Monday, February 25, 2008

Insight = infolust, activation = interactive winebar

Sent on from a client (thank you Ceridwen) comes a new example of the 'phy-digital' space...... a term apparently, for when the physical meets with the digital world.

This is a great demonstration of the usage of digital technology to build a deeper consumer centred brand experience. I'd love to see something like this in Aust, I could do with improving my wine expertise. Looks like I've come down with a bout of infolust!


No comments: