How Radiohead Is Rewriting Rules of Online Revenue

It seemed like end times for the time-worn notion of consumers paying for content. People migrating toward any number of sources that distribute news, video content and music gratis and with varying degrees of legitimacy; old media facing a future where they give it all away with the hopes that revenue drain will be made up by ad dollars.

http://adage.com/digital/article.php?article_id=120980

Sandrine

Younger Demos Shift Focus From TV Screens to YouTube

There's been a lot of debate about how people prefer to get their video fixes and whether or not PC viewing is starting to cannibalize attention to the big screen. Not surprisingly, it varies widely by demo.

http://adage.com/digital/article.php?article_id=120937

Sandrine

Microsoft: Internet advertising to become all-important

Microsoft believes that online Marketing will be the most important method of advertising in the future.

http://www.directtraffic.org/OnlineNews/Microsoft:_Internet_advertising_to_become_all-important_18304315.html

Sandrine

Ad Serving Mobile Ads

DoubleClick Mobile will integrate with DART for Publishers to provide ad trafficking and yield optimization for campaigns designed to appear on phones. DoubleClick Mobile is launching simultaneously in the U.S. and Europe, a first for a DoubleClick product. Much of the development process was handled by its European operation. Next year, the company plans to release a more comprehensive mobile ad management suite that includes tools for agencies to plan and track their mobile campaigns. More..

Sandrine

Mobile social networking – the final frontier.

Facebook mobile is not a new concept. m.facebook.com has been around since May 2006 and with the launch of the iPhone in July this year, Facebook’s developers wasted no time launching iphone.facebook.com a month later. So how long will it take Facebook to take the next step and take social networking “to the street”?

http://www.gpyr.com.au/DigitalWatch/?p=193

Yahoo Invites Us Into Mash, Its New Social Network

A little more than two months after we first reported rumors about Yahoo’s new social network Mosh, the company has given us a preview of a social network with a slightly different name: Mash.

http://www.techcrunch.com/2007/09/14/yahoo-invites-us-into-mash-its-new-social-network/

The ad of the day

* Fantasy Interactive: Job Interview

http://www.bannerblog.com.au/2007/09/fantasy_interactive_job_interview.php