The ad of the day

* Virgin Trains: Bee and Flower
http://www.bannerblog.com.au/2007/10/virgin_trains_bee_sunflower.php

Sandrine

How Radiohead Is Rewriting Rules of Online Revenue

It seemed like end times for the time-worn notion of consumers paying for content. People migrating toward any number of sources that distribute news, video content and music gratis and with varying degrees of legitimacy; old media facing a future where they give it all away with the hopes that revenue drain will be made up by ad dollars.

http://adage.com/digital/article.php?article_id=120980

Sandrine

Younger Demos Shift Focus From TV Screens to YouTube

There's been a lot of debate about how people prefer to get their video fixes and whether or not PC viewing is starting to cannibalize attention to the big screen. Not surprisingly, it varies widely by demo.

http://adage.com/digital/article.php?article_id=120937

Sandrine

Microsoft: Internet advertising to become all-important

Microsoft believes that online Marketing will be the most important method of advertising in the future.

http://www.directtraffic.org/OnlineNews/Microsoft:_Internet_advertising_to_become_all-important_18304315.html

Sandrine

Ad Serving Mobile Ads

DoubleClick Mobile will integrate with DART for Publishers to provide ad trafficking and yield optimization for campaigns designed to appear on phones. DoubleClick Mobile is launching simultaneously in the U.S. and Europe, a first for a DoubleClick product. Much of the development process was handled by its European operation. Next year, the company plans to release a more comprehensive mobile ad management suite that includes tools for agencies to plan and track their mobile campaigns. More..

Sandrine

Mobile social networking – the final frontier.

Facebook mobile is not a new concept. m.facebook.com has been around since May 2006 and with the launch of the iPhone in July this year, Facebook’s developers wasted no time launching iphone.facebook.com a month later. So how long will it take Facebook to take the next step and take social networking “to the street”?

http://www.gpyr.com.au/DigitalWatch/?p=193

Yahoo Invites Us Into Mash, Its New Social Network

A little more than two months after we first reported rumors about Yahoo’s new social network Mosh, the company has given us a preview of a social network with a slightly different name: Mash.

http://www.techcrunch.com/2007/09/14/yahoo-invites-us-into-mash-its-new-social-network/

The ad of the day

* Fantasy Interactive: Job Interview

http://www.bannerblog.com.au/2007/09/fantasy_interactive_job_interview.php

TV, Print Ads Trigger Online Searches

A new survey shows that television ads drive more than 40 percent of the searches conducted by people who use search engines such as Google every day.

http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003634240

Widgets: The Next Generation

Widgets, the online programs that users can download to bring extra content to their desktop, are being used by marketers in new ways.

http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003634269

Microsoft launches suite of apps for download to take on Google

Microsoft is offering its suite of Windows Live online services through a single download in a beta test.

http://www.directtraffic.org/OnlineNews/Microsoft_launches_suite_of_apps_for_download_to_take_on_Google_18271571.html

Newspapers in 2020: Death of editors?

Editors will go the way of the linotype machine. Increasingly, human editing will be viewed as an expense and a delay that few can afford.

http://www.businessweek.com/the_thread/blogspotting/archives/2007/09/newspapers_in_2.html?campaign_id=rss_blog_blogspotting

Youtube Ads

The 1.5 billion dollar question may just have been answered. How to effectively monetise Youtube’s unrivalled popularly in the online video sharing market.

http://www.gpyr.com.au/DigitalWatch/?p=190

Sony launches teen drama on Bebo

Sony Pictures is to release a teen drama filmed in real-time through the UK's leading social network Bebo.

http://www.nma.co.uk/Articles/34913/Sony+launches+teen+drama+on+Bebo.html

Mobile patent application fuels Google Phone speculation

Google has applied for a patent for a mobile payment system, sparking renewed speculation about its possible Google Phone, or GPhone.

http://www.directtraffic.org/OnlineNews/Mobile_patent_application_fuels_Google_Phone_speculation_18271289.html

Yahoo Acquires Blue Lithium

Giant Adds Fifth-Largest Ad Network to Attract Direct-Response Ads

http://adage.com/digital/article.php?article_id=120240

Social networks face 'challenging' ad strategy

The increasing popularity of social networks may be making them prime targets for online advertising revenue, according to a new report, but they are yet to capitalise on this.

http://www.directtraffic.org/OnlineNews/Social_networks_face_challenging_ad_strategy_18258682.html

SEO 'vital' for website success

Investing in search engine optimisation (SEO) is essential if a website is to be a success, according to the Chartered Institute of Marketing (CIM).

