) meant I did not get lynched on the way out. Also, it was interesting to see which parts of my presentation attracted tweets.<br /><br />Overall Ad:Tech’s first appearance in Melbourne was a good one, a broad range of topics and lots of good speakers (IE Media’s Justin Wilden was excellent) but Bonin Bough from Pepsi stole the day. One final quote from Bonin, “multi-tasking is as addictive as heroin”!Yvettehttp://www.blogger.com/profile/07476077331932592851noreply@blogger.com1tag:blogger.com,1999:blog-66124378769589405.post-12707744119833343902011-03-17T10:00:00.001+11:002011-03-17T10:09:24.909+11:00High time for real time print measurementThe world continues to develop at a breakneck speed and nowhere is this more true than marketing and advertising. Every day marketers and their agencies make communications decisions. The old days of long term planning and buying are well behind us. Ongoing planning and optimisation in real time is increasingly the order of the day, and many clients now employ marketing dashboards to analyse marketing initiatives in real time. <br /> <br />The print medium, particularly newspapers, should be well placed in such an environment. Never have people interacted more with the content generated by our major mastheads, and yet the only story marketers get to hear is that newspaper and magazine circulations continue to decline. Yes that may be true of the print only version, but is it true of total circulation and readership across both print and digital content? Unlikely.<br /><br />Unfortunately, the global development of print metrics to meet the requirements of a real time world has been positively glacial. In Australia, I started the discussions as then head of the MFA some seven years ago. Fortunately we have had some significant movement since then, but there is still a way to go.<br /><br />It must be said that many people are now keen to make our print measurement as relevant as possible, and I feel more confident that real change is possible now more than ever before. The ABC executive and committee are enthusiastic and willing. The AANA and MFA both have dedicated teams prepared to help. The Newspaper Works has already moved forward with The Readership Works which will provide competition in Australia for the first time in a generation through the successful tenderer Ipsos. And at a meeting last week with The Newspaper Works’ new Chairman Greg Hywood and the board seemed keen to take on the challenge of more frequent circulation data for major newspapers. <br /><br />We have already seen the introduction of quarterly circulation audit data for major newspapers and weekly magazines. Last week, The Newspaper Works also announced that newspaper publishers will start to report Monday to Friday day of week sales as part of their quarterly audits from July; another step in the right direction. A framework for the reporting of all digital sales has also been developed and will hopefully be voted on favourably by the ABC members for adoption later this year.<br /> <br />What is required now is the final move to circulation data for each publication, whether daily, monthly or quarterly. There may well be technical and cost difficulties with such a move, but a road map must be created now. No one is keen to impose unreasonable costs on publishers, so perhaps a combination of audits and voluntary reporting, co-ordinated through the ABC, might provide an answer.<br /><br />The magazine publishers though are hesitant. In addition to cost and technical concerns, they argue that cover information is sensitive and publishing sales data for each issue dilutes competitive advantage. But is this really an argument? Surely they must already have a reasonable idea of competitors’ sales through their own tracking mechanisms. And don’t advertisers deserve to know how much each issue is circulating? Further, publishers could leverage more frequent data and move to a more dynamic pricing model based around higher selling issues.<br /><br />More frequent readership reporting is also warranted. It is a nonsense to be using six monthly data for publications that are sold daily and weekly. New digital methodologies should allow us to start moving towards a more useable interval such as monthly reporting, hopefully something that The Readership Works and Ipsos is thinking through in addition to the incumbent Morgan. <br /><br />Arguably newspaper and magazine content is as dynamic now as it ever was. You only need to witness the huge appetite for news around the extraordinary number of recent world disasters. What a shame that the print industry has not been able to capitalise on this upswing in news interest with real time measurement data. Yes, it’s high time that print measurement got real time.<br /><br />Written by John Sintras for afr.com and published 17.03.11Yvettehttp://www.blogger.com/profile/07476077331932592851noreply@blogger.com0tag:blogger.com,1999:blog-66124378769589405.post-34975906305571775002010-09-16T13:50:00.003+10:002010-09-16T13:57:04.127+10:00Why buy ad space when you can create it?