Yahoo Publisher Network’s Trojan Horse

Yahoo! was slow to the contextual ad game, but they are here now. They finally rolled out Yahoo Publisher Network

http://www.techcrunch.com/2007/02/25/yahoo-publisher-networks-trojan-horse/

On Search Marketing: A New Google? Not Likely

Who's the next Google? Many ask this question, assuming it's just a matter of time before a new upstart search champion appears. Trust me, it's not.

http://adage.com/digital/article.php?article_id=115172

Global Networks Race to Build Up Digital Arsenals

The rush to build or buy digital networks is the most fast-paced race in the ad industry today.

http://adage.com/digital/article.php?article_id=115161

Why Joost Isn't Just Your Average 'YouTube Killer'

Viacom, Others Provide Professionally Produced Content for Video Service

http://adage.com/digital/article.php?article_id=115136

Social sites push widgets to advertisers

The UK's leading social networks are promoting widgets as a crucial method for advertisers to reach their young audiences.

http://www.nma.co.uk/Logon/ResourceBarrier.aspx?RequiredServices=17,&PipelinedPage=/Articles/31876/Social+sites+push+widgets+to+advertisers.html&PipelinedQueryString=liArticleID%3d31876

Possible Major Google Announcement Tomorrow

We have a well placed but single source rumor that Google may make a major announcement tomorrow, possibly a statement of its “official” strategy around their small business focused products.

http://www.techcrunch.com/2007/02/21/possible-major-google-announcement-tomorrow/

Customer satisfaction is highest online

Online retailers in the US have outstripped traditional stores in terms of customer satisfaction for the second year running.

http://www.directtraffic.org/OnlineNews/Customer_satisfaction_is_highest_online_18068528.html

TV Ad Model Doesn't Fit Online

Rest easy networks, while online video is growing, it will take years for video advertising to get even close to TV dollars.

http://www.marketingshift.com/2007/2/tv-ad-model-doesnt-fit.cfm

Newspapers 'shift' to online strategy

Newspapers are increasingly moving their advertising onto internet sites, one industry boss has said.

http://www.directtraffic.org/OnlineNews/Newspapers_shift_to_online_strategy_18066246.html

Look Out MyBlogLog - Here Comes Explode

A new open source cross-site social networking service called Explode launched today and looks like a very appealing alternative to the now Yahoo! owned MyBlogLog.

http://www.techcrunch.com/2007/02/20/look-out-mybloglog-here-comes-explode/

WhoTube? Joost to Rule Video

Video sharing platform Joost scored its first in what will be a series of content deals by signing up Viacom. The peer-to-peer video service will get access to TV and film content from Viacom's MTV Networks, BET Networks and Paramount Pictures.

http://www.marketingshift.com/2007/2/whotube-joost-to-rule-video.cfm

GoogleFi gives 360 addicts Xbox Live on the go

http://www.engadget.com/2007/02/20/googlefi-gives-360-addicts-xbox-live-on-the-go/

Google 'ready to buy Adscape'

Internet search giant Google is planning to buy advertising firm Adscape Media, the technology website Red Herring claims. Adscape focuses on providing adverts that fit into computer games, a potentially lucrative market for any search and display advertising firm (...)

http://www.directtraffic.org/OnlineNews/Google_ready_to_buy_Adscape_18064847.html

Visa moves ad campaign online

Credit giant Visa is to re-direct its "Signature" credit-card advertising to the Internet in a bid to attract wealthier customers.

http://www.directtraffic.org/OnlineNews/Visa_moves_ad_campaign_online_18064713.html

Podcasting set for popularity boost

Increased online advertising investment is to be directed at podcasting, according to a new report, as the form of internet media is expected to gain in popularity in the coming year.

http://www.directtraffic.org/OnlineNews/Podcasting_set_for_popularity_boost_18060868.html

Pheedo Launches Social Media Ad Widgets

RSS ad network Pheedo will announce a new service: advertising widgets powered by RSS and incorporating several social media tools.

http://www.techcrunch.com/2007/02/13/pheedo-launches-social-media-ad-widgets/

Internet marketing is on the up Down Under

According to the Audit Bureau of Verification Services, the online advertising market in Australia has broken through the A$1 billion (£400 million) per annum barrier.

http://www.directtraffic.org/OnlineNews/Internet_marketing_is_on_the_up_Down_Under_18058895.html

World's oldest paper goes online only

In a remarkable demonstration of the shift from traditional print media to online, the world's oldest surviving newspaper is to become available on the internet only.

http://www.directtraffic.org/OnlineNews/Worlds_oldest_paper_goes_online_only_18053643.html