Overnight at the Festival of Media Awards held in Valencia, Spain, Starcom Australia has once again cleaned up!
The Festival of Media awards are dedicated to rewarding media excellence, sourcing entrants from a global pool of full service agencies, specialist digital agencies, advertisers, social network developers, mobile agencies, content creators, production companies and more. Within this extremely competitive field we have achieved great results.
On the Global front, our very own Jack Klues was nominated Media Professional of the Year, and Starcom Australia was short listed for agency of the year - a truly amazing result.
The Festival will be a highlight in the careers of a couple of our own team - Peter Toone and Laura Bartal who have led the development of several highly awarded campaigns and have continually produced excellent work. They have earned the opportunity to attend the festival, this was just as well, as we have won:
Best Use of Content for Strauchanie: Sponsoring a legend campaign. Congratulations to Peter and his team for this award.
Consumer Benefit Award for Pedigree Dog Adoption. Congratulations to Laura and her team for this award.
Our client Mars has also won advertiser of the year for Pedigree, Mars and Snickers. This is excellent recognition of our role in achieving delighted clients.
Thanks also must go to the Australian Product Committee for continuing to champion great work throughout our agency.
Congratulations to our winners and lets ensure these results provide inspiration to us all in continuing our focus on delivery of great work for our clients.
Communications news and views, from Starcom Australia
Showing posts with label media awards. Show all posts
Showing posts with label media awards. Show all posts
Wednesday, April 21, 2010
Monday, April 28, 2008
Apparent blogging slackness
Sorry! After the week out my workload has gotten the better of me. Hence part 2 from Spikes has been a long time coming. And to be honest the content is not as top of mind as it was.
But I will try.
Note to all. The quality of the Media entries was poor. A travesty that we didn't enter some of own quality work! There were no Gold Spikes awarded in the media category, only silver. In the digital category, 7 Silvers and 1 gold so a better showing.
Once again the Creative vs Media debate arose. Bored of it, so bored of it. 2 sessions were dominated by this agenda on day 3. Enough already!
Barry Cupples from Omnicon (I know a competitor) was the presenter of the day. His topic was content, a moving feast. An inspiring session on the content topic. One notion I thought of merit was briefing Hollywood Writers to come up with integrated branded content then funding the whole shebang via merchandising. Big picture but why not!
The final session I wanted to mention was titled 'An Inconvenient Truth'. The topic was sustainability. Whilst the intent was to encourage us to leverage this issue within client marketing efforts, there was another theme coming though. That being, if we don't do enough within our own office to accomplish change how can we champion this with our clients? Watch out Starcom, I may just make this a mission for us all. Anyone passionate enough to help?
Oh and more from from Gayle of Microsoft. Her 7 ways to Rock online;
- Keep it short but very sweet (the 3 min max)
- Pick topics that can work across multiple markets
- Get creative with funding
- Get creative with time sensitive targeting - time of day as well as appropriate length of content
- Know that good values is good business - give back, social relevance and causal marketing trends are huge - but no one is landing digitally so far
- Don't walk away too soon, you may be just around the corner from the tipping point
- Trust in the numbers
But I will try.
Note to all. The quality of the Media entries was poor. A travesty that we didn't enter some of own quality work! There were no Gold Spikes awarded in the media category, only silver. In the digital category, 7 Silvers and 1 gold so a better showing.
Once again the Creative vs Media debate arose. Bored of it, so bored of it. 2 sessions were dominated by this agenda on day 3. Enough already!
Barry Cupples from Omnicon (I know a competitor) was the presenter of the day. His topic was content, a moving feast. An inspiring session on the content topic. One notion I thought of merit was briefing Hollywood Writers to come up with integrated branded content then funding the whole shebang via merchandising. Big picture but why not!
The final session I wanted to mention was titled 'An Inconvenient Truth'. The topic was sustainability. Whilst the intent was to encourage us to leverage this issue within client marketing efforts, there was another theme coming though. That being, if we don't do enough within our own office to accomplish change how can we champion this with our clients? Watch out Starcom, I may just make this a mission for us all. Anyone passionate enough to help?
Oh and more from from Gayle of Microsoft. Her 7 ways to Rock online;
- Keep it short but very sweet (the 3 min max)
- Pick topics that can work across multiple markets
- Get creative with funding
- Get creative with time sensitive targeting - time of day as well as appropriate length of content
- Know that good values is good business - give back, social relevance and causal marketing trends are huge - but no one is landing digitally so far
- Don't walk away too soon, you may be just around the corner from the tipping point
- Trust in the numbers
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