<span style="font-family:arial;font-size:85%;">Pop band <a href="http://www.weezer.com/">Weezer</a>’s latest album, <span style="font-style: italic;">Hurley</span>, launched earlier this week (Sept 14), and rather than simply buying ad space to promote the launch they have enlisted the help of ‘Youtube celebrities’ to help get the word out.</span><span style="font-size:85%;"><br /><br /></span><span style="font-family:arial;font-size:85%;">With the help of music distribution and marketing specialist DashGo, Weezer reached out to 75 popular YouTube creators and invited them to include the band in their videos. </span><span style="font-size:85%;"><br /><br /></span><span style="font-family:arial;font-size:85%;"><span style="font-style: italic;">“To facilitate this free-form taping, they set aside two days in a Los Angeles studio with instructions that read, “We’re up for just about anything that can be filmed in the studio. The finished clip will be yours to release and distribute on Sept. 14, 2010. […] It was then up to the YouTubers-whose channels have millions of subscribers and aggregated well over a billion total video views-to write and produce the segments with the band.”</span> The creators were also encouraged to include copy which promoted the album release, but weren’t required to.</span><span style="font-size:85%;"><br /></span><span style="font-family:arial;font-size:85%;"><a href="http://www.musicreview.co.za/2010/09/15/weezer-invades-youtube-on-hurley-release-date/">http://www.musicreview.co.za/2010/09/15/weezer-invades-youtube-on-hurley-release-date/</a><br /></span><span style="font-size:85%;"><br /></span><span style="font-family:arial;font-size:85%;">On Tuesdays YouTube regularly promotes ‘Music Tuesday’ on their homepage, allowing many of these videos to be promoted in front of a global audience of 24 million plus people in one day (Comscore, July 2010).<br /></span><span style="font-size:85%;"><br /></span><span style="font-family:arial;font-size:85%;">Weezer were able to capitalise on the built-in audience of these content creators (often in the hundreds of thousands) as well as the millions who visit youtube.com everyday. These videos will undoubtedly be shared around the net as the band continues to grow their connection with YouTube from their video for Pork and Beans which featured many YouTube stars and has generated 2 million plus views.<br /></span><span style="font-size:85%;"><br /></span><span style="font-family:arial;font-size:85%;">For Weezer, who are known for their quirkiness, this is a perfect fit for their fans who are more than likely already fans of the various YouTube channels who promoted the band. It also allows the band to reach new audiences as people seek out the videos.</span><span style="font-size:85%;"><br /><br /></span><span style="font-family:arial;font-size:85%;">For many, there is a grey area around blogger outreach and what constitutes as ‘cash for comment’. If you pick your audiences and channels correctly and are able to work collaboratively on the creative development, then these programs can work much more effectively than a standard media buy.</span><span style="font-size:85%;"><br /><br /></span><span style="font-family:arial;font-size:85%;"><u>More Info on Weezer's Hurley launch:</u></span><span style="font-size:85%;"><br /><a href="http://content.usatoday.com/communities/popcandy/post/2010/09/weezer-is-everywhere----especially-on-youtube/1"><span style="font-family:arial;">USA Today</span></a><br /><a href="http://adweek.blogs.com/adfreak/2010/09/weezer-storms-youtube-to-promote-hurley.html"><span style="font-family:arial;">AdWeek Blog</span></a><br /><a href="http://www.clickz.com/clickz/news/1733055/weezer-reverses-youtube-strategy-hopes-sales-beat-pork-and-beans"><span style="font-family:arial;">Clickz Marketing News</span></a><br /><br /><br /></span>James Drewehttp://www.blogger.com/profile/17881900191942713688noreply@blogger.com0tag:blogger.com,1999:blog-66124378769589405.post-77357779609079478932010-09-10T12:53:00.002+10:002010-09-10T15:30:57.926+10:00There’s a cloud on the horizon, and it has a silver lining<meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link rel="File-List" href="file:///C:%5CDOCUME%7E1%5CYVETTE%7E1.MAY%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C02%5Cclip_filelist.xml"><link rel="themeData" href="file:///C:%5CDOCUME%7E1%5CYVETTE%7E1.MAY%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C02%5Cclip_themedata.thmx"><link rel="colorSchemeMapping" href="file:///C:%5CDOCUME%7E1%5CYVETTE%7E1.MAY%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C02%5Cclip_colorschememapping.xml"><!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> 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mso-level-number-format:bullet; mso-level-text:-; mso-level-tab-stop:none; mso-level-number-position:left; text-indent:-18.0pt; mso-ansi-font-size:10.0pt; font-family:"Arial","sans-serif"; mso-fareast-font-family:Calibri;} ol {margin-bottom:0cm;} ul {margin-bottom:0cm;} --> </style><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} </style> <![endif]--> <p class="MsoNormal"><span style=";font-family:";font-size:100%;" lang="EN-US"><o:p> </o:p></span></p> <p class="MsoNormal"><span style=";font-family:";font-size:100%;" lang="EN-US"><o:p> </o:p></span></p> <p class="MsoNormal"><span style=";font-family:";font-size:100%;" lang="EN-US"><o:p> </o:p></span></p> <p class="MsoNormal"><span style=";font-family:";font-size:100%;" lang="EN-US"><o:p> </o:p></span></p> <p class="MsoNormal"><span style=";font-family:";font-size:100%;" lang="EN-US"><o:p> </o:p></span></p> <p class="MsoNormal"><span style=";font-family:";font-size:100%;" lang="EN-US"><o:p> </o:p></span></p><p class="MsoNormal">There’s a cloud on the horizon, and it has a silver lining
