Next Digital Darling Will Bear No Likeness to MySpace, YouTube

What's the next big thing? Does one exist? Those were the questions simmering inside San Francisco's Moscone Center as people flocked to AdTech's best-attended event, wondering what will be 2007's YouTube or MySpace.

http://adage.com/digital/article.php?article_id=116393

What's Making 'Friends' With a MySpace User Worth?

What's the value of a MySpace user letting a brand latch onto his or her page? A return that keeps multiplying long after people have agreed to let marketers on their profiles, according to a study released today by MySpace owner Fox Interactive Media in conjunction with Carat.

http://adage.com/digital/article.php?article_id=116292

Google announces YouTube video advertising for 2008

Search engine and internet giant Google has announced a new kind of video advertising format for YouTube, to begin next year.

http://www.directtraffic.org/OnlineNews/Google_announces_YouTube_video_advertising_for_2008_18125991.html

The Ad of the day

* Mazda: Surprise
Here is a great example of a roadblock.
http://www.bannerblog.com.au/2007/04/mazda_surprise.php

Microsoft accuses Google of monopolising online advertising

Google's takeover of DoubleClick has prompted rival firms, such as Microsoft and AT&T, to claim the deal could create a monopoly in the online advertising world.

http://www.directtraffic.org/OnlineNews/Microsoft_accuses_Google_of_monopolising_online_advertising_18119613.html

MySpace News to Challenge Yahoo and Google News

MySpace has launched news.myspace.com to give their users the opportunity to vote for every news article aggregated into the MySpace news channel.

http://www.directtraffic.org/OnlineNews/MySpace_News_to_Challenge_Yahoo_and_Google_News_200735231839.html

Google signs internet/radio advertising deal with Clear Channel

Search giant Google has struck a deal with US media firm Clear Channel Communications to allow Google customers to place ads on over 675 Clear Channel radio stations.

http://www.directtraffic.org/OnlineNews/Google_signs_internet/radio_advertising_deal_with_Clear_Channel_18118099.html

The Coming Virtual Web

In the future, the Internet is almost certain to look more realistic, interactive, and social—a lot like a virtual world

http://www.businessweek.com/technology/content/apr2007/tc20070416_780263.htm?chan=technology_special+report+--+virtual+life_virtual+life

Today's creative showcase

* Defence Force: jobs
http://www.bannerblog.com.au/2007/04/defence_jobs_drawers.php

* Google Earth: Earth Hour
http://www.bannerblog.com.au/2007/04/earth_hour_google_earth.php

* Saturn: Employee Pricing
http://advertising.microsoft.com/pages/CreativeShowcaseCreative.aspx?CreativeID=573&PageID=649

* Hilton: Brand
http://advertising.microsoft.com/pages/CreativeShowcaseCreative.aspx?CreativeID=492&PageID=1187

Sorry Microsoft, Yahoo -- Google Just Got Bigger

How badly does Google want brand advertisers? Try $3.1 billion badly. Its acquisition today of Doubleclick, the biggest ad-serving player on the web, gives Google something it couldn't build on its own -- a significant presence in the online display-advertising market.

http://adage.com/digital/article.php?article_id=116096

Google Wins $3.1bn DoubleClick over Microsoft Yahoo and AOL

Google, Microsoft and Yahoo were all in the race for DoubleClick, the Online Advertising company with customers that include Coca-Cola, General Motors and Nike.

http://www.directtraffic.org/OnlineNews/Google_Wins_$3.1bn_DoubleClick_over_Microsoft_Yahoo_and_AOL__200736113948.html

Mobile advertising to breach $3bn as Yahoo mobile leads the way

Mobile advertising to breach $3bn mark Mobile search advertising will reward those brave enough to try it, according to ABI Research.

http://www.directtraffic.org/OnlineNews/Mobile_advertising_to_breach_$3bn_as_Yahoo_mobile_leads_the_way_200735114529.html

The ad of the day

* Yahoo: Get your freak on
http://www.bannerblog.com.au/2007/04/yahoo_get_your_freak_on.php

Rolling Stone Says They’ll Launch Social Network

Keith Blanchard, Wenner Media’s executive director for online media for Rolling Stone and other magazines, released the news that they plan to launch a MySpace-style social network around the Rolling Stone brand.

http://www.techcrunch.com/2007/04/12/rolling-stone-says-theyll-launch-social-network/

Google, Yahoo, AOL and MSN take most online advertising outlays

New research indicates that the ten biggest internet firms took 99 per cent of gross online advertising revenue last year.

http://www.directtraffic.org/OnlineNews/Google,_Yahoo,_AOL_and_MSN_take_most_online_advertising_outlays_18115211.html

Viacom selects Yahoo to provide online advertising

Viacom has selected Yahoo to provide search advertising for a clutch of premium internet sites, CNN Money reports.

