CEASA released Ad figures to June 2008 this week. Once again, online was the big winner (albeit with slower growth than recent periods have seen). See below from AdNews:
Ad revenue spikes
SYDNEY: Advertising revenue in main media spiked by 6.4% to $6.7 billion for the six months to June 2008, according to CEASA figures.
Stand-out growth came from inserted metro and national newspaper magazines which grew by 12.9%, Sunday papers (up 6.9%), subscription TV (20.2%), regional non-dailies (10.8%), regional radio (9.8%), online (28.7%) and outdoor (14.1%).
Printed classified directories were up by 7.9%, followed by regional dailies at 6.7%, radio at 5.7%, magazines 3.4%, cinema 3.4%, newspapers 2.9% and television at 2%.
Suburban newspapers was the only category to dip, sliding 1.3%.
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