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<br />Written by John Sintras for afr.com
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<br />I was lucky enough to visit Microsoft HQ in Seattle last month, where I had the rare opportunity to look under the bonnet of this transformational organisation. To say I was impressed by what I saw would be an understatement. I’ve been to the future and back - and it is incredible and reassuringly human.
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<br />Most people don’t immediately think of Microsoft as a human-centric organisation, and yet all the technology and development I saw is being developed against a very real understanding of human needs. There is a focus on enhancing the way we live, with access to faster and cheaper devices that will enable a better lifestyle and more personalised essential information and entertainment. And there is an interconnectedness of data and devices that is both breathtakingly exciting and sinister in its Big Brother-like scope.
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<br />This all comes together in the Microsoft ‘Home of the Future’, built to demonstrate likely technological advances that will be available to the average person in developed economies over next five to 10 years.
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<br />Interestingly, it doesn’t look like a set from The Jetsons. It seems like any modern home at first glance, but it comes alive with simple interaction from the residents.
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<br />At the heart of all is cloud computing and services, which have been around for years, but are rarely talked about in marketing circles. Simply put cloud computing refers to the “services and applications hosted on and accessed through the internet. The cloud can connect people to the experiences they want, need and love – anytime, anywhere and on any device”. Some examples of current cloud services from Microsoft include Hotmail, Bing, and XBOX Live.
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<br />The cloud is the next big phase of digital transformation, and ultimately all platforms, data and applications can live there, serviced by giant global data centres that negate the need to store information and applications on hard drives and servers in the home and office. Behavior and preferences will also live in the cloud, assuming you access each application with a consistent user ID across all platforms and devices. So it will be able to constantly learn about you and offer up tailored content and experiences wherever you are.
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<br />Imagine the following possibilities;
<br />- Access to any of your data and content on any device, anywhere, anytime
<br />- Gesture and voice-based activation for everything
<br />- Microchips in everything you purchase, scanned in real time so that your pantry or office can be replenished automatically and your preferences remembered
<br />- Health data, collected by watches or worn devices, downloaded to your health profile in real time and virtually connected to your medical professional network – medications can then be ordered virtually based on your daily results
<br />- Your environments and entertainment preferences automatically adjusted when you enter rooms and places
<br />- Ongoing optimization of your preferences which can be accessed by authorised people, partners, suppliers, etc;
<br />- Cheap digital screens and projectors everywhere, embedded in everyday items such as light bulbs and paper that can be projected onto any surface
<br />- Virtual reality applications for everything from shopping to arm chair travel
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<br />It all sounds a bit incredible and you might think it’s unlikely to happen in your lifetime. But when you see it demonstrated in the Microsoft Home of the Future, it seems natural and inevitable. In fact much of the technology has already been invented. Gesture activation, for example, will start to become commonplace with the launch of XBox Connect in November, and we are already seeing virtual reality and 3D applications.
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<br />The implications for marketing and advertising are huge. It’s the ultimate in CRM and loyalty programs - optimization in real time based on your behavioural patterns and preferences. This will offer the opportunity to communicate to specific individuals in market for specific things in real time, anywhere they are, supported by digital tags on every purchase that can create an inventory of purchases in the home or office. Scary? Definitely. Exciting? Absolutely! It will create new markets and new winners and losers. And it will happen faster than you think.
