The ad of the day

* Amnesty International
Disturbing and efficient. You will surely remember this ad....

http://www.bannerblog.com.au/2007/05/amnesty.php

Google ranking can damage brands when marketers neglect online

New research from Direct Traffic Media and the GroupM indicates that all marketers need to have a presence on the web, no matter how much product they sell online.

http://www.directtraffic.org/OnlineNews/Google_ranking_can_damage_brands_when_marketers_neglect_online_20074481051.html

Online advertising booms as TV, radio and press ad revenue drops

Online Advertising revenue spent in the UK increased by a massive 47 per cent in 2006 to more than £2 billion, new figures show.

http://www.directtraffic.org/OnlineNews/Online_advertising_booms_as_TV,_radio_and_press_ad_revenue_drops__20074213617.html

The ad of the day

* Turkey: Free Speech

http://www.bannerblog.com.au/2007/05/turkey_free_speech.php

Yahoo looks to buy Bebo for $1bn

In the latest big internet deal, Yahoo is looking to buy British social networking site Bebo for $1 billion.

http://www.directtraffic.org/OnlineNews/Yahoo_looks_to_buy_Bebo_for_$1bn_18155404.html

The ad of the day

* Jameson
Jameson's Banner Ad Attracts Eyes with Rich Media, Smooth Taste

http://www.pointroll.com/PointRoll/AdDemo/PernodRicard/JamesonPrndRcdFY07_300x250_FB_DERIVEld1.asp

‘Friending’ is the next advertising

New Isobar research has proved the effectiveness of social networking, and how it can play a real part in building brands.
http://www.gpyr.com.au/DigitalWatch/?p=76

The ad of the day

* Playstation: Buzz
A good quality enhanced Medium Rectangle. Here is a good example of interactivity.
http://www.tangozebra.co.uk/adgallery_preview.phtml?ad_id=9284

YouTube faces legal challenges

Video sharing website YouTube is facing a legal challenge by England's Premiership football league.

http://www.directtraffic.org/OnlineNews/YouTube_faces_legal_challenges_18140834.html

Attack of the Advertising Widgets

Widgets are being turned into advertising delivery systems. Their nature - rich media applicatons that are easy to build, customize and add to a site - also make them an attractive way to add advertising to small sites.

http://www.techcrunch.com/2007/05/06/attack-of-the-advertising-widgets/

The site of the day

* Battle for the Bronchs: Asthma
A well-executed site...
http://www.battleforthebronchs.com.au/popup.htm?

The ad of the day

* Vodafone: Lewis Hamilton
http://www.bannerblog.com.au/2007/05/vodafone_lewis_hamilton.php

Sky News to launch on Second Life

Sky News is to launch in Second Life next month. Sky News is the first TV news channel to take up a permanent presence in Second Life.

http://www.nma.co.uk/Articles/33138/Sky+News+to+launch+on+Second+Life.html

Microsoft eyes Yahoo takeover as it looks to close down Google

Microsoft could be looking to buy Yahoo in its bid to close down Google in the internet advertising sector.

http://www.directtraffic.org/OnlineNews/Microsoft_eyes_Yahoo_takeover_as_it_looks_to_close_down_Google_18140224.html

The ad of the day

*Greenpeace: Solitaire
http://www.bannerblog.com.au/2007/05/peg_solitaire.php

Blog for Cash

The democratisation of mass media has ushered an era of brand evangelists and dissenters in which a single blog post can be more influential than a six-figure media spend.

http://www.gpyr.com.au/DigitalWatch/?p=68

The ad of the day

* VW: Golf Match
http://www.tangozebra.co.uk/adgallery_preview.phtml?ad_id=10904

Joost internet TV service opens for business

Joost, the long-awaited internet TV service, today announced that it has commercially launched.
http://www.nma.co.uk/Articles/33042/Joost+internet+TV+service+opens+for+business.html

eBay launches Flash widget for websites and blogs

Auction website eBay has created a new Flash widget application whereby sellers can embed their auctions on sites or blogs around the web.

http://www.directtraffic.org/OnlineNews/eBay_launches_Flash_widget_for_websites_and_blogs_18135134.html

The ad of the day

* Mini: Cherished
A very clever way to make an ad look integrated...
http://www.profero.com/minicherished/demo/autotrader/mini_autotrader_demo.html
http://www.profero.com/minicherished/demo/msn/mini_msn_demo.html
http://www.profero.com/minicherished/demo/yahoo/mini_yahoo_demo.html