http://www.directtraffic.org/OnlineNews/SEO_vital_for_website_success_18262068.html

The ads of the day

* BA: butterfly
http://portfolio.london.agency.com/clients/ba/attractive_prices_cs/popup_butterfly.html

* BA: kaleidoscope
http://portfolio.london.agency.com/clients/ba/attractive_prices_cs/popup_kaleidoscope.html

* Volkswagen: GTI
http://www.bannerblog.com.au/2006/03/gti_banners.php

* RAC: stretch
http://www.bannerblog.com.au/2007/08/rac_stretch.php

Coke's Got Many Digital Pushes, but One Goal: Brand Experience

Soda Maker's Interactive Chief on How to Deliver Compelling Ideas to Wide Range of Global Markets.

http://adage.com/digital/article.php?article_id=120105

Google and Yahoo are favourite online brands

Google and Yahoo are consumers' favourite online brands, according to a new report from Jupiter Research.

http://www.directtraffic.org/OnlineNews/Google_and_Yahoo_are_favourite_online_brands_18252311.html

YouTube to feature 'overlay' video advertising

Google is set to launch video Internet Advertising on YouTube, almost a year after it purchased the popular site for $1.65 billion.

http://www.directtraffic.org/OnlineNews/YouTube_to_feature_overlay_video_advertising_18255488.html

We're not dead :)

The Starcom digital blog isn't dead - stay tuned for more digital info.

Cheers
Starcom digital

Online ad spend for 13 European counties reached £5.4bn

Online advertising spend across 13 European countries totalled over €8bn (£5.4bn) in 2006, according to data released by IAB Europe.

http://www.nma.co.uk/Articles/33527/Online+ad+spend+for+13+European+counties+reached+54bn.html

Fox Interactive to buy Photobucket

Fox Interactive Media (FIM) is to buy photo sharing website Photobucket, a move that will bring the latter a larger base of online advertisers.

http://www.directtraffic.org/OnlineNews/Fox_Interactive_to_buy_Photobucket_18169177.html

The ad of the day

* Sony Ericsson: K750

http://www.daredigital.com/creativeshowcase_june05/popups/blur/blur_over_page.html

The ad of the day

* Amnesty International
Disturbing and efficient. You will surely remember this ad....

http://www.bannerblog.com.au/2007/05/amnesty.php

Google ranking can damage brands when marketers neglect online

New research from Direct Traffic Media and the GroupM indicates that all marketers need to have a presence on the web, no matter how much product they sell online.

http://www.directtraffic.org/OnlineNews/Google_ranking_can_damage_brands_when_marketers_neglect_online_20074481051.html

Online advertising booms as TV, radio and press ad revenue drops

Online Advertising revenue spent in the UK increased by a massive 47 per cent in 2006 to more than £2 billion, new figures show.

http://www.directtraffic.org/OnlineNews/Online_advertising_booms_as_TV,_radio_and_press_ad_revenue_drops__20074213617.html

The ad of the day

* Turkey: Free Speech

http://www.bannerblog.com.au/2007/05/turkey_free_speech.php

Yahoo looks to buy Bebo for $1bn

In the latest big internet deal, Yahoo is looking to buy British social networking site Bebo for $1 billion.

http://www.directtraffic.org/OnlineNews/Yahoo_looks_to_buy_Bebo_for_$1bn_18155404.html

The ad of the day

* Jameson
Jameson's Banner Ad Attracts Eyes with Rich Media, Smooth Taste

http://www.pointroll.com/PointRoll/AdDemo/PernodRicard/JamesonPrndRcdFY07_300x250_FB_DERIVEld1.asp

‘Friending’ is the next advertising

New Isobar research has proved the effectiveness of social networking, and how it can play a real part in building brands.
http://www.gpyr.com.au/DigitalWatch/?p=76

The ad of the day

* Playstation: Buzz
A good quality enhanced Medium Rectangle. Here is a good example of interactivity.
http://www.tangozebra.co.uk/adgallery_preview.phtml?ad_id=9284

YouTube faces legal challenges

Video sharing website YouTube is facing a legal challenge by England's Premiership football league.

http://www.directtraffic.org/OnlineNews/YouTube_faces_legal_challenges_18140834.html

Attack of the Advertising Widgets

Widgets are being turned into advertising delivery systems. Their nature - rich media applicatons that are easy to build, customize and add to a site - also make them an attractive way to add advertising to small sites.

http://www.techcrunch.com/2007/05/06/attack-of-the-advertising-widgets/

The site of the day

* Battle for the Bronchs: Asthma
A well-executed site...
http://www.battleforthebronchs.com.au/popup.htm?