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<br />If you think the pace of change is going to slow down, think again. Get ready to embrace the cloud services marketing opportunity, it will be the next massive digital transformation that will affect the way we way we live, communicate, market, distribute and advertise products and services.
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<br /><span lang="EN-US"><o:p></o:p></span></p> Yvettehttp://www.blogger.com/profile/07476077331932592851noreply@blogger.com1tag:blogger.com,1999:blog-66124378769589405.post-21215156053070333872010-08-23T11:31:00.000+10:002010-08-23T11:33:26.890+10:00Yvette Mayer profiled on Digital Ministry<a href="http://http//digitalministry.com/AU/articles/1156/Digital+People+Yvette+Mayer/1"></a><a href="http://digitalministry.com/AU/articles/1156/Digital+People+Yvette+Mayer/1">Click here</a>Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-66124378769589405.post-74202684154057837772010-07-26T11:29:00.005+10:002010-07-26T11:44:16.486+10:00Enabling Multi Platform Advertising<span style="font-family:times new roman;font-size:130%;">Last week I was invited to present at the 2010 Media and Broadcasting Congress. Here's what I had to say:</span><span style="font-weight: bold;font-family:times new roman;font-size:130%;" ><br /><br />Enabling multi platform advertising</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">• What ad models work on what platform?</span><span style="font-size:130%;"><br /></span><span style="font-family:times new roman;font-size:130%;">• Streamlining the advertising model to maximize results</span><span style="font-size:130%;"><br /></span><span style="font-family:times new roman;font-size:130%;">• Uncovering the barriers to multi platform advertising</span><span style="font-size:130%;"><br /></span><span style="font-family:times new roman;font-size:130%;">• The advertisers’ perspective on the evolution of platforms and ad spend</span><span style="font-size:130%;"><br /><br /></span><span style="font-weight: bold;font-family:times new roman;font-size:130%;" >Introduction:</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">Multi platform advertising is nothing new to marketers, in days gone by it was more often referred to as a “multi media campaign”. The impact of digital technology has however shifted the goal posts. It’s no secret that today’s consumer has many more choices in how and when they interact with content; and subsequently shorter attention spans. And that it has subsequently become increasingly important for marketing communications to be more relevant, integrated, layered and interactive than they’ve ever been before. In essence, today a great comms idea must be bigger than the platform!</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">Inspired by the level of digital accountability, it’s also not enough to measure all of these efforts by channel. How we prepare for multi platform measurement is fundamental to increasing our ability to enable it.</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">So, who am I and why should you listen to me?</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">I’ve worked in the Australian media agency arena for some 20 years, half of which have been at Starcom. In that time, I’ve spent 17 years managing, strategising, planning and buying across all media channels, however, for the past three years I’ve been focused on digital specifically. I’ve experienced every medium from both a planning and a buying point of view and in particular the different nuances from trading approaches to trafficking.</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">Back to multi platform advertising….so what is it?</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">Actually, let’s start with the even simpler but also now more complex…. what is advertising?</span><span style="font-size:130%;"><br /></span><span style="font-family:times new roman;font-size:130%;">One thing is for sure, it’s no longer just the ads made by the advertising agency. It’s any brand centric creative content. It’s the ads on TV and the video created by the teenager in your street. It’s the conversation you had with your mother about your new computer. Or the text message you got from the beautician. It can be paid, earned or/and owned. All of these connections are in essence message ‘platforms’.</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">So, in the face of all of this change, I believe the industry’s biggest challenge is to better understand the true value of all of these platforms and their relative impact on results. To do so time and cost effectively, we need new ways of measuring value. And even more challenging, (particularly for publishers), this will require a complete overhaul of how we trade including currency.</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">Our future goal should be management and measurement systems, where we are able to leverage and trade audiences across multiple technologies and touch points to measure and optimise impact and results.</span><span style="font-size:130%;"><br /><br /></span><span style="font-weight: bold;font-family:times new roman;font-size:130%;" >What Ad models work on what platform</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">Up until recently the Australian industry almost exclusively worked on a “pay for total impact” model. Basically, you pay a price for media space (be that TV, outdoor, or a radio spot) no matter who/how many people end up seeing/hearing it.