It appears the hoax was uncovered over the weekend but not before the self propagating nature of the internet has turned this into a monster viral. I can't help but wonder if she came clean the day after and had not employed a PR agent we would we have seen the same coverage.
Those of you have suggested conspiracy theories are on your own I am just trying to predict the next steps in this publicity machine. And I am sure "The Projects" Adam Adams will not be hurt by a little more publicity on the back of the Fake NSW twitter account uncovered last week.
2 Good Reasons why the PR bogan Clare Warbeloff may appear in Zoo Weekly:
- Former ACP creative solutions Simon Philby & Adam Adams (Clare's PR) run The Projects Link to B&T press release
- Simon Philby's role at ACP (former emap) may have been on Zoo Weekly
Link to google search
Given that Zoo Weekly is an ACP title that falls under PBL its a more likely proposition than Ralph or FHM.
So hold on the ride has only just begun and we look forward to seeing Clare Werbeloff's bikini clad body on another ninemsn property.