It appears the hoax was uncovered over the weekend but not before the self propagating nature of the internet has turned this into a monster viral. I can't help but wonder if she came clean the day after and had not employed a PR agent we would we have seen the same coverage.
Those of you have suggested conspiracy theories are on your own I am just trying to predict the next steps in this publicity machine. And I am sure "The Projects" Adam Adams will not be hurt by a little more publicity on the back of the Fake NSW twitter account uncovered last week.
2 Good Reasons why the PR bogan Clare Warbeloff may appear in Zoo Weekly:
- Former ACP creative solutions Simon Philby & Adam Adams (Clare's PR) run The Projects Link to B&T press release
- Simon Philby's role at ACP (former emap) may have been on Zoo Weekly
Link to google search
Given that Zoo Weekly is an ACP title that falls under PBL its a more likely proposition than Ralph or FHM.
So hold on the ride has only just begun and we look forward to seeing Clare Werbeloff's bikini clad body on another ninemsn property.
Communications news and views, from Starcom Australia
Wednesday, May 27, 2009
Monday, May 25, 2009
Friday, May 22, 2009
Is Clare a fabricated bogan?
By now you have seen Clare's articulate account of the shooting in Kings Cross but I am a little cynical.
5 reasons why Clare may not be a bogan:
1) She has employed UNO PR -Adam Abrams Link
2) UNO PR falls under the umbrella and at the same address as The Projects
3) The Projects is a specialist agency targeting young adults Link
4) The Projects is located 6min from the shooting in Paddington (same as PR firm)
5) Is that Clare below on the Project site Link
6) Why does 6 beers feature so prominently in the clips on different camera angles
I do suspect a call to ninemsn to determine the source of the video and a call to the Projects would establish help establish some truth.
Please feel free to comment.
5 reasons why Clare may not be a bogan:
1) She has employed UNO PR -Adam Abrams Link
2) UNO PR falls under the umbrella and at the same address as The Projects
3) The Projects is a specialist agency targeting young adults Link
4) The Projects is located 6min from the shooting in Paddington (same as PR firm)
5) Is that Clare below on the Project site Link
6) Why does 6 beers feature so prominently in the clips on different camera angles
I do suspect a call to ninemsn to determine the source of the video and a call to the Projects would establish help establish some truth.
Please feel free to comment.
Tuesday, May 12, 2009
facebook is becoming less friendly but easier to navigate
We have all heard a discussion around friend politics and who to add to your varying social networks but I want to discuss the new friend page in facebook.
In summary:
- now more easily create separate groups for feeds
- Friends (feeds) can be easily grouped (see below)
- Friends can be linked to multiple groups
Below is my current groups with an explanation:
- Family: pretty obvious- (IRL) In Real Life: friends before facebook & we catch up
- Cafe: secret group of male friends (no further info sorry)
- Current work: We work together at Starcom
- Meredith Music: Feed for music festival people I work with
- Reps: They try and sell me stuff
- Digital Cadet: People I studied digital in Sydney with
- FOXTEL: yep I worked there for 8years
- High School: stalking, babies, etc
- (FOF) Friends of Friends: added out of loyalty to another friend
So their is no need to have a debate about your feeds (friends) that you add just filter them into a group. Will these changes see people extend their friendship networks.
Next step apply those privacy settings.
I hope this has helped you be more productive in fb so that you can minimize your touchpoints with social networks at work.
Next step apply those privacy settings.
I hope this has helped you be more productive in fb so that you can minimize your touchpoints with social networks at work.
Saturday, April 4, 2009
Getting started on B to B collaboration via yammer
Having been on yammer for 2 weeks I wanted to
share some tips on this b to b enterprise software.
1) yammer beginners should watch CEO presentation at TechCrunch 08
http://www.ustream.tv/recorded/698282
2) Tools are your real friends: yammerfox, iphone, blackberry, desktop.
https://www.yammer.com/company/applications
3) Click members (see right) & invite by field of interest or sort by messages or followers. Remember its a filter for information you deem useful.4) Join country groups or client groups to narrow down messages (yams) of interest
5) Explore More\files or links to see content already posted
6) View tags or indexes of content by keywords
7) Filter your inbox. Create a quick rule which pushes all your daily yam updates into a folder. Lotus users see screen shot.