</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">With the advent of online, whilst the model sounded different – pay for the number of people (ie CPM), it was in essence a similar model. Multiply the estimated impression number by the CPM and once again you are paying a price for the space no matter who is impacted. The slight change in buying model to CPM did give us more control over the number of people (impressions bought), however, ‘the who’ remained the ‘whoever’. Ad exchanges are changing this but the main game remains the TPPL CPM.</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">Of course, it has been the responsibility of the media agency, to research and forecast target audience impact for the space and a more relevant measure of value for the individual client/product. Depending on quality of research by medium, this can be relatively accurate (TV) or quite weak (outdoor).</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">So in essence, we are trading across multiple data points, buying space across multiple mediums with no real visibility into audiences across mediums. It’s a silo-ed approach.</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">Enter Google, affiliate and performance networks.</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">In the past 5 years, however, due to the much more accountable nature of digital, we have seen a rapid increase in a move towards paying for a result. At the softer end we have the cost per click model, excellent for driving traffic to a site (and hopefully more experience of the brand /product), and even better for those with a strong e-commerce model the CPA – where ROI is relatively straight forward to demonstrate. Cue joy and delight from clients who have the ability to show their CEO an accurate cost per acquisition!</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">The ability to buy a result*, across multi platform is without question the future of our industry. The ability to transact in this way online has awakened the natural desire of marketeers to do so. But I think you’ll agree when it comes to a solution we’ve got a long way to go.</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">*Result – not simply sales, but could be awareness, engagement, consideration, intention</span><span style="font-size:130%;"><br /><br /></span><span style="font-weight: bold;font-family:times new roman;font-size:130%;" >Streamlining ad models to maximise results</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">We all recognise that we are moving to a data driven future. One where we have the ability (and often the desire) to communicate “one to one” rather than “one to many”; efficiently and at scale. Consumers expect more personalisation – and are more influenced by it. Buying space is becoming less and less relevant.</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">I’m sure you’ll agree, as a result, it’s time for the industry to start re-thinking sales models. We need a new currency and we need to be talking the same language.</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">My thoughts are that it would make more sense for us to buy an audience rather than a space. Why? The way I see it is that if you think about a continuum, with paying for space by media at one end, and paying for a result across multiple media at the other, paying for an audience, is moving in the right direction.</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">With the increasing ability for publishers to create more valuable audiences through improved audience data, this is a model that makes sense for all parties.</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">In the meantime, Starcom (and some of our competitors) will continue to do what we can to consolidate data – or build our own to improve multi platform accountability.</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">We currently have a research study - Intentrak in market every week, which measures awareness, consideration, purchase, sales and after sale behaviour – across all touch points. It is helping us attribute value far better than ever before. </span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">This is important in improving demonstrable ROI. It’s a step in the right direction. A step, publishers need to begin to embrace and plan for in terms of ad models of the future.</span><span style="font-size:130%;"><br /><br /></span><span style="font-weight: bold;font-family:times new roman;font-size:130%;" >Uncovering the barriers to multi platform advertising</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">There are many barriers to multi platform advertising. But perhaps the biggest is our natural tendency as humans to resist change.</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">Critical barriers include:</span><span style="font-size:130%;"><br /></span><span style="font-family:times new roman;font-size:130%;">* Slow moving big organisations with enormous legacy in infrastructure and internal barriers to overcome (if we are to see any innovation in currency)</span><span style="font-size:130%;"><br /></span><span style="font-family:times new roman;font-size:130%;">* Multiple measurement systems and approaches across channels and contact points – siloed</span><span style="font-size:130%;"><br /></span><span style="font-family:times new roman;font-size:130%;">* Understanding and attribution of the value of communication assets beyond paid media (earned and owned)</span><span style="font-size:130%;"><br /></span><span style="font-family:times new roman;font-size:130%;">* Creative costing models not currently set up to create more content and maximise its personalisation and distribution</span><span style="font-size:130%;"><br /></span><span style="font-family:times new roman;font-size:130%;">* Vested interest of ‘multi platform’ publishers in achieving multi platform within their own pool is limiting</span><span style="font-size:130%;"><br /></span><span style="font-family:times new roman;font-size:130%;">* Lack of prioritisation of investment into research and data management at the client end</span><span style="font-size:130%;"><br /></span><span style="font-family:times new roman;font-size:130%;">* Limited ability to interface data sets between clients, agencies and publishers</span><span style="font-size:130%;"><br /><br /></span><span style="font-weight: bold;font-family:times new roman;font-size:130%;" >The Advertisers perspective on the evolution of platforms and ad spend</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">Surprise, surprise, the industry uses too much jargon!