Tuesday, April 24, 2007

What's Making 'Friends' With a MySpace User Worth?

What's the value of a MySpace user letting a brand latch onto his or her page? A return that keeps multiplying long after people have agreed to let marketers on their profiles, according to a study released today by MySpace owner Fox Interactive Media in conjunction with Carat.

http://adage.com/digital/article.php?article_id=116292

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