ShopSavvy Application

IF YOU WANT A GLIMPSE of a wildly promising mobile future, grab some geek buddy's T-Mobile G1 phone and fire up the ShopSaavvy app. Integrated with the phone's camera, you can aim the device at any product UPC code and pull down product details, online pricing and shopping opportunities, Web site references, and reviews, when available. Of course suppliers like Mobot and ScanBuy have been working with this sort of visual search model for a while, But I have never seen the mobile scanning process implemented so smoothly and with such tight integration with the hardware. Best of all, the process delivers information that is rich and relevant to the user, not just to an advertiser. - Mobile Insider