Ad Serving Mobile Ads

DoubleClick Mobile will integrate with DART for Publishers to provide ad trafficking and yield optimization for campaigns designed to appear on phones. DoubleClick Mobile is launching simultaneously in the U.S. and Europe, a first for a DoubleClick product. Much of the development process was handled by its European operation. Next year, the company plans to release a more comprehensive mobile ad management suite that includes tools for agencies to plan and track their mobile campaigns. More..

Sandrine

Mobile social networking – the final frontier.

Facebook mobile is not a new concept. m.facebook.com has been around since May 2006 and with the launch of the iPhone in July this year, Facebook’s developers wasted no time launching iphone.facebook.com a month later. So how long will it take Facebook to take the next step and take social networking “to the street”?

http://www.gpyr.com.au/DigitalWatch/?p=193

Yahoo Invites Us Into Mash, Its New Social Network

A little more than two months after we first reported rumors about Yahoo’s new social network Mosh, the company has given us a preview of a social network with a slightly different name: Mash.

http://www.techcrunch.com/2007/09/14/yahoo-invites-us-into-mash-its-new-social-network/

The ad of the day

* Fantasy Interactive: Job Interview

http://www.bannerblog.com.au/2007/09/fantasy_interactive_job_interview.php

TV, Print Ads Trigger Online Searches

A new survey shows that television ads drive more than 40 percent of the searches conducted by people who use search engines such as Google every day.

http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003634240

Widgets: The Next Generation

Widgets, the online programs that users can download to bring extra content to their desktop, are being used by marketers in new ways.

http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003634269

Microsoft launches suite of apps for download to take on Google

Microsoft is offering its suite of Windows Live online services through a single download in a beta test.

http://www.directtraffic.org/OnlineNews/Microsoft_launches_suite_of_apps_for_download_to_take_on_Google_18271571.html

Newspapers in 2020: Death of editors?

Editors will go the way of the linotype machine. Increasingly, human editing will be viewed as an expense and a delay that few can afford.

http://www.businessweek.com/the_thread/blogspotting/archives/2007/09/newspapers_in_2.html?campaign_id=rss_blog_blogspotting

Youtube Ads

The 1.5 billion dollar question may just have been answered. How to effectively monetise Youtube’s unrivalled popularly in the online video sharing market.

http://www.gpyr.com.au/DigitalWatch/?p=190

Sony launches teen drama on Bebo

Sony Pictures is to release a teen drama filmed in real-time through the UK's leading social network Bebo.

http://www.nma.co.uk/Articles/34913/Sony+launches+teen+drama+on+Bebo.html

Mobile patent application fuels Google Phone speculation

Google has applied for a patent for a mobile payment system, sparking renewed speculation about its possible Google Phone, or GPhone.

http://www.directtraffic.org/OnlineNews/Mobile_patent_application_fuels_Google_Phone_speculation_18271289.html

Yahoo Acquires Blue Lithium

Giant Adds Fifth-Largest Ad Network to Attract Direct-Response Ads

http://adage.com/digital/article.php?article_id=120240

Social networks face 'challenging' ad strategy

The increasing popularity of social networks may be making them prime targets for online advertising revenue, according to a new report, but they are yet to capitalise on this.

http://www.directtraffic.org/OnlineNews/Social_networks_face_challenging_ad_strategy_18258682.html

SEO 'vital' for website success

Investing in search engine optimisation (SEO) is essential if a website is to be a success, according to the Chartered Institute of Marketing (CIM).

http://www.directtraffic.org/OnlineNews/SEO_vital_for_website_success_18262068.html