You may have seen the new Bank West campaign, it launched last weekend and there's some heavy duty activity running at present...well at least in Sydney and Perth!
Their new positioning revolves around the concept of Happy Banking. The strapline is 'Happy Banking, an initiative from Bank West'.
The creative agency Host today launched the website and it's truly worth checking out....especially if you'd like to reduce your stress levels.
Enjoy!
http://www.happybanking.com.au/
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