The ad of the day

* Vodafone: Lewis Hamilton
http://www.bannerblog.com.au/2007/05/vodafone_lewis_hamilton.php

Sky News to launch on Second Life

Sky News is to launch in Second Life next month. Sky News is the first TV news channel to take up a permanent presence in Second Life.

http://www.nma.co.uk/Articles/33138/Sky+News+to+launch+on+Second+Life.html

Microsoft eyes Yahoo takeover as it looks to close down Google

Microsoft could be looking to buy Yahoo in its bid to close down Google in the internet advertising sector.

http://www.directtraffic.org/OnlineNews/Microsoft_eyes_Yahoo_takeover_as_it_looks_to_close_down_Google_18140224.html

The ad of the day

*Greenpeace: Solitaire
http://www.bannerblog.com.au/2007/05/peg_solitaire.php

Blog for Cash

The democratisation of mass media has ushered an era of brand evangelists and dissenters in which a single blog post can be more influential than a six-figure media spend.

http://www.gpyr.com.au/DigitalWatch/?p=68

The ad of the day

* VW: Golf Match
http://www.tangozebra.co.uk/adgallery_preview.phtml?ad_id=10904

Joost internet TV service opens for business

Joost, the long-awaited internet TV service, today announced that it has commercially launched.
http://www.nma.co.uk/Articles/33042/Joost+internet+TV+service+opens+for+business.html

eBay launches Flash widget for websites and blogs

Auction website eBay has created a new Flash widget application whereby sellers can embed their auctions on sites or blogs around the web.

http://www.directtraffic.org/OnlineNews/eBay_launches_Flash_widget_for_websites_and_blogs_18135134.html

The ad of the day

* Mini: Cherished
A very clever way to make an ad look integrated...
http://www.profero.com/minicherished/demo/autotrader/mini_autotrader_demo.html
http://www.profero.com/minicherished/demo/msn/mini_msn_demo.html
http://www.profero.com/minicherished/demo/yahoo/mini_yahoo_demo.html

Next Digital Darling Will Bear No Likeness to MySpace, YouTube

What's the next big thing? Does one exist? Those were the questions simmering inside San Francisco's Moscone Center as people flocked to AdTech's best-attended event, wondering what will be 2007's YouTube or MySpace.

http://adage.com/digital/article.php?article_id=116393

What's Making 'Friends' With a MySpace User Worth?

What's the value of a MySpace user letting a brand latch onto his or her page? A return that keeps multiplying long after people have agreed to let marketers on their profiles, according to a study released today by MySpace owner Fox Interactive Media in conjunction with Carat.

http://adage.com/digital/article.php?article_id=116292

Google announces YouTube video advertising for 2008

Search engine and internet giant Google has announced a new kind of video advertising format for YouTube, to begin next year.

http://www.directtraffic.org/OnlineNews/Google_announces_YouTube_video_advertising_for_2008_18125991.html

The Ad of the day

* Mazda: Surprise
Here is a great example of a roadblock.
http://www.bannerblog.com.au/2007/04/mazda_surprise.php

Microsoft accuses Google of monopolising online advertising

Google's takeover of DoubleClick has prompted rival firms, such as Microsoft and AT&T, to claim the deal could create a monopoly in the online advertising world.

http://www.directtraffic.org/OnlineNews/Microsoft_accuses_Google_of_monopolising_online_advertising_18119613.html

MySpace News to Challenge Yahoo and Google News

MySpace has launched news.myspace.com to give their users the opportunity to vote for every news article aggregated into the MySpace news channel.

http://www.directtraffic.org/OnlineNews/MySpace_News_to_Challenge_Yahoo_and_Google_News_200735231839.html

Google signs internet/radio advertising deal with Clear Channel

Search giant Google has struck a deal with US media firm Clear Channel Communications to allow Google customers to place ads on over 675 Clear Channel radio stations.

http://www.directtraffic.org/OnlineNews/Google_signs_internet/radio_advertising_deal_with_Clear_Channel_18118099.html

The Coming Virtual Web

In the future, the Internet is almost certain to look more realistic, interactive, and social—a lot like a virtual world

http://www.businessweek.com/technology/content/apr2007/tc20070416_780263.htm?chan=technology_special+report+--+virtual+life_virtual+life