</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">On the surface, Marketers, feel comfortable with CPMs as they are used to this language.</span><span style="font-size:130%;"><br /></span><span style="font-family:times new roman;font-size:130%;">When pressed, however, it is a different story. Comfortable and confident are two very different things.</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">Adding in new media has further complicated matters. In the online space there are literally thousands of CPMs spanning environments, formats and types of creative. Additionally, where in offline media the language is more often audience related, the CPMs on their digital plans are against all people. CPC/CPA models are preferred but not always relevant – eg when their goals are more relationship/awareness focussed. Back to the same old problems; inconsistent language and currency.</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">Some of our clients are attempting to address the new landscape through setting aside trial budgets with tangible metrics in place. Others are heavily data centric. The majority are risk adverse and more interested in advertising than research.</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">Overall, however, the general sentiment is that they welcome a day when all of their marketing efforts are more quantifiable and agree that digital is certainly putting pressure on them to deliver more transparent ROI back to the business.</span><span style="font-size:130%;"><br /><br /></span><span style="font-weight: bold;font-family:times new roman;font-size:130%;" >To End</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">What we’re doing:</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">At Starcom, we are moving towards content management systems. Systems that can house all of the clients content assets (from social to PR) and allow us to micro segment and communicate with audiences. We believe this will allow us to improve interactions through more personalisation, leading to more influential connections.</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">But we can’t do this alone. We need all of you. At the moment our content systems manage primarily online data and assets. We look forward to a future when we can extend this to facilitate connections across multiple platforms. As I’m sure do all of our clients and customers – and hopefully you.</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">It’s time to get ready to measure and trade in the future.</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">To the clients reading this – I urge you to invest in research and data and to focus on measurable results.</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">To the creative agencies - It’s time to stop making ads and start focusing on ideas. Big ideas that live and breathe in multiple formats – and pricing so that clients can afford them. I know you feel pressured by the rise of content solution providers and publishers taking production in house. It’s time to change.</span><span style="font-size:130%;"><br /><br /></span><span style="font-family:times new roman;font-size:130%;">And to the publishers - I hope I haven’t offended. You are my peers and partners. But you need to get ready to change, and you need to do it together.</span>Yvettehttp://www.blogger.com/profile/07476077331932592851noreply@blogger.com0tag:blogger.com,1999:blog-66124378769589405.post-71061641712134706962010-07-01T15:29:00.002+10:002010-07-01T15:34:10.665+10:00We Cannes create more Space for IdeasWritten by John Sintras in Cannes<br /><br />It’s was huge privilege to be in Cannes for the Advertising Festival last week, an extraordinary experience on so many levels.<br /><br />Human inspiration and ideas are the oxygen of our industry. As the world continues to move ahead at breakneck pace, and as the digital age pushes us further towards a 24/7 working mentality, it is critical that we all create more space for thinking, inspiration and ideas. To immerse ourselves in what it means to be human, and how we can create more meaningful brand experiences for our clients in the context of their world. More time to breathe in a little essential oxygen.<br /><br />It’s a shame the Cannes festival is so far way from Australia as there is no better place to get an intense dose of oxygen than here. Cannes provides the opportunity to stop and think at the highest level. To examine not just the advertising world, but the whole world from many different perspectives. To meet and hear from extraordinary people within and outside our industry. To touch and feel global best practice in marketing and advertising communications. To be inspired by new thinking and ideas. And to be reminded that we work in an amazing industry that allows us to be immersed in and connected with humanity like no other job can.<br /><br />The highlight of the week for me was the TED@Cannes seminar, the first time that this amazing format has been brought to the festival, facilitated by Starcom and Microsoft. While the majority of the festival provides a deep dive into the industry, TED@Cannes provided a “30,000 foot view of the ideas and trends that are shaping the future, and creating the context for the work we do”. We heard from eight extraordinary world thinkers on “global shifts in population and economics, new technologies that will redefine how we work and play, new models for collaboration and innovation, new insight into how ideas spread, and a new understanding of who we are, how we work, and why we do what we do”.