Yahoo Acquires Blue Lithium

Giant Adds Fifth-Largest Ad Network to Attract Direct-Response Ads

http://adage.com/digital/article.php?article_id=120240

Social networks face 'challenging' ad strategy

The increasing popularity of social networks may be making them prime targets for online advertising revenue, according to a new report, but they are yet to capitalise on this.

http://www.directtraffic.org/OnlineNews/Social_networks_face_challenging_ad_strategy_18258682.html

SEO 'vital' for website success

Investing in search engine optimisation (SEO) is essential if a website is to be a success, according to the Chartered Institute of Marketing (CIM).

http://www.directtraffic.org/OnlineNews/SEO_vital_for_website_success_18262068.html

The ads of the day

* BA: butterfly
http://portfolio.london.agency.com/clients/ba/attractive_prices_cs/popup_butterfly.html

* BA: kaleidoscope
http://portfolio.london.agency.com/clients/ba/attractive_prices_cs/popup_kaleidoscope.html

* Volkswagen: GTI
http://www.bannerblog.com.au/2006/03/gti_banners.php

* RAC: stretch
http://www.bannerblog.com.au/2007/08/rac_stretch.php

Coke's Got Many Digital Pushes, but One Goal: Brand Experience

Soda Maker's Interactive Chief on How to Deliver Compelling Ideas to Wide Range of Global Markets.

http://adage.com/digital/article.php?article_id=120105

Google and Yahoo are favourite online brands

Google and Yahoo are consumers' favourite online brands, according to a new report from Jupiter Research.

http://www.directtraffic.org/OnlineNews/Google_and_Yahoo_are_favourite_online_brands_18252311.html

YouTube to feature 'overlay' video advertising

Google is set to launch video Internet Advertising on YouTube, almost a year after it purchased the popular site for $1.65 billion.

http://www.directtraffic.org/OnlineNews/YouTube_to_feature_overlay_video_advertising_18255488.html