Today's creative showcase

* Defence Force: jobs
http://www.bannerblog.com.au/2007/04/defence_jobs_drawers.php

* Google Earth: Earth Hour
http://www.bannerblog.com.au/2007/04/earth_hour_google_earth.php

* Saturn: Employee Pricing
http://advertising.microsoft.com/pages/CreativeShowcaseCreative.aspx?CreativeID=573&PageID=649

* Hilton: Brand
http://advertising.microsoft.com/pages/CreativeShowcaseCreative.aspx?CreativeID=492&PageID=1187

Sorry Microsoft, Yahoo -- Google Just Got Bigger

How badly does Google want brand advertisers? Try $3.1 billion badly. Its acquisition today of Doubleclick, the biggest ad-serving player on the web, gives Google something it couldn't build on its own -- a significant presence in the online display-advertising market.

http://adage.com/digital/article.php?article_id=116096

Google Wins $3.1bn DoubleClick over Microsoft Yahoo and AOL

Google, Microsoft and Yahoo were all in the race for DoubleClick, the Online Advertising company with customers that include Coca-Cola, General Motors and Nike.

http://www.directtraffic.org/OnlineNews/Google_Wins_$3.1bn_DoubleClick_over_Microsoft_Yahoo_and_AOL__200736113948.html

Mobile advertising to breach $3bn as Yahoo mobile leads the way

Mobile advertising to breach $3bn mark Mobile search advertising will reward those brave enough to try it, according to ABI Research.

http://www.directtraffic.org/OnlineNews/Mobile_advertising_to_breach_$3bn_as_Yahoo_mobile_leads_the_way_200735114529.html

The ad of the day

* Yahoo: Get your freak on
http://www.bannerblog.com.au/2007/04/yahoo_get_your_freak_on.php

Rolling Stone Says They’ll Launch Social Network

Keith Blanchard, Wenner Media’s executive director for online media for Rolling Stone and other magazines, released the news that they plan to launch a MySpace-style social network around the Rolling Stone brand.

http://www.techcrunch.com/2007/04/12/rolling-stone-says-theyll-launch-social-network/

Google, Yahoo, AOL and MSN take most online advertising outlays

New research indicates that the ten biggest internet firms took 99 per cent of gross online advertising revenue last year.

http://www.directtraffic.org/OnlineNews/Google,_Yahoo,_AOL_and_MSN_take_most_online_advertising_outlays_18115211.html

Viacom selects Yahoo to provide online advertising

Viacom has selected Yahoo to provide search advertising for a clutch of premium internet sites, CNN Money reports.

http://www.directtraffic.org/OnlineNews/Viacom_selects_Yahoo_to_provide_online_advertising_18114852.html

Female web usage presents internet advertising opportunity

Women outnumber men online in the US, and this trend is set to continue into the future, according to a new survey.

http://www.directtraffic.org/OnlineNews/Female_web_usage_presents_internet_advertising_opportunity_18113697.html

The ad of the day

* Audi: Quattro
http://www.bannerblog.com.au/2007/04/audi_interactive_road.php

AOP research identifies four digital mega-trends

The latest research from AOP focuses on the digital lives of UK consumers and reinforces views that they are incredibly active in their consumption patterns, accessing content in different ways and presenting publishers with potentially different business models. The study identifies four emerging mega-trends in the way we consume content: Participation, On-demand, Mobility and Personalisation.

http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1380

Games Don't Just Draw Boys. They're Wooing Women, Too

A majority of American internet users play some type of electronic game at least once a week, ranging from simple, free web-based games such as Pogo or Yahoo! Games to expensive and time-consuming video-console games, which have grown considerably over the last few years.

http://adage.com/digital/article.php?article_id=115958

Beyond Pre-Roll: New Opt-in Options That Could Help Monetize Online Video

The absence of a killer-app ad model is arguably the biggest question hindering the growth of the online video ad market. While TV has grown $68 billion fat on, for better or worse, a fairly consistent ad format, the online space has no such tried-and-true standard.

http://adage.com/digital/article.php?article_id=115959

Advertising Could Push Web Video to TV

The divide between web video watching and advertising dollars could be crossed once YouTube content starts showing up on TiVos and AppleTVs.

http://www.marketingshift.com/2007/4/advertising-could-push-web-video.cfm

Yahoo’s New Media Device

Yahoo has just announced a cool new wifi device, called the SanDisk Sansa Connect, that comes ready to listen to Yahoo Music and it also syncs up with your Flickr account.

http://www.techcrunch.com/2007/04/08/yahoos-new-media-device/

The ad of the day

A beautiful synchronized ad...

