Wednesday, June 6, 2007

Online ad spend for 13 European counties reached £5.4bn

Online advertising spend across 13 European countries totalled over €8bn (£5.4bn) in 2006, according to data released by IAB Europe.

http://www.nma.co.uk/Articles/33527/Online+ad+spend+for+13+European+counties+reached+54bn.html

Fox Interactive to buy Photobucket

Fox Interactive Media (FIM) is to buy photo sharing website Photobucket, a move that will bring the latter a larger base of online advertisers.

http://www.directtraffic.org/OnlineNews/Fox_Interactive_to_buy_Photobucket_18169177.html

Monday, May 28, 2007

The ad of the day

* Amnesty International
Disturbing and efficient. You will surely remember this ad....

http://www.bannerblog.com.au/2007/05/amnesty.php

Friday, May 25, 2007

Google ranking can damage brands when marketers neglect online

New research from Direct Traffic Media and the GroupM indicates that all marketers need to have a presence on the web, no matter how much product they sell online.

http://www.directtraffic.org/OnlineNews/Google_ranking_can_damage_brands_when_marketers_neglect_online_20074481051.html