The latest research from AOP focuses on the digital lives of UK consumers and reinforces views that they are incredibly active in their consumption patterns, accessing content in different ways and presenting publishers with potentially different business models. The study identifies four emerging mega-trends in the way we consume content: Participation, On-demand, Mobility and Personalisation.
http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1380
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