* AT&T: Unity
http://www.bannerblog.com.au/2007/04/att_unity_bubbles.php

Google expands TV advertising with EchoStar deal

Search giant Google is continuing its expansion into the world of TV advertising with a partnership with EchoStar Communications that will see it introduce an automated system for buying, selling and delivering ads.

http://www.directtraffic.org/OnlineNews/Google_expands_TV_advertising_with_EchoStar_deal_18109351.html

The ad of the day

* VW: Porcupine
http://www.bannerblog.com.au/2007/04/vw_porcupine.php

UK Online spend boom overtakes national newspapers

As of last year UK online ad spend has passed the £2billion milestone. Internet advertising accounts for 11.4 per cent of total advertising revenue in the UK almost double the global average of 5.8 per cent and even more than the US that only spent 7.8 per cent share of advertising online (IAB).
http://www.directtraffic.org/OnlineNews/UK_Online_spend_boom_overtakes_national_newspapers_200732172526.html

Today's creative showcase

* T-Mobile: T-shirt http://www.bannerblog.com.au/2007/03/tmobile_webnwalk_tshirt.php (slightly slow to download though)

* National Geographic: Galapagos
http://www.bannerblog.com.au/2007/03/national_geographic_galapagos.php (be patient, it's worth it!)

* Nissan: Altima
http://www.bannerblog.com.au/2007/03/nissan_button.php (can you resist?)

* Adidas: Impossible is nothing
http://www.gluelondon.com/viewwork/adidas_impossible_1.html

* Ikea: Kitchens built for real life
http://portfolio.london.agency.com/clients/ikea/kitchens_cs/popup_comms_moody.html

Google's Overlooked Ad Network

While Google is busy grabbing headlines for its offline exploits, the search giant, long the leader in text and search ads, has steadily been adding to its online display- and video-advertising network.

http://adage.com/digital/article.php?article_id=115855

Advertisers looking to 'third screen'

Having been left behind in the online advertising boom of recent years, newspapers and other traditional media are turning their attention to the mobile web - the third screen.

http://www.directtraffic.org/OnlineNews/Advertisers_looking_to_third_screen_18098269.html

New online advertising based video service to rival YouTube

NBC Universal and News Corporation-owned Fox are joining forces to offer an internet video service to rival Google's sharing site YouTube.

http://www.directtraffic.org/OnlineNews/New_online_advertising_based_video_service_to_rival_YouTube_18097950.html

US figures show strength of online marketing

The latest figures from the US show that gains made by internet advertising are showing no signs of abating, Ad Week reports.

http://www.directtraffic.org/OnlineNews/US_figures_show_strength_of_online_marketing_18096287.html

The Like-Minded Fallacy

Marketers never stop in developing new ways to match people to products that might interest them based on the things their peers like. For instance, market intelligence company Umbria is developing "tribe analysis" software that finds patterns between buying behaviors across seemingly unrelated product categories.

http://www.marketingshift.com/2007/3/the-like-minded-fallacy.cfm

2006 internet revenues likely to hit $16.8 billion

Internet advertising revenues for 2006 are likely to come in at $16.8 billion, according to new research from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).

http://www.directtraffic.org/OnlineNews/2006_internet_revenues_likely_to_hit_$16.8_billion_18082483.html

MTV Takes on MySpace and YouTube

MTV used to own the 13-25 year-old media market, and they are determined to get it back. MTV Networks, which also owns Comedy Central, will build thousands of websites in support of its TV programs and let loose its archives with ad-supported free video.

http://www.marketingshift.com/2007/3/mtv-takes-myspace-youtube.cfm

Why Online Trumps TV Ads

Online video ads are a better buy than TV, and as the audience grows, the money will follow.

http://www.marketingshift.com/2007/3/why-online-trumps-tv-ads.cfm

Mobile marketing 'promises online advertising success'

Advertisers should not underestimate the power of mobile marketing, according to a new report, as it represents a "promising" media channel for the industry.

http://www.directtraffic.org/OnlineNews/Mobile_marketing_promises_online_advertising_success_18076734.html

Online advertising growth continues to dominate

The rate of investment in online advertising is set to slow in the US over the coming year, according to new research, but its growth continues to outspace traditional media.

http://www.directtraffic.org/OnlineNews/Online_advertising_growth_continues_to_dominate_18075428.html

