The Like-Minded Fallacy

Marketers never stop in developing new ways to match people to products that might interest them based on the things their peers like. For instance, market intelligence company Umbria is developing "tribe analysis" software that finds patterns between buying behaviors across seemingly unrelated product categories.

http://www.marketingshift.com/2007/3/the-like-minded-fallacy.cfm

2006 internet revenues likely to hit $16.8 billion

Internet advertising revenues for 2006 are likely to come in at $16.8 billion, according to new research from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).

http://www.directtraffic.org/OnlineNews/2006_internet_revenues_likely_to_hit_$16.8_billion_18082483.html

MTV Takes on MySpace and YouTube

MTV used to own the 13-25 year-old media market, and they are determined to get it back. MTV Networks, which also owns Comedy Central, will build thousands of websites in support of its TV programs and let loose its archives with ad-supported free video.

http://www.marketingshift.com/2007/3/mtv-takes-myspace-youtube.cfm

Why Online Trumps TV Ads

Online video ads are a better buy than TV, and as the audience grows, the money will follow.

http://www.marketingshift.com/2007/3/why-online-trumps-tv-ads.cfm

Mobile marketing 'promises online advertising success'

Advertisers should not underestimate the power of mobile marketing, according to a new report, as it represents a "promising" media channel for the industry.

http://www.directtraffic.org/OnlineNews/Mobile_marketing_promises_online_advertising_success_18076734.html

Online advertising growth continues to dominate

The rate of investment in online advertising is set to slow in the US over the coming year, according to new research, but its growth continues to outspace traditional media.

http://www.directtraffic.org/OnlineNews/Online_advertising_growth_continues_to_dominate_18075428.html