http://www.directtraffic.org/OnlineNews/Viacom_selects_Yahoo_to_provide_online_advertising_18114852.html

Female web usage presents internet advertising opportunity

Women outnumber men online in the US, and this trend is set to continue into the future, according to a new survey.

http://www.directtraffic.org/OnlineNews/Female_web_usage_presents_internet_advertising_opportunity_18113697.html

The ad of the day

* Audi: Quattro
http://www.bannerblog.com.au/2007/04/audi_interactive_road.php

AOP research identifies four digital mega-trends

The latest research from AOP focuses on the digital lives of UK consumers and reinforces views that they are incredibly active in their consumption patterns, accessing content in different ways and presenting publishers with potentially different business models. The study identifies four emerging mega-trends in the way we consume content: Participation, On-demand, Mobility and Personalisation.

http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=1380

Games Don't Just Draw Boys. They're Wooing Women, Too

A majority of American internet users play some type of electronic game at least once a week, ranging from simple, free web-based games such as Pogo or Yahoo! Games to expensive and time-consuming video-console games, which have grown considerably over the last few years.

http://adage.com/digital/article.php?article_id=115958

Beyond Pre-Roll: New Opt-in Options That Could Help Monetize Online Video

The absence of a killer-app ad model is arguably the biggest question hindering the growth of the online video ad market. While TV has grown $68 billion fat on, for better or worse, a fairly consistent ad format, the online space has no such tried-and-true standard.

http://adage.com/digital/article.php?article_id=115959

Advertising Could Push Web Video to TV

The divide between web video watching and advertising dollars could be crossed once YouTube content starts showing up on TiVos and AppleTVs.

http://www.marketingshift.com/2007/4/advertising-could-push-web-video.cfm

Yahoo’s New Media Device

Yahoo has just announced a cool new wifi device, called the SanDisk Sansa Connect, that comes ready to listen to Yahoo Music and it also syncs up with your Flickr account.

http://www.techcrunch.com/2007/04/08/yahoos-new-media-device/

The ad of the day

A beautiful synchronized ad...

* AT&T: Unity
http://www.bannerblog.com.au/2007/04/att_unity_bubbles.php

Google expands TV advertising with EchoStar deal

Search giant Google is continuing its expansion into the world of TV advertising with a partnership with EchoStar Communications that will see it introduce an automated system for buying, selling and delivering ads.

http://www.directtraffic.org/OnlineNews/Google_expands_TV_advertising_with_EchoStar_deal_18109351.html

The ad of the day

* VW: Porcupine
http://www.bannerblog.com.au/2007/04/vw_porcupine.php

UK Online spend boom overtakes national newspapers

As of last year UK online ad spend has passed the £2billion milestone. Internet advertising accounts for 11.4 per cent of total advertising revenue in the UK almost double the global average of 5.8 per cent and even more than the US that only spent 7.8 per cent share of advertising online (IAB).
http://www.directtraffic.org/OnlineNews/UK_Online_spend_boom_overtakes_national_newspapers_200732172526.html

Today's creative showcase

* T-Mobile: T-shirt http://www.bannerblog.com.au/2007/03/tmobile_webnwalk_tshirt.php (slightly slow to download though)

* National Geographic: Galapagos
http://www.bannerblog.com.au/2007/03/national_geographic_galapagos.php (be patient, it's worth it!)

* Nissan: Altima
http://www.bannerblog.com.au/2007/03/nissan_button.php (can you resist?)

* Adidas: Impossible is nothing
http://www.gluelondon.com/viewwork/adidas_impossible_1.html

* Ikea: Kitchens built for real life
http://portfolio.london.agency.com/clients/ikea/kitchens_cs/popup_comms_moody.html

Google's Overlooked Ad Network

While Google is busy grabbing headlines for its offline exploits, the search giant, long the leader in text and search ads, has steadily been adding to its online display- and video-advertising network.

http://adage.com/digital/article.php?article_id=115855

Advertisers looking to 'third screen'

Having been left behind in the online advertising boom of recent years, newspapers and other traditional media are turning their attention to the mobile web - the third screen.

http://www.directtraffic.org/OnlineNews/Advertisers_looking_to_third_screen_18098269.html

New online advertising based video service to rival YouTube

NBC Universal and News Corporation-owned Fox are joining forces to offer an internet video service to rival Google's sharing site YouTube.

http://www.directtraffic.org/OnlineNews/New_online_advertising_based_video_service_to_rival_YouTube_18097950.html

US figures show strength of online marketing

The latest figures from the US show that gains made by internet advertising are showing no signs of abating, Ad Week reports.

http://www.directtraffic.org/OnlineNews/US_figures_show_strength_of_online_marketing_18096287.html