Yahoo Publisher Network’s Trojan Horse

Yahoo! was slow to the contextual ad game, but they are here now. They finally rolled out Yahoo Publisher Network

http://www.techcrunch.com/2007/02/25/yahoo-publisher-networks-trojan-horse/

On Search Marketing: A New Google? Not Likely

Who's the next Google? Many ask this question, assuming it's just a matter of time before a new upstart search champion appears. Trust me, it's not.

http://adage.com/digital/article.php?article_id=115172

Global Networks Race to Build Up Digital Arsenals

The rush to build or buy digital networks is the most fast-paced race in the ad industry today.

http://adage.com/digital/article.php?article_id=115161

Why Joost Isn't Just Your Average 'YouTube Killer'

Viacom, Others Provide Professionally Produced Content for Video Service

http://adage.com/digital/article.php?article_id=115136

Social sites push widgets to advertisers

The UK's leading social networks are promoting widgets as a crucial method for advertisers to reach their young audiences.

http://www.nma.co.uk/Logon/ResourceBarrier.aspx?RequiredServices=17,&PipelinedPage=/Articles/31876/Social+sites+push+widgets+to+advertisers.html&PipelinedQueryString=liArticleID%3d31876

Possible Major Google Announcement Tomorrow

We have a well placed but single source rumor that Google may make a major announcement tomorrow, possibly a statement of its “official” strategy around their small business focused products.

http://www.techcrunch.com/2007/02/21/possible-major-google-announcement-tomorrow/

Customer satisfaction is highest online

Online retailers in the US have outstripped traditional stores in terms of customer satisfaction for the second year running.

http://www.directtraffic.org/OnlineNews/Customer_satisfaction_is_highest_online_18068528.html

TV Ad Model Doesn't Fit Online

Rest easy networks, while online video is growing, it will take years for video advertising to get even close to TV dollars.

http://www.marketingshift.com/2007/2/tv-ad-model-doesnt-fit.cfm

Newspapers 'shift' to online strategy

Newspapers are increasingly moving their advertising onto internet sites, one industry boss has said.

http://www.directtraffic.org/OnlineNews/Newspapers_shift_to_online_strategy_18066246.html

Look Out MyBlogLog - Here Comes Explode

A new open source cross-site social networking service called Explode launched today and looks like a very appealing alternative to the now Yahoo! owned MyBlogLog.

http://www.techcrunch.com/2007/02/20/look-out-mybloglog-here-comes-explode/

WhoTube? Joost to Rule Video

Video sharing platform Joost scored its first in what will be a series of content deals by signing up Viacom. The peer-to-peer video service will get access to TV and film content from Viacom's MTV Networks, BET Networks and Paramount Pictures.

http://www.marketingshift.com/2007/2/whotube-joost-to-rule-video.cfm

GoogleFi gives 360 addicts Xbox Live on the go

http://www.engadget.com/2007/02/20/googlefi-gives-360-addicts-xbox-live-on-the-go/

Google 'ready to buy Adscape'

Internet search giant Google is planning to buy advertising firm Adscape Media, the technology website Red Herring claims. Adscape focuses on providing adverts that fit into computer games, a potentially lucrative market for any search and display advertising firm (...)

http://www.directtraffic.org/OnlineNews/Google_ready_to_buy_Adscape_18064847.html

Visa moves ad campaign online

Credit giant Visa is to re-direct its "Signature" credit-card advertising to the Internet in a bid to attract wealthier customers.

http://www.directtraffic.org/OnlineNews/Visa_moves_ad_campaign_online_18064713.html

Podcasting set for popularity boost

Increased online advertising investment is to be directed at podcasting, according to a new report, as the form of internet media is expected to gain in popularity in the coming year.

http://www.directtraffic.org/OnlineNews/Podcasting_set_for_popularity_boost_18060868.html

Pheedo Launches Social Media Ad Widgets

RSS ad network Pheedo will announce a new service: advertising widgets powered by RSS and incorporating several social media tools.

http://www.techcrunch.com/2007/02/13/pheedo-launches-social-media-ad-widgets/

Internet marketing is on the up Down Under

According to the Audit Bureau of Verification Services, the online advertising market in Australia has broken through the A$1 billion (£400 million) per annum barrier.

http://www.directtraffic.org/OnlineNews/Internet_marketing_is_on_the_up_Down_Under_18058895.html

World's oldest paper goes online only

In a remarkable demonstration of the shift from traditional print media to online, the world's oldest surviving newspaper is to become available on the internet only.

http://www.directtraffic.org/OnlineNews/Worlds_oldest_paper_goes_online_only_18053643.html