Wondering how well BING is doing locally so far? Well the HITWISE stats are in, and so far, it's certainly having some impact. At least compared to everyone but Google!
BING
Let's hope we see more growth over time, competition can only be a good thing for the market.
Now, how about a BING version of Google analytics (delivered locally) for us advertisers?
Communications news and views, from Starcom Australia
Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts
Friday, June 19, 2009
Tuesday, June 2, 2009
Wave, Bing and Punch - The week the web took a serious step forward...
Anyone remotely associated with the digital space would have no doubt heard about the recent announcements by Google, MS and News Ltd. Here's my take on the events of the past week...
First of all, the boffins at Google unveiled their latest innovation: Google Wave. If you haven't yet seen the developer conference keynote (or even the first 10 minutes of it), check it out here:
After sitting through 80 minutes of the most awkward tech nerdery ever to be presented live on stage, one thing is clear: This is the largest step forward for online communication since the commercial penetration of email.
My only concern is that it could be too advanced. Try explaining how a wave works to a 50+ silver surfer who just setup their first Hotmail account? There is no doubt that the big G has a long way to go with this product, in both education and development, but give it 5 years and basic email will be as dead as the dusty old fax machine in the corner of your office.
The second big announcement was the launch of Bing. Microsoft's overhauled version of Live Search. Without waxing lyrical about it, there are a few points worth mentioning:
The third big launch this week had more of a local flavour. News Ltd pushed the Go button on their latest effort in opinion-based journalism, ThePunch.com.au. Described as an Oz version of The Huffington Post, it's purpose is to generate conversation, and a quick snap of the current homepage shows that it seems to be doing that pretty well (considering it's 2 days old).
The site looks great and seems to have pretty regular updates from it's main journos. One thing that The Daily Beast and others do well is get regular pieces from celebrity contributors. 80% of the Daily Beast articles I get pointed to are written by Michael Moore. For The Punch to get ahead, they'll need to start swinging their left hooks a little more often. They have the roster, it's time to call on them.
A big week in the progression of online technology and media, and certainly one that we should all be excited about.
First of all, the boffins at Google unveiled their latest innovation: Google Wave. If you haven't yet seen the developer conference keynote (or even the first 10 minutes of it), check it out here:
After sitting through 80 minutes of the most awkward tech nerdery ever to be presented live on stage, one thing is clear: This is the largest step forward for online communication since the commercial penetration of email.
My only concern is that it could be too advanced. Try explaining how a wave works to a 50+ silver surfer who just setup their first Hotmail account? There is no doubt that the big G has a long way to go with this product, in both education and development, but give it 5 years and basic email will be as dead as the dusty old fax machine in the corner of your office.
The second big announcement was the launch of Bing. Microsoft's overhauled version of Live Search. Without waxing lyrical about it, there are a few points worth mentioning:
- Any competition is good for the search industry. This is the first product I've seen in a long time that comes close to Google. They've had it too good for too long.
- Search is a habit. No one ever decides to search, then pick their provider. It's going to take a big attitude shift, and a good 2-3 years before Bing becomes a serious player in this market. Writing it off now would be shortsighted on anyone's behalf.
- Bing is actually quite well built (all MS jokes aside...). The image search, video search, and contextual info along side search listings rocks. As Mumbrella pointed out, there are still a few bugs, but they'll sort that out over time...
The third big launch this week had more of a local flavour. News Ltd pushed the Go button on their latest effort in opinion-based journalism, ThePunch.com.au. Described as an Oz version of The Huffington Post, it's purpose is to generate conversation, and a quick snap of the current homepage shows that it seems to be doing that pretty well (considering it's 2 days old).
The site looks great and seems to have pretty regular updates from it's main journos. One thing that The Daily Beast and others do well is get regular pieces from celebrity contributors. 80% of the Daily Beast articles I get pointed to are written by Michael Moore. For The Punch to get ahead, they'll need to start swinging their left hooks a little more often. They have the roster, it's time to call on them.
A big week in the progression of online technology and media, and certainly one that we should all be excited about.
Thursday, April 17, 2008
Innovative billboards for Google Video in Berlin
When Google launched their German version of Google Video they decided to do a bit of advertising for the product. Google don't usually advertise much as they have tremendous word-of-mouth and brand recall. However this didn't stop them from using a very innovative (in my mind) billboard campaign.
The billboards were mostly clear, with a little strip on the top and bottom of the frame to make it look like watching a video in Google Video. In the search term box were some words describing the scene passersby would see through it.
Check our the video here: http://www.youtube.com/watch?v=Um-WL7FRANM
The billboards were mostly clear, with a little strip on the top and bottom of the frame to make it look like watching a video in Google Video. In the search term box were some words describing the scene passersby would see through it.
Check our the video here: http://www.youtube.com/watch?v=Um-WL7FRANM
Tuesday, April 1, 2008
April Fool's - Google Way
Search tomorrow's web today... In true Google fashion..another great innovative technology solution.
The following stunt was released to the unsuspecting public today (lifted directly from our friends at Google):
The following stunt was released to the unsuspecting public today (lifted directly from our friends at Google):
About gDay™ technology
The core technology that powers gDay™ is MATE™ (Machine Automated Temporal Extrapolation).
Using MATE’s™ machine learning and artificial intelligence techniques developed in Google’s Sydney offices, we can construct elements of the future.
Google spiders crawl publicly available web information and our index of historic, cached web content. Using a mashup of numerous factors such as recurrence plots, fuzzy measure analysis, online betting odds and the weather forecast from the iGoogle weather gadget, we can create a sophisticated model of what the internet will look like 24 hours from now.
We can use this technique to predict almost anything on the web – tomorrow’s share price movements, sports results or news events. Plus, using language regression analysis, Google can even predict the actual wording of blogs and newspaper columns, 24 hours before they’re written!
To rank these future pages in order of relevance, gDay™ uses a statistical extrapolation of a page’s future PageRank, called SageRank.
gDay™ and MATE™ were developed in Google’s Sydney R&D centre.
Looks like this isn't the first time Google has pulled a stunt like this. See attached link from Techcrunch:
Wednesday, March 5, 2008
Publicis / Google deal
I am looking forward to some inside info re this one!!!
http://www.imediaconnection.com/content/18497.asp
http://www.imediaconnection.com/content/18497.asp
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