As of last year UK online ad spend has passed the £2billion milestone. Internet advertising accounts for 11.4 per cent of total advertising revenue in the UK almost double the global average of 5.8 per cent and even more than the US that only spent 7.8 per cent share of advertising online (IAB).
http://www.directtraffic.org/OnlineNews/UK_Online_spend_boom_overtakes_national_newspapers_200732172526.html
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