The ad of the day

* Virgin Trains: Bee and Flower
http://www.bannerblog.com.au/2007/10/virgin_trains_bee_sunflower.php

Sandrine

How Radiohead Is Rewriting Rules of Online Revenue

It seemed like end times for the time-worn notion of consumers paying for content. People migrating toward any number of sources that distribute news, video content and music gratis and with varying degrees of legitimacy; old media facing a future where they give it all away with the hopes that revenue drain will be made up by ad dollars.

http://adage.com/digital/article.php?article_id=120980

Sandrine

Younger Demos Shift Focus From TV Screens to YouTube

There's been a lot of debate about how people prefer to get their video fixes and whether or not PC viewing is starting to cannibalize attention to the big screen. Not surprisingly, it varies widely by demo.

http://adage.com/digital/article.php?article_id=120937

Sandrine

Microsoft: Internet advertising to become all-important

Microsoft believes that online Marketing will be the most important method of advertising in the future.

http://www.directtraffic.org/OnlineNews/Microsoft:_Internet_advertising_to_become_all-important_18304315.html

Sandrine