Last night the European Union gave its final approval for Google and DoubleClick to merge. All calls from privacy advocates were rejected, along with complaints from Microsoft that the merger would lead to anti-competitive behaviour.
Full article available here from Ad Age.
While there are no immediate implications regarding product offerings from either company, there has been mumerings about whether or not Google will now accept third-party served display ads or even the possibility of free adserving.
Should be an interesting space to watch.