Google has announced that it will announce its algorithm changes on a monthly basis.
- New parked domain classifier: Google’s search algorithm can now identify and penalise parked domains. These are domains that are used as placeholders and are often filled with ads and add little value for users.
- Detecting original content: Google has added signals that can better identify original content. This is mainly used to penalise site scrapper sites and reward original content.
- Top results selection code re-write: Google has taken back a previous announcement that allowed many results from one site to appear on the first page. Google has re-written this code in order to prevent host crowding.
- Related query results refinements: Google announced that it will ease on its suggestions for search results for “rare” words. This is the case because related queries may be less relevant to the user.
- Result Freshness: Google has announced more changes to ensure the “freshness” of content. They announced a change in blog search and image indexing that will enable for fresh content to appear more often.
- More comprehensive indexing: Google announced that more long-tail documents are now available in its index which makes it more likely for them to rank for relevant queries.