Monday, February 2, 2009

Fanta Uses Mobile Augmented Reality To Play Virtual Tennis

It’s not perfect, but Fanta’s Virtual Tennis is one of the first real examples of a company using augmented reality in a new and unique way to advertise their products.

Augmented reality is done by overlaying graphics onto a "real world theme" via the view-finder in your camera. Therefore, turning your handset into a virtual reality system whereby you can play games by yourself or with friends.

Take a look at the video here -

Speak to your Sensis Mobile rep about this if interested. This can be done in Australian but am told at a minimum cost of $100k, very cool stuff though....

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