7) Filter your inbox. Create a quick rule which pushes all your daily yam updates into a folder. Lotus users see screen shot.
Monday, March 23, 2009
Friday, March 20, 2009
Twitter...a Marketing tool?
Last week at the Sydney AdTech conference I attended the Twitter session (actually as did many of my peers, it was without question the most crowded session I attended). So yes it seems Twitter has finally gained some traction in Australia.
I've been on Twitter since late 2007. Up until early this year, I will admit to being a bit slack on the tweet front. I'd perhaps tweeted about 20 times. As with much of what I do on the internet, I adopt this behavior to learn from just as much as to participate (no really!). But enough about my personal twitter use now.
I have to say, as much as I felt like a laggard, I did get a lot out of the session. My initial thoughts were...not really a Marketing tool. After the session my opinion changed. Why? Firstly, there were some convincing case studies (even Telstra BigPond is on board, who knew). Secondly, post the session I have easily been able to apply the how and the why to many other brands - in my mind rather than in practice I must admit.
Let's take James's problem with advertising locally. Let's meet his brief with a Twitter response.
- James's client (I am making this up), is an independently owned fruit store in Brisbanes New Farm
- This is a small business run by a man with a big personality
- Said man has loyal customer base but they are not visiting frequently enough, choosing to pick up much of their fruit and Veg at the Supermarket
- Using twitter, he decides to set himself up as ContheFruiterer
- Con begins to tweet about all the delicisous, in season produce arriving to his NewFarm store daily
- He uses his big personality to his advantage and is clearly authentic in his tweets
- In the shop he begins to banter with his customers about Twitter and encourages them to join and follow him
- In turn (in time), his customers begin to become aware of what's new/fresh/in season and when and also what he has on sale for limited time periods - even special deals for those following his tweets
- After building up his 'followers' Con realises it's time to take it to the masses
- Next step sees Con using geographical targeting tools to eDM local families and businesses about his great Twitter adventure
- Cons loyal base begins to enjoy 'being in the know' and even coming in more frequently
What's your Twitter strategy?
I've been on Twitter since late 2007. Up until early this year, I will admit to being a bit slack on the tweet front. I'd perhaps tweeted about 20 times. As with much of what I do on the internet, I adopt this behavior to learn from just as much as to participate (no really!). But enough about my personal twitter use now.
I have to say, as much as I felt like a laggard, I did get a lot out of the session. My initial thoughts were...not really a Marketing tool. After the session my opinion changed. Why? Firstly, there were some convincing case studies (even Telstra BigPond is on board, who knew). Secondly, post the session I have easily been able to apply the how and the why to many other brands - in my mind rather than in practice I must admit.
Let's take James's problem with advertising locally. Let's meet his brief with a Twitter response.
- James's client (I am making this up), is an independently owned fruit store in Brisbanes New Farm
- This is a small business run by a man with a big personality
- Said man has loyal customer base but they are not visiting frequently enough, choosing to pick up much of their fruit and Veg at the Supermarket
- Using twitter, he decides to set himself up as ContheFruiterer
- Con begins to tweet about all the delicisous, in season produce arriving to his NewFarm store daily
- He uses his big personality to his advantage and is clearly authentic in his tweets
- In the shop he begins to banter with his customers about Twitter and encourages them to join and follow him
- In turn (in time), his customers begin to become aware of what's new/fresh/in season and when and also what he has on sale for limited time periods - even special deals for those following his tweets
- After building up his 'followers' Con realises it's time to take it to the masses
- Next step sees Con using geographical targeting tools to eDM local families and businesses about his great Twitter adventure
- Cons loyal base begins to enjoy 'being in the know' and even coming in more frequently
What's your Twitter strategy?
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