<br /><br />As I have listened to speakers and reviewed the work recognised at the festival, it continues to reinforce the appropriateness of our company’s focus on best understanding the human experience, and designing brand experiences that add value and meaning to people’s lives. Gimmicky, short term, technologically-led work does not cut it.<br /><br />This year’s Media Grand Prix winner by Leo Burnett Sydney for Canon echoes this. Here is a campaign that humanises technology and recognises the interconnectedness of humanity – people inspiring other people, empowered by the client’s product and technology. It is interesting that this campaign came from the social media category. There is much debate on how to leverage social, with many clients unsure how to take advantage of this phenomenon. It’s work like this that recognises the role that technology plays in fulfilling human needs and desires that will pay the biggest dividend.<br /><br />It was a great thrill to see our campaign for the Pedigree Dog Adoption Drive recognised with 2 Silver Media Lions. Again, here is a campaign that took a very human approach to the plight of shelter dogs. By telling real dog stories and integrating them into people’s lives in surprising and engaging ways, we were able to create a result that had never been achieved previously using more ‘traditional’ communications approaches.<br /><br />This year’s results are again fuelling the debate about what is a creative versus media idea, and who should best drive strategic thinking. This really is an old-fashioned and limited argument. Media and creative thinking are both essential, one can’t be effective without the other. Great communications work today requires many smart people looking at the business from many different perspectives and levels. They don’t need to sit in one agency, and indeed it’s probably healthier if they don’t. But they do need to be aligned behind the same piece of human inspiration and work collaboratively. And who owns the idea? What a ridiculous question. Ultimately we hope the idea is owned by the people who embrace it into their lives, and the client for whom it creates a business result. <br /><br />It was a great week. While we can’t all afford to be in Cannes every year, we can all afford to create a culture and workplace that makes the effort to create the space for ideas. A culture that lives the spirit of the Cannes festival every day.Yvettehttp://www.blogger.com/profile/07476077331932592851noreply@blogger.com0tag:blogger.com,1999:blog-66124378769589405.post-23880437385786411042010-05-10T19:06:00.002+10:002010-05-10T19:11:06.277+10:00Out –Of-Home Ad Firms Get Their Act Together<meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link rel="File-List" href="file:///C:%5CDOCUME%7E1%5CYVETTE%7E1.MAY%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link rel="themeData" href="file:///C:%5CDOCUME%7E1%5CYVETTE%7E1.MAY%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx"><link rel="colorSchemeMapping" href="file:///C:%5CDOCUME%7E1%5CYVETTE%7E1.MAY%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml"><!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> 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{mso-style-type:export-only; mso-default-props:yes; font-size:10.0pt; mso-ansi-font-size:10.0pt; mso-bidi-font-size:10.0pt;} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:35.4pt; mso-footer-margin:35.4pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--><span style=";font-family:";font-size:11pt;" ><o:p></o:p></span> <p class="MsoNormal"><span style=";font-family:";font-size:100%;" ><o:p> </o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" >Out of home advertising has been around since the cave man. In a world gone crazy with digital options, we might wonder whether its efficacy is being challenged? Certainly it <span style=""> </span>has never achieved the share of advertising in Australia that it commands in other developed markets, ironic given we spend more time outdoors than most other nations. Is there a chance out of home can grow its share given the inevitable launch of more<span style=""> </span><span style=""> </span>competitors in the media sector? <o:p></o:p>
<br /></span></p><p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" >
<br /></span></p><p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" >Last week I had the privilege of chairing an out of home panel at the Media Federation of Australia’s NGen conference, attended by the younger members of our media industry. The panel included four CEOs from the sector. During the course of the hour, I was struck by many things, but mostly by how much had changed since the early ‘80s when I began my media career.<o:p></o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" ><o:p> </o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" >
<br /></span></p><p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" >The industry is far more professional and formidable today than it was then. Ooh! Media’s Brendon Cook spoke to the huge consolidation of operators we’ve seen, and how that has made it easier and more efficient to buy national coverage. APN’s Richard Herring talked about the dramatic improvement in real estate use, better site presentation and the introduction of video formats. AdShel’s Steve McCarthy spoke about the exciting move away from static sites to ‘consumer dialogue’ using mobile technology. Eyecorp’s Mike Tyquin discussed the move from a largely roadside broadcast medium, to one that now offers a breadth of options in more engaged environments such as transit, retail precincts, office towers and universities. We have also seen the introduction of shorter length campaign options, and much faster copy changes. <o:p></o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" ><o:p> </o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" >
