2 Reasons why the PR bogan may appear in Zoo Weekly

It appears the hoax was uncovered over the weekend but not before the self propagating nature of the internet has turned this into a monster viral. I can't help but wonder if she came clean the day after and had not employed a PR agent we would we have seen the same coverage.

Those of you have suggested conspiracy theories are on your own I am just trying to predict the next steps in this publicity machine. And I am sure "The Projects" Adam Adams will not be hurt by a little more publicity on the back of the Fake NSW twitter account uncovered last week.

2 Good Reasons why the PR bogan Clare Warbeloff may appear in Zoo Weekly:

- Former ACP creative solutions Simon Philby & Adam Adams (Clare's PR) run The Projects Link to B&T press release

- Simon Philby's role at ACP (former emap) may have been on Zoo Weekly
Link to google search

Given that Zoo Weekly is an ACP title that falls under PBL its a more likely proposition than Ralph or FHM.

So hold on the ride has only just begun and we look forward to seeing Clare Werbeloff's bikini clad body on another ninemsn property.

Validation?!

Boom

Is Clare a fabricated bogan?

By now you have seen Clare's articulate account of the shooting in Kings Cross but I am a little cynical.



5 reasons why Clare may not be a bogan:

1) She has employed UNO PR -Adam Abrams Link

2) UNO PR falls under the umbrella and at the same address as The Projects

3) The Projects is a specialist agency targeting young adults Link

4) The Projects is located 6min from the shooting in Paddington (same as PR firm)

5) Is that Clare below on the Project site Link
















6) Why does 6 beers feature so prominently in the clips on different camera angles

I do suspect a call to ninemsn to determine the source of the video and a call to the Projects would establish help establish some truth.


Please feel free to comment.

facebook is becoming less friendly but easier to navigate

We have all heard a discussion around friend politics and who to add to your varying social networks but I want to discuss the new friend page in facebook.

In summary:
- now more easily create separate groups for feeds
- Friends (feeds) can be easily grouped (see below)
- Friends can be linked to multiple groups













Below is my current groups with an explanation:

- Family: pretty obvious

- (IRL) In Real Life: friends before facebook & we catch up

- Cafe: secret group of male friends (no further info sorry)

- Current work: We work together at Starcom

- Meredith Music: Feed for music festival people I work with

- Reps: They try and sell me stuff

- Digital Cadet: People I studied digital in Sydney with

- FOXTEL: yep I worked there for 8years

- High School: stalking, babies, etc

- (FOF) Friends of Friends: added out of loyalty to another friend

So their is no need to have a debate about your feeds (friends) that you add just filter them into a group. Will these changes see people extend their friendship networks.

Next step apply those privacy settings.

I hope this has helped you be more productive in fb so that you can minimize your touchpoints with social networks at work.