We are still along way from this in the Australia, however, I read with interest this morning that the UK has become the first major market where advertisers spend more on internet advertising than on TV.
UK Digital $ link
In the Australian market, last year internet investment over took both radio and magazine $ for the first time, however, $ are still a distant 3rd to press and TV.
Australian marketers are definitely changing gears in this direction and despite economic barriers, growth continues in the digital space. The question is, will we ever see internet over taking TV $ in this market? And if so, when?