<br /></span></p><p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" >All of the operators are excited by the digital age and keen to keep embracing new opportunities. Importantly though, Cook referenced the challenge of video formats in roadside inventory. A major study is currently being undertaken to assess the safety impact on drivers and pedestrians, which hopes to influence government legislation around this very tricky issue. This is less of a problem in retail and pedestrian environments, where we can expect more video options over time as panels become increasingly affordable. Herring was excited about the increased flexibility this will provide advertisers in potentially being able to schedule time sensitive advertising in different day parts. Tyquin however cautioned that video formats will need to do more than just allow copy changes every eight seconds to justify the investment in screens, consumer interactivity is key.</span></p><p style="font-family: arial;" class="MsoNormal">
<br /><span style=";font-size:100%;" ><o:p></o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" ><o:p> </o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" >And most recently with the launch of MOVE (measurement of outdoor visibility and exposure) we have seen the industry tackle its biggest issue, the lack of a measurement currency. This is a huge step that has taken years of lobbying to achieve, and a massive investment from the OOH companies. It’s early days, but McCarthy was encouraged that the integrity of the data was not being questioned given the considerable industry consultation during the system’s development. All of the panel agreed the data is starting to change the types of briefs and conversations being had about OOH. But will it increase OOH’s share of advertising? Cook felt an increase from 4 per cent to 6 per cent <span style=""> </span>was not unrealistic in the shorter term, with growth coming from increased investment in all formats as well as new technologies.<o:p></o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" ><o:p> </o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" >
<br /></span></p><p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" >Herring made an important observation though. While the MOVE data is a breakthrough, ultimately advertisers are most interested in the results that OOH can deliver. To that end, Starcom’s ongoing IntenTrack study is helping us to quantify the effect that OOH options are having on influencing behaviours, particular in conjunction with the newer digital media options. <o:p></o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" ><o:p> </o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" >
<br /></span></p><p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" >The good news is that OOH options are still very effective across every product category we measure, and are helping to stimulate behaviour in other digital media channels as well as influencing intention to buy and direct sales. In any given month, an average of 27 per cent <span style=""> </span>of all people recall seeing OOH advertising in specific advertising categories. This is lowest for skincare at 21 per cent <span style=""> </span>and highest for fast food at 38 per cent. <o:p></o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" ><o:p> </o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" >
<br /></span></p><p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" >If we drill into the beer category, exposure to OOH beers ads dramatically increases claimed brand behaviour on every metric. Consumers <span style=""> </span>are 55 per cent <span style=""> </span>more likely to purchase, five time more likely to talk about and recommend the brand, twice as likely to look for the brand in store or on-premise, nine times more likely to attend a beer event, and nine times more likely to search online or visit the brand website. The results are similarly impressive in other categories. <o:p></o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" ><o:p> </o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" >
<br /></span></p><p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" >It’s amazing to see how far the OOH industry has come, and its future is looking bright. Only six years ago, it was impossible to get these guys to co-operate on industry wide initiatives. Now Herring quotes their biggest recent achievement as the industry’s coming together to jointly promote effectiveness and launch the OOH currency, without “the knives coming out and blood on the floor”. I couldn’t agree more. Whether the sector can achieve its lofty goal of doubling advertising share remains to be seen. But I really hope they do, because here is a group of fierce competitors who are investing in their future and have finally realised they are much stronger together than apart.</span></p><p style="font-family: arial;" class="MsoNormal">
<br /><span style=";font-size:100%;" ><span style=""> </span><o:p></o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" ><o:p> </o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style=";font-size:100%;" ><span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: arial;font-family:";font-size:100%;" >Written by John Sintras for afr.com <span style=""> </span>06.05.10.</span><span style="font-size:11pt;"><o:p></o:p></span></p> Yvettehttp://www.blogger.com/profile/07476077331932592